Roaring Fork Agency - Who We Are

The Roaring Fork Agency is a strategic sponsorship and brand partnership firm with over two decades of experience connecting the right brands with the right moments. Founded on the principle that great sponsorships create value for everyone—sponsors, properties, and audiences alike—we've built a reputation for delivering results across sports, culture, hospitality, real estate, and social impact sectors.

With a network spanning 300+ events nationwide and relationships with global brands across diverse industries, we bring both expertise and access to every partnership opportunity.

What We Do

We specialize in creating high-impact partnerships that deliver measurable results:

For Event Organizers & Property Owners:

Secure corporate sponsors and naming rights partners
Develop compelling sponsorship packages and presentations
Conduct extensive market research to identify ideal prospects
Manage the entire sales process from outreach to contract signing
Provide activation guidance to maximize partnership value

For Brands & Companies:

Identify authentic sponsorship and partnership opportunities
Develop strategic activation plans that resonate with target audiences
Create immersive brand experiences and experiential marketing campaigns
Advise on product placement and brand integration opportunities
Ensure partnerships align with brand values and business objectives

Our Expertise Spans Multiple Sectors

Design & Cultural Events
Design festivals, art exhibitions, cultural celebrations, gallery openings, creative industry showcases

Sports & Motorsports
Community sporting events, racing programs, athletic competitions, tournaments, sports festivals

Hospitality & Travel
Airport lounges, hotels, premium resort destinations, venue partnerships, tourism initiatives

Real Estate & Destinations
Luxury developments, village communities, destination properties, mixed-use projects, residential communities

Nonprofit & Social Impact
Healthcare awareness campaigns, civic institutions, cause marketing, charitable events, community initiatives

Food & Beverage
Culinary festivals, wine and spirits events, tasting experiences, food competitions, dining destinations

Music & Entertainment
Concerts, music festivals, entertainment venues, performing arts events, live entertainment series

Why Roaring Fork Agency?

Proven Track Record
Two decades of successful sponsorship sales, with hundreds of partnerships facilitated across the United States.

Extensive Network
Established relationships with 300+ events and connections to decision-makers across luxury fashion, technology, hospitality, healthcare, automotive, consumer goods, financial services, and beyond.

Performance-Based Partnership
We work primarily on commission with a small upfront Sales & Marketing Fee, which means our success is directly tied to your success. Our incentives are completely aligned with your goals.

Full-Service Capability
From initial strategy to contract signing and activation support, we handle every aspect of the sponsorship journey.

Strategic Approach
We don't spray and pray. We conduct deep research, create tailored presentations, and target 50-100 prospects to ultimately pitch to the companies most likely to become long-term partners.

Client-Centric Focus
You maintain full control over which companies and categories we approach. We eliminate poor fits early and only pursue partnerships that align with your brand and values.

Our Philosophy

Great sponsorships aren't transactions—they're relationships. We believe the best partnerships create mutual value: sponsors gain authentic access to engaged audiences, properties secure resources to elevate their offerings, and communities benefit from enhanced experiences.

This philosophy guides everything we do, from how we research prospects to how we structure deals to how we support activation. We're not interested in one-off deals; we're building partnerships that grow and evolve year after year.

Who We Work With

Events & Venues seeking corporate sponsors or naming rights partners
Brands & Companies looking for strategic sponsorship opportunities
Real Estate Developers wanting to attract naming rights sponsors
Nonprofit Organizations needing corporate fundraising support
Destinations & Hospitality Properties seeking brand partnerships
Sports Properties requiring sponsor acquisition and activation guidance
Cultural Institutions looking for sustainable corporate support
Festival Organizers needing revenue diversification through sponsorships

Our Team

Led by Paul Birdwell, Roaring Fork Agency brings deep industry expertise, strategic thinking, and an extensive network built over 20+ years in sponsorship sales and brand partnerships. Our hands-on approach means you work directly with experienced professionals who understand both the art and science of successful sponsorships.

Where We Work

While headquartered in California, we serve clients nationwide with offices and presence in:

Santa Monica, California
San Francisco, California
Newport Beach, California
Incline Village, Nevada (Lake Tahoe)
Aspen, Colorado
Kirkland, Washington

Let's Talk

Whether you're looking to secure sponsors for your event, find the perfect partnership opportunity for your brand, or explore naming rights possibilities, we'd love to hear from you.

Paul Birdwell
paul@roaringforkagency.com

Santa Monica, California - 415 730 - 4854