Nottingham Forest FC Front-of-Shirt Sponsorship Opportunity Presents Rare Global Branding Platform for U.S. Companies

By Paul Bryant Birdwell | paul@roaringforkagency.com | 415 730 - 4854

The Roaring Fork Agency - www.roaringforkagency.com - has been retained to identify potential U.S. corporate partners for one of the most prestigious sponsorship opportunities currently available in global sports—the Official Front-of-Shirt Sponsorship of Nottingham Forest Football Club - www.nottinghamforest.co.uk - one of England's most historic football clubs and a member of the English Premier League.

As businesses continue expanding beyond domestic markets, international sports sponsorship has become one of the most effective ways for companies to build worldwide brand recognition, strengthen customer relationships, entertain key clients, create compelling marketing content, and differentiate themselves from competitors.

Few sponsorship opportunities offer the combination of worldwide exposure, tradition, authenticity, and year-round visibility that accompanies a Premier League front-of-shirt partnership.

For companies with international ambitions, opportunities like this do not become available very often.

Why the English Premier League?

The English Premier League is widely regarded as the world's premier domestic football league.

Every weekend, clubs are watched by millions of supporters across Europe, North America, Asia, Africa, Australia, the Middle East, and Latin America through television broadcasts, streaming platforms, social media, news coverage, and digital content.

Unlike many sports properties where sponsorship visibility is concentrated around individual events, Premier League clubs generate exposure nearly every day of the year through league matches, cup competitions, training content, interviews, community events, merchandise, social media, digital marketing, and global media coverage.

For companies looking to establish or expand an international presence, very few marketing platforms deliver comparable worldwide visibility.

Why Nottingham Forest?

Founded in 1865, Nottingham Forest Football Club is one of the most recognizable and respected names in world football.

The Club's history includes:

• Two European Cup Championships

• Multiple major domestic trophies

• More than 160 years of football tradition

• One of England's most passionate supporter bases

• Worldwide recognition among football supporters

Today, Nottingham Forest competes in the English Premier League while continuing to expand its commercial partnerships and global brand presence.

For the right company, becoming the Club's Official Front-of-Shirt Partner represents an opportunity to align with one of football's iconic brands while introducing that company's products and services to audiences around the world.

Much More Than a Jersey Logo

Many people think of a jersey sponsorship as simply placing a logo on the front of a uniform.

In reality, today's Premier League partnerships have evolved into comprehensive global marketing platforms.

The Nottingham Forest sponsorship package extends well beyond the Men's First Team and includes opportunities across numerous Club assets, including:

• Men's First Team

• Women's Team

• Academy Teams

• Replica Merchandise

• Stadium Branding

• Digital Media

• Social Media

• Hospitality

• Player Content

• Club Intellectual Property

The result is an integrated marketing partnership capable of supporting consumer marketing, business development, employee engagement, customer hospitality, product launches, and international expansion.

Why American Companies Are Looking Overseas

The world's largest companies increasingly view their businesses through a global lens.

Many technology companies, financial institutions, travel brands, consumer products companies, automotive manufacturers, cybersecurity firms, hospitality companies, and artificial intelligence companies now generate substantial revenue outside the United States.

As these companies continue expanding throughout Europe and other international markets, global sports sponsorship has become an increasingly important part of their marketing strategies.

Premier League football provides year-round engagement with audiences that traditional advertising often struggles to reach.

Rather than interrupting entertainment, sponsorship becomes part of the experience.

That creates stronger emotional connections between brands and consumers.

Who Could Be an Ideal Partner?

Based on our research, several industries appear particularly well suited for a Premier League partnership, including:

• Artificial Intelligence

• Technology

• Software

• Cloud Computing

• Cybersecurity

• Financial Services

• FinTech

• Payment Technology

• Travel

• Hospitality

• Airlines

• Automotive

• Consumer Electronics

• Telecommunications

• Consumer Products

Many of today's fastest-growing companies already compete internationally and continually look for innovative ways to increase brand awareness across multiple continents.

Why This Opportunity Stands Out

Front-of-shirt sponsorship remains one of the most valuable branding positions in professional sports.

Unlike many sponsorship assets that appear only inside a venue, a jersey sponsor benefits from exposure through:

• Television broadcasts

• Streaming platforms

• Match highlights

• Photography

• Social media

• Digital advertising

• Club merchandise

• Press conferences

• Interviews

• Training content

• News coverage

• Community events

• Global fan engagement

Every time the Club competes, the sponsor's brand becomes part of the visual identity of the team.

That level of consistent visibility is one of the reasons Premier League sponsorships continue attracting some of the world's largest companies.

Roaring Fork Agency's Approach

For more than two decades, the Roaring Fork Agency has specialized in identifying, developing, and selling sponsorship opportunities for sports organizations, arts organizations, nonprofit organizations, festivals, entertainment properties, venue naming rights, and community initiatives throughout North America and internationally.

Our philosophy has always been straightforward.

Rather than sending thousands of generic sponsorship proposals, we identify organizations whose marketing objectives, geographic reach, customer demographics, and business strategies closely align with each opportunity.

For the Nottingham Forest project, we have developed an initial target list of 100 leading American companies, including numerous Fortune 500 corporations as well as many of Silicon Valley's fastest-growing private technology companies.

We have also identified senior marketing and brand executives at those organizations and will begin introducing this opportunity over the coming weeks.

Because successful sponsorship sales are built on relationships, thoughtful research, and strategic alignment—not mass solicitation.

What Smart Sponsors Will Consider

Companies evaluating international sponsorship opportunities should consider questions such as:

• Does this partnership support our long-term brand strategy?

• Are we expanding internationally?

• Can football help us reach new audiences?

• Will the partnership create valuable content for marketing campaigns?

• Can hospitality be used to strengthen customer relationships?

• Does this opportunity differentiate us from competitors?

• Will this sponsorship support recruiting and employee engagement?

When those answers align, sponsorship becomes much more than marketing.

It becomes a strategic business investment.

Where the Roaring Fork Agency Comes In

One of the unique advantages of working with the Roaring Fork Agency is our ability to bridge international sponsorship opportunities with decision-makers throughout corporate America.

For more than twenty years, our team has worked with hundreds of events, festivals, nonprofit organizations, entertainment properties, and sports organizations while building relationships with marketing executives at many of America's largest corporations.

That experience allows us to identify companies that not only have the financial capability to support major sponsorships but also possess the strategic objectives that make partnerships successful.

Our goal is never simply to sell sponsorship.

Our goal is to create partnerships that generate long-term value for both the rights holder and the sponsoring company.

Final Thought

Premier League football remains one of the most powerful marketing platforms in the world.

Opportunities to become the Official Front-of-Shirt Partner of an established Premier League club are exceptionally rare, particularly for American companies seeking to strengthen their international presence.

For organizations looking to increase global brand awareness, create memorable customer experiences, engage employees, entertain clients, and build meaningful worldwide exposure, Nottingham Forest Football Club represents a remarkable opportunity.

At the Roaring Fork Agency, those are exactly the types of opportunities we enjoy bringing to market.

Because when world-class sponsorship opportunities become available, the right partners should hear about them first.

Interested in Learning More?

If you have questions about sponsoring Nottingham Forest Football Club or would like to discuss whether this opportunity could be a strategic fit for your organization, contact Paul Birdwell anytime.

Paul Bryant Birdwell
Roaring Fork Agency
paul@roaringforkagency.com
415 730 - 4854

Nottingham Forest Football Club - www.nottinghamforest.co.uk

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship, naming rights, or corporate partnership opportunities, contact Paul Birdwell at the Roaring Fork Agency:

Paul Bryant Birdwell
paul@roaringforkagency.com
415 730 - 4854

San Francisco, California

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

Roaring Fork Agency
https://www.roaringforkagency.com

Twitter / X: @RoaringForkAgcy

Roaring Fork Agency Now Representing the Village at Palisades Tahoe and 22 Station at the Village — Premier Sponsorship and Advertising Opportunities at an Iconic Mountain Destination

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

At Roaring Fork Agency (www.roaringforkagency.com), we are always looking for properties that are more than venues — they are destinations with genuine cultural gravity, loyal audiences, and the kind of brand alignment opportunities that only come around a handful of times in a career.

The Village at Palisades Tahoe and 22 Station at the Village are exactly that.

We are proud to announce that Roaring Fork Agency has been engaged to lead sponsorship and advertising sales for both properties at Palisades Tahoe — one of the most iconic mountain destinations in the United States and the historic home of the 1960 Winter Olympics.

This is not simply a ski resort partnership.

This is year-round access to one of America's great mountain communities.

Why Palisades Tahoe

Palisades Tahoe needs little introduction to anyone who follows American ski culture. Located in Olympic Valley, California, it is home to some of the most demanding terrain in North America, a storied competitive history, and a community of guests — locals, destination visitors, and second-home owners — who are among the most loyal, affluent, and experience-driven audiences in the country.

The Village at its base is the heart of the resort experience.

It is where guests gather before and after skiing, where families spend evenings, where summer visitors come for the Summer Concert Series and a full calendar of events and activations that extend the destination's appeal well beyond the winter months. The Village is retail, dining, live music, and community — all in one of the most beautiful alpine settings in America.

For a brand seeking authentic access to that world, there is no better front door than the Village at Palisades Tahoe.

The Village Sponsorship Program

Roaring Fork Agency has developed a sponsorship program for the Palisades Village Neighborhood Company built around a single guiding principle: the right partners make the guest experience better, not noisier.

We will only bring sponsors to the Village who genuinely belong there — brands that align with the values of the Palisades Tahoe community, that bring real value to the guest experience, and that understand the difference between advertising and partnership.

Sponsorship opportunities at the Village at Palisades Tahoe include:

• Village Foundation Sponsors ($25K - $250K annually) — Premier category-exclusive partnerships with the highest visibility across all Village touchpoints, priority placement of signage, branded kiosk presence in premium Village zones, Summer Concert Series integration, and co-marketing rights including "Official Partner of the Village at Palisades Tahoe" designation

• Village Category Sponsors ($10K - $100K annually) — Strong category-level brand presence across the full Village, signage and digital advertising opportunities, co-branded marketing assets, and year-round visibility across both winter and summer programming

• Summer Concert Series Sponsors ($5K - $25K annually) — Targeted event-level sponsorship during one of Tahoe's premier live music experiences, with on-site activation rights and seasonal brand presence

Every sponsorship package includes:

• Premium branded signage at high-traffic Village locations

• Digital advertising opportunities

• Branded kiosk placement in premium Village zones

• Co-marketing rights and "Official Partner" designation

• Year-round activation across winter ski season and summer event programming

This is a rare and significant opportunity.

The Village at Palisades Tahoe draws guests who are active, affluent, experience-driven, and deeply loyal to the places they love. They return year after year. They bring their families. They talk about their experiences.

Brands that earn their place in that world earn something that cannot be bought with traditional advertising — they earn belonging.

22 Station at the Village: Digital Advertising for a Captive, Premium Audience

The second property we are now representing is 22 Station at the Village — a premier slopeside residential community with 151 residential units and 55 commercial units located directly at Palisades Tahoe.

22 Station presents a different kind of opportunity — and an equally compelling one.

Roaring Fork Agency's advertising program for the 22 Station Owners Association calls for deploying 3 to 5 premium HD video advertising platforms throughout the property. These state-of-the-art displays will be thoughtfully integrated into the property's high-traffic common areas and will stream targeted advertising content to property guests around the clock.

Platform specifications include:

• High-definition video displays (40-60 inch screens, sized to location)

• Professional content management system for scheduling and rotation

• 15-second, 30-second, and 60-second video advertising capability

• Elegant mounting and integration with property aesthetics

• 24/7 operation with automated scheduling

Strategic placement locations include:

• Main lobby and reception area

• Elevator lobbies on high-traffic floors

• Common areas and lounges

• Fitness center and amenity spaces

• Additional high-visibility locations in collaboration with 22 Stations management

The audience at 22 Station is captive, engaged, and discerning. These are guests who have chosen a premium slopeside property at one of America's iconic ski destinations. They are traveling with intent. They have time, and they have means.

For advertisers, that is a remarkably valuable environment.

Advertiser targeting spans three tiers:

• National Advertisers — Automotive, financial services, technology, travel and hospitality, outdoor and athletic apparel, and other major brands seeking high-value mountain destination audiences

• Regional Advertisers — Tahoe-area dining, real estate, retail, professional services, activity providers, and other regional businesses aligned with the 22 Station demographic

• Local Advertisers — On-mountain dining and retail, ski shops, area restaurants, tour operators, and local service businesses seeking slopeside brand presence

22 Station Digital Advertising Rate Card:

• :15 Second Spot — $500 / month per platform

• :30 Second Spot — $750 / month per platform

• :60 Second Spot — $1,000 / month per platform

• Rotating Display Package (:15/:30/:60 mix) — $1,250 / month per platform

• Full Platform Takeover (single advertiser, all dayparts) — $2,500 / month per platform

• Multi-Platform Package (3-5 platforms, shared rotation) — Starting at $2,000 / month

• Annual Advertiser Package (12-month commitment) — 15% discount on above rates

Advertising sales for 22 Station are underway now, with platform installation coordinated alongside the first advertiser commitments.

This is sponsorship and advertising that works with the guest experience, not against it.

Done well — and at 22 Station it will be done well — digital advertising in a premium residential and hospitality environment feels like a service, not an interruption. The right ad for the right audience at the right moment creates value on both sides of the equation.

Two Properties. One Extraordinary Destination.

The Village at Palisades Tahoe and 22 Station at the Village are complementary opportunities within the same iconic destination.

Together, they give brands and advertisers the ability to be present across the full spectrum of the Palisades Tahoe guest experience — from the Village gathering spaces and Summer Concert Series where thousands of visitors come together, to the intimate, high-value environment of 22 Station where a premium residential audience spends time between the mountain and the world beyond it.

This is the kind of dual-property opportunity that rarely comes available.

And Palisades Tahoe is the kind of destination that rarely comes available at all.

Where Roaring Fork Agency Comes In

Roaring Fork Agency has spent more than 25 years identifying and building exactly these kinds of opportunities. We have negotiated more than $100 million in sponsorship and advertising sales across sport, entertainment, real estate, and destination marketing. We know how to structure the right package, target the right brands, and build the relationships that turn conversations into signed agreements.

We are already in active discussions with a significant roster of brand partners across outdoor, automotive, financial services, consumer goods, and technology — brands whose audiences align directly with the Village and 22 Station demographic.

For brands and advertisers seeking authentic, high-quality access to one of America's great mountain communities, across every season and every scale of investment, this is the call to make.

Palisades Village Neighborhood Company - Olympic Valley, California

22 Stations Owners Association - Olympic Valley, California

Palisades Tahoe - www.palisadestahoe.com

22 Station - www.22station.com

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

If you have any questions about sponsorship or advertising opportunities at the Village at Palisades Tahoe or 22 Stations at the Village contact Paul Bryant Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Why the Fort Myers Film Festival Is One of Southwest Florida’s Smartest Cultural Sponsorship Opportunities in 2026

By Paul Bryant Birdwell  |  paul@roaringforkagency.com  |  415 730-4854

A Premier Cultural Sponsorship Opportunity in Southwest Florida

The Roaring Fork Agency - www.roaringforkagency.com - is pleased to introduce corporate sponsorship opportunities for the Fort Myers Film Festival - www.fortmyersfilmfestival.com, one of Southwest Florida's most celebrated cultural events and one of the Gulf Coast's most dynamic independent film festivals.

The Fort Myers Film Festival brings together filmmakers, film lovers, artists, creative professionals, community leaders, media, students, and culturally engaged audiences for five days of screenings, red carpet events, filmmaker conversations, VIP receptions, panel discussions, awards, and community programming.

Now in its 16th year, the Festival has grown into a signature arts and culture event for Fort Myers and the broader Southwest Florida region. Produced under the leadership of Founder and Film Curator Eric Raddatz, the Fort Myers Film Festival has become a highly visible platform for independent cinema, creative storytelling, community engagement, and cultural sponsorship. The Festival was awarded the Lee County Visitors & Convention Bureau and Greater Fort Myers Chamber of Commerce Chrysalis award, and its reputation among filmmakers and audiences continues to grow every year.

For companies looking to build visibility in Fort Myers, Lee County, Cape Coral, Sanibel, Naples, Bonita Springs, Estero, and the greater Southwest Florida market, the Fort Myers Film Festival offers a powerful and authentic sponsorship opportunity.

This is more than a logo on a banner. It is a chance for brands to be part of a creative, high-energy, multi-day cultural experience that connects directly with an influential audience.

What Is the Fort Myers Film Festival?

The Fort Myers Film Festival is a nonprofit, juried independent film festival held annually in Fort Myers, Florida.

The Festival showcases dozens of official film selections from independent filmmakers around the world, including feature films, documentaries, short films, student films, and international selections. Over the course of five days, audiences experience cinema in a highly personal and interactive way, with filmmaker Q&A sessions, panel discussions, workshops, VIP experiences, red carpet moments, and community screenings — all with the red carpet style, swagger, artistic edge, and intellectualism the Festival is known for.

The Festival takes place across multiple important Southwest Florida venues, including the Sidney & Berne Davis Art Center — the beautifully restored 1933 neoclassical landmark in downtown Fort Myers — along with BIG ARTS, IMAG, the Alliance for the Arts, the Calusa Nature Center & Planetarium, and other partner venues throughout the greater Fort Myers region.

That multi-venue footprint gives sponsors exposure across the city and throughout the cultural community.

The Festival's mission is to celebrate the art of cinema, elevate independent filmmakers, and bring the transformative power of film to the Southwest Florida community. Beyond Festival week, the Festival's T.G.I.M. (Thank God It's Monday) screening series runs the first Monday of every month in season at the Sidney & Berne Davis Art Center, giving sponsors year-round engagement with the region's film and arts community.

Why the Fort Myers Film Festival Is a Strong Sponsorship Platform

The best sponsorship opportunities are built around three things: audience, authenticity, and activation.

The Fort Myers Film Festival delivers all three.

The audience is highly attractive for sponsors. Festival attendees include arts and culture enthusiasts, film lovers, creative professionals, entrepreneurs, business leaders, civic leaders, students, educators, media professionals, seasonal residents, and year-round Southwest Florida residents. The Festival has reached tens of thousands in Southwest Florida through print advertising, online advertising, e-mail blasts, social media, storefront windows, postcards, billboards, radio, editorial coverage, and television — with media coverage on NBC2, ABC7, The News-Press, Florida Weekly, Gulf & Main, Happenings Magazine, Pulse Magazine, Naples Illustrated, WinkTV, Gulf Coast Times, Naples Daily News, Cape Coral Breeze, Florida Travel Magazine, and AAA Living.

The authenticity comes from the Festival itself. The Fort Myers Film Festival is not a one-day event or a generic advertising platform. It is a 16-year cultural institution with deep roots in the community, a growing reputation among filmmakers, and a strong relationship with the Southwest Florida arts scene.

The activation opportunities are broad and valuable. Sponsors can be seen on the red carpet, in printed programs, on-screen before screenings, in digital and social media, at VIP receptions, at film programs, at awards ceremonies, at filmmaker events, and across multiple venues during Festival week — plus year-round at T.G.I.M.

For a company trying to reach Southwest Florida's most culturally engaged audience, this creates a much richer experience than traditional advertising.

Available Sponsorship Opportunities for the Fort Myers Film Festival

Roaring Fork Agency is representing the Fort Myers Film Festival's official sponsorship program — a nine-level ladder that gives companies a wide range of entry points, from full Festival naming rights to accessible community-level sponsorships. Every level can be tailored to meet a sponsor's specific needs.

Title Sponsor — $200,000

The Title Sponsor is the premier sponsorship position for the Fort Myers Film Festival — full Festival naming rights, with the event known as "The [Your Company] Fort Myers Film Festival" and your company as the exclusive title sponsor for the year.

Title Sponsor benefits include:

• Full-page centerpiece color spread in the program guide, company logo on the guide cover, and full-page color ad on the back page

• A letter from your President as Title Sponsor inside the program guide, plus a half-page company profile with photo or logo

• :30 promotional spot before all Festival screenings (or a 5-minute short film on your company), plus :30 spots at all prescreenings and T.G.I.M.

• Logo on the Festival trailer and on-screen at theaters before all screenings

• Logo on downtown Fort Myers window presentations, all posters, banners, billboards, and 5,000 program guides, postcards, and fliers

• Logo on the Festival website home page with reciprocal link, all Festival invitations, and all tweets, updates, and email blasts

• Logo in all print, television, and radio advertising, inclusion in all press releases, and a dedicated release announcing your company as Title Sponsor

• Red carpet photo and interview opportunities with your CEO offering opening remarks at the opening gala and/or closing awards ceremony

• VIP bottle treatment for 200 guests at the afterparty, 200 invitations to opening night and the awards ceremony, preferred seating, dinner with the stars of the films, and year-round banner placement

• (20) Festival t-shirts and (10) Festival posters

For the right company, this is a true market-positioning opportunity — your brand at the center of one of Southwest Florida's most visible cultural events.

Presenting Sponsor — $50,000

The Presenting Sponsor level positions the event as "The Fort Myers Film Festival presented by [Your Corporation]."

Presenting Sponsor benefits include prominent recognition in Festival marketing materials, award presenter status at the awards ceremony, a full-page color ad in the program guide with logo on the back page, :30 promotional spots before all screenings and at T.G.I.M., on-screen logo at theaters, product sampling in filmmaker and celebrity welcome bags, downtown window presentations, product placement and sampling at select events, logo on the website with reciprocal link, logo on all posters, banners, billboards, program guides, postcards, fliers, and invitations, logo and mention in all print, TV, and radio advertising, inclusion in all press releases, red carpet photo and interview opportunities, VIP bottle treatment for 100 guests at the afterparty, 100 invitations to opening night and the awards ceremony, preferred seating, and (10) Festival t-shirts.

Opening Night Sponsor — $24,000

The Opening Night Sponsor owns the Festival's high-profile launch — recognized in major Festival marketing as "The Fort Myers Film Festival's Opening Night Gala brought to you by [Your Corporation]."

Benefits include a director's dinner with the directors and actors of your choice, two full-page color ads in the program guide, inclusion on the Festival trailer and theater screens before all screenings, signage at the opening night party, product placement and sampling at select events, logo on the website with reciprocal link, logo placement on select posters, banners, billboards, program guides, postcards, and fliers, logo on at least 20 social media posts and email blasts, inclusion in all press releases, red carpet photo opportunities, up to 100 tickets to films, events, parties, and afterparties, 50 VIP invitations to opening night and the awards ceremony, preferred seating, and (10) Festival t-shirts.

Award Sponsor — $12,000

The Award Sponsor is recognized in major Festival marketing as the sponsor of the Fort Myers Film Festival awards ceremony — presenting the awards that honor the Festival's outstanding filmmakers.

Benefits include a full-page color ad in the program guide, inclusion on the Festival trailer and theater screens, prominent recognition in select marketing materials, downtown window presentations, product placement and sampling at Festival events, logo on the website with reciprocal link, logo on select posters, banners, billboards, program guides, postcards, and fliers, logo on at least 10 social media posts and email blasts, video promo, awards presented to winners by your company, red carpet photo opportunities, tickets to films, events, parties, and afterparties, 25 VIP invitations to opening night and the awards ceremony, preferred seating, sponsorship mention and two tickets to all prescreenings and T.G.I.M., and (10) Festival t-shirts.

Cineast Sponsorship — $7,000

The Cineast Sponsorship is built for companies that want strong, stylish visibility across the full Festival.

Benefits include a 3/4-page color ad in the program guide, logo in the guide, inclusion on the Festival trailer and theater screens before all screenings, product placement and sampling at select events, logo on the website with reciprocal link, logo on select posters, banners, billboards, program guides, postcards, and fliers, logo on social media with link to your site, red carpet photo opportunities, tickets to films, events, parties, and afterparties, 10 VIP invitations to opening night and/or the awards ceremony, preferred seating, sponsorship mention at all prescreenings and T.G.I.M., and (10) Festival t-shirts.

Party / Venue Sponsor — $5,000

The Party Sponsor level lets your company own the Festival experience at the venue of your choice — recognized in major Festival marketing as sponsoring that venue of the Fort Myers Film Festival.

Benefits include a half-page color ad in the program guide, an 8x9 poster inside your chosen venue or a :30 commercial before films at that venue, inclusion on the Festival trailer and theater screens, logo in the program guide, downtown window presentations, logo on the website with reciprocal link, logo on select posters, banners, billboards, program guides, postcards, and fliers, logo on social media and email blasts, inclusion in the press release announcing all films, 10 guests at the afterparty at a TBD location where you are named the party sponsor, 4 invitations to opening night and/or the awards ceremony, preferred seating, sponsorship mention and two tickets to all prescreenings and T.G.I.M., and (10) Festival t-shirts.

Supporting Sponsorship — $3,000

The Supporting Sponsorship gives community-minded companies meaningful Festival-wide visibility.

Benefits include a quarter-page color ad in the program guide, inclusion on the Festival trailer and theater screens, logo in the program guide, downtown window presentations, logo on the website with reciprocal link, logo on select posters, banners, billboards, program guides, postcards, and fliers, logo on social media and email blasts, inclusion in the press release announcing all films, red carpet photo opportunities, 2 invitations to opening night and/or the awards ceremony, preferred seating, sponsorship mention and two tickets to all prescreenings and T.G.I.M., and (10) Festival t-shirts.

Business Sponsorship — $2,000

The Business Sponsorship is a smart, accessible way for local businesses to stand with the Festival.

Benefits include logo or name recognition in the program guide, logo on social media with link to your site, downtown window presentations, name recognition on the Festival trailer or theater slide show before all screenings, name recognition in select marketing materials, website recognition with reciprocal link, logo on select posters, banners, billboards, program guides, postcards, and fliers, networking opportunities with patrons, filmmakers, media, and film industry representatives, sponsorship mention and two tickets to all prescreenings and T.G.I.M., and (2) Festival t-shirts.

One (Monday) Night Stand Sponsorship — $1,000

The One (Monday) Night Stand Sponsorship connects your brand with a single evening of T.G.I.M. at the Sidney & Berne Davis Art Center — the Festival's popular monthly indie film night hosted by Eric Raddatz.

Benefits include logo or name recognition at one evening of T.G.I.M., logo on social media with link to your site, website recognition with reciprocal link, networking opportunities with patrons, filmmakers, media, and film industry representatives, and two tickets to all prescreenings and T.G.I.M.

Advertising Opportunities with the Fort Myers Film Festival

Beyond the sponsorship ladder, the Festival offers a full menu of advertising options that can stand alone or be combined with any sponsorship level.

Program Guide Advertising — 5,000 guides into the hands of Festival attendees:

• Full page back cover (8.5" x 11") — $3,500

• Full page inside (8.5" x 11") — $3,000

• Half page inside (8.5" x 5.5") — $2,500

• Quarter page inside (4.25" x 5.5") — $1,500

Website and Email Advertising — www.fortmyersfilmfestival.com:

• Rectangle banner ad — $5,000 / year

• Square ad (down left) — $1,000 / year

• Sponsor Page partnerships — $1,000

On-Screen Commercial Advertising:

• :30 commercial before films at the Festival — $5,000 per day per venue

SWFL Fresh Press Podcast:

• Company mention on the SWFL Fresh Press Podcast with Eric Raddatz on Spotify — $200 per mention — the coolest film, arts, and entertainment podcast in Southwest Florida, with filmmaker, celebrity, and artist guests

Additional options include brochure and event advertising, signage, filmmaker sponsorships, and postcards.

Sponsor Categories Roaring Fork Agency Will Be Pursuing

Roaring Fork Agency will pursue sponsors across a curated set of categories with strong relevance to Southwest Florida and the Fort Myers Film Festival audience.

Key sponsor categories include healthcare and medical services, financial services and banking, automotive, food and beverage, restaurants, hospitality, tourism, real estate, home services, arts, media, entertainment, legal services, professional services, technology, education, and national brands with a meaningful Fort Myers or Southwest Florida presence.

Potential sponsor targets may include regional healthcare systems, banks, credit unions, auto dealers, hotels, resorts, restaurants, beverage companies, real estate developers, homebuilders, universities, law firms, insurance companies, media outlets, technology firms, and national brands with local operations or community investment priorities.

The ideal sponsor is a company that wants to reach an influential audience while supporting arts, culture, independent film, creative talent, and the growth of Southwest Florida’s cultural economy.

Why This Opportunity Matters for Sponsors

The Fort Myers Film Festival offers a sponsorship platform that is both local and elevated.

It is local because it is deeply rooted in Fort Myers and Southwest Florida.

It is elevated because it connects sponsors with film, creativity, VIP events, red carpet experiences, awards, media, filmmakers, and the cultural leadership of the region.

That combination is rare.

Many sponsorship opportunities offer audience impressions. The Fort Myers Film Festival offers something more valuable: an experience.

Sponsors are not just seen. They are part of the story.

They can welcome guests, present awards, support filmmakers, host receptions, appear on screen, participate in red carpet moments, align with film programs, and help strengthen one of Southwest Florida’s signature cultural events.

For companies that care about visibility, brand reputation, community engagement, arts and culture, hospitality, tourism, economic development, and creative storytelling, the Fort Myers Film Festival is one of the most compelling sponsorship opportunities in the region.

Why Roaring Fork Agency

Roaring Fork Agency was founded by Paul Bryant Birdwell and has more than 25 years of experience in sponsorship sales, brand partnerships, experiential marketing, nonprofit partnerships, cultural sponsorship, sports sponsorship, motorsports, hospitality, travel, real estate, media properties, and entertainment.

Over the last 25 years, Roaring Fork Agency has sold more than $100 million in sponsorship for events, nonprofits, media properties, and venues, working with many of America’s largest and most recognized companies.

RFA’s experience across cultural festivals, arts events, media properties, nonprofit organizations, hospitality, entertainment, food and beverage, automotive, financial services, technology, and community sponsorship makes the Agency uniquely positioned to help the Fort Myers Film Festival grow its corporate partnership platform.

For the 2026 Fort Myers Film Festival, RFA sees a strong opportunity to build a sustainable sponsorship program that can generate meaningful revenue, expand corporate relationships, and elevate the Festival’s brand throughout Southwest Florida and beyond.

A Smart Cultural Sponsorship Play for 2026

The Fort Myers Film Festival sits at the intersection of film, art, culture, tourism, hospitality, community, and creativity.

That makes it a smart sponsorship opportunity for companies that want to do more than advertise.

It gives sponsors the ability to support independent filmmakers, celebrate storytelling, engage a sophisticated audience, participate in VIP experiences, and build goodwill in one of Florida’s most attractive growth markets.

As Southwest Florida continues to grow, cultural institutions like the Fort Myers Film Festival will play an increasingly important role in shaping the region’s identity, energy, and quality of life.

For companies looking to be part of that story, the 2026 Fort Myers Film Festival offers a meaningful, visible, and highly engaging sponsorship platform.

Roaring Fork Agency looks forward to working with the Fort Myers Film Festival and Executive Director Eric Raddatz to build a strong sponsorship program for 2026 and beyond.

Companies interested in sponsorship, premium partnerships, naming rights, or customized brand activation opportunities with the Fort Myers Film Festival may contact Roaring Fork Agency to learn more.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

Fort Myers Film Festival - www.fortmyersfilmfestival.com

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency Introduces Sponsorship Opportunities for the Calusa Nature Center & Planetarium in Fort Myers, Florida

By Paul Bryant Birdwell  |  paul@roaringforkagency.com  |  415 730-4854

Roaring Fork Agency - www.roaringforkagency.com - is pleased to introduce corporate sponsorship opportunities for the Calusa Nature Center & Planetarium - www.calusanature.org - in Fort Myers, Florida — one of Southwest Florida’s most trusted and beloved natural science, wildlife, and educational institutions.

Support Kids. Support Nature.

That simple idea sits at the heart of the Calusa Nature Center & Planetarium in Fort Myers, Florida.

For more than 50 years, Calusa Nature Center & Planetarium has helped children, families, students, residents, and visitors connect with nature, wildlife, science, conservation, and the wonders of the night sky. Since 1970, the Center has served Southwest Florida as one of the region’s most meaningful places for hands-on environmental education, immersive nature experiences, wildlife encounters, trails, family programming, and planetarium learning.

Now, Roaring Fork Agency is working with the Calusa Nature Center & Planetarium to introduce expanded sponsorship and partnership opportunities for companies, foundations, families, and community leaders who want to support one of Southwest Florida’s most important nature, science, and education institutions.

This is a chance to do more than place a logo on a sign.

It is a chance to support children, protect nature, care for wildlife, expand science education, strengthen community programming, and help shape the next chapter of a beloved 105-acre Southwest Florida landmark.

A Nature, Science, Wildlife, and Family Destination in Southwest Florida

Calusa Nature Center & Planetarium is not just a place to visit. It is a community resource.

The Center’s 105-acre sanctuary includes nature trails, wildlife habitats, butterfly and bird aviaries, native animal experiences, educational programming, and the region’s only planetarium. It is a place where schoolchildren can discover science outside the classroom, where families can walk through nature together, where visitors can experience Southwest Florida’s ecosystems, and where the community can gather around education, conservation, and discovery.

For sponsors, that creates a powerful opportunity.

A partnership with Calusa connects a brand with children, families, nature, sustainability, wildlife care, STEM education, astronomy, environmental stewardship, and community impact. It gives companies a way to show that they are invested in the future of Southwest Florida — not only through visibility, but through meaningful support for a mission that matters.

Calusa Is Entering a New Chapter

What makes this opportunity especially exciting is that Calusa Nature Center & Planetarium is in a period of renewed energy, revitalization, and future growth.

The Center has already seen important improvements, including updates tied to the planetarium, classrooms, trails, parking, signage, facilities, and visitor experience. Additional priorities include continued restoration of the iconic boardwalk and pond pavilion, preservation of the historic Iona House, modernization of the main Nature Center, enhanced lighting and signage, expanded educational spaces, improved event areas, and new family-friendly attractions connected to wildlife, outdoor learning, and hands-on discovery.

The Iona House, in particular, represents an important part of Calusa’s future. As it is restored and reimagined, it can become a special place for community events, workshops, local culture, educational gatherings, and donor engagement.

For sponsors and partners, this creates a rare moment to join Calusa while the institution is actively growing, improving, and repositioning itself for the future.

This is not simply about sponsoring what Calusa is today.

It is about helping build what Calusa can become.

Corporate Sponsorship Opportunities

Roaring Fork Agency is helping introduce corporate sponsorship opportunities designed for companies that want to align with Calusa’s mission while receiving meaningful visibility, recognition, hospitality, community engagement, and brand association.

Sponsorship packages can be customized around a company’s specific goals and may include:

Logo recognition
On-site signage
Digital and social media exposure
Event sponsorship
VIP access
Employee engagement opportunities
Product sampling
Hospitality opportunities
Press and media mentions
Education program support
Wildlife care support
Planetarium program support
Community event visibility
Customized brand integration

Unlike one-size-fits-all sponsorships, Calusa partnerships can be built around what matters most to each sponsor. A company may want to support children’s education. Another may want to align with conservation. Another may want visibility at major public events. Another may want to support wildlife care, STEM learning, sustainability, tourism, or community development.

The flexibility is part of the opportunity.

Suggested Sponsorship Levels

Corporate sponsorships can be developed at accessible and meaningful levels for companies of different sizes.

Potential sponsorship levels include:

Community Partner — $5,000
A strong entry-level opportunity for local businesses and community-minded companies that want to support Calusa’s mission and receive basic recognition.

Education, Wildlife, or Event Partner — $10,000
A meaningful level for companies that want to support a specific area of impact, such as wildlife care, children’s education, planetarium programming, or signature events.

Major Sponsor — $25,000
A higher-visibility opportunity that may include expanded recognition, event involvement, digital exposure, hospitality, and mission-aligned sponsorship benefits.

Premier Partner — $50,000
A significant corporate partnership level for companies seeking deeper visibility, stronger community positioning, and broader association with Calusa’s work.

Signature / Presenting Partner — $100,000
A major sponsorship level for companies that want to become highly visible partners in Calusa’s future, with customized recognition tied to programs, events, facilities, education, wildlife, or community engagement.

Custom Strategic Partnership — $150,000+
For companies, foundations, or donors seeking a larger, customized relationship connected to long-term visibility, major program support, facility improvements, or multi-year community impact.

These levels allow Calusa to engage both local businesses and larger regional or national companies while keeping sponsorship accessible, flexible, and mission-driven.

Event Sponsorships: Community Visibility and Family Engagement

Calusa Nature Center & Planetarium also offers event sponsorship opportunities connected to signature community experiences such as Haunted Walk, Holiday Lights, Earth Day, Friendly Forest, the CNCP Gala, and other seasonal events.

These events give sponsors a direct way to reach families, children, residents, visitors, and community supporters in an engaging and memorable environment.

Potential event sponsorship levels include:

Platinum Sponsor — $10,000
Presenting-level recognition, potential “Presented by” naming, VIP party opportunity, ticket access, premier logo placement, event signage, publicity, media coverage, and customized benefits.

Gold Sponsor — $5,000
Strong event exposure, ticket access, logo display, event signage, publicity inclusion, and custom benefits.

Silver Sponsor — $2,500
VIP reception invitation, event passes, logo placement, on-site signage, and social media recognition.

Bronze Sponsor — $1,000
Community supporter recognition, event passes, online recognition, signage, logo inclusion, and publicity mentions.

Sign Sponsor — $500
An accessible sponsorship level offering on-site event signage and recognition.

For companies that want to support Calusa but are not ready for a larger annual sponsorship, event partnerships provide an excellent starting point.

Sponsor Visibility and Audience Reach

Calusa offers sponsors access to a growing, engaged, family-oriented, eco-conscious audience.

Recent Calusa sponsorship materials reported more than 378,000 Facebook users reached, 8,000 Facebook interactions, 54,000 Instagram users reached, 66,000 website visits, 45,000 unique website visitors, a 40.2% eNews open rate, and more than 20,000 physical visitors during the measured period.

That gives sponsors a valuable platform to connect with families, students, educators, community leaders, donors, tourists, residents, and environmentally minded consumers throughout Southwest Florida.

For brands looking to build goodwill, deepen local connections, and support a highly visible community institution, Calusa offers a compelling opportunity.

Legacy Gifts and Transformational Naming Opportunities

In addition to traditional corporate sponsorships, Calusa also has select legacy naming and transformational giving opportunities available.

These should be viewed differently from standard sponsorship packages.

Legacy naming opportunities are best suited for major donors, families, foundations, philanthropists, and companies seeking a long-term or permanent association with the future of the Calusa Nature Center & Planetarium. These may involve major facilities, the planetarium, boardwalk, trails, habitats, gardens, classrooms, exhibits, the Iona House, educational spaces, or other capital improvement priorities.

These opportunities are not simply advertising assets. They are legacy gifts.

They can be structured around philanthropic impact, capital improvements, long-term recognition, community legacy, conservation, education, and the donor or partner’s mission.

For the right family, foundation, corporation, or major donor, a legacy gift to Calusa can help preserve and strengthen one of Southwest Florida’s most important nature and science institutions for generations.

Who Should Consider Sponsoring Calusa?

Calusa Nature Center & Planetarium is a natural fit for companies and organizations connected to:

Banking and financial services
Healthcare and children’s health
Hospitals and medical groups
Utilities and energy companies
Homebuilders and real estate developers
Engineering and environmental firms
Outdoor brands
Garden centers and nurseries
Landscaping companies
Veterinary and animal health companies
STEM and aerospace companies
Universities and schools
Tourism and hospitality brands
Hotels and resorts
Restaurants and food brands
Family entertainment companies
Automotive brands
Insurance companies
Foundations focused on youth, education, conservation, science, sustainability, and community development

For companies that want to be seen as community builders, Calusa offers a mission that is easy to understand and easy to support.

Children. Nature. Wildlife. Science. Conservation. Community.

Why Roaring Fork Agency Is Involved

Roaring Fork Agency works with events, venues, nonprofits, cultural institutions, community organizations, and mission-driven properties to help create sponsorship strategies that connect brands with meaningful opportunities.

With Calusa Nature Center & Planetarium, the opportunity is especially strong because the mission is clear, the audience is authentic, and the need is real.

Sponsors are not just supporting an event or a campaign.

They are helping a beloved Southwest Florida institution expand its impact, improve its facilities, care for wildlife, educate children, engage families, and inspire future generations.

A Rare Opportunity to Support Kids and Nature

The Calusa Nature Center & Planetarium is entering an exciting new chapter.

For companies, foundations, families, and community partners, this is a chance to support children, protect nature, care for wildlife, strengthen science education, preserve an important Southwest Florida institution, and become part of a legacy that will be visible for years to come.

Corporate sponsorships can begin at accessible levels and grow into customized partnerships.

Event sponsorships offer immediate visibility and community engagement.

Legacy giving opportunities offer a chance to make a lasting impact on the future of Calusa.

At every level, the message is the same:

Support Kids. Support Nature.

Companies, foundations, families, and community partners interested in sponsorship, event partnerships, customized corporate packages, or legacy giving opportunities for the Calusa Nature Center & Planetarium should contact Roaring Fork Agency to learn more.

Why These Sponsorship Opportunities Are Valuable

The sponsorship and naming rights opportunities at the Calusa Nature Center & Planetarium are valuable because they combine several things companies increasingly want from community partnerships:

They are local.
They are educational.
They are family-friendly.
They are tied to conservation.
They create real experiences.
They support children and schools.
They offer year-round visibility.
They connect brands with a trusted nonprofit institution.
They help companies show that they are investing in the future of Southwest Florida.

This is the kind of sponsorship platform that can work for a broad range of companies — from local businesses looking for community visibility to regional and national brands seeking deeper relevance in one of Florida’s most dynamic growth markets.

The Calusa Nature Center & Planetarium gives sponsors the ability to be part of something real: a place where children learn, families explore, wildlife is protected, and the natural world becomes part of everyday community life.

That is what makes this opportunity so compelling.

Sponsor Categories Roaring Fork Agency Will Be Pursuing

Roaring Fork Agency will be reaching out to a curated group of regional and national sponsor categories that fit the Calusa Nature Center & Planetarium’s mission, audience, and Southwest Florida footprint.

Target sponsor categories include healthcare and medical services, financial services and banking, automotive companies and dealerships, food and beverage brands, restaurants, real estate companies, home services providers, retail brands, tourism and hospitality companies, education organizations, science and technology companies, and national brands with a meaningful presence in Southwest Florida.

The best sponsors for the Calusa Nature Center & Planetarium will be companies that want to reach families, support education, build goodwill, engage the local community, and align their brands with nature, conservation, science, wildlife, and the Florida environment.

Why Roaring Fork Agency

Roaring Fork Agency was founded by Paul Bryant Birdwell and has more than 25 years of experience in sponsorship sales, brand partnerships, experiential marketing, event sponsorship, nonprofit partnerships, cultural sponsorship, sports sponsorship, motorsports, hospitality, travel, real estate, media properties, and entertainment.

Over the years, Roaring Fork Agency has worked with many of America’s leading companies and organizations across categories including technology, automotive, banking, airlines, consumer brands, sports, hospitality, entertainment, and financial services.

That experience gives RFA a clear understanding of how to package sponsorship opportunities, identify the right corporate prospects, develop sponsor value, build outreach campaigns, and create partnerships that serve both the sponsor and the nonprofit institution.

For the Calusa Nature Center & Planetarium, RFA sees a meaningful opportunity to build a sustainable sponsorship platform that can generate new revenue, expand corporate relationships, and support the Center’s mission for years to come.

A Smart Sponsorship Opportunity for Southwest Florida Companies

Corporate sponsorship works best when the partnership feels authentic.

The Calusa Nature Center & Planetarium offers that authenticity. It is educational. It is family-oriented. It is local. It is environmental. It is experiential. It is trusted. And it gives sponsors a way to show up in the community in a positive, visible, and lasting way.

For companies doing business in Fort Myers, Cape Coral, Naples, Bonita Springs, Estero, Sanibel, Lee County, Collier County, Charlotte County, and throughout Southwest Florida, this is an opportunity to support a beloved regional institution while building real brand connection with families, residents, visitors, educators, and community leaders.

Roaring Fork Agency looks forward to helping the Calusa Nature Center & Planetarium build a strong 2026 sponsorship program and expand its corporate partnership base for the future.

Companies interested in sponsorship, naming rights, or premium partnership opportunities with the Calusa Nature Center & Planetarium may contact Roaring Fork Agency to learn more.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

Calusa Nature Center & Planetarium - www.calusanature.org

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Union Jack Classic: Why the First-Ever Big 12 College Football Game in London Is a Landmark Sponsorship Opportunity

America's Game Comes to Wembley — And It's One of the Biggest Sponsorship Opportunities of 2026

By Paul Bryant Birdwell  |  paul@roaringforkagency.com  |  415 730-4854

At Roaring Fork Agency (www.roaringforkagency.com), we are always looking for sponsorship properties that are more than events — they are moments that create history. That is exactly what the Union Jack Classic represents.

On September 19, 2026, college football will touch down on British soil for the very first time when Arizona State Sun Devils and Kansas Jayhawks face off at Wembley Stadium in London, in the inaugural Union Jack Classic. This is not simply another neutral-site game. This is a global sports business platform. It is where college football, international tourism, media rights, hospitality, destination marketing, and corporate sponsorship all collide in one historic event.

And for brands, that creates serious opportunity.

The Best Sponsorships Are Built Around Firsts

Firsts create urgency. Firsts create media. Firsts create the kind of cultural conversation that no amount of paid advertising can manufacture.

The Union Jack Classic is a genuine first — the inaugural Big 12 college football game ever played on British soil, staged at one of the most iconic sports venues in the world. Wembley Stadium has hosted FA Cup Finals, Champions League Finals, NFL International Games, and some of the biggest concerts in history. On September 19, 2026, it adds something entirely new to that list.

That alone is enough to make any serious sponsorship strategist pay attention.

London Is Not an Ordinary Market

London is one of the world's great sports cities. It has hosted the Olympics, welcomed the NFL for over a decade of international games, and built an enormous and growing appetite for American sports. There are more than 300,000 American expatriates living in the UK, and British fans who discovered the NFL through the London Games are now actively looking for the next chapter of American football on their doorstep.

The Union Jack Classic speaks directly to all of them — and then some. This is American College Football with its full identity intact: marching bands, cheerleaders, tailgate parties, halftime shows, and the raw pageantry that makes Saturday gamedays in the U.S. unlike anything else in sports. Now imagine all of that energy unleashed at Wembley.

Sponsors gain something rare: American college football relevance combined with international destination marketing value. That combination does not come around often.

This Is a Full Sponsorship Ecosystem — Not a Single-Day Activation

What makes the Union Jack Classic particularly compelling from a sponsorship standpoint is the architecture around the game itself. This is not a one-day event — it is a game week. Official bus and boat party tours are already in market. Hospitality packages through Wembley Stadium's own premium experiences program are live. Tickets are on sale through Ticketmaster UK.

The event is structured from the ground up as an experiential platform, which means sponsors are not buying a logo placement. They are buying access to multiple touchpoints across multiple days with a captive, engaged, and enthusiastic audience.

That is where the best sponsorship deals get made.

Who Should Be at the Table

The Union Jack Classic opens the door for a wide range of brand categories. The event's dual American-British identity creates natural fits across sectors on both sides of the Atlantic:

Travel & Hospitality — Airlines, hotels, and destination brands have an obvious play here. American fans making the transatlantic trip to London represent a high-value consumer cohort. British fans discovering American college football for the first time are exactly the kind of experiential traveler that premium tourism brands want to reach.

Financial Services & Fintech — Cross-border brands with audiences in both the U.S. and UK have a rare opportunity to activate against a single property that speaks authentically to consumers in both markets simultaneously.

Consumer Products & Beverage — Tailgate culture, stadium concessions, and the broader celebratory atmosphere around game week make this a natural fit for food, beverage, and lifestyle brands looking for high-engagement brand moments.

Automotive — The aspirational, achievement-oriented demographic of college football fans — both the American diaspora and the British early adopters discovering the sport — is a strong target for premium automotive brands.

Technology & Telecommunications — Global brands expanding their footprint across markets, or looking for a high-profile stage to demonstrate connectivity and innovation, will find real value in an event that is by definition a bridge between two worlds.

Apparel & Sportswear — The visual identity of college football — helmets, jerseys, school colors — is one of its most commercially powerful assets. The Union Jack Classic puts that identity in front of a British audience seeing it up close for the first time.

The Student-Athlete and University Dimension

It is worth noting that the Union Jack Classic is not just a business event. For the student-athletes, coaches, staff, and alumni of Arizona State and Kansas, this is described explicitly as a "bowl game atmosphere abroad" — a once-in-a-lifetime experience that connects them to a global stage.

That authenticity matters to sponsors. Brands that align here are not just buying eyeballs — they are associating with a genuine moment of athletic and cultural significance for real people. That kind of emotional resonance is what separates a sponsorship that moves the needle from one that gets forgotten by Monday.

Global Ambitions, Local Heart

The organizers behind the Union Jack Classic are not thinking about one game. They are building a tradition — investing in youth outreach, flag football development, and cross-continental fandom. The model they are following is the one the NFL already proved works: show up consistently, build a local fanbase, and watch the market grow around you.

Getting in at the inaugural event means getting in before that growth happens. The brands that sponsored the first NFL London games are not the same brands paying to be at the table now. The math on inaugural sponsorships, when the property is legitimate, tends to favor the early movers.

This Is Where Sponsorship Becomes Business Development

At Roaring Fork Agency, we say it often: sponsorship is not advertising. The Union Jack Classic is not a media buy. It is a business development opportunity dressed up as a football game.

The right brand, in the right category, activating against this property — with the right hospitality, the right experiential strategy, and the right storytelling — walks away with something that a media plan cannot replicate: a genuine connection to a historic moment, in a global city, in front of an audience that will be talking about this game for years.

Because when you are the first, everyone remembers who was there with you.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

Union Jack Classic - www.unionjackclassic.com

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency Partners with Tahoe Pictures to Drive Sponsorship, Product Placement, and Brand Integration for Two New Original TV Series — Tahoe Blue and Comstock

Two WGA-registered original TV series. Two of the most iconic locations in the American West. One early-mover opportunity for brands that understand what TV sponsorship can really do.

By Paul Bryant Birdwell  |  paul@roaringforkagency.com  |  415 730-4854

At Roaring Fork Agency (www.roaringforkagency.com), we are always looking for sponsorship properties that are more than productions — they are cultural moments with room to grow.

That is exactly what Tahoe Pictures (www.tahoepictures.com) represents.

Tahoe Pictures is an independent film and television production company based in Incline Village, Nevada, founded by Paul Bryant Birdwell. The company was created with a vision of producing premium television and film projects that combine unforgettable storytelling with iconic real-world locations across the Sierra Nevada, Lake Tahoe, Reno, and Virginia City regions.

The Roaring Fork Agency is proud to announce its partnership with Tahoe Pictures to lead the corporate sponsorship, product placement, and brand partnership efforts for two exciting new series currently in development — Tahoe Blue and Comstock. Both series have been registered with the Writers Guild of America, West, and Tahoe Pictures is currently in active discussions with multiple television studios and entertainment industry partners regarding development and production opportunities.

Both productions are set in some of the most visually stunning and historically rich locations in the American West — the crystalline shores of Lake Tahoe and the legendary streets of Virginia City, Nevada.

This is not simply a TV production deal. This is a brand partnership opportunity built inside two of America's most iconic places. And for brands that move early, that creates serious opportunity.

About Tahoe Blue

Tahoe Blue is a modern-day dramatic adventure series set around Lake Tahoe, blending mystery, humor, friendship, ambition, and romance into a cinematic world inspired by the unique culture and lifestyle of Tahoe itself. From ski resorts and marinas to hidden mountain towns, casinos, hiking trails, nightlife, and crystal-blue alpine waters, the series captures the beauty and unpredictability of life in the Sierra Nevada.

Tahoe Blue is designed as a premium streaming television series with the spirit of adventure always at its core — one of the most recognized and photographed natural landmarks in North America as its backdrop, and a community of larger-than-life characters searching for identity, fortune, and meaning within it.

Strong brand category fits include:

• Outdoor & Adventure

• Automotive

• Travel & Hospitality

• Spirits & Beverage

• Wellness & Fitness

• Ski Resorts, Marinas & Casino Properties

• Real Estate & Lifestyle

About Comstock

Comstock takes viewers back to the explosive rise of Virginia City and the Comstock Lode — the greatest silver strike in American history. The series explores the miners, hustlers, tycoons, journalists, gamblers, politicians, immigrants, and visionaries who transformed a rugged mining camp into one of the most influential boomtowns in American history.

Inspired in part by the early life and writings of Mark Twain during his years in Virginia City, Comstock combines historical drama, political intrigue, frontier survival, wealth, greed, and ambition into an epic cinematic experience. Virginia City's preserved Victorian architecture, working mineshafts, and storied saloons make it one of the most compelling and production-ready historical locations in the country.

The Comstock made legends — and destroyed them.

Strong category fits include:

• Spirits & Whiskey

• Heritage & Lifestyle Brands

• Financial Services

• Tourism & Destination Marketing

• Automotive

• Apparel & Western Lifestyle

What TV Sponsorship Actually Does for Brands

Before we talk about the opportunity, it is worth being clear about why TV sponsorship works — because the evidence is compelling.

TV programs are themselves powerful brands.

When a company sponsors a program, the prestige, popularity, and perceived values of that program rub off on the sponsoring brand. Researchers call this brand rub. It is one of the most valuable effects in all of marketing, and it is unique to TV sponsorship.

Research has shown that for fans of a sponsored program, brand fame for the sponsor increases by up to 10%. And brand fame is one of the strongest drivers of long-term commercial effectiveness. Even a smaller brand, by sponsoring the right show, can feel like a major brand to that show's audience — because association with a trusted, beloved program transfers credibility directly.

Sponsorship also drives purchase intent, brand favorability, and "for me-ness" — the sense that a brand is relevant to a viewer's life and identity. One study measured how popular viewers thought a sponsoring brand was compared to non-viewers. The difference was 15%.

That is not advertising. That is brand building.

And it works across a range of strategic objectives:

• Launching a brand — sponsorship can make a new brand famous fast, delivering association with an established program’s audience from day one

• Repositioning a brand — viewers' perceptions of a program become their perceptions of the sponsor, over time

• De-seasonalizing — consistent program sponsorship delivers a steady presence that a media buy cannot replicate

• Driving short-term response — a well-timed sponsorship can generate immediate awareness and purchase intent during key sales windows

• Taking the high ground — in a competitive market, owning the right program property creates a defensible brand position that competitors cannot easily copy

Tahoe Blue and Comstock are being built right now. Getting in early means building that association from the ground up. That is the most valuable position in sponsorship.

Why Place Matters for Brands

The best sponsorships are built around authenticity. Authenticity creates trust. Trust creates loyalty. Loyalty creates long-term brand equity. Tahoe Blue and Comstock deliver all three.

Tahoe Pictures is committed to authentic storytelling and filming in the real locations that shaped these stories. The Lake Tahoe and Northern Nevada region offers one of the most visually compelling production environments in the world — combining mountains, alpine lakes, desert landscapes, historic towns, casinos, wilderness, and Old West history within a single geographic region.

Beyond storytelling, Tahoe Pictures is focused on helping grow Northern Nevada and the Sierra Nevada region as a destination for film and television production — through partnerships with studios, production companies, local businesses, tourism organizations, and regional leaders. Sponsors of Tahoe Blue and Comstock become part of that mission.

Brands are not buying into a TV show. They are buying into a place that people already love — and a region on the rise.

The Partnership Opportunity

Roaring Fork Agency is currently working with Tahoe Pictures to develop a full range of brand partnership opportunities across both productions — from simple on-air association to fully integrated long-term partnerships:

• Title and Presenting Sponsorships — top-level alignment with the series, including naming rights and premier brand recognition across all production marketing

• In-Show Product Placement — organic integration into scenes, props, wardrobe, and set dressing

• Location and Destination Partnerships — brands tied to real Tahoe and Virginia City venues featured in production

• Co-Branded Marketing Campaigns — joint promotional opportunities around key production milestones, studio announcements, premiere events, and press moments

• Digital and Social Extensions — behind-the-scenes content, cast partnerships, and social campaigns that extend the show's world beyond the screen

• Tourism and Hospitality Tie-Ins — connecting viewers directly to the filming locations

• Regional Economic Partnership — alignment with Tahoe Pictures' mission to grow Northern Nevada as a film and TV production destination

The window for first-mover brand partnerships is open right now. First movers get the best creative flexibility. First movers get the deepest integration options. First movers get the strongest presence in early promotional campaigns. And first movers get to build the kind of long-term brand-program association that compounds in value every season. That window does not stay open.

What Smart Sponsors Will Do

The best sponsors will not ask: "How do we put our logo on this?"

They will ask: "How do we become part of this story — and stay there?"

• Title and presenting sponsorship

• Exclusive category ownership

• In-scene product and brand integration

• Location and destination activation partnerships

• Co-branded digital and social campaigns

• Tourism and hospitality tie-ins

• Premiere event and press moment visibility

• Multi-season partnership commitments that build brand association over time

This is where sponsorship becomes storytelling. Not advertising.

Where Roaring Fork Agency Comes In

At Roaring Fork Agency, we help brands and properties unlock exactly these kinds of opportunities.

We identify:

• the right sponsor categories

• the right target companies

• the right pricing strategy

• the right value proposition

• the right activation roadmap

Because sponsorship is not sales. It is strategic storytelling tied directly to measurable business outcomes.

For a property like Tahoe Blue and Comstock, that means helping sponsors connect investment to:

• Authentic brand placement in nationally distributed premium content

• Brand rub from two WGA-registered, studio-ready productions

• Customer engagement tied to iconic American locations

• Executive and VIP hospitality in the Reno-Tahoe region

• Premium PR and earned media

• Co-branded marketing with real cultural reach

• Long-term brand association with two growing franchise properties

That is how great TV sponsorships get built.

Final Thought

Lake Tahoe and Virginia City are not ordinary locations. They are two of the most iconic, most storied, most visually extraordinary places in America. Two WGA-registered original series are being built there right now — with studio discussions already underway. The research is clear: TV sponsorship builds brand fame, drives purchase intent, and creates associations that last. The brands that move first — and commit for the long term — will own the best positions. This is the moment to move.

At Roaring Fork Agency, that is exactly where we like to be.

At the front end of the opportunity.

Because when great television is being made in remarkable places, sponsorship should be there first.

Adventure is just the beginning.

If you have any questions about sponsorship or product placement opportunities with Tahoe Blue or Comstock reach out to Paul Birdwell anytime at ➤ 415 730-4854 or paul@roaringforkagency.com

Tahoe Pictures — www.tahoepictures.com
paul@tahoepictures.com  |  775 675-5535

Roaring Fork Agency — www.roaringforkagency.com

paul@roaringforkagency.com
415 730-4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in entertainment, we'd love to talk.

Brisk Festival L.A.: Why America's Premier Bilingual Theatre Festival Is One of the Smartest Cultural Sponsorship Plays of 2026

A bilingual arts platform in the heart of Los Angeles — six editions strong, going global, and built for brands that want to reach one of the most valuable audiences in America.

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

At Roaring Fork Agency (www.roaringforkagency.com), we are always looking for sponsorship properties that are more than events — they are cultural movements with room to grow.

That is exactly what the Brisk Festival L.A. (www.briskfestival.com) represents.

This summer, from August 22 through September 13, 2026, the Brisk Festival returns to the Morgan-Wixson Theatre in Santa Monica for its VI Edition — four full weeks of live performance featuring 200 artists, 50 plays, and 4 workshops, performed in both English and Spanish.

This is not simply another theatre festival.

This is a bilingual cultural platform.

It is where theatre, language, community, media, and corporate sponsorship all meet in one of the most culturally influential cities in the world.

And for brands, that creates serious opportunity.

Why the Brisk Festival Matters

The best sponsorships are built around authentic cultural connection.

Authenticity creates loyalty.

Loyalty creates relevance.

Relevance creates long-term brand equity.

The Brisk Festival delivers all three.

Founded in 2019, the Brisk Festival was created to promote the talent of local and international artists and to celebrate cultural diversity through short plays. Over six editions, it has evolved from a local theatre event into a major cultural celebration — and across its first five editions, the Festival has already brought together more than 1,200 artists, captivated audiences of more than 18,000 people, and presented over 250 plays in English and Spanish.

That is a rare sponsorship environment.

Brands are not buying into a single night of theatre.

They are buying into a four-week cultural conversation in two languages.

The Bilingual Advantage

One of the strongest value drivers here is the audience itself.

The Brisk Festival reaches an affluent, educated, bilingual audience — men and women ages 18 to 65, with university educations and medium-to-high household incomes, who move fluidly between English- and Spanish-language media and culture.

That matters.

Because U.S. Hispanic buying power is projected to surpass $2.7 trillion, and bilingual, bicultural consumers are among the most sought-after — and most underserved — audiences in American marketing. The Brisk Festival gives a brand a direct, credible, culturally authentic line to exactly that audience.

Sponsors are not just purchasing signage. They are purchasing relevance across:

• live theatre audiences across a four-week run

• English- and Spanish-language press

• television, radio, and print coverage

• active social media engagement on Instagram, Facebook, and TikTok

• targeted digital advertising

• community and cultural institution partnerships

That kind of presence creates far more than impressions. It creates belonging.

Sponsorship Is Bigger Than the Stage

The real value is never just inside the theatre.

It is everything around it.

The Brisk Festival is built as a full cultural experience, including:

• four weeks of live performances

• professional development workshops

• concerts and full-length featured plays

• a vibrant artistic networking event

• a Closing Gala Awards Ceremony

• outdoor concession and network activation areas

The Festival's reputation is reinforced by the caliber of its past jury members, including Manu García-Rulfo (The Lincoln Lawyer), Thomas Ian Griffith (Cobra Kai), Mariela Garriga (Mission Impossible), Paul Rodriguez, Barbara Bain, and Amazon Casting Director Yolanda Guillen.

That is where the best brand activations get built — not on a logo, but inside an experience.

The Sponsorship Opportunity

For the 2026 VI Edition, Roaring Fork Agency has structured a five-tier sponsorship program designed to fit a broad range of corporate partners — from a single flagship brand to local businesses and category-specific marketers.

Presenting Sponsor — $25,000 (1 sponsor) Title-level visibility across every Festival asset, communication, and live event, plus the opportunity to present the Festival's top award at the Closing Gala.

Festival Sponsor — $10,000 (5 to 10 sponsors) Prominent visibility across the Festival's four-week run, with award-presentation opportunities and premium on-site activation.

Festival Day Sponsor — $1,000 to $2,500 (5 to 10 sponsors) Ownership of a specific performance day, weekend, or themed program — ideal for restaurants, lifestyle brands, and neighborhood businesses.

Official "X Category" Sponsor — $2,500 (5 to 10 sponsors) Exclusive category designation — "Official Coffee," "Official Wine," "Official Airline," and more.

Contributing Sponsor — $1,000 (5 to 25 sponsors) A community-level entry point for local businesses and emerging brands who want to support bilingual arts.

Total potential estimated sponsorship for the 2026 Festival: $100,000 — with meaningful upside beyond.

Why Los Angeles — and Why Now

Los Angeles is not an ordinary host market.

It is the largest Spanish-language media market in the United States and one of the most culturally influential cities in the world.

Los Angeles brings:

• a massive bilingual, bicultural population

• national and international media attention

• a deep arts and entertainment infrastructure

• affluent, culturally engaged consumers

• proximity to major brands and decision-makers

Sponsors gain both local cultural relevance and a platform with national visibility.

That combination creates opportunities across:

Telecommunications Automotive Beverages & Spirits Financial Services Airlines & Travel Spanish-Language & Bilingual Media Consumer Goods Hospitality Arts & Cultural Institutions Nonprofit Organizations

That is where serious cultural sponsorship dollars move.

Going Global: 2026 & 2027

Here is what makes the Brisk Festival especially compelling for forward-thinking brands.

Building on the success of its Los Angeles and Buenos Aires editions, the Brisk Festival is actively working to launch new editions in 2026 and 2027 in Mexico City, Buenos Aires, Miami, New York, Barcelona, Madrid, and Rome.

That changes the conversation entirely.

Sponsors of the Brisk Festival L.A. can inquire about sponsorship opportunities for any of these upcoming international editions — including multi-market, multi-city programs that deliver bilingual brand exposure across North America, South America, and Europe.

This is no longer a single-city sponsorship.

It is the ground floor of a global bilingual arts platform.

What Smart Sponsors Will Do

The best sponsors will not ask:

"How do we put our logo on this?"

They will ask:

"How do we become part of this cultural moment?"

Winning strategies include:

• presenting sponsorship and title-level naming

• official category exclusivity

• branded activations in the network and concession areas

• award presentations at the Closing Gala

• special offers and vouchers for artists and audiences

• multi-city expansion partnerships

This is where sponsorship becomes brand building.

Not advertising.

Where Roaring Fork Agency Comes In

At Roaring Fork Agency, we help brands and properties unlock exactly these kinds of opportunities.

We identify:

• the right sponsor categories

• the right target companies

• the right pricing strategy

• the right value proposition

• the right activation roadmap

Because sponsorship is not sales. It is strategic storytelling tied directly to measurable business outcomes.

For a property like the Brisk Festival, that means helping sponsors connect investment to:

• bilingual customer engagement

• authentic cultural relevance

• community goodwill and brand affinity

• executive and VIP hospitality

• premium PR and earned media

• long-term international growth

That is how cultural sponsorships get sold.

Final Thought

The Brisk Festival is not just a theatre festival.

It is the bilingual cultural platform that the most forward-thinking brands will want to own — first in Los Angeles, and soon around the world.

It is the kind of property that smart brands move on early — because once the world sees it, the price goes up.

At Roaring Fork Agency, that is exactly where we like to be.

At the front end of the opportunity.

Because when culture is being made, sponsorship should be there first.

Brisk Festival - www.briskfestival.com

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

College Football Brasil: Why the First-Ever FBS Game in South America Is a Landmark Sponsorship Opportunity

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

At Roaring Fork Agency (www.roaringforkagency.com), we are always looking for sponsorship properties that are more than events—they are moments that create history.

That is exactly what College Football Brasil represents.

On August 29, 2026, college football will break entirely new ground when NC State Wolfpack and Virginia Cavaliers face off in Rio de Janeiro at Nilton Santos Stadium, marking the first-ever American FBS college football game played in South America.

This is not simply another neutral-site game.

This is a global sports business platform.

It is where college football, international tourism, media rights, hospitality, destination marketing, and corporate sponsorship all collide in one historic event.

And for brands, that creates serious opportunity.

Why College Football Brasil Matters

The best sponsorships are built around firsts.

Firsts create urgency.

Firsts create media.

Firsts create emotional relevance.

College Football Brasil delivers all three.

This event is backed by Atlantic Coast Conference, powered by Athlete Advantage and Brasil Sports Business, and supported by the Governor of Rio de Janeiro and the Mayor of Rio. It places major American university brands onto an international stage while introducing premium college football to one of the most passionate sports markets in the world.

That is a rare sponsorship environment.

Brands are not buying into a game.

They are buying into a global headline.

The ESPN Effect

One of the strongest value drivers is the national and international broadcast platform.

The game will air nationally on one of ESPN’s linear cable networks, with additional streaming opportunities also under discussion. Production will follow full U.S. network standards with international distribution quality, replay systems, and full on-field media coordination.

That matters.

Because sponsors are not just purchasing signage—they are purchasing visibility across:

• national television

• digital streaming

• international distribution

• social media amplification

• earned media coverage

• destination storytelling

That kind of exposure creates far more than impressions.

It creates legitimacy.

Sponsorship Is Bigger Than the Game

The real value is never just inside the stadium.

It is everything around it.

College Football Brasil is built as a full destination experience, including:

• premium travel packages

• VIP hospitality programs

• destination tourism experiences

• branded fan activations

• sponsor hospitality

• university alumni engagement

• business networking events

• community and cultural integrations

The official event platform openly highlights sponsorship opportunities for both the game and adjacent events, making it clear this is designed as a full sponsorship ecosystem—not a single-day activation.

That is where the best deals get made.

Why Brazil Changes Everything

Brazil is not an ordinary host market.

It is one of the world’s great sports destinations.

Rio brings:

• global tourism appeal

• international media attention

• major-event credibility

• luxury hospitality infrastructure

• passionate sports culture

• corporate and government support

Sponsors gain both American college football relevance and international destination marketing value.

That combination is rare.

It creates opportunities across:

B2B
B2C
Hospitality
Luxury Travel
Automotive
Financial Services
Telecommunications
Consumer Products
Technology
Global Brand Expansion

That is where serious sponsorship dollars move.

What Smart Sponsors Will Do

The best sponsors will not ask:

“How do we put our logo on this?”

They will ask:

“How do we own the experience?”

Winning strategies include:

• title sponsorships

• presenting sponsorships

• fan festival ownership

• hospitality naming rights

• travel partner exclusivity

• destination activation partnerships

• alumni VIP experiences

• branded media integrations

This is where sponsorship becomes business development.

Not advertising.

Where Roaring Fork Agency Comes In

At Roaring Fork Agency, we help brands and properties unlock exactly these kinds of opportunities.

We identify:

• the right sponsor categories

• the right target companies

• the right pricing strategy

• the right value proposition

• the right activation roadmap

Because sponsorship is not sales.

It is strategic storytelling tied directly to measurable business outcomes.

For a property like College Football Brasil, that means helping sponsors connect investment to:

• customer acquisition

• executive hospitality

• global brand positioning

• dealer and distributor relationships

• recruiting and retention

• premium PR opportunities

• long-term international growth

That is how sponsorships get sold.

Final Thought

College Football Brasil is not just a football game.

It is the international expansion of college football as a business platform.

It is the kind of property that smart brands move on early—because once the world sees it, the price goes up.

At Roaring Fork Agency, that is exactly where we like to be.

At the front end of the opportunity.

Because when history is being made, sponsorship should be there first.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

The PPA Finals Title Sponsorship: Why Smart Brands Are Betting Big on Pickleball's Explosive Growth

A $295K investment in the fastest-growing sport in America — and what it tells us about the future of sports sponsorship.

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

Pickleball has been crowned the fastest-growing sport in America for three consecutive years. Participation has surged from roughly 4.8 million players in 2021 to nearly 20 million in 2024, with both core and casual players driving unprecedented growth. The sport now rivals established properties in viewership — the Carvana PPA Masters on CBS drew 791,000 average viewers, outperforming Big 10 basketball, Premier League soccer, and even some NBA games on streaming platforms. And if you're a brand looking to get in on the ground floor of what could be the next major American sport, the PPA Finals Title Sponsorship — a $295,000 investment for the May 2026 championship event in San Clemente, California — represents one of the sharpest entry points available. At Roaring Fork Agency (www.roaringforkagency.com), we specialize in identifying high-value sponsorship opportunities that deliver measurable ROI, and this deal has all the hallmarks of a category-defining investment.

The Numbers That Matter: Why Pickleball Isn't a Fad

Before we dig into the specifics of the PPA Finals sponsorship, it's worth understanding why pickleball has become such a compelling sponsorship category in the first place. The growth isn't hype — it's data-driven, and it's accelerating.

Participation: According to the Sports & Fitness Industry Association (SFIA), pickleball participation has exploded from under 5 million players in 2019 to nearly 20 million in 2024. That's a 300% increase in five years. And unlike many emerging sports, pickleball's growth is balanced across both core players (those who play frequently) and casual participants, which means the sport is building both depth and breadth simultaneously.

Viewership: The PPA Tour has become a legitimate broadcast property. The 2025 Carvana PPA Masters averaged 791,000 viewers on CBS and peaked at 1.05 million — making it the most-watched pickleball event in history. To put that in context, that's higher viewership than Big 10 basketball on NBC (719K), Big 12 basketball on ESPN (544K), and an NBA game on Amazon Prime (528K). The tour now has broadcast agreements with Fox, CBS, ESPN, FS1, Tennis Channel, and PBTV, with over 1,100 hours of national broadcast programming planned for the 2025-2026 season.

Demographics: The PPA Tour audience skews affluent and engaged. The average PBTV viewer is 39 years old with a household income exceeding $120K. The audience is 59% male, 41% female, and heavily post-grad educated. For brands targeting high-income, active consumers, that demographic profile is extraordinarily valuable.

For sponsors evaluating where to deploy marketing dollars, pickleball offers something rare: explosive growth, affluent demographics, legitimate broadcast distribution, and — critically — inventory that's still available at a fraction of the cost of established sports.

The PPA Finals: The Crown Jewel of the Pickleball Calendar

The PPA Finals is the season-ending championship event for the Professional Pickleball Association Tour, and it's designed to be the sport's marquee moment. Scheduled for May 4-10, 2026, in San Clemente, California, the event is expected to draw over 21,000 spectators across the week, with 1,200+ players competing and 15,000+ spectators per tournament on average throughout the season.

But what makes the Finals particularly compelling from a sponsorship perspective is the media footprint. The event will be broadcast live on Fox (Sunday, May 10, 5-7 PM EST) and Fox Sports 1 (Friday, May 9, 7-9 PM EST), with over 50 additional hours of live coverage on PBTV throughout the week. That's a combined audience that could easily reach into the millions, with prime-time weekend slots on a major broadcast network.

For comparison, the PPA Tour's viewership growth year-over-year has been staggering. PBTV minutes viewed increased between 73% and 183% per event from 2024 to 2025, with the PPA Worlds reaching 53.2 million minutes viewed — an 81% increase over the prior year. The tour is on a growth trajectory that few properties can match, and the Finals represents the single biggest moment on the calendar.

The opportunity here isn't just about being present at a sporting event. It's about locking in a founding partnership position with a property that could be worth multiples of its current value within the next Olympic cycle.

What $295,000 Actually Buys: Breaking Down the Asset Package

The PPA Finals Title Sponsorship is priced at $295,000, and for that investment, a brand receives a comprehensive package that includes naming rights, broadcast integration, on-site activation, hospitality, and content assets. Here's what's included:

Title Sponsorship of the Event: The sponsor's name becomes permanently locked with the PPA Finals. The tournament logo integrates the sponsor's branding, and every mention of the Finals — across TV, live stream, social media, email newsletters, website, and local promotion — includes the sponsor's name. This isn't a logo patch on a court. This is category ownership.

Broadcast Integration: The sponsor's name appears in the TV scorebug throughout all live play on Fox, FS1, and PBTV. It's also integrated into the intro and outro graphics for every broadcast segment. That's constant, passive exposure across every minute of live coverage — the kind of integration that creates brand recall through sheer repetition.

National TV Commercial Inventory: The package includes four (4) 30-second commercial spots on Fox and two (2) 30-second spots on FS1. For brands that already have national creative, that's high-value inventory. For brands that don't, the PPA can facilitate production.

On-Site Branding: The sponsor logo appears on the championship court LED digital back wall (visible on broadcast and live stream), fixed signage surrounding the court, and VIP tent branding with large visibility in drone shot imagery. The visual presence is dominant, and it's designed to be broadcast-friendly.

Trophy Presentation: The sponsor has the ability to present a custom-branded trophy on Championship Sunday, with a sponsor executive on center court during the live Fox broadcast. This is a brand moment that millions of people will see, and it's the kind of association — your brand, the champion, the trophy — that creates lasting equity.

Hospitality and Activation: The sponsor receives a custom-branded VIP tent, the ability to host a private "Play with a Pro" experience (up to 20 guests playing with PPA-contracted pros), eight (8) VIP tickets per day, and sixteen (16) courtside seats per day. For client entertainment or employee engagement, this is substantial value.

Digital and Social Amplification: The sponsor logo appears on all digital tickets, is tagged in all PPA social media promotion for the tournament, and is included in content distributed across PPATour.com, Pickleball.com, and PickleballTournaments.com. The Finals will also feature four (4) 30-second LED board takeovers on the championship court, which can display QR codes for fan engagement or contest entry.

Content Rights: The sponsor receives mutually agreed-upon use of PPA marks, logos, media assets (videos, photos, graphics), and the right to conduct national and customer-specific promotions across channels. That's licensing value that extends well beyond the event itself.

For $295,000, a brand isn't just buying signage. They're buying a 360-degree integration across broadcast, digital, on-site activation, and content — with the ability to own a category within one of the fastest-growing sports in the country.

Why This Deal Makes Strategic Sense — Right Now

There are a few reasons why the PPA Finals Title Sponsorship represents an unusually sharp opportunity at this moment in time.

1. The inventory is still available. Pickleball is growing faster than the sponsorship market can react. Brands like Carvana, Abbott, Hyundai, Humana, Monster Energy, Veolia, and AstraZeneca have already moved into the space, but compared to the NFL, NBA, or PGA Tour, the category is still relatively open. That won't last. As viewership continues to grow and more blue-chip brands enter the space, the cost of title sponsorships will increase, and the best positions will be locked up.

2. The ROI math is compelling. A $295K investment for a title sponsorship that includes national Fox broadcast, 50+ hours of PBTV coverage, on-site activation, hospitality, and content rights is — relative to comparable properties — extraordinarily efficient. For comparison, a similarly positioned title sponsorship in a traditional sport with equivalent broadcast reach could easily cost 2-5x that amount.

3. The demographic fit is ideal for specific categories. The PPA audience is 39 years old on average, post-grad educated, and earning $120K+ in household income. That's a premium demo for financial services, automotive, healthcare, consumer packaged goods, and lifestyle brands. If your target customer fits that profile, pickleball is one of the most cost-effective ways to reach them at scale.

4. The timing aligns with Olympic momentum. Pickleball is campaigning for inclusion in the 2028 Los Angeles Olympics, and while that's not guaranteed, the sport's growth trajectory makes it a strong candidate for future Games. Brands that establish partnerships now will have a significant first-mover advantage if and when that happens.

5. The content and activation opportunities are massive. Unlike passive logo placements, the PPA Finals package is built for activation. The Play with a Pro experience, the VIP tent, the trophy presentation, the QR-enabled LED takeovers — these are moments that can be turned into social content, customer experiences, and brand storytelling. For brands that understand experiential marketing, this is a playground.

The Broader Trend: Why Emerging Sports Are Outperforming Legacy Properties

The PPA Finals sponsorship is part of a larger shift happening across the sports marketing landscape. Emerging sports — pickleball, padel, esports, women's sports, etc. — are delivering better ROI, more engaged audiences, and more flexible activation models than many traditional properties. And smart brands are taking notice.

The reason is simple: established sports are expensive, crowded, and increasingly difficult to differentiate within. The cost of entry is high, the clutter is significant, and the audiences — while large — are often fragmented and distracted. Emerging sports, by contrast, offer passionate, concentrated audiences, lower costs, and the opportunity to be a founding partner rather than just another logo in the mix.

Pickleball is the clearest example of this dynamic at work. The sport has grown faster than almost any property in modern sports history. It has legitimate broadcast distribution. It has a demographic profile that many brands would pay a premium to reach. And yet, because it's still early in its commercial maturity, the sponsorship opportunities are priced at a fraction of what comparable assets in traditional sports would cost.

For brands that understand timing, the PPA Finals Title Sponsorship is a textbook example of buying low on an asset that's appreciating rapidly. The question isn't whether pickleball will become a major commercial property. The question is whether you want to be in before the rest of the market catches up.

What This Means for the Wider Sponsorship Landscape

The PPA Finals opportunity offers a few critical lessons for brands and agencies navigating the sponsorship market:

1. Growth rate matters more than current scale. Pickleball isn't the NFL. But it's growing faster than almost any sport in the country, and growth is where value gets created. Brands that waited for the UFC, esports, or women's soccer to "prove themselves" paid 3-5x more than the brands that moved early.

2. Broadcast distribution is the unlock. The difference between a niche sport and a mainstream property is distribution. The PPA Tour now has agreements with Fox, CBS, ESPN, FS1, Tennis Channel, and PBTV. That's not experimental. That's a legitimate media platform, and it's only getting bigger.

3. Demographic targeting beats mass reach. A $295K investment in pickleball reaches a smaller audience than a $2M NFL sponsorship — but the pickleball audience is 39 years old, college-educated, and earning $120K+. For many brands, that's a better ROI than paying for mass reach and hoping 10% of it is your target customer.

4. Activation flexibility creates differentiation. The PPA Finals package isn't just about visibility. It's about creating experiences, content, and moments that a brand can own and amplify. The Play with a Pro experience, the trophy presentation, the VIP tent — these are assets that can be turned into campaigns, not just impressions.

5. Timing is everything. The brands that bought into F1 before Drive to Survive, or women's soccer before the 2019 World Cup, or the UFC before mainstream acceptance — those are the brands that won. The PPA Finals is that opportunity, right now, in pickleball.

At Roaring Fork Agency, this is exactly the kind of strategic thinking we bring to our clients. Whether you're a brand exploring pickleball for the first time, a property trying to package your assets more effectively, or an organization looking for the next high-growth sponsorship category, the PPA Finals Title Sponsorship offers a masterclass in how to identify value before the market catches up. The future of sponsorship isn't about buying the biggest audience. It's about buying the right audience, at the right time, with the right activation model — and making sure you're in early enough to own it.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency Joins Forces with Sail4th 250 to Secure Corporate Sponsorship for America’s Semiquincentennial 250th Celebration - July 3 - 8, 2026

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

As the United States of America approaches its 250th anniversary in 2026, the eyes of the nation—and the world—will turn to New York Harbor, where Sail4th 250 (www.sail4th.org) is orchestrating one of the most ambitious celebrations in American history. Designed as a six-day maritime festival, Sail4th 250 will bring together tall ships, naval vessels, community programming, cultural exhibitions, and a dazzling fireworks display to honor the country’s founding. To help realize this historic vision, Sail4th 250 has partnered with the Roaring Fork Agency (www.roaringforkagency.com), a strategic sponsorship and brand partnership firm, to lead corporate sponsorship outreach and engagement efforts.

The Roaring Fork Agency brings a deep background in experiential marketing, brand strategy, and event-based sponsorship to this monumental initiative. With a 20+ year track record working with major events, lifestyle brands, destination marketers, and real estate projects, the agency is uniquely positioned to craft custom sponsorship programs that align brand objectives with meaningful public celebration. For Sail4th 250, this includes a range of integrated partnership opportunities—from presenting sponsorship and branded experiences to hospitality activations, media collaborations, and support for legacy-building educational initiatives.

Sail4th 250 is projected to attract 8 to 10 million spectators to the shores of the New York and New Jersey waterfronts, while also generating global media coverage and civic engagement on a massive scale. For sponsors, this presents an unparalleled opportunity to connect with a diverse, multigenerational audience during a milestone moment in American history. The event’s themes of unity, progress, and international friendship are deeply resonant and present a compelling platform for brands seeking both visibility and purpose.

In addition to securing financial support for Sail4th 250, the Roaring Fork Agency is working to identify corporate partners whose missions align with the event’s long-term vision—one that extends beyond a single week of celebration. Proceeds from the event will support Sail4th 250’s education and workforce development programs, which are being designed in collaboration with civic, cultural, and academic institutions. The Roaring Fork Agency’s role includes not only brokering these partnerships but also helping sponsors become integrated, visible contributors to a broader legacy that includes community engagement, youth opportunity, and historical education.

With its combination of cultural significance, scale, and global reach, Sail4th 250 is shaping up to be a defining celebration of America’s next chapter. Through its collaboration with the Roaring Fork Agency, the organization is ensuring that forward-thinking sponsors have the opportunity to be part of a once-in-a-generation event—one that honors the past, celebrates the present, and sets a course for the future.

Sail4th 250 Sponsorship Opportunities

Founding Partner - $2.5M for NYC + NJ Ports - $3.5M for All 5 Port Cities

Corporate Partner - $1.5M for NYC + NJ Ports - $2M for All 5 Port Cities

Sponsor - $750K for NYC + NJ Ports - $1M for All 5 Port Cities

Patron - $250K for NYC + NJ

Sail4th 250 Sponsorship Presentation

If you have any questions about Sponsoring Sail4th 250 reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

Sail4th 250 - www.sail4th.org

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Why Stifel's U.S. Ski & Snowboard Investment Is a Masterclass in Long-Term Sponsorship Strategy

How a financial services firm built the largest partnership in U.S. winter sports history — and what it means for brands looking beyond the quick win.

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

In May 2025, Stifel Financial Corp. and U.S. Ski & Snowboard announced an eight-year extension of their title partnership, running through April 2034 — the largest sponsorship deal in the organization's history. The agreement covers three Olympic and Paralympic Winter Games, including the home Salt Lake City-Utah 2034 Games, and positions Stifel as the title partner of nearly every ski discipline under the U.S. Ski & Snowboard umbrella: alpine, cross country, freeski, moguls, aerials, ski jumping, nordic combined, and Para alpine.

But here's what makes this deal genuinely fascinating from a sponsorship strategy perspective: Stifel didn't start here. The partnership launched in October 2022 with just the alpine team. By January 2023 — barely three months later — Stifel had already expanded to include event naming rights and development-level competitions. By March 2023, they'd grown the partnership again to cover all ski teams. And now, in 2025, they've committed for nearly a decade. At Roaring Fork Agency (www.roaringforkagency.com), we spend our days dissecting what makes elite sponsorships work — and this partnership offers a blueprint for how the most sophisticated brands approach sport.

Starting Narrow, Scaling Fast — The Anti-Vanity Play

One of the most instructive aspects of the Stifel partnership is how deliberately it started. In October 2022, Stifel came aboard as the title sponsor of the U.S. Alpine Ski Team — a focused, high-profile entry point that included stars like three-time Olympic medalist Mikaela Shiffrin and Olympic silver medalist Ryan Cochran-Siegle. This wasn't a sprawling, logo-everywhere deal. It was strategic: invest deeply in one vertical, measure the impact, then expand if the data supported it.

The data clearly supported it. By January 2023, Stifel had already broadened the partnership to include naming rights for three U.S.-based World Cup events (Palisades Tahoe, Aspen, Killington) and title sponsorship of the Stifel Success NorAm Tour — the development pipeline that feeds the elite teams. Two months after that, in March 2023, Stifel expanded again to become the official team naming partner of all ski teams under U.S. Ski & Snowboard.

For brands evaluating whether to go big on a property from day one or start smaller and scale, this partnership offers a powerful counterargument to the "go big or go home" approach. Stifel's methodical escalation allowed them to validate ROI at every step before committing more capital — and ultimately, it led to a decade-long, record-breaking agreement.

The Business Case Was About More Than Visibility

Stifel isn't a consumer brand that needs mass-market awareness. It's a wealth management and investment banking firm serving individual investors, professional money managers, businesses, and municipalities. So why invest this heavily in winter sports?

The answer lies in understanding what Stifel actually sells: trust, precision, long-term relationships, and the cultivation of talent. As Stifel Chairman and CEO Ron Kruszewski put it when the partnership launched, Stifel is a firm where "success meets success" — a company that prides itself on identifying up-and-coming talent, investing in that talent, and promoting from within. U.S. Ski & Snowboard operates the exact same way, building athletes from grassroots development all the way to Olympic podiums.

The parallel is deliberate. Stifel didn't just want logo placement. They wanted brand alignment with an organization that mirrored their own values — and they wanted to be associated with a sport that rewards patience, precision, and long-term investment. In that context, the partnership isn't a marketing expense. It's a brand positioning statement.

Critically, Stifel's leadership had deep personal ties to the sport. Ron Kruszewski has served on the U.S. Ski & Snowboard Foundation board of trustees for 13 years. Board member Thom Weisel, founder of Montgomery Securities, has been involved for 45 years, including serving as chairman from 1983 to 1994. This wasn't a pitch deck that landed on a CMO's desk out of nowhere. This was a relationship built over decades, activated when the strategic fit became undeniable.

The Results: Record Growth Across Every Metric

Since the partnership launched in 2022, the returns have been extraordinary — not just for Stifel, but for U.S. Ski & Snowboard and the athletes themselves. Here's what the data shows:

• World Cup expansion: The number of World Cup events held in North America grew from 4 to a record 11 in the 2024-25 season.

• Audience growth: Streaming and broadcast audience doubled.

• Media impressions: Earned media surpassed 30 billion impressions.

• Social media: Social media impressions increased significantly across the organization.

• On-mountain success: U.S. athletes achieved historic performances, including multiple World Cup podiums and strong showings across all disciplines.

And on Stifel's side? The firm had a record-breaking year in 2024, with net revenues of $4.97 billion (the highest in company history), non-GAAP net earnings of $756 million, and a share price increase of 56.4% over the year. While it's impossible to draw a direct causal line from sponsorship to stock performance, the partnership coincided with a period of tremendous business growth — and Stifel clearly saw enough value to commit through 2034.

For brands evaluating the ROI of elite sport partnerships, this is the model worth studying. Stifel didn't just buy visibility. They bought association with excellence, authenticity with a community that values precision and long-term thinking, and a platform that allowed them to activate their values in a way that traditional advertising never could.

Beyond the Logo: Financial Education and Athlete Development

One of the most overlooked aspects of the Stifel partnership is what happens off the slopes. As part of the agreement, Stifel collaborates with U.S. Ski & Snowboard on a career and financial education program designed to help athletes with savings and investing strategy. For athletes who dedicate their lives to sport — often with limited earning windows and uncertain post-competition career paths — this kind of support is invaluable.

Stifel also created specialized initiatives like the Stifel Bibbo Award (recognizing the athlete who improves the most in alpine World Cup rankings), the Stifel Success Tour (development-level NorAm races feeding the elite pipeline), and the Stifel Snow Show (a weekly series on CNBC, Peacock, and YouTube highlighting athlete stories). The partnership even includes a performance bonus program for athletes and coaches based on key results during the season.

This is experiential marketing at its most sophisticated. Stifel isn't just present at events — they're embedded in the athlete journey, from development through retirement. That creates loyalty and goodwill that no amount of logo placement could ever buy.

The Timing: Three Olympics, Including a Home Games in 2034

The extended partnership runs through three Olympic and Paralympic Winter Games: Milan-Cortina 2026, French Alps 2030, and Salt Lake City-Utah 2034. That final one is the real prize. A home Olympics on U.S. soil creates a once-in-a-generation moment for visibility, national pride, and cultural relevance. Stifel locked in that association nearly a decade in advance.

For brands thinking about Olympic sponsorship cycles, this is a reminder that the most valuable positions are often secured years before the torch is lit. Stifel didn't wait for 2032 to explore options. They built the relationship early, proved the value, and locked in the commitment when the strategic opportunity was clear.

What This Means for the Wider Sponsorship Landscape

The Stifel–U.S. Ski & Snowboard partnership offers a few critical lessons for brands and properties alike:

1. Start focused, scale deliberately. Stifel didn't try to own everything on day one. They started with alpine, expanded to events and development, then broadened to all ski teams. That incremental approach allowed them to validate ROI at every step — and it ultimately led to a bigger, longer commitment than they might have made upfront.

2. Brand alignment matters more than audience size. Stifel isn't chasing millions of eyeballs. They're aligning with an organization that shares their values and mirrors their talent development philosophy. The partnership works because the fit is genuine, not forced.

3. Long-term relationships beat transactional deals. Stifel's leadership had been involved with U.S. Ski & Snowboard for decades before the partnership launched. That foundation of trust allowed them to move fast, commit deeply, and build something far more sophisticated than a typical logo-on-jersey arrangement.

4. Activation is everything. Stifel created programs that directly benefit athletes (financial education, performance bonuses, development support) and fans (the Snow Show, specialized competitions). That's how you build loyalty and differentiate your brand from competitors who just write checks.

At Roaring Fork Agency, this is exactly the kind of thinking we help our clients develop. Whether you're a brand looking to enter winter sports for the first time, a property trying to maximize the value of an existing partnership, or an organization exploring how to build multi-year, values-driven sponsorships, the Stifel–U.S. Ski & Snowboard deal offers a masterclass in doing it right. The future of sponsorship isn't about buying reach. It's about building relationships, aligning values, and committing for the long haul.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency Partners with Twisted Golf Company to Drive Sponsorship for Breaking Point

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

The Roaring Fork Agency (www.roaringforkagency.com) is proud to announce its newest partnership with Twisted Golf Company (twistedgolf.co), the fan-owned sports entertainment network that is redefining golf for a new generation. Together, we are leading the corporate sponsorship efforts for Breaking Point—a groundbreaking new competition series set to premiere globally in 2026.

About Breaking Point

Twelve fierce women. Eight brutal episodes. One shot at $150,000 and the keys to a pro career.

That’s the premise of Breaking Point, a bold new series filmed in Thailand that will test some of the best women golfers from around the world. Representing America, Europe, Asia, Australia, and Africa, the 12 competitors will face challenges designed to push them to their limits—physically, mentally, and emotionally.

Fans will not just be spectators. Through a unique fan-voting model, viewers will influence challenges, create chaos, and even shift the trajectory of the competition in real time. Rivalries, alliances, sabotage, and sudden eliminations will make Breaking Point one of the most dynamic and unpredictable sports entertainment shows ever produced.

The final two players will face off in a cinematic championship match where only one will rise to claim the $150,000 prize and the launch of a professional golf career.

Why Brands Should Take Notice

Twisted Golf Company is pioneering a new model for sports entertainment. With platforms spanning YouTube, Instagram, OTT, TikTok, FAST channels, and global broadcast partners, Breaking Point is engineered to deliver 100M+ impressions and achieve a cultural takeover.

For sponsors, the opportunities are powerful and diverse:

• Global Exposure: A premier showcase reaching audiences across North America, Asia, Europe, and beyond.

• Fan-Engaged Activation: Brands can integrate into the real-time voting and chaos engine, directly connecting with fans where decisions are made.

• Authentic Storytelling: Each competitor brings a unique background and journey, giving companies meaningful ways to align with values of resilience, determination, and global diversity.

• Premium Content Ecosystem: From Breaking Point to Twisted Golf’s other flagship shows—The Grid, Bad Lie, and Dogleg—sponsors have the chance to tie into a rapidly growing entertainment network.

Media Guarantees

What sets Breaking Point apart for sponsors is its guaranteed reach. Twisted Golf Company is delivering measurable impact across owned, earned, and paid channels:

• 100M+ impressions worldwide (owned + earned + paid)

• 10M+ guaranteed views across YouTube, OTT, and global broadcast

• Global press, PR, and creator-driven impressions

• VIP Finale Activation in Asia for premium partners

• Integrated brand presence through custom challenges, merchandise, and fan voting portals

In-Show Integration Opportunities

Corporate partners won’t just be on the sidelines—they’ll be woven directly into the DNA of the show. Sponsorship assets include:

• Custom logo placement on contestant gear

• Branded challenges designed around sponsor messaging

• Opening & closing cards

• Arrival and diary scene integration

• Episode mentions and visuals (including squeeze-backs)

• Creator-driven content with product placement

• Embedded BTS content with creators (25M+ combined reach)

Cost: $750K | Estimated Media Value: $3.15M+ | Minimum Partnership Entry: $75K

Media Delivery Breakdown

Every sponsorship dollar comes with a guaranteed delivery across multiple channels, ensuring brands achieve maximum visibility:

• YouTube + OTT + Broadcast Views: 10M+

• Social Media (IG, TikTok, YT Shorts): 10M+

• Press & PR (Golf, Lifestyle, Business): 15M+

• Email + SMS (800K database): 30M+

• Paid Ads (YouTube, TikTok, OTT): 25M+

• Influencer Network Reach: 10M+

Cost: $750K | Estimated Media Value: $3.15M+ | Minimum Partnership Entry: $75K

Partnership Structure

At Breaking Point, sponsors aren’t just buying ads—they’re buying control. Twisted Golf has built the most integrated sponsorship model in golf media. With one show generating 100M+ impressions, brands choose how much of it they own.

Partnership Structure

You're Not Buying Ads. You're Buying Control.

We've built the most integrated sponsorship model in golf media. You choose how much of it you own.

Title Sponsor - $750,000

Minimum Distribution (300M+ Homes)

100M+ PR Impressions

Product Placement

Influencer Gifting (Integrated)

Asset Delivery + License (Full BTS + Episodic)

Branded Challenges

Squeeze-Backs (In-Episode Branding)

VIP Finale Activation

Naming Rights (Presented by…)

Diary Cam Branding

Team Uniform Branding

Opening & Closing Cards

Integrated Influencer BTS Coverage

Per Episode Sponsor - $75,000

Minimum Distribution (300M+ Homes)

100M+ PR Impressions

Product Placement

Influencer Gifting (Integrated)

Asset Delivery + License (Full BTS + Episodic)

Branded Challenges

Squeeze-Backs (In-Episode Branding)

The Role of Roaring Fork Agency

With more than 20 years of experience in sponsorship sales and event management, Roaring Fork Agency is leading the charge to bring corporate partners into the Breaking Point experience. We specialize in building impactful brand partnerships across sports, culture, and entertainment, and this collaboration with Twisted Golf Company represents the cutting edge of experiential marketing.

From title sponsors to product integration, live activations, and global campaign tie-ins, we are creating customized opportunities for companies to connect with fans in innovative, lasting ways.

Conclusion

Breaking Point is more than a golf show—it’s a reckoning, a cultural moment, and an unprecedented chance for brands to be part of the first fan-owned sports entertainment network. With Twisted Golf Company’s bold vision and Roaring Fork Agency’s sponsorship expertise, the stage is set for something extraordinary.

BREAKING POINT ISN’T just GOLF, IT’S WAR.
PR. LINEAR. OTT. INFLUENCER. MEDIA. WE DOMINATE EVERY FRONT.
Join us for the next cultural bombshell in sports entertainment, where fans own the fire—and the brands that show up become part of the legend.

If you have any questions about Sponsoring Breaking Point reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com 

Twisted Golf Company - www.twistedgolf.co

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Why the Mastercard–McLaren Title Sponsorship Is Rewriting the F1 Playbook

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

A masterclass in modern sponsorship strategy — and what it means for brands everywhere.

If you follow the business of sport at all, you've likely seen the headlines: Mastercard is becoming the Official Naming Partner of the McLaren Formula 1 Team from 2026, in a deal reportedly worth around $100 million per season — the largest title sponsorship on the current F1 grid. But the dollar figure, while eye-catching, is only part of the story. What makes this partnership genuinely fascinating — and what sets it apart from nearly every other title sponsorship in the sport — is the why behind it, and the speed at which it came together. At Roaring Fork Agency (www.roaringforkagency.com), we spend our days in the weeds of sponsorship strategy, and this deal has a number of qualities that every brand and agency in the world should be paying close attention to.

From Principal Partner to Title Sponsor in Under a Year

One of the most striking aspects of the Mastercard–McLaren deal is just how fast it escalated. Mastercard first came aboard as a principal partner, with the relationship launching publicly at the Las Vegas Grand Prix. By race 27 of the season — barely a calendar year later — the brand had seen enough in its internal metrics to justify a massive upgrade, jumping straight to naming partner status. That kind of acceleration is virtually unheard of in elite motorsport sponsorship, where deals of this magnitude typically take years of negotiation and careful brand alignment. The fact that Mastercard's data performed so strongly, so quickly, tells you something important: this wasn't a vanity play. It was a commercially driven decision, validated by real numbers, made faster than almost anyone in the paddock expected.

For sponsors evaluating the ROI of premium sport partnerships, that timeline is a powerful signal. It suggests that when the brand fit is genuinely right — and when the activation strategy is built around experience rather than passive logo placement — the returns can come faster than traditional sponsorship models would predict.

A Pivot Away from Advertising — and Toward Experience

What really sets Mastercard apart in this conversation is something Raja Rajamannar, the company's Chief Marketing and Communications Officer, has spoken about openly: Mastercard's fundamental shift away from being an advertising-led organization. Back in 2013, the company made a strategic decision to pivot heavily toward experiential marketing, and by now, roughly 70 percent of their marketing budget has moved away from traditional advertising channels entirely.

The McLaren partnership is the clearest expression of that philosophy at scale. Through an initiative called "Team Priceless," Mastercard is promising fans experiences like behind-the-scenes track access, hot laps, and driver meet-and-greets — built around each Grand Prix's local culture. This isn't a brand slapping its logo on a car and calling it a day. It's a full ecosystem of fan-facing moments designed to make Mastercard feel like an indispensable part of the F1 experience, not just a name on a livery.

For anyone in the sponsorship world, this is the model worth studying. The most durable brand equity in sport isn't built through impressions — it's built through moments that fans actually remember and talk about.

The Demographics Tell the Real Story

Mastercard didn't stumble into F1 by accident. Rajamannar and his team ran a thorough analysis of their sponsorship portfolio and identified a gap that Formula 1 perfectly filled. The sport's audience is skewing younger — millennials and Gen Z fans are driving unprecedented growth — and its geographic reach is nearly unmatched, spanning Europe, Asia, the Americas, and the Middle East. For a global financial services brand, that kind of footprint is enormously valuable.

But perhaps the most interesting data point is this: approximately 40 to 42 percent of McLaren's fanbase identifies as women. For Mastercard, that demographic alignment was a deciding factor. Women represent a critical and often underserved audience in financial services marketing, and McLaren's unusually high female fan engagement gave Mastercard a direct line to a demographic it was already prioritizing internally. This is sponsorship strategy at its sharpest — not chasing the biggest audience, but finding the right audience within the biggest stage.

McLaren's Patience Paid Off — Big Time

There's an equally compelling story on McLaren's side of this deal. Until this partnership, McLaren was the only team on the F1 grid without a title sponsor in place. While every other constructor had already locked in a naming partner — Ferrari with HP, Red Bull with Oracle, Mercedes with Petronas — McLaren held out. Under the leadership of CEO Zak Brown, the team made a deliberate strategic choice: protect the integrity of the McLaren brand first, and wait for a partner that truly earned a place in the team name.

That patience has now paid off in a significant way. The resulting deal is not only the largest title sponsorship currently active in F1, but it arrived at a moment when McLaren is one of the sport's dominant competitive forces — which means the brand's commercial leverage was at an all-time high. Timing, in sponsorship, is everything. McLaren understood that, and executed on it flawlessly.

What This Means for the Wider Sponsorship Landscape

The Mastercard–McLaren deal is more than a single headline. It's a case study in how the economics and strategy of elite sport sponsorship are evolving. The old model — sign a logo, run some ads, measure reach — is giving way to something far more sophisticated. Brands that want to compete at the highest level are now expected to bring experiential creativity, data-driven audience targeting, and a long-term vision for how the partnership creates real business value.

Mastercard's approach checks every one of those boxes. They identified a gap in their portfolio, found the right sport, chose the right team — not necessarily the biggest name, but the one with the strongest marketing instincts and the best brand fit — and moved faster than anyone expected once the numbers proved the concept.

At Roaring Fork Agency, this is exactly the kind of thinking we help our clients develop. Whether you're a brand looking to enter sport sponsorship for the first time or an organization trying to maximize the value of an existing partnership, the Mastercard–McLaren deal offers a masterclass in doing it right. The future of sponsorship isn't about buying visibility. It's about building experiences, earning loyalty, and making your brand feel like it belongs — not just on the car, but in the hearts of the fans watching it race.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Design Meets Opportunity: Roaring Fork Agency Partners with Design LA to Power Sponsorships for Legends 2026

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

Roaring Fork Agency Partners with Design LA to Bring Bold Brand Partnerships to the 2026 Edition

At the Roaring Fork Agency (RFA), www.roaringforkagency.com, we believe design isn’t just how something looks — it’s how it lives. It’s culture, creativity, and connection. That’s why we’re proud to announce that RFA is partnering with Design LA to lead sponsorship and brand partnerships for Design LA 2026, taking place March 2–5, 2026, throughout Los Angeles.

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Design LA: The Heartbeat of West Coast Creativity

Design LA is more than an event — it’s a creative movement that unites Los Angeles’ design districts and champions the businesses that shape them. It connects the global design community to LA’s most compelling destinations — from storied showrooms to bold new studios — showcasing the city’s unique blend of heritage, innovation, and cultural influence.

Mission
Design LA unifies the city’s design districts and champions the businesses that define them. As a trusted, year-round resource, it connects the global design community to LA’s most compelling destinations. In a world where designers can shop anywhere, Design LA makes the case for starting here.

Vision
Design LA envisions a city recognized not only as a destination but as the essential hub for art, design, and innovation. By amplifying the unique character of LA’s design neighborhoods and honoring the legacy of visionaries like Billy Baldwin, Tony Duquette, and the Ferus Gallery, Design LA embraces both the storied past and forward-thinking spirit that define California design. It’s a place where anyone can arrive with an idea and build something extraordinary — and Design LA is the gateway to that creative possibility.

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Who Attends Design LA

Design LA draws an extraordinary audience — the people who set trends, shape spaces, and influence what design means today.

Attendees by Profession:

• 51% Designers & Architects

• 24% Design Brands

• 10% Press & Media

• 7% Sales

• 6% PR & Marketing

• 2% Developers

This collective represents a $35 billion design economy powered by more than 128,000 professionals. It’s the intersection of artistry, innovation, and industry — where design meets opportunity.

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Legends: The Premier West Coast Design Event

At the center of Design LA is Legends, the premier West Coast design event and one of the most anticipated gatherings in the global design calendar. Legends brings together top designers, architects, brands, media, and tastemakers for a week of panels, parties, and creative activations across Los Angeles’ most iconic design districts.

2025 by the Numbers:

• 800+ Attendees

• 4 Days | 70+ Legendary Events

• 12+ National & International Media Partners

• 15 Million Combined Media Reach

• 2.5 Million Social Impressions

• 89,000 Engagements

• 16+ Custom Sponsor Activations

• 13+ Editorial Voices

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Legends 2026: Exploring the Hidden Stories of Design

LEGENDS / March 2–5, 2026

The 2026 Legends theme invites the design community to explore the unseen inspirations, processes, and collaborators that shape exceptional interiors. From artisan craftsmanship to architectural nuance, this year’s programming will reveal the hidden stories that define great design — celebrating the journey as much as the finished work.

Sponsor Benefits

• Content-rich alignment with creative professionals

• Storytelling opportunities around process, partnership, and behind-the-scenes artistry

• Natural fit for categories such as:

  • Travel — creative journeys and destinations

  • Automotive — performance + design

  • Credit Cards — access + exclusivity

  • Real Estate — behind luxury properties

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2026 Living Legend: Joel Chen

Each year, Design LA honors an individual whose work embodies creativity, perseverance, and influence.
For 2026, Design LA proudly announces Joel Chen, founder of JF Chen, as the Living Legend honoree.

“JF Chen is not merely a showroom but a chronicle of humanity’s artistry, curated by a compassionate eye. It’s the journey of Joel Chen himself — a man who has devoted his life not just to acquiring beautiful things, but to understanding their soul and ensuring their story continues to enchant others.”
— Philip Stites, Design Los Angeles Board President

A self-taught collector and dealer, Joel Chen built his legacy on instinct and passion. His renowned JF Chen galleries helped establish Highland Avenue as a design destination, and his lifelong dedication to connecting rare objects with creative spaces continues to inspire generations. This honor celebrates both his extraordinary collections and his unwavering commitment to design excellence in Los Angeles and beyond.

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Sponsorship Opportunities

Design LA welcomes both endemic and non-endemic sponsors. Legends has a proven track record of partnership with travel, lifestyle, and financial-services brands seeking meaningful connection with design-conscious cultural leaders.

PRESENTING SPONSOR — $100,000

Brand Visibility

• “Presented by [Sponsor Name]” integrated into event title

• Marquee logo placement at entrances & check-in

• Premium visibility across print, digital & press assets

• Featured in national media (AD, Elle Decor, NY Times, LA Times, C Magazine)

• Prominent presence on Design LA website

• On-stage acknowledgment throughout week

• 3 dedicated social media features + taggings

• Dedicated sponsor email to Design LA list

Experiential Access

• Host one exclusive event at CHIEF (venue fees waived)

• Custom branded activation or pop-up

• Distribute branded collateral during Legends

• 50 VIP passes + reserved seating

VISIONARY SPONSOR — $75,000

Visibility

• Premier logo placement across all assets

• Inclusion in press outreach & listings

• Dedicated social media feature + group posts

• Recognition in remarks & slides

• Company profile on Legends website

Experiential

• Host exclusive event at CHIEF (venue fees waived)

• Custom activation or branded space takeover

• 30 VIP All-Access Badges

CULTURAL PARTNER — $50,000

Recognition

• Logo on event signage, website, print & digital promotions

• Inclusion in sponsor email blast

• Group social media feature

• Company profile on website

Experiential

• Co-host or sponsor a Legends event (panel, lunch, cocktail)

• Branded collateral distribution

• 20 VIP All-Access Badges

OPENING NIGHT PARTY SPONSOR — $30,000

Be front-and-center at the week’s most anticipated celebration.

Includes:

• Naming rights: Legends Opening Night presented by [Brand]

• Prominent signage & branding at CHIEF

• Logo on invitations, event maps, and social promotion

• Mention in opening remarks and press materials

• 5 VIP Invitations for your team and guests

The design industry’s most influential voices — all in one room, with your brand setting the tone for the night.

SPIRITS PARTNER — In-Kind Product Contribution (Value ≈ $30,000)

Fuel the energy of Legends’ signature gatherings, from Opening Night to daily CHIEF events.

Includes:

• Product placement and branded bar presence

• Logo on event signage, menus, and social highlights

• Mentions in Legends eblasts and recap

• 4 All-Access Invitations for your team

A sophisticated audience of designers, architects, editors, and tastemakers will raise a glass with your brand at the center of it all.

DIGITAL EXPERIENCE SPONSOR — $25,000

As the exclusive Digital Experience Sponsor, your brand powers the Legends registration site and app — the hub every attendee uses before and during the event.

Includes:

• Naming rights: Legends 2026 App presented by [Company Name]

• Branded splash screen & rotating banner

• Logo on registration site & emails

• 2 sponsored push notifications during Legends week

• Logo on digital badges & printed program

• Post-event analytics report

• Host a Digital Lounge at CHIEF for check-ins and charging

DESIGN PARTNER — $25,000

Includes:

• Featured activation or event integration at CHIEF

• Logo on Legends materials

• Dedicated Instagram post + newsletter feature

• 5 All-Access Passes

• Option to host a private designer gathering

CULTURAL COLLABORATOR — $25,000

Includes:

• Sponsored content across Design LA social & newsletter

• Invitation to participate in a panel or discussion

• Inclusion on Legends map & signage

• Logo on website & step-and-repeat

• 5 All-Access Passes

COMMUNITY PARTNER — $25,000

Includes:

• Branded lounge or coffee bar at CHIEF

• Logo on hospitality signage

• Feature in “Behind the Scenes” digital recap

• 5 All-Access Passes + priority event invites

CREATIVE ALLY — $15,000

Includes:

• Shared activation or co-branded event

• Logo on Legends website & social credits

• 2 All-Access Passes

• Inclusion in sponsor highlight post

VISIONARY PATRON — $15,000

Includes:

• Recognition in press and editorial partner materials

• VIP access for executives

• Custom visibility opportunities

• 2 Legends Passes + year-round Design LA membership benefits

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RFA’s Role: Connecting Brands and Creativity

As Design LA’s sponsorship partner, Roaring Fork Agency will bring brands into the creative fold through thoughtful, experiential activations that feel organic and inspiring. RFA will focus on partnerships that tell stories — about innovation, process, and people — rather than transactions.

We believe the best sponsorships don’t interrupt creativity; they become part of it.

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Looking Ahead to Design LA 2026

Design LA 2026 will be the most ambitious edition yet — expanding across more venues, events, and creative disciplines than ever before. With the Legends 2026 theme, the Living Legend honor for Joel Chen, and a full spectrum of sponsorship opportunities, this year will celebrate what makes Los Angeles the beating heart of global design.

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If you have any questions about Sponsoring the Design LA reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

👉 Learn more about Design LA at www.designlosangeles.org
👉 Explore partnership opportunities at www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency Partners with NYCxDESIGN Festival to Drive Corporate Sponsorships, Support Keynote Addresses + Design Pavilions, and Create Immersive Experiences for Companies Around the Globe

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

The Roaring Fork Agency (www.roaringforkagency.com) is working to elevate NYCxDESIGN Festival (www.nycxdesign.org) by securing corporate sponsorships that align with the event’s mission of celebrating creativity, innovation, and design excellence. Leveraging its extensive network of global brands, the agency is identifying strategic partners across industries such as luxury fashion, technology, interior design, and hospitality. These corporate sponsors not only provide financial support but also bring unique activations, branded experiences, and exclusive collaborations that enhance the event’s prestige and engagement.

Through a tailored sponsorship approach, Roaring Fork is ensuring that brands see tangible value in their partnerships with NYCxDESIGN. Sponsors gain access to a highly influential audience of designers, architects, artists, and industry leaders while integrating their products and services into the event in meaningful and immersive ways. Whether through interactive installations, VIP experiences, or co-branded content, these sponsorships help transform New York Design Week into an even more dynamic and impactful platform for creativity and business.

Beyond securing sponsorships, Roaring Fork is also focused on amplifying the reach and visibility of NYCxDESIGN. By leveraging media partnerships, digital marketing campaigns, and influencer collaborations, the agency is ensuring that the event gains widespread recognition both in New York City and globally. Through this strategic effort, Roaring Fork is helping position NYCxDESIGN as the premier design event, attracting top-tier brands, thought leaders, and creative minds from around the world.

NYCxDESIGN 2025 Partnerships

The Roaring Fork Agency is proud to support the New York Design Festival by securing top-tier corporate sponsors for a range of high-profile opportunities. As the Title Sponsor, a brand will receive premier recognition across all festival marketing, positioning itself as the driving force behind this globally influential design event. The Opening Party Sponsor will set the tone for the festival with a high-energy, brand-forward celebration attended by industry leaders, influencers, and creatives.

For thought leadership, the Keynote Speech Sponsors will align their brand with innovation and expertise by supporting headline talks from world-renowned designers and industry visionaries. The Design Pavilion Sponsors will have the opportunity to showcase their products and creativity in highly visible, interactive spaces, engaging directly with festivalgoers.

The Event Amplification Sponsors will enhance the festival’s digital and media presence, ensuring widespread exposure through strategic content partnerships, social media campaigns, and live event streaming. Meanwhile, the Souvenir Exhibit Sponsor will leave a lasting impression by branding exclusive festival merchandise and takeaways, cementing their presence beyond the event itself.

Finally, the Liquor Sponsor will play a key role in elevating the festival experience by providing premium beverages at key events, lounges, and networking spaces. Through these carefully curated sponsorship opportunities, Roaring Fork Agency is connecting brands with the New York Design Festival in ways that drive visibility, engagement, and long-term industry impact.

NYCxDesign Festival Sponsorship Opportunities

Title Sponsor - $250,000

Opening Party Sponsor - $30,000

Design Pavilion Sponsors - $70,000 to $150,000

Keynote Speech Sponsors - $35,000

Event Amplification Sponsors - $1,000 to $10,000

Souvenir Exhibit Sponsor - $25,000

Liquor Sponsors - Liquor Products for 8 Days of the Festival estimate $150K of Product provided by Liquor Sponsors

2024 NYCxDESIGN Festival Schedule (2025 Schedule coming soon) >

New York Design Week 2024: The Best New Launches From NYCxDesign and Beyond, Architectural Digest

What to See in New York During a Month-Long Celebration of Design, The New York Times

"Design is All Around Us": NYCxDESIGN Festival Returns with a Focus on Community and Innovation, archiproducts

10 things to do at New York Design Week, Fast Company

Envisioning a Better Future at 2024 NYCxDESIGN, The Pratt Institute

"Don't come wearing Milan or European glasses" says NYCxDesign executive director, Dezeen

NYCxDESIGN Announces 2025 Festival Dates, Floor Covering Weekly

If you have any questions about Sponsoring the NYCxDesign reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

NYCxDESIGN - www.nycxdesign.org

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

From Local Roots to National Reach: Roaring Fork Agency Helps Stroke Awareness Oregon and Stroke Awareness Outreach Expand Impact

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

In a dynamic new collaboration aimed at strengthening stroke education and survivor support, Roaring Fork Agency (www.roaringforkagency.com) has partnered with Stroke Awareness Oregon (SAO) (www.strokeawarenessoregon.org) to enhance corporate fundraising efforts and strategic outreach. This alliance is focused on advancing SAO’s mission: to reduce stroke-related deaths and disabilities through increased awareness, prevention, and compassionate support for survivors and caregivers.

About Stroke Awareness Oregon

Stroke Awareness Oregon is a nonprofit organization dedicated to educating the public on stroke prevention, recognition, and recovery. Its work includes community outreach programs, educational workshops, and an ever-growing network of support for stroke survivors and their families.

Partnering with educational institutions like Central Oregon Community College, SAO delivers impactful programs such as “Stroke 101: Awareness & Prevention,” empowering individuals with the knowledge and tools to prevent strokes and respond effectively when they occur.

To expand its reach nationally, SAO has launched Stroke Awareness Outreach—a new initiative aimed at working with individuals, organizations, and companies across the United States. As the national extension of SAO, this initiative will carry the mission forward by promoting stroke education and support services coast to coast.

The Role of Roaring Fork Agency

The Roaring Fork Agency (RFA) brings over two decades of expertise in strategic sponsorship development and corporate fundraising. With a network spanning 300+ events nationwide, RFA is uniquely positioned to connect SAO with corporate sponsors and donors that align with its values and mission.

As part of the partnership, RFA will:

• Develop and execute sponsorship campaigns

• Facilitate connections with healthcare organizations

• Organize fundraising events and branded initiatives

• Craft marketing and awareness strategies to increase public and corporate engagement

In addition to generating sponsorship revenue, RFA will work to establish long-term collaborations with healthcare companies. These partnerships will enable providers to integrate SAO’s educational content and survivor support tools into their own community outreach and continuity of care programs.

Corporate Involvement and Impact

Corporate and healthcare partners are essential to achieving SAO’s goals. By sponsoring programs, funding educational initiatives, or collaborating on outreach, companies can make a direct and lasting impact on public health—and fulfill their social responsibility goals at the same time.

The partnership between SAO and RFA offers a streamlined opportunity for corporations to become champions of stroke prevention and survivor support, whether locally in Oregon or nationally through the new Stroke Awareness Outreach initiative.

Looking Ahead

The synergy between Roaring Fork Agency and Stroke Awareness Oregon represents a powerful step forward in stroke education and community health. With the addition of Stroke Awareness Outreach, the mission expands beyond state lines—inviting individuals and organizations across the country to help build a stroke-aware and prepared society.

Stroke Awareness Oregon Stroke & Caregiver Support Groups > www.strokeawarenessoregon.org/support-groups

Stroke 101 > www.strokeawarenessoregon.org/prevention

Donate to Stroke Awareness Oregon > www.strokeawarenessoregon.networkforgood.com/projects/206594-sao-website-general-give

If you have any questions about Sponsoring Stroke Awareness Oregon reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com 

Stroke Awareness Oregon - www.strokeawarenessoregon.org

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency and United Grid League Team Up to Ignite Sponsorship Opportunities Across America's New Ground-Breaking Co-Ed Team Fitness Sport

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

The Roaring Fork Agency (www.roaringforkagency.com), a leader in experiential marketing, brand partnerships, and corporate sponsorship strategy, has officially partnered with the United Grid League (UGL) (www.unitedgridleague.com) — America’s premier race-based team sport — to identify and secure sponsorship opportunities across the league’s events, livestreams, teams, and media channels. The move represents a significant step forward for UGL as it continues to scale its reach and engage a fast-growing, high-energy audience.

Together, Roaring Fork and UGL are building a robust sponsorship platform that provides dynamic, results-driven opportunities for brands seeking to align with athleticism, innovation, and a deeply loyal fitness community.

What Makes the United Grid League Unique?

The United Grid League is a bold evolution of team sport, combining elements of CrossFit, Olympic lifting, calisthenics, and team strategy into fast-paced, co-ed competitions. Unlike traditional individual-based fitness events, UGL’s format centers on mixed-gender teams competing in intense, high-production matches. The result is a sport that’s as captivating for viewers as it is empowering for athletes.

UGL’s events are built for both live audiences and digital spectators, with every match broadcast in full via professional livestreams. The league’s championship event is the crown jewel of the season, drawing in lots of energized + engaged fans and delivering unmatched media value for its partners.

With a core audience that is young, health-conscious, tech-savvy, and highly engaged across social platforms, the United Grid League offers brands an opportunity to connect authentically with one of the most aspirational demographics in the marketplace today.

A Comprehensive Sponsorship Ecosystem

As UGL’s exclusive sponsorship agency of record, Roaring Fork Agency is now actively marketing a suite of highly customizable partnership opportunities for 2025 and beyond. Whether a brand is looking for top-tier visibility across the entire season or a focused campaign around a single event, there’s a package designed to deliver real value:

🏆 Presenting Sponsor

The league’s highest-profile sponsorship opportunity. The Presenting Sponsor receives “Presented by” naming rights across all matches, media assets, and broadcasts. This premier partnership includes top-level logo placement, custom on-site activations, in-show content features, and year-round brand alignment with the league.

🥇 Title Sponsor

Title Sponsors will receive high-visibility branding across league assets, digital content, press releases, livestreams, and social media integrations. Ideal for brands looking to establish long-term equity with a sport on the rise.

🥈 Champion Sponsor

Champion Sponsors get prominent placement across UGL’s platforms, plus options for athlete partnerships, original branded content, and inclusion in league-wide storytelling initiatives that highlight competition, wellness, and community.

🎥 Livestream Rights Sponsor

Brands looking to tap into UGL’s digital reach can own the broadcast experience through livestream rights. This includes pre-rolls, in-broadcast logo overlays, commercial segments, and shoutouts during livestreams watched by fitness fans around the country and globally.

🎯 Single Match Livestream Sponsor

Perfect for brands seeking nation and world-wide exposure, this package offers full ownership of an individual match broadcast, complete with branding, custom segments, and social amplification.

🏁 Championship Event Sponsor

For companies that want to own the biggest moment of the season, this package includes naming rights and visibility at the UGL Championship event. With high production value, significant media coverage, and the league’s most intense competition, it’s the ultimate platform for brand storytelling.

Each sponsorship package also includes access to content creation opportunities, social promotions, VIP experiences, hospitality, and product integration. Roaring Fork Agency will work hand-in-hand with each partner to tailor a strategy that meets marketing objectives while delivering measurable impact.

Why Brands Should Be Paying Attention

“UGL is a breakout property with a passionate base and a ton of room to grow,” said a spokesperson for Roaring Fork Agency. “Their format is fast, fun, and incredibly marketable. The league represents everything today’s consumers care about: performance, inclusion, community, and wellness. We’re excited to bring the right partners into the fold—brands that want to build equity through authentic, high-energy engagement.”

With its powerful mix of athleticism, team identity, livestream-ready action, and grassroots fan culture, the United Grid League is carving out a new space in the world of performance sports. It’s more than a fitness league—it’s a content engine, a lifestyle platform, and a brand partnership playground.

Let’s Build Together

The 2025 season is shaping up to be UGL’s biggest yet, with expanded teams, new venues, elevated media production, and a national championship that promises to be the most watched event in league history.

For brands interested in aligning with excellence, energy, and community through meaningful sponsorships, now is the time to join.

To learn more or inquire about sponsorship packages, visit www.roaringforkagency.com
To explore the league, the teams, and the competition, head to www.unitedgridleague.com

If you have any questions about Sponsoring United Grid League reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

United Grid League - www.unitedgridleague.com

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency Partners with Atlanta Design Festival to Drive Sponsorships, Product Placement, Experiential Marketing, Innovation, and Global Recognition

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

The Roaring Fork Agency (www.roaringforkagency.com) has embarked on a collaboration with the Atlanta Design Festival (www.atlantadesignfestival.net) to position the 2026 Festival, September 26 - October 4, 2026, as a leading force in the world of design, both locally and globally. By leveraging its deep expertise in sponsorships and experiential marketing, Roaring Fork is actively seeking corporate sponsors whose brands align with the innovative, creative spirit of the festival. These partnerships are designed to foster long-term relationships, with brands gaining high visibility and access to a coveted audience of design professionals, students, and enthusiasts. By tailoring sponsorship packages that resonate with the festival’s mission, Roaring Fork enables companies to showcase their products and services in authentic, design-centric ways, adding new dimensions to the festival experience for attendees.

Roaring Fork’s approach to product placement goes beyond traditional advertising, integrating brands directly into the festival’s interactive exhibits and events. The agency is carefully curating brands and products that enhance the aesthetic and thematic vision of the festival, allowing companies to highlight their most forward-thinking offerings in a setting that naturally attracts design-conscious consumers. Whether through branded lounge spaces, live demonstrations, or hands-on workshops, Roaring Fork is creating a landscape where festival-goers can immerse themselves in products that align with the design ethos they admire. This seamless product placement not only strengthens brand connections but also contributes to an elevated festival experience that feels cohesive and inspiring.

Additionally, the Roaring Fork Agency is taking a fresh approach to marketing the festival, utilizing both digital and on-site strategies to boost engagement. Through social media campaigns, influencer partnerships, and curated content, the agency is expanding the Atlanta Design Festival’s reach to include not just locals but also a global audience interested in design trends. The Roaring Fork Agency’s tailored marketing efforts aim to highlight both the festival's unique offerings and the brands behind them, driving awareness and attendance. With this comprehensive approach, the Roaring Fork Agency is not only helping the festival thrive financially but also enhancing its status as a premier event in the design world.

Experiential marketing is another cornerstone of Roaring Fork’s strategy, bringing brand engagement to life through immersive, memorable activations. The agency works with brands to craft unique experiences—from virtual reality showcases to interactive art installations—that captivate the senses and create lasting impressions. This experiential element amplifies the reach of each brand and enriches the festival’s reputation as an event where cutting-edge design intersects with leading global companies. Roaring Fork is also helping to expand the festival’s reach by implementing an extensive digital marketing campaign that includes social media promotions, influencer collaborations, and targeted content to draw attention across the U.S. and internationally. By positioning the Atlanta Design Festival as a premier destination for design innovation, Roaring Fork is attracting a diverse and global audience, strengthening Atlanta’s role on the world stage as a hub for design excellence.

2026 Atlanta Design Festival Schedule

2026 Atlanta Design Festival Sponsorship Opportunities

The Roaring Fork Agency is creating a range of sponsorship opportunities for the Atlanta Design Festival to offer potential partners tailored engagement options, each crafted to reflect different levels of involvement and brand visibility. At the highest level, the Presenting Sponsorship gives companies the exclusive chance to co-brand the entire festival, positioning themselves alongside the festival’s name in all marketing materials, signage, and digital content. Presenting Sponsors enjoy maximum exposure, from extensive on-site branding to integration in press coverage, providing unmatched access to a wide audience of design enthusiasts and industry leaders. This premium level allows sponsors to directly shape the festival experience, offering exclusive spaces, experiences, or programming that highlight the sponsor’s commitment to the design community.

2025 Presenting Sponsorship > $50,000

The Foundation Sponsorship tier is tailored for organizations that support the festival’s core mission to advance design thinking and innovation. Foundation Sponsors are showcased as key supporters of the festival’s long-term success and community impact, with their contributions funding educational workshops, panel discussions, and speaker sessions. This sponsorship level positions brands as advocates of design education and progress, aligning them with the festival’s outreach efforts and securing visibility across multiple festival platforms. The Foundation Sponsorship allows companies to strengthen their reputation within the design world while supporting meaningful initiatives that resonate with a passionate audience.

2025 Foundation Sponsorship > $25,000

For brands looking to engage with specific events or segments within the festival, Event Sponsorship provides an ideal platform. Event Sponsors can support individual activities such as opening and closing ceremonies, networking receptions, or marquee installations. These sponsors enjoy exclusive branding rights within their selected events, allowing them to interact with attendees in targeted, memorable ways. From branded event spaces to custom signage and exclusive product placement, Event Sponsorship enables companies to reach their desired audience segments and create lasting brand associations through meaningful touchpoints.

Event Sponsorship > $10,000

Finally, the Design Sponsorship level is aimed at brands that wish to have a visible presence within specific design showcases or product installations. This sponsorship level focuses on direct interaction with design elements, providing opportunities for product integration within curated exhibits or sponsored design spaces that reflect the latest industry trends. Design Sponsors have the unique opportunity to present their products within the context of cutting-edge design and craftsmanship, building authentic connections with attendees who appreciate innovative, high-quality design. Through these varied sponsorship levels, the Roaring Fork Agency ensures that the Atlanta Design Festival has a diverse set of partners, each contributing to an elevated festival experience while gaining exposure to a dedicated, design-focused audience.

Design Sponsorship > $5,000

Articles about the Atlanta Design Festival >

Atlanta’s 2024 Design Festival Celebrates Contemporary Architecture, Tradition, and Innovation - I and S Design

Meet Elayne DeLeo | Director and Co-Founder, Atlanta Design Festival - Shoutout Atlanta

Designed to moved Atlanta forward: Atlanta Design Festival asks why not now? - The Atlanta Voice

Atlanta Design Festival reflects a city in transition - Financial Times

Atlanta Design Festival 2024 Unites Global Innovators - MEM Magazine

Atlanta Design Festival returns Sept. 28 – Oct. 6 - Rough Draft Atlanta

If you have any questions about Sponsoring the Atlanta Design Festival reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

Atlanta Design Festival - www.atlantadesignfestival.net

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency Partners with Faire la Fête to Elevate Sparkling Wine Presence Across North America through Event Sponsorship and Strategic Placements

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

The Roaring Fork Agency (www.roaringforkagency.com) has announced an exciting new partnership with Faire la Fête (www.fairelafetewines.com), a French sparkling wine brand known for its rich heritage and commitment to crafting high-quality wines. Under this partnership, the Roaring Fork Agency will take on a multifaceted role, helping to manage sponsorships, marketing, and product placement efforts to enhance Faire la Fête's brand presence across North America.

This collaboration will involve the Roaring Fork Agency strategically positioning Faire la Fête within key lifestyle events, premium experiences, and exclusive gatherings, ensuring that the brand reaches a discerning audience that appreciates fine sparkling wines. By leveraging its extensive network, the agency will also seek to secure high-visibility sponsorships, aligning Faire la Fête with influential partners and venues that complement the brand’s luxurious and celebratory nature.

Through this partnership, the Roaring Fork Agency aims to align Faire la Fête with premium experiences where the brand can be showcased as the sparkling wine of choice for celebrations and refined entertainment. By targeting influential corporate events and executive gatherings, the agency will help position Faire la Fête as a go-to option for sophisticated consumers looking to enjoy sparkling wine in elegant settings.

Additionally, by tapping into high-profile sporting events such as golf and tennis tournaments, Faire la Fête will benefit from enhanced visibility and association with upscale audiences. These placements will not only reinforce the brand’s identity as a celebration-worthy beverage but also broaden its reach within elite circles, allowing it to gain traction as a preferred choice in both the corporate and leisure event spheres across North America.

If you have any questions about Faire la Fête reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

Faire la Fête - www.fairelafetewines.com

Roaring Fork Agency - www.roaringforkagency.comm

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency and FishBait Solutions Partner with National Football Foundation to Elevate Sponsorship for National Football Foundation, William V. Campbell Trophy® and NFF Annual Awards Dinner

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

The Roaring Fork Agency (www.roaringforkagency.com) has joined forces with the National Football Foundation (NFF) (www.footbalfoundation.org) to secure high-profile sponsorships for the William V. Campbell Trophy® and the broader sponsorship needs of the National Football Foundation’s prestigious Annual Awards Dinner. The partnership is part of a concentrated effort to bring increased visibility and support to the award, which honors college football’s top scholar-athlete, as well as the NFF’s mission of promoting the lifelong benefits of amateur football. The gala, scheduled for December 10, 2024, at the Bellagio Hotel and Casino in Las Vegas, promises to attract a premier gathering of sports, business, and media influencers from across the country.

The William V. Campbell Trophy®, often referred to as the "Academic Heisman," celebrates an athlete who exemplifies excellence both on the field and in the classroom, setting a standard for leadership and character that resonates well beyond sports. Roaring Fork Agency and FishBait Solutions will play pivotal roles in identifying and securing a primary sponsor that aligns with the values of the Campbell Trophy® and appeals to a highly engaged and loyal college football fan base. The collaboration aims to enhance the impact and reach of the award, leveraging corporate partnerships to spotlight the achievements of scholar-athletes and their commitment to academic success and civic responsibility.

NFF Proudly Announces the Finalists for 2024 William C Campbell Award, October 23, 2024, National Football Foundation 

• Tahj Brooks, RB – Texas Tech (3.55 GPA – Sport Management)

• Robert Coury, LB – Carnegie Mellon [PA] (3.97 GPA – Mechanical Engineering)

• Jaxson Dart, QB – Ole Miss (3.71 GPA – Business)

• Beau Freyler, DB – Iowa State (3.91 GPA – Kinesiology) 

• Dillon Gabriel, QB – Oregon (3.43 GPA – Multidisciplinary Studies)

• Ashton Gillotte, DL – Louisville (3.69 GPA – Communications) 

• Brody Grebe, DE – Montana State (3.93 GPA – Mechanical Engineering)

• Mark Gronowski, QB – South Dakota State (3.76 GPA – Mechanical Engineering)

• Terrance Hollon, LB – Howard (3.90 GPA – Health Science) 

• Jack Kiser, LB – Notre Dame (3.82 GPA – Business Analytics) 

• Luke Lehnen, QB – North Central [IL] (3.76 GPA – Exercise Science) 

• Brayden Long, QB – Slippery Rock [PA] (4.00 GPA – Sport Management) 

• Jake Majors, C – Texas (3.65 GPA – Business Management) 

• Seth McLaughlin, C – Ohio State (4.00 GPA – Finance) 

• Jalen Milroe, QB – Alabama (3.52 GPA – Management)

• Jackson Woodard, LB – UNLV (3.77 GPA – Kinesiology)

In addition to the Campbell Trophy®, the NFF's Annual Awards Dinner serves as one of the most anticipated events in the college football calendar, attracting a diverse audience of college football legends, dignitaries, and sports enthusiasts. With Roaring Fork Agency and FishBait Solutions driving sponsorship efforts, the NFF is positioned to create an exceptional experience that not only celebrates athletic excellence but also underscores the foundation’s educational mission. The partnership is expected to foster dynamic sponsorship opportunities that elevate the NFF’s reach and bring additional recognition to both the Campbell Trophy® and the Annual Awards Dinner in Las Vegas, an iconic venue renowned for hosting high-profile events.

Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell is a compelling exploration of the life and impact of William "Bill" Campbell, a former college football coach who became one of Silicon Valley’s most influential business mentors. Written by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle, all former Google executives who were coached by Campbell, the book reveals the secrets behind his unique approach to leadership, which helped shape companies like Apple, Google, and Intuit. Known for his people-first philosophy, Campbell believed that successful leadership meant fostering strong relationships, cultivating trust, and empowering teams. The book distills his lessons on empathy, teamwork, and accountability, illustrating how Campbell’s coaching contributed to the growth of companies now worth over a trillion dollars combined. His legacy shows that even in a tech-driven world, human connections remain the foundation of effective leadership and innovation.

Bill Campbell - The Trillion Dollar Coach - Timothee Tosti, LinkedIn

If you have any questions about Sponsoring the National Football Foundation reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

National Football Foundation - www.footballfoundation.org

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy