Marine Reach Global Is Building a New $60 Million Humanitarian Medical Ship to Bring Medical Care and Hope Around the World

By Paul Bryant Birdwell | paul@roaringforkagency.com | 415-730-4854

The Roaring Fork Agency — www.roaringforkagency.com — is excited to be working with Marine Reach Global — www.marinereachglobal.org — to develop corporate sponsorship, charitable donations, major gifts, in-kind contributions and other support for the Marine Reach Global New Humanitarian Medical Ship, an ambitious approximately $60 million project designed to dramatically expand the organization’s ability to deliver medical care and humanitarian assistance to underserved communities around the world, while Marine Reach Global continues operating and raising support for its current medical mission vessel, the M/V Pacific Hope.

There is something particularly compelling about a humanitarian mission that can literally sail to where it is needed.

For Marine Reach Global, the ship is not the mission by itself. It is the platform that allows doctors, dentists, nurses, medical supplies, medications, volunteers, clean-water capabilities and disaster-response resources to reach communities that may be separated from adequate healthcare by geography, poverty, damaged infrastructure or natural disaster.

Marine Reach Global has already demonstrated that model through the M/V Pacific Hope.

Now the organization wants to build something significantly larger.

A new generation humanitarian medical ship capable of reaching more places, treating far more patients and providing an even greater response when communities around the world need help.

Marine Reach Global Brings Healthcare to the People Who Need It

Marine Reach Global is a Christian humanitarian organization whose mission combines practical medical service with the organization’s commitment to demonstrating the love of Christ.

That practical part matters.

When a person cannot see clearly, Marine Reach Global can help provide vision care.

When somebody needs dental treatment but has little or no access to a dentist, its medical teams can help.

When communities lack medications or basic healthcare, Marine Reach Global can bring medical professionals and supplies.

When disaster destroys infrastructure and isolates a community, a ship can arrive carrying resources that may be difficult to deliver any other way.

This is the fundamental idea behind Marine Reach Global.

Instead of assuming that everybody can reach a modern healthcare system, take part of the healthcare system to them.

That can be particularly valuable across island nations and remote coastal areas, where a hospital ship can move between communities rather than requiring each community to have the medical infrastructure normally found in a major population center.

The M/V Pacific Hope Is Already Doing the Work

The Marine Reach Global story does not begin with a drawing of a future vessel.

It begins with a ship already in service.

The M/V Pacific Hope is Marine Reach Global’s current humanitarian medical vessel and has a long history of humanitarian service. Through Pacific Hope, Marine Reach Global has created a working platform from which medical professionals, volunteers and crew members can provide medical clinics, dental care, vision services, humanitarian assistance and disaster response.

That distinction is important because the new Marine Reach Global ship is not simply an idea somebody hopes will work.

The organization already understands what it means to operate a humanitarian vessel and use a ship as a base for serving communities.

Pacific Hope has provided the experience.

The next ship is intended to dramatically increase the capacity.

And while fundraising for that future moves ahead, the M/V Pacific Hope still needs support today.

Medical missions require medicine and supplies. Ships require fuel, maintenance and insurance. Crews and volunteers need to be transported and supported. Equipment has to be maintained. Food, logistics and port expenses are part of making every mission possible.

That means somebody who wants to help Marine Reach Global does not have to wait until a new ship launches years from now.

There are people to help right now.

Why a Medical Ship?

Most of us living in American cities rarely think about geography as a barrier to healthcare.

If something happens, there is usually a hospital, urgent-care clinic, pharmacy, dentist or medical specialist somewhere within driving distance.

That is simply not true everywhere.

Millions of people live in places where medical infrastructure is limited, difficult to reach or absent altogether. Island communities can be isolated by water. Remote coastal communities can be separated from major hospitals by enormous distances. Developing regions may not have the facilities or specialists required for certain procedures.

Then there are disasters.

A hurricane or other major event can damage precisely the infrastructure a community needs at the moment healthcare becomes most critical.

Roads may become impassable.

Power may be lost.

Medical facilities may be damaged.

Clean water can become scarce.

Supply chains can be interrupted.

A medical ship offers another way in.

It can arrive with its own medical capabilities, people, equipment, medicines, supplies and operating infrastructure.

That mobility is what makes the Marine Reach Global model so interesting.

The Next Marine Reach Global Ship

Marine Reach Global is planning a new purpose-built humanitarian medical and disaster-relief vessel at an estimated project cost of approximately $60 million.

The vision is considerably more ambitious than simply acquiring a larger boat.

The proposed vessel is expected to be approximately 65 to 75 meters in length and designed around the needs of humanitarian healthcare and disaster response. Plans call for onboard medical facilities, dental care, a pharmacy, medical laboratory capabilities, volunteer accommodations, substantial cargo capacity for medical supplies and a helipad that can support emergency operations.

The vessel is also envisioned with major onboard fresh-water production capacity, an especially important capability when serving communities where local water systems have been damaged or where reliable clean water is already difficult to obtain.

Put all of those pieces together and the ship starts to look less like transportation and more like what Marine Reach Global intends it to become:

A mobile humanitarian medical center.

The organization projects that a vessel with this scale and capability could ultimately serve approximately 50,000 to 100,000 patients annually.

That is an extraordinary amount of potential impact from one moving platform.

A Hospital That Can Move

One of the most remarkable things about the concept is its flexibility.

A permanent hospital serves the people who can reach that hospital.

A ship can move.

One mission may focus heavily on general medical clinics.

Another may have a major dental component.

Another may concentrate on vision care.

Another may deliver medicine and supplies.

And another may be an urgent response to a community that has just been devastated by a natural disaster.

The vessel and its teams can adapt to the need.

That is part of what makes the new Marine Reach Global ship potentially so useful over a long period of time. It is not being constructed around one country, one disease, one disaster or one population.

It is being designed around the ability to serve.

And if built and operated successfully, that service could continue year after year, country after country and community after community.

Building the Ship Is Only the Beginning

The approximately $60 million needed to put the new ship into service represents an enormous undertaking.

A large share of that investment goes into the vessel itself, but a humanitarian medical ship also requires the medical facilities, equipment and technology that transform a hull into a working healthcare platform.

There are aviation and emergency-response components.

There are medical and dental facilities.

There is a pharmacy.

There are laboratories and treatment areas.

There are accommodations for the people operating the ship and carrying out the missions.

There is equipment for producing water, storing supplies and maintaining the vessel at sea.

And there are the thousands of details required to take something incredibly complex from a design into an operating ship.

Then comes the next challenge:

Operating it.

A humanitarian medical ship does not become inexpensive once construction ends.

Crew members need to be supported. Fuel has to be purchased. Medical supplies must be replenished. Equipment requires maintenance. The vessel itself must be maintained. Port fees, insurance, logistics and administrative expenses continue year after year.

So Marine Reach Global is not simply undertaking a shipbuilding campaign.

It is building a long-term humanitarian platform that will need a broad community behind it.

Many Different People Can Help Make This Ship Possible

That community can take many forms.

Corporate sponsorship can help provide major funding for the new vessel. Companies can also provide medical equipment, pharmaceuticals, technology, marine systems, communications capabilities, logistics support, supplies and professional expertise.

Foundations can help support healthcare, humanitarian programs and equipment.

Churches and religious organizations can rally congregations around a mission closely connected with Marine Reach Global’s Christian purpose.

Family offices and major individual donors can help fund portions of the ship or its medical capabilities.

Smaller individual donations matter as well, particularly because Marine Reach Global must continue supporting the M/V Pacific Hope and its current humanitarian work while simultaneously building toward the next vessel.

And in-kind contributions can have real financial value. Every major piece of equipment, technology, medicine or service that does not have to be purchased with cash makes it easier to turn the new ship from a vision into reality.

That is why Marine Reach Global is approaching the project broadly.

The ultimate goal is not to fit every supporter into the same box.

It is to get the ship built, equipped, launched and serving people.

Medicine, Dental Care and Vision Can Change a Life Quickly

Large humanitarian projects sometimes become abstract because the numbers are so big.

Sixty million dollars.

Tens of thousands of patients.

A ship traveling across countries and oceans.

But the actual impact eventually comes down to individual people.

Someone who cannot see well receives vision treatment.

Someone living with dental pain is able to sit in a dental chair and receive care.

A family gains access to medications that were previously unavailable.

A child sees a doctor.

A disaster-stricken community receives supplies and clean water.

A volunteer medical professional is able to use skills developed over an entire career in a place where those skills may otherwise be unavailable.

That is where the size of the ship and the size of the fundraising campaign become personal.

The vessel only matters because of what can happen aboard it and because of the people it can reach.

The Human Side of Marine Reach Global

The other irreplaceable part of Marine Reach Global is its volunteers.

A medical ship can carry sophisticated equipment, but equipment cannot care for somebody by itself.

Doctors have to examine patients.

Dentists have to perform procedures.

Nurses have to provide care.

Crew members have to safely operate the ship.

Engineers have to keep systems running.

Volunteers have to organize supplies and help support the communities being served.

Churches, donors, partners and supporters help make those people’s work possible.

A humanitarian medical ship is therefore both a piece of infrastructure and a gathering place for people who want to serve others.

That may ultimately be one of its greatest strengths.

The ship brings together resources and people, then takes both to where they can make a difference.

Serving Today and Building for Tomorrow

Marine Reach Global is at an especially interesting moment because both parts of its mission are happening simultaneously.

The M/V Pacific Hope represents today.

The new Marine Reach Global Humanitarian Medical Ship represents tomorrow.

Pacific Hope still needs donors, volunteers, supplies and financial support because communities still need help.

The new vessel needs major financial commitments, sponsors, donors, equipment partners, foundations, churches, family offices and supporters because the opportunity to do substantially more is now in front of the organization.

One effort does not replace the other.

They are part of the same mission.

Serve the people you can reach today.

Build the capacity to reach many more tomorrow.

Give Hope. Act Now.

Marine Reach Global’s message could hardly be more straightforward:

Give Hope. Act Now.

There are many ways to do that.

A supporter can help fund the current M/V Pacific Hope and the missions it is carrying out.

A company can participate in building the new humanitarian medical ship.

A donor can make a charitable contribution.

A family can make a transformational gift.

A foundation can support medical or humanitarian work.

A church can introduce the mission to an entire congregation.

A healthcare, pharmaceutical, technology, maritime or logistics company can provide products, equipment or services.

A medical professional can volunteer.

And almost anyone can introduce Marine Reach Global to another person or organization that may want to help.

The goal is unquestionably ambitious.

But the idea behind it is wonderfully simple.

Build a medical ship capable of going where people need help — and then go help them.

If you have any questions about sponsoring the Marine Reach Global New Humanitarian Medical Ship, making a major donation, providing equipment, products or services, supporting the current M/V Pacific Hope, or otherwise becoming involved with Marine Reach Global, reach out to Paul Bryant Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

Marine Reach Global — www.marinereachglobal.org

Marine Reach Global New Humanitarian Medical Ship

Estimated Project Cost — Approximately $60 Million

M/V Pacific Hope

Medical Missions — Humanitarian Relief — Disaster Response — Global Outreach

If you have any questions about event sponsorship or venue naming rights, contact Paul Bryant Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter — @RoaringForkAgcy

Rewrite Your Story Brings Leadership, Workplace Transformation and Live Comedy Together for a Unique Corporate Sponsorship Opportunity in Metro Detroit

By Paul Bryant Birdwell | paul@roaringforkagency.com | 415-730-4854

The Roaring Fork Agency — www.roaringforkagency.com — is excited to be working with Rewrite Your Story — www.rewriteyourstoryevent.com — to develop corporate sponsorship partnerships around a distinctive new leadership experience taking place October 15, 2026 at Walsh College in Troy, Michigan.

Rewrite Your Story combines an interactive serious leadership workshop with a seriously funny live comedy performance to create a completely different approach to conversations about leadership, responsibility, workplace performance and burnout

Leadership Development Meets Live Comedy

Corporate America spends billions of dollars every year trying to make people better leaders, build stronger teams, retain talented employees and create healthier workplaces.

Most of those efforts look fairly familiar.

Conferences.

Seminars.

Leadership workshops.

Online training.

Executive coaching.

Employee-benefit programs.

Rewrite Your Story takes a different approach.

The October 15 experience combines a highly interactive leadership workshop led by Natalie Luke, Ph.D. and Merit Kahn, CSP, with Merit Kahn’s live one-woman comedy show, Optimistic Personality Disorder™.

The idea is simple but powerful: sometimes people need more than another presentation telling them how to manage their time, become more resilient or work more efficiently.

They need to understand why so much responsibility keeps finding its way back to them in the first place — and what they can begin doing differently.

The current Rewrite Your Story program focuses on helping participants recognize patterns around responsibility, identity and leadership, reset what they are carrying, and decide how they want to work and lead going forward. The afternoon workshop runs from 1:00–4:30 p.m., followed by the live comedy show at 7:00 p.m., with an additional VIP Story Lab earlier in the day.

That combination of serious leadership insight and comedy is what makes Rewrite Your Story particularly interesting from a sponsorship perspective.

Everyone Depends on You. But What Is That Costing You?

That question sits at the center of Rewrite Your Story.

Many successful professionals become successful precisely because they are dependable.

They solve problems.

They step in.

They make decisions.

They keep projects moving.

They become the person everyone trusts.

But over time, being the person who always gets things done can create its own challenge: more and more responsibility keeps coming back to the same person.

Rewrite Your Story examines that pattern before it becomes unsustainable.

The program calls the hidden cost that can develop around these patterns The Trust Tax™ — the cost that can emerge when capable people continually absorb unresolved work, unclear ownership, additional responsibility and accountability for outcomes they do not fully control.

That makes the program especially relevant to organizations thinking about:

Leadership Development

Employee Retention

High-Potential Employees

Workforce Wellbeing

Executive Performance

Talent Development

Organizational Culture

Responsibility and Accountability

Employee Engagement

Burnout Prevention

Succession and Leadership Pipelines

Those are major business issues — and they create a natural connection between Rewrite Your Story and companies already working with employers, executives, HR leaders and professional audiences.

A Very Different Corporate Sponsorship Platform

One of the reasons the Roaring Fork Agency sees strong potential in Rewrite Your Story is that the sponsorship proposition is not simply:

“Put your logo on our event.”

The much stronger proposition is:

Invest in people.

A company can use a partnership with Rewrite Your Story to provide a genuinely valuable experience to employees, leadership teams, high-potential professionals, clients or prospects.

That is particularly important for major employers.

Instead of buying advertising inventory and hoping someone notices the logo, a company could bring members of its leadership team to the experience.

A sponsor could invite high-potential employees.

A professional-services company could host important clients.

A benefits consultant could invite HR executives.

A bank or wealth-management company could bring business owners and executives.

A recruiting or workforce company could engage employers and senior professionals.

The RFA sponsorship plan therefore prioritizes a relatively small number of meaningful corporate relationships — particularly $10,000 and $5,000 partnerships — rather than attempting to fill the event with dozens of small sponsors.

Troy and Metro Detroit Are an Ideal First Market

There may be few places in America better suited for the first Rewrite Your Story event than Metro Detroit.

The region contains an extraordinary concentration of major employers, executives, professional-services firms, healthcare organizations, financial institutions, automotive companies, technology businesses and workforce organizations.

And Troy itself is one of the most important corporate and professional centers in Michigan.

That creates a tremendous potential sponsorship universe.

Companies throughout Detroit and Michigan employ thousands of people dealing every day with leadership, talent development, workforce performance, retention and organizational change.

The challenge is not convincing companies these subjects matter.

They already know they matter.

The opportunity is giving them a fresh and memorable way to engage with those issues.

Employee Benefits, Insurance and Human Capital Companies Are a Natural Fit

Some of the most logical potential corporate partners for Rewrite Your Story are companies already advising employers about their people.

Employee-benefits firms.

Insurance brokers.

Human-capital consultants.

Workforce-wellbeing companies.

Employer-health organizations.

These businesses already sit across the table from HR executives, CFOs, benefits leaders and company owners discussing workforce performance, retention, employee wellbeing and organizational risk.

That creates a natural commercial connection to Rewrite Your Story.

Companies such as Gallagher, HUB International, Aon, Mercer / Marsh McLennan and Lockton represent the types of organizations for which a Rewrite Your Story partnership can make tremendous strategic sense.

The sponsorship becomes more than brand awareness.

It can become a client-engagement platform.

Recruiting and Talent Companies Have an Equally Strong Connection

Workforce and recruiting companies live at the intersection of employers and talented professionals.

They understand firsthand what companies are dealing with when it comes to retaining people, finding leaders, building stronger teams and developing talent.

That makes companies in recruiting, executive search, staffing and talent solutions another particularly strong sponsorship category.

And there is an especially interesting hometown connection:

Kelly is headquartered in Troy, Michigan.

Other natural companies in the category include Robert Half, ManpowerGroup, Korn Ferry and similar talent and workforce organizations.

For companies like these, Rewrite Your Story offers the opportunity to engage two extremely important audiences simultaneously:

Employers looking for great people — and talented professionals looking to build better careers.

Healthcare and Employer Wellbeing

Healthcare organizations are another natural fit.

Major health systems and employer-health companies increasingly work with employers not only around healthcare delivery but around employee wellbeing, productivity, retention and the overall health of the workforce.

Metro Detroit and Michigan have an especially strong healthcare community.

Organizations such as Blue Cross Blue Shield of Michigan, Henry Ford Health and other employer-health, healthcare-navigation and workplace-wellbeing organizations can connect naturally with the themes of Rewrite Your Story.

The program is not simply about feeling better.

It is about how leadership patterns and responsibility affect the ability of people and organizations to perform sustainably.

That gives employer-health companies an unusually relevant platform for thought leadership and relationship development.

Financial and Professional Services

Banks, wealth-management firms, accounting companies, law firms and consulting organizations also have a strong reason to look at Rewrite Your Story.

Their businesses are built on relationships with:

Executives.

Business owners.

Entrepreneurs.

Professional leaders.

Employers.

High-achieving professionals.

Those are precisely the types of people for whom the Rewrite Your Story conversation can be relevant.

A professional-services sponsor can use the event for:

Client Hospitality

Executive Relationship Building

Thought Leadership

Business Development

Employee Engagement

VIP Experiences

Content Partnerships

Community and Workforce Leadership

Detroit-area financial institutions such as Comerica, along with major law, accounting, advisory and consulting firms throughout Michigan and the Midwest, create another major sponsorship lane.

Natalie Luke - PhD

Michigan's Largest Employers Can Invest Directly in Their People

For major employers, there is an even simpler sponsorship story:

Use the partnership for your own people.

The Detroit area is home to some of America's most significant companies.

General Motors.

Ford Motor Company.

Stellantis.

Lear Corporation.

BorgWarner.

DTE Energy.

Masco Corporation.

United Wholesale Mortgage.

Rocket Companies.

Ally Financial.

And many others.

For companies like these, the value of Rewrite Your Story does not have to begin with advertising.

It can begin with bringing leaders, rising executives, high-potential employees or important team members into the room.

Upper-level sponsorship packages can incorporate VIP access that can be used for company leaders, employees, clients or prospects.

That turns sponsorship into an employee and leadership-development investment.

The Opportunity Is Bigger Than October 15

This may ultimately be the most important part of the Rewrite Your Story sponsorship story.

Troy is the beginning — not necessarily the end.

The October 15 event is being developed as the first market for a model intended to expand into additional cities.

That means a company coming into the program now could potentially grow with the platform.

A Michigan sponsor could begin by supporting the Troy event.

If the partnership works, that relationship could potentially expand into future Rewrite Your Story markets, year-round leadership content or other elements of the broader UnCeiling You™ platform.

The RFA plan specifically contemplates connections to the UnCeiling You™ leadership platform, podcast and newsletter visibility, The Trust Tax™ research and assessment work, and future Rewrite Your Story markets.

That opens the door to something much more interesting than a one-day local-event sponsorship.

For the right company, Troy can become a proof point for a future regional or national partnership.

Start Local. Think National.

Potential Rewrite Your Story Sponsorship Opportunities

Corporate partnerships can be customized around the individual objectives of each sponsor and may include combinations of:

Major Corporate Partnership

Leadership Development Partnership

Employee Engagement Partnership

Workforce Wellbeing Partnership

VIP Leadership Experiences

Employee and Executive Tickets

Client and Prospect Hospitality

VIP Story Lab Participation

Thought-Leadership Integration

UnCeiling You™ Content Opportunities

Podcast Integration

LinkedIn and Newsletter Visibility

The Trust Tax™ Research and Leadership Platform

Brand Recognition

On-Site Engagement

Customized Employee Programming

Future-Market Partnerships

Regional Partnerships

National and Multi-Market Partnerships

The most valuable partnership will not necessarily be the one with the most logos.

It will be the one that creates the most meaningful connection between what the company wants to accomplish and what Rewrite Your Story can provide.

A Sponsorship That Can Actually Be Used

One of the questions the Roaring Fork Agency always asks when evaluating a sponsorship property is:

What can the sponsor actually do with it?

Rewrite Your Story has good answers.

A sponsor can bring employees.

A sponsor can entertain clients.

A sponsor can invite prospects.

A sponsor can demonstrate an investment in leadership.

A sponsor can align with workplace wellbeing.

A sponsor can participate in content.

A sponsor can build relationships with employers and professionals.

A sponsor can support a different conversation about responsibility and leadership.

And for the right company, a sponsor can potentially build a partnership that expands beyond Michigan.

That is considerably more valuable than simply putting a corporate logo on a banner.

Why Companies Should Move Now

Rewrite Your Story takes place October 15, 2026, so this is a fast-moving sponsorship opportunity.

The Roaring Fork Agency is concentrating first on companies where there is a strong strategic fit and where decision-makers can move quickly.

The immediate objective is $25,000+ in corporate sponsorship, with an emphasis on a handful of meaningful $10,000 and $5,000 partnerships rather than a long roster of small sponsors.

At the same time, there should not be an artificial ceiling on the opportunity.

If a company sees value in becoming involved across future cities or the broader UnCeiling You™ platform, there is every reason to have that larger conversation now.

Because sometimes the most interesting sponsorship opportunities are the ones where a company can get involved before everyone else realizes how large the platform could become.

Rewrite Your Story

Everyone depends on you. But what is that costing you?

That is a powerful question for an individual.

It may be an even more important question for an organization.

On October 15 at Walsh College in Troy, Rewrite Your Story will bring leaders and professionals together for a very different conversation about success, responsibility, leadership, workplace patterns and what comes next — combining serious leadership work with something most corporate events could probably use a little more of:

Laughter.

If you have any questions about sponsoring Rewrite Your Story or creating a customized partnership around the leadership workshop, live comedy experience, employee engagement, VIP participation, the broader UnCeiling You™ platform or future Rewrite Your Story markets, reach out to Paul Bryant Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

Rewrite Your Story — www.unceilingzone.com/rewrite-your-story-tickets

October 15, 2026

Walsh College

Troy, Michigan

If you have any questions about event sponsorship or venue naming rights, contact Paul Bryant Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter — @RoaringForkAgcy

The 10th Annual Detroit Festival of Books Offers Companies a Powerful Sponsorship Opportunity

By Paul Bryant Birdwell | paul@roaringforkagency.com | 415-730-4854

The Roaring Fork Agency — www.roaringforkagency.com — is excited to be working with the Detroit Festival of Books / Detroit Bookfest — www.detroitbookfest.com — to develop major corporate sponsorship partnerships around the 10th Annual Detroit Festival of Books, taking place Sunday, July 18, 2027 at Detroit’s historic Eastern Market.

On Sunday, July 18, 2027, thousands of readers, authors, booksellers, publishers, families, entrepreneurs, literary organizations and book lovers will once again gather at Detroit’s historic Eastern Market for a very special milestone: the 10th Annual Detroit Festival of Books.

Detroit Bookfest Charitable Organization is a 501(c)(3) nonprofit organization, and one of the most important parts of the Festival is that it remains free to the public. That accessibility has helped Detroit Bookfest grow into a major community gathering built around books, literacy, families, culture, entrepreneurship and Detroit itself.

The Roaring Fork Agency is working with Detroit Bookfest to develop corporate sponsorship partnerships around the 2027 Festival and its broader literacy, community and cultural programs.

Detroit Bookfest is already recognized as Michigan’s largest book festival and one of the Midwest’s significant literary gatherings. The 10th anniversary now creates an opportunity to take that platform to another level.

For companies, this is much more than an opportunity to place a logo on an event.

It is an opportunity to become part of a celebration of books, reading, education, literacy, Detroit culture, small business, creativity, families and community — while connecting with an audience that has chosen to spend an entire summer day discovering ideas, meeting authors, buying books and exploring one of Detroit’s most distinctive neighborhoods.

Detroit Bookfest by the Numbers

The scale and impact of Detroit Bookfest can be seen in a few very powerful numbers.

Approximately 20,000 people attended the 2026 Festival.

More than 300 vendors and participants took part in the 2026 Festival.

More than 5,000 children’s books have been donated through Detroit Bookfest’s literacy and book-drive efforts with Birdie’s Bookmobile.

And according to Detroit Bookfest’s 2026 vendor survey, 134 responding vendors reported more than $175,000 in combined sales during the Festival — approximately $1,300 per responding vendor.

That $175,000-plus figure represents only the vendors who responded to the survey, making it a particularly compelling indicator of the Festival’s economic impact on independent authors, booksellers, publishers, artists, entrepreneurs and small businesses.

Those numbers tell an important story.

Detroit Bookfest is not simply drawing a crowd. It is bringing tens of thousands of people into Eastern Market, creating commerce for hundreds of participating businesses and creators, putting books into the hands of children, and providing a major free cultural experience for Detroit families and visitors.

Ten Years of Building a Literary Community

Detroit Bookfest was founded in 2017 with a straightforward mission: promote the joy of reading and celebrate the culture surrounding books.

Ten years later, that idea has grown into an extraordinary annual gathering.

The Festival brings together independent authors, established publishers, bookstores, libraries, literacy organizations, artists, creators, entrepreneurs and readers from throughout Michigan and beyond.

The 2026 Festival expanded across multiple areas of Eastern Market, attracting an estimated 20,000 attendees and more than 300 vendors and participants, demonstrating both how much Detroit Bookfest has grown and how broad the Festival community has become.

The 2027 Festival gives sponsors an opportunity to join that story at exactly the right moment.

A tenth anniversary matters.

It gives companies something meaningful to celebrate with the organization rather than simply purchasing advertising around another annual event. It creates opportunities for special programming, commemorative promotions, expanded community initiatives and partnerships that can continue well beyond 2027.

Eastern Market and the Spirit of Detroit

Part of what makes Detroit Bookfest so distinctive is its setting.

Eastern Market is unmistakably Detroit.

It is a place where commerce, food, entrepreneurship, art, neighborhood life and community have intersected for generations, making it a natural home for an event built around independent authors, booksellers, publishers and creative people.

Detroit Bookfest does not feel like a convention taking place behind the walls of a hotel ballroom.

It feels like Detroit.

People walk through the Market, discover something unexpected, talk directly with authors and vendors, browse books, bring their children, meet friends and spend meaningful time with the people and organizations participating in the Festival.

And the economic activity is real.

The 2026 vendor survey found that just 134 responding vendors generated more than $175,000 in combined sales during the Festival. For independent authors, booksellers, artists, entrepreneurs and small businesses, an event of this scale represents meaningful commerce as well as exposure.

That gives corporate sponsors something increasingly valuable: the ability to interact with consumers in an authentic environment while also supporting the independent businesses and creative community that help make Detroit distinctive.

Books Create an Extraordinary Audience

Readers are curious people.

They explore ideas. They learn. They discover new subjects. They buy things. They travel. They participate in their communities. They introduce their children to books. They follow authors and creators. They start businesses. They pursue careers. They return to school. They listen to podcasts and audiobooks. They use technology. They visit libraries and bookstores.

That makes a major book festival unusually versatile from a sponsorship standpoint.

Detroit Bookfest can make sense for a financial institution interested in financial literacy.

It can make sense for an automotive company with deep roots in Michigan.

It can make sense for a technology company interested in AI, creativity and learning.

It can make sense for a healthcare organization supporting families and community wellbeing.

It can make sense for a publisher seeking direct engagement with readers.

It can make sense for an airline or hotel company interested in cultural tourism.

And it can make tremendous sense for companies that simply want to demonstrate that they care about Detroit, education, literacy, entrepreneurship, families and community.

5,000+ Children’s Books — A Community Impact Story Companies Can Understand

One of the most powerful elements of Detroit Bookfest is that its impact does not end when the Festival closes.

Through Detroit Bookfest’s literacy and book-drive efforts with Detroit-based nonprofit Birdie’s Bookmobile, more than 5,000 children’s books have been donated to help children build personal libraries and expand access to reading.

The books support literacy through school book fairs, community programs, Little Free Libraries and related efforts.

That creates an outstanding platform for companies with community-impact, education and corporate-social-responsibility objectives.

Imagine a company helping expand the children’s book drive throughout Detroit.

Imagine employees participating in a company-wide collection program leading into the Festival.

Imagine a sponsor matching books donated by attendees and the community.

Imagine a corporate partner supporting a Kids Zone, children’s author program or literacy initiative that reaches families well beyond Festival day.

Those are not simply advertising impressions.

Those are stories a company can share with its customers, employees and community.

And most importantly, they create something genuinely positive.

Books, Small Business and Detroit’s Creative Economy

The Festival’s vendor community adds another important dimension to the sponsorship story.

Independent authors, booksellers, publishers, artists, creators and entrepreneurs do not simply exhibit at Detroit Bookfest. They conduct business.

The more than $175,000 in combined sales reported by 134 surveyed vendors during the 2026 Festival demonstrates that Detroit Bookfest can have meaningful economic impact for the people and small businesses participating in it.

That opens the door to corporate partnerships around entrepreneurship, small-business development, financial education, payment technology, business services and community investment.

A bank or financial-services company could connect literacy with entrepreneurship and financial literacy.

A technology or payments company could help support the hundreds of independent vendors doing business during Festival weekend.

A major Detroit corporation could help create opportunities for local authors, entrepreneurs and small businesses while becoming visibly associated with one of the city’s largest cultural gatherings.

The result is a sponsorship platform that combines community impact with measurable economic activity.

Detroit Companies Have a Natural Reason to Participate

There may be no American city more closely associated with major corporate brands than Detroit.

Automotive and mobility are obvious starting points, but the opportunity is much broader.

Detroit and Michigan are home to major companies in banking, financial services, healthcare, technology, energy, retail, food, manufacturing, professional services, design, media and consumer products.

For those companies, Detroit Bookfest provides an opportunity to support a highly visible local cultural institution while engaging families, professionals, entrepreneurs and consumers.

A Detroit or Michigan company does not need to manufacture books to have a reason to sponsor Detroit Bookfest.

It needs a reason to connect with people.

Bookfest provides that connection.

A Midwest and National Sponsorship Opportunity

While Detroit and Michigan companies are natural partners, the Festival also offers significant opportunities for national brands.

Publishers, booksellers, education companies, learning platforms, technology companies, banks, credit-card companies, insurers, airlines, hotels, retailers, telecommunications companies and consumer brands all have logical connections to the Detroit Bookfest audience.

The Festival attracts participants from across the United States and Canada and brings together an unusually diverse ecosystem of authors, publishers, booksellers, literary organizations, entrepreneurs and readers.

For publishing and education companies, the connection is direct.

For other businesses, the opportunity comes from what reading represents: discovery, curiosity, education, aspiration, creativity and lifelong learning.

Those are values with which many of America’s best brands want to be associated.

Corporate Sponsorship Opportunities

The Roaring Fork Agency is building a $250,000 corporate sponsorship program for the 10th Annual Detroit Festival of Books, with an emphasis on a relatively small number of meaningful partnerships rather than simply selling dozens of small logo placements.

The sponsorship architecture currently includes a Lead / Presenting Corporate Partner at $50,000, Major Corporate Partners at $25,000, Category / Area Partners at $15,000, and Literacy / Experience / Supporting Partners at $10,000.

More importantly, individual sponsorships can be customized around the marketing and community objectives of each company.

Opportunities can be built around Festival-wide partnerships, the Kids Zone, children’s programming, literacy and book-drive initiatives, automotive and mobility, banking and financial services, technology and connectivity, education, publishing and audiobooks, healthcare and family wellness, hospitality and travel, small-business programs, author and vendor experiences, interactive activations, product sampling, digital and social media, employee volunteer programs and broader community-impact initiatives.

The strongest sponsorship may combine several of these elements.

A bank could support financial literacy and small-business entrepreneurship while hosting an interactive Festival presence.

An automotive company could become a mobility partner while supporting literacy programs for Detroit children.

A technology company could sponsor connectivity, author resources or digital discovery.

A publisher could support author programming while creating direct engagement with thousands of readers.

A hotel or airline could help bring authors and visitors to Detroit while building a broader cultural-tourism program.

A retailer could combine Festival activation with book donations, customer promotions and family programming.

The goal is to create a partnership that makes sense for the company — not simply fit the company into a predetermined sponsorship package.

More Than Logo Placement

The most successful sponsorships increasingly have one thing in common:

They do something.

People remember the company that gave their child a book.

They remember the company that introduced them to a favorite author.

They remember an interesting display, a useful service, a giveaway, a conversation or an experience.

They remember the businesses that supported independent authors and entrepreneurs.

And they remember companies that help keep meaningful community events accessible.

Detroit Bookfest is free to the public, and corporate sponsorship can help keep it that way while allowing companies to become part of an event people genuinely value.

That is far more powerful than simply purchasing another advertisement.

Books Touch Almost Everything

Books have a remarkable universality.

Business. Children. History. Sports. Technology. Biography. Travel. Cooking. Art. Design. Finance. Health. Fiction. Science. Education. Entrepreneurship. Personal development.

Every company has a story.

Every industry has books written about it.

Every executive has learned from books.

And virtually every parent hopes their children will read.

That gives Detroit Bookfest enormous creative potential when developing corporate partnerships.

The 10th Anniversary Is the Time to Get Involved

Corporate sponsorship discussions for 2027 are beginning while companies establish their marketing, community-investment and experiential budgets for next year.

That makes Fall 2026 an especially important period for companies interested in becoming major partners of the 10th Annual Detroit Festival of Books.

The larger partnerships — particularly presenting, category and major community-impact positions — can be developed early enough for sponsors to create meaningful programs rather than simply adding their logo shortly before the Festival.

That could mean months of literacy programming.

It could mean employee involvement.

It could mean a community book drive.

It could mean a small-business initiative.

It could mean a major Detroit-focused activation that culminates at Eastern Market in front of approximately 20,000 people.

The best sponsorships are partnerships.

And the best partnerships are built with enough time to create something memorable.

Let’s Build Something

The Roaring Fork Agency is now talking with companies about partnership opportunities across the complete Detroit Bookfest platform — from the 10th Anniversary and Festival-wide sponsorships to literacy, children’s programming, small-business initiatives, interactive experiences, community-impact programs and multi-year corporate partnerships.

In many cases, the strongest opportunity will combine several of those elements into one customized program built around a sponsor’s business, marketing and community objectives.

With approximately 20,000 attendees, 300-plus vendors and participants, more than 5,000 children’s books donated through literacy efforts, and more than $175,000 in reported sales from just 134 surveyed vendors, Detroit Bookfest already has the scale and the impact.

The 10th anniversary creates the opportunity to build something even bigger.

If you have any questions about sponsoring the 10th Annual Detroit Festival of Books or creating a customized partnership around Detroit Bookfest, Eastern Market, literacy programming and the complete Festival experience, reach out to Paul Bryant Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

Detroit Festival of Books / Detroit Bookfest — www.detroitbookfest.com

July 18, 2027

Eastern Market

Detroit, Michigan

If you have any questions about event sponsorship or venue naming rights, contact Paul Bryant Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter — @RoaringForkAgcy

The Sun Valley Jazz & Music Festival Offers Companies a Remarkable Sponsorship Opportunity

By Paul Bryant Birdwell | paul@roaringforkagency.com | 415-730-4854

Every October, the mountains of central Idaho become the backdrop for four extraordinary days of live music, dancing, friendship and celebration during the Sun Valley Jazz & Music Festival, and the Roaring Fork Agency is excited to work with the Festival to develop corporate sponsorship opportunities for this remarkable music and destination experience.

The 2026 Festival will take place October 15–18 throughout the historic Sun Valley Resort. More than 100 performances will be presented across five venues, bringing world-class musicians and devoted music lovers together in one of the most beautiful and celebrated resort communities in America.

Now entering its 37th year, the Sun Valley Jazz & Music Festival has grown into much more than an annual music event. It has become a tradition, a reunion and a destination experience that audiences plan for and anticipate throughout the year.

The Festival features an energetic and wonderfully diverse combination of jazz, swing, blues, gospel, big band, boogie and other great American musical traditions. Special performances include Gospel, Dance Through the Decades, the Big Band Bash and numerous collaborations that can only be experienced in Sun Valley.

The intimate nature of the Festival also gives audiences unusual access to the artists. Musicians and attendees share the same venues, restaurants, walkways and gathering places, creating an atmosphere that feels more like an extended musical family than a conventional concert series.

That combination of exceptional music, loyal attendees, personal interaction and a legendary destination makes the Sun Valley Jazz & Music Festival an outstanding corporate sponsorship opportunity.

The Historic Sun Valley Resort

The entire 2026 Festival will take place within the spectacular and easily walkable Sun Valley Village at Sun Valley Resort.

Sun Valley holds a singular place in American resort history. The original resort was developed on the former Brass Ranch, and the Sun Valley Lodge opened in December 1936. Sun Valley soon established itself as America’s original destination ski resort and one of the country’s most glamorous mountain retreats.

Over the decades, Sun Valley has welcomed generations of athletes, artists, musicians, business leaders, filmmakers, writers and families. Its history, elegance and authenticity have made it a place that people do not simply visit once. Many return year after year, establish second homes in the area and develop lifelong connections to the community.

Nearly 90 years after opening, Sun Valley Resort continues to combine that extraordinary history with modern lodging, recreation, dining, shopping, wellness and entertainment.

The historic Sun Valley Village is designed for people to explore on foot. Visitors can move easily among Festival performances, restaurants, shops, lounges, lodging and other resort attractions while surrounded by mountain views and the colors of an Idaho autumn.

The Village includes multiple restaurants and shops, a movie theater, a historic bowling alley and numerous places where Festival attendees can meet friends, enjoy a meal or continue talking about the music they have just experienced.

For sponsors, this compact resort setting creates an opportunity for repeated and meaningful engagement. A company’s presence is not limited to a single performance or sign. Its partnership can become part of the attendee’s complete four-day Festival experience.

The Legendary Sun Valley Lodge

At the heart of the resort is the legendary Sun Valley Lodge, which first opened in 1936 and remains one of the most recognized mountain lodges in the American West.

The Lodge represents the iconic Sun Valley experience: historic character combined with refined accommodations, welcoming public spaces and convenient access to the entire resort. Its location allows guests to walk to performances, restaurants, shopping, recreation and entertainment throughout Sun Valley Village.

The Sun Valley Lodge has been part of the area’s story from the very beginning. For generations, it has served as a gathering place where visitors come together after days spent skiing, hiking, golfing, attending cultural events or exploring the surrounding mountains.

During the Sun Valley Jazz & Music Festival, that tradition of gathering becomes even more special. Festival attendees encounter musicians and fellow music lovers throughout the resort, and the experience continues well beyond the conclusion of each scheduled performance.

The music, the Lodge and the Village work together to create something that would be difficult to reproduce in a conventional concert hall or urban festival environment.

The wider Sun Valley Resort also offers the historic Sun Valley Inn and cottages, condominiums and townhomes for groups and extended stays. Resort amenities include dining and lounges, heated pools, fitness facilities, the Sun Valley Spa and complimentary local transportation.

This gives Festival sponsors opportunities involving hospitality, customer entertainment, executive gatherings, employee rewards and special experiences in addition to conventional advertising and brand exposure.

A sponsor could invite important customers to spend several days in Sun Valley, host a private reception, entertain guests at Festival performances and create relationships in an atmosphere that is relaxed, joyful and memorable.

Sun Valley, Idaho: An American Original

The name Sun Valley is known around the world.

Surrounded by the mountains and open landscapes of central Idaho, Sun Valley combines outdoor adventure with hospitality, arts, culture, dining and a strong sense of community. It offers the character of a genuine mountain town while also providing the accommodations, amenities and experiences associated with a major international resort.

Sun Valley is, of course, famous for skiing and winter recreation. However, the area has long since developed into a true year-round destination. Visitors come for hiking, mountain biking, fly fishing, golf, wellness, dining, conferences, weddings, festivals, visual art, live entertainment and the simple opportunity to spend time in an extraordinary natural setting.

October offers Festival visitors a particularly appealing Sun Valley experience. The summer season has transitioned into autumn, the mountain air is crisp and the Festival fills the resort with music and activity.

It is a wonderful time to experience the Wood River Valley and an ideal setting for companies to entertain customers, reward employees or introduce guests to Sun Valley.

For brands associated with travel, financial services, automotive, technology, healthcare, food and beverage, outdoor recreation, active lifestyles, luxury products, arts and culture or community involvement, Sun Valley provides a highly attractive environment in which to establish a meaningful presence.

Ketchum: The Cultural and Commercial Heart of the Valley

Immediately adjacent to Sun Valley Resort is Ketchum, Idaho, one of America’s most distinctive mountain communities.

Although Sun Valley and Ketchum maintain their own identities, visitors experience them as interconnected parts of the same destination. Complimentary transportation and the community’s compact geography make it easy for Festival attendees to enjoy performances at the resort while also exploring Ketchum.

Ketchum brings together independent restaurants, coffee shops, boutiques, galleries, hospitality, nightlife and local businesses in a setting that remains friendly, relaxed and unmistakably Western.

Its dining scene ranges from casual cafés and longtime local favorites to destination restaurants, wine bars and contemporary culinary experiences. Visitors can enjoy an early breakfast before the day’s first performance, explore shops and galleries between sets, have dinner in town and then return to the Festival for an evening of music and dancing.

The arts are an essential part of the community. The Sun Valley area offers galleries, exhibitions, lectures, performances and cultural organizations that help make the Wood River Valley one of the most active arts communities in the Mountain West.

Ketchum also has an important literary history and a longstanding connection to Ernest Hemingway, who lived in the area during the later years of his life. That combination of literature, music, visual art, outdoor recreation and Western heritage gives the community an identity unlike that of any conventional resort destination.

For Festival visitors, Ketchum adds another dimension to the experience. For corporate partners, it expands the potential reach of sponsorship beyond the performance venues and into the broader destination.

Hotels, restaurants, retailers and local organizations all benefit from the people and activity the Festival brings to the area. National sponsors can also develop partnerships with local businesses and create promotions that connect the corporate brand with the Sun Valley and Ketchum communities.

More Than 100 Performances Across Five Venues

The scale of the Festival provides tremendous variety while retaining the intimate character that has built its loyal following.

Over four days, guests can choose among more than 100 performances across five venues. The schedule allows attendees to discover new performers, return to favorite bands, dance, attend specialty shows and enjoy musical collaborations throughout each day.

The Festival is designed around participation and connection. Audiences are not separated from the music by enormous distances or impersonal stadium environments. They can see the musicians, experience the personality of each performance and become part of the energy in the room.

The music spans generations and welcomes both longtime jazz devotees and people who simply love outstanding live entertainment.

Swing dancers bring additional movement and excitement to the venues. Gospel performances create powerful shared moments. Big bands fill the rooms with a sound and energy that cannot be replicated through headphones or a television screen.

The Festival’s marching band also brings musicians and attendees together while honoring veterans and celebrating American traditions.

These moments create natural opportunities for sponsors to support specific performances, musicians, venues and audience experiences.

A Loyal and Engaged Festival Community

One of the greatest strengths of the Sun Valley Jazz & Music Festival is the loyalty of its audience.

People do not attend only because a particular performer happens to be appearing. They attend because they believe in the entire Festival experience. They return for the music, the friendships, the artists, the dancing, the destination and the feeling of being part of something special.

That type of loyalty matters to corporate sponsors.

A trusted Festival can introduce its audience to a sponsor in a way that conventional advertising cannot. When a company helps make a beloved event possible, attendees recognize and appreciate that support.

The partnership becomes connected to positive memories: an unforgettable performance, a dance with someone special, a family tradition, a reunion with old friends or a first visit to Sun Valley.

This is one of the reasons experiential sponsorship has become so valuable. Consumers encounter advertising throughout every day, but they remember the companies that contribute to the experiences they genuinely care about.

The Sun Valley Jazz & Music Festival gives sponsors an opportunity to become part of those experiences.

A National Opportunity with a Strong Regional Connection

The Sun Valley Jazz & Music Festival presents a compelling opportunity for companies based in Idaho and throughout the Mountain West. Banks, healthcare organizations, automotive dealerships, airlines, food and beverage companies, retailers, real estate companies and other regional businesses can use the Festival to deepen their connection to an important and influential community.

The Festival can be equally valuable for national companies.

Sun Valley attracts visitors, property owners, business leaders and travelers from throughout America. Its international reputation gives the destination an identity and marketing reach far beyond the size of its year-round population.

A national company can use the Festival to create an intimate, high-quality brand experience while also associating itself with the history, beauty and prestige of Sun Valley.

The Festival also offers strong potential for business-to-business relationship building. Sponsors can bring clients, prospective customers, employees and business partners to Sun Valley for an experience that combines hospitality, entertainment and meaningful personal interaction.

In many cases, the value of one relationship developed or strengthened during a four-day Festival weekend can greatly exceed the cost of the sponsorship itself.

Corporate Sponsorship Opportunities

The Roaring Fork Agency is working with the Sun Valley Jazz & Music Festival to develop corporate partnerships that support the continued growth of the Festival while helping companies accomplish their marketing, hospitality and community-engagement goals.

Potential opportunities can include:

  • Festival-wide presenting and supporting partnerships

  • Individual venue sponsorships

  • Band and artist sponsorships

  • Specialty performance sponsorships

  • VIP hospitality and customer entertainment

  • Private receptions and corporate gatherings

  • Branded attendee experiences

  • On-site displays and product demonstrations

  • Product sampling and in-kind partnerships

  • Transportation partnerships

  • Lodging and travel promotions

  • Food and beverage partnerships

  • Digital, website and social-media visibility

  • Festival signage and printed-material recognition

  • Ticket promotions and customer rewards

  • Employee engagement and volunteer programs

  • Community and nonprofit initiatives

  • Customized programs developed around a sponsor’s specific objectives

The most effective partnerships will extend beyond placing a logo on Festival materials. They will create genuine value for attendees and allow the sponsor to become part of the Festival experience.

A financial-services company might host a customer hospitality program. An automotive partner could provide transportation or vehicle displays. A food or beverage company could develop tasting experiences. A healthcare or wellness brand could support programs promoting active and healthy living. A technology company could help improve the digital Festival experience.

Travel, lodging and lifestyle companies could develop destination promotions built around a trip to Sun Valley. Consumer-product companies could place products directly into the hands of an appreciative audience. Regional companies could strengthen their relationships throughout Idaho and the Mountain West, while national companies could associate themselves with an iconic American destination.

Every partnership can be customized around the sponsor’s industry, audience and marketing priorities.

Hospitality That Builds Real Business Relationships

Sun Valley provides an exceptional environment for corporate hospitality because it encourages people to slow down, spend time together and enjoy shared experiences.

A sponsor can bring customers to a performance, host them for dinner, introduce them to musicians, arrange a private gathering and give them time to explore Sun Valley and Ketchum. Those experiences create opportunities for conversations and relationships that are far more personal than a traditional sales meeting.

The Festival can also serve as an employee incentive or recognition program. Companies can reward outstanding employees with a trip to Sun Valley, use the Festival for team building or involve employees in community and volunteer programs.

Sponsors could also use ticket packages for consumer promotions, customer appreciation, sales incentives, charitable programs and relationship building throughout Idaho and other important markets.

The result is a sponsorship that can deliver marketing exposure, customer engagement, community impact and measurable business development at the same time.

Supporting Music for Future Generations

The Sun Valley Jazz organization is a 501(c)(3) nonprofit, and sponsorship support plays an essential role in the Festival’s success.

Corporate partners help bring outstanding musicians to Sun Valley, maintain the quality of the Festival, keep ticket prices accessible and preserve the joy of live jazz and American music for future generations.

Sponsorship also supports the artists who dedicate their lives to performing this music. At a time when live performance and cultural organizations face increasing financial challenges, corporate involvement can make a direct and lasting difference.

Supporting the Festival is an investment in music, artists, community, tourism and the continuation of a cherished 37-year tradition.

It is also an investment in happiness.

The Festival brings people together in an era when shared, positive experiences are more important than ever. It creates four days in which people put aside their daily routines, listen to extraordinary music, dance, laugh, reconnect with friends and discover new ones.

An Invitation to Become Part of Sun Valley

The Sun Valley Jazz & Music Festival offers companies something increasingly difficult to find: an established and authentic cultural experience in a genuinely extraordinary destination.

It combines more than 100 live performances, talented musicians, a loyal audience, the history of the Sun Valley Lodge, the beauty of Sun Valley Resort and the dining, culture and mountain-town character of Ketchum.

This is not simply a sponsorship of four days of music. It is an opportunity to become part of a 37-year tradition and build relationships through an experience people remember long after the final performance.

Let’s Build Something

The Roaring Fork Agency is now talking with companies about partnership opportunities across the entire Sun Valley Jazz & Music Festival platform:

Festival-Wide Sponsorships

Venue Sponsorships

Band and Artist Sponsorships

Special Performance Sponsorships

VIP Hospitality and Customer Entertainment

Branded Festival Experiences

Digital, Website and Social-Media Partnerships

Product Sampling, Displays and In-Kind Partnerships

And in many cases, the strongest partnership may combine several of these opportunities into one customized sponsorship program.

If you have any questions about sponsoring the Sun Valley Jazz & Music Festival or creating a customized partnership around the Festival, Sun Valley Resort and the complete four-day destination experience, reach out to Paul Bryant Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

Sun Valley Jazz & Music Festival — www.sunvalleyjazz.com

October 15–18, 2026

Sun Valley, Idaho

If you have any questions about event sponsorship or venue naming rights, contact Paul Bryant Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter — @RoaringForkAgcy

Roaring Fork Agency Working with Edible San Francisco on Advertising + Corporate Sponsorship Opportunities Across the Bay Area

By Paul Bryant Birdwell | paul@roaringforkagency.com | 415-730-4854

The Roaring Fork Agency — www.roaringforkagency.com — is excited to be working with Edible San Francisco — www.ediblesf.com on corporate sponsorship and advertising opportunities across the San Francisco Bay Area.

Edible SF has grown well beyond the traditional definition of a food magazine. Today, the platform brings together food, restaurants, wine and spirits, hospitality, travel, culture, technology, innovation and the broader Northern California lifestyle through print, digital media, editorial storytelling and live experiences.

That creates opportunities for companies ranging from restaurants, hotels, wineries and consumer brands to financial services, insurance, technology, luxury brands and companies throughout the food and agricultural industries.

And beyond Edible SF advertising, we are currently working on sponsorship opportunities surrounding three particularly exciting event platforms: HOMEGROWN, the Perfume Dinner Series and Food Loves Tech.

HOMEGROWN — Experiential Dining in Unexpected Places

Next Event: Sunday, October 11, 2026 — San Francisco

HOMEGROWN is Edible SF's immersive grocery and farmers-market dining series showcasing chefs and cookbook authors while incorporating local ingredients, farmers, makers and food purveyors into an experiential dinner with theatrical entertainment.

Instead of simply attending another restaurant dinner, guests become part of an experience built around the food, the people who produced it and the stories behind it.

The format also has the potential to expand beyond San Francisco into markets including Los Angeles, New York and Chicago, creating an interesting multi-event and potentially multi-city platform for larger corporate partners.

Sponsorship categories include:

  • Food and beverage companies

  • Wine, spirits and liquor brands

  • Olive oil, spice and specialty ingredient brands

  • Kitchen appliances and culinary equipment

  • Tableware and dining/entertaining brands

  • Specialty retailers

  • Agricultural and commodity trade associations

  • Cookbook publishers and publishing houses

Ingredient partnerships could also be built around organizations such as agricultural commissions and producer associations, while cookbook publishers such as Penguin Random House, Ten Speed Press and HarperCollins represent another natural category.

Current HOMEGROWN sponsorship goal: $20,000–$30,000.

Perfume Dinner Series — Where Fine Fragrance Meets Fine Dining

Event Dates: January–February 2027

Edible SF is also producing a very different kind of culinary experience through its Perfume Dinner Series, a month-long scent-and-taste residency at Michelin-acclaimed Merchant Roots in San Francisco.

The concept brings together two luxury worlds that rarely intersect in this way: fine fragrance and high-end dining.

Perfumes and scents become part of a curated culinary experience, giving fragrance houses and other luxury brands an opportunity to become integrated into a memorable live event rather than simply advertising around it.

The program will also include a short-film documentary and Edible SF editorial campaign, extending the partnership beyond the restaurant and creating additional content and media value.

Like HOMEGROWN, the concept has the opportunity to expand into additional markets and locations.

Potential sponsorship categories include:

  • Fine fragrance and perfume houses

  • Champagne, whisky and luxury spirits

  • Reservation platforms including Resy, OpenTable, Toast Tables and SevenRooms

  • Luxury hotels

  • Luxury travel

  • Premium consumer and lifestyle brands

Current Perfume Dinner Series sponsorship goal: $30,000–$50,000.

Food Loves Tech — Bringing Food Innovation to San Francisco

Event Date: May 2027

The largest opportunity currently being developed with Edible SF is Food Loves Tech, coming to San Francisco in May 2027.

Food Loves Tech originally launched in New York and grew from approximately 1,500 attendees to 5,000 attendees across three editions, establishing itself as a consumer-and-trade platform focused on the future of food.

The San Francisco edition takes that foundation and adds something especially appropriate for the Bay Area: a significant technology, AI and executive-leadership component.

Rather than another traditional convention-center conference with numerous competing stages, the 2027 San Francisco program is being developed around a highly curated shared experience.

An invitation-driven executive forum will bring together the founders, corporate executives, cultural tastemakers, investors and innovators shaping the future of food.

Participants will share a central main-stage program featuring world-class keynote conversations and fireside chats before moving into focused executive studios organized around experiential innovation sectors.

The program will culminate with a Food-Tech Leadership Dinner, bringing selected leaders from across the ecosystem together as annual innovation awards are presented.

From our perspective at the Roaring Fork Agency, Food Loves Tech opens an unusually broad corporate sponsorship universe.

Potential sponsor and partner categories include:

  • CPG and food manufacturing

  • AgTech

  • Robotics and automation

  • Agriculture

  • Ingredient and flavor companies

  • Restaurant technology

  • Packaging and materials

  • Grocery and retail

  • Cloud computing and AI platforms

  • Internet and technology companies

  • Appliances and kitchen technology

  • Hospitality

  • Media

  • Universities and research institutions

  • Foreign trade commissions

  • Philanthropic food-system organizations

  • Arts foundations

  • Creative software companies

  • Design-led luxury brands

Current Food Loves Tech sponsorship goal: $300,000–$500,000.

For many participating companies, Food Loves Tech could also be paired with Edible San Francisco print, digital, editorial and social advertising, extending a sponsorship relationship throughout the year rather than limiting it to a single event.

Edible SF Advertising Creates the Year-Round Platform

The live experiences are exciting, but there is also a straightforward opportunity for companies that simply want to reach Edible SF's Bay Area audience through advertising.

Advertising and marketing partnerships can potentially include:

  • Print advertising

  • Digital advertising

  • Website presence

  • Newsletter promotion

  • Social media

  • Sponsored and branded content

  • Editorial storytelling

  • Photography and video

  • Event sponsorship

  • Product integration

  • Sampling and activation

  • Client and VIP hospitality

That allows us to build partnerships at very different investment levels.

A local restaurant, hotel, insurance agency or real estate firm may simply want an advertising program.

A winery or consumer-food company might combine advertising with HOMEGROWN.

A luxury hotel, spirits company or fragrance house could become involved with the Perfume Dinner Series.

A major technology, food, grocery, CPG or agricultural company could build a larger program around Food Loves Tech + Edible SF media + content + events.

The Opportunity Extends Across the Bay Area

We also believe Edible SF should be viewed as a broader Bay Area marketing platform rather than something limited to San Francisco proper.

The audience and commercial ecosystem extend throughout:

San Francisco + Oakland + Berkeley + Marin + the Peninsula + Silicon Valley + Half Moon Bay + Santa Cruz + Monterey + Carmel + Napa Valley + Sonoma County.

Those communities are tightly interconnected through food, restaurants, wine, hospitality, weekend travel and consumer spending.

A Napa winery wants San Francisco customers.

A Carmel hotel wants Bay Area travelers.

A San Francisco restaurant wants Peninsula and Marin diners.

A luxury brand may want all of them.

That is one of the reasons we see so much opportunity around Edible SF.

Let's Build Something

The Roaring Fork Agency is now talking with companies about opportunities across the entire Edible SF platform:

Edible San Francisco Advertising

HOMEGROWN — October 11, 2026

Perfume Dinner Series — January–February 2027

Food Loves Tech — May 2027

And in many cases, the best partnership may combine several of them.

If you have any questions about Advertising in Edible SF or Sponsoring any of the events that Edible SF is staging or involved with reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

Edible SF - www.ediblesf.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Luxury Meets Community: Roaring Fork Agency Partners with Haute Living San Francisco to Expand Advertising and Sponsorship Opportunities

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

The Roaring Fork Agency (www.roaringforkagency.com) has partnered with Haute Living San Francisco (www.hautelivingsf.com) to represent the prestigious magazine in selling advertising, marketing services, and sponsorship opportunities for events hosted by Haute Living SF and other organizations. This collaboration aims to tap into Roaring Fork’s deep expertise in sponsorship and brand partnerships to enhance the visibility of luxury brands in the Bay Area. Through Roaring Fork’s strategic sponsorship efforts, brands will have the opportunity to connect with the affluent audience that Haute Living SF serves, not only through print and digital platforms but also at exclusive, high-profile events that draw the city’s elite.

Haute Living San Francisco is owned and led by Olivia Hsu Decker, a well-known luxury real estate broker and influential figure in the Bay Area’s social and philanthropic circles. Decker, who owns one of the largest luxury real estate brokerages in the region (Golden Gate Sotheby's International Realty), has long been an advocate for community involvement and hosts or participates in a variety of high-end social events, often with a focus on charitable causes. Her deep connections within the San Francisco Bay Area’s social, business, and cultural spheres make Haute Living SF an ideal partner for brands looking to reach the city’s movers and shakers.

Through this partnership, Roaring Fork Agency will help secure advertising and sponsorship deals that reflect the high standards of Haute Living SF’s readership. With Decker’s extensive involvement in organizing and supporting charitable galas, luxury lifestyle events, and other cultural gatherings, the magazine provides an ideal platform for luxury brands seeking to engage directly with influential and high-net-worth individuals in the Bay Area. Roaring Fork’s role in facilitating these partnerships will ensure that sponsors can maximize their engagement and reach within this exclusive community.

By collaborating with Haute Living San Francisco, Roaring Fork aims to bring top-tier brands to the forefront of luxury events and campaigns. This involves facilitating sponsorship deals that connect companies with elite consumers through exclusive events, high-end marketing initiatives, and carefully curated advertising opportunities. These events—whether in the world of fashion, real estate, or culinary arts—are prime platforms for luxury brands to engage directly with Haute Living’s audience, while Roaring Fork Agency ensures these partnerships meet both the event hosts' and sponsors’ objectives for visibility and impact.

This collaboration marks a natural fit for both entities, as Roaring Fork’s success in delivering significant sponsorship deals dovetails perfectly with Haute Living SF standing as a leader in the luxury lifestyle space, catering to sophisticated audiences in the San Francisco Bay Area and beyond.

Please find the 2024 Media Kit for Haute Living SF below.

If you have any questions about Advertising in Haute Living SF or Sponsoring any of the events that Haute Living SF is staging or involved with reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

Haute Living San Francisco - www.hautelivingsf.com

Haute Living - www.hauteliving.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

If you have any questions about Advertising in Haute Living SF or Sponsoring any of the events that Haute Living SF is staging or involved with reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

Haute Living San Francisco - www.hautelivingsf.com

Haute Living - www.hauteliving.com

"Action may not bring happiness but there is no happiness without action." William James

Own the Big Easy: The New Orleans Bowl Offers a Premier National Title Sponsorship Opportunity

College Football. National ESPN Exposure. The Caesars Superdome. The Holiday Season. And One of America’s Most Iconic Cities.

The Roaring Fork Agency – www.roaringforkagency.com – is now representing the New Orleans Bowl – www.neworleansbowl.org – in the pursuit of a new Title Sponsor for one of college football’s most established postseason events, played annually at the iconic Caesars Superdome in the heart of New Orleans and broadcast nationally on ESPN.

For a company looking to create national visibility while establishing a meaningful presence in New Orleans and throughout the Gulf South, few sports sponsorship opportunities combine all of these elements quite like the New Orleans Bowl.

Played annually inside the legendary Caesars Superdome in the heart of New Orleans and broadcast nationally on ESPN, the New Orleans Bowl has become a fixture of the college football postseason and a traditional kickoff to the holiday season in the Big Easy.

The Bowl is currently offering a company the opportunity to step into the premier position associated with the event:

Title Sponsor of the New Orleans Bowl

The opportunity goes well beyond putting a corporate logo on a football game.

The Title Sponsor becomes part of the name, identity, national television broadcast, playing field, uniforms, marketing, hospitality, community programs and year-round presence of an established college football bowl game in one of America's great destination cities.

For the right company, it represents an opportunity to effectively own the New Orleans Bowl experience.

A National Television Audience

College football remains one of the most powerful platforms in American sports, and the New Orleans Bowl provides its Title Sponsor with substantial national television exposure through ESPN.

The 2025 New Orleans Bowl attracted more than 2 million viewers on ESPN, with peak viewership reaching approximately 2.4 million viewers.

Over the past decade, the Bowl has averaged approximately 1.3 million viewers per game on ESPN.

That audience gives a Title Sponsor something increasingly difficult to create through traditional advertising alone: a large national audience watching a live sporting event and repeatedly hearing and seeing the sponsor associated directly with the event itself.

Rather than simply purchasing commercials during the game, the Title Sponsor becomes part of the game.

Think:

The [Title Sponsor] New Orleans Bowl.

Every television graphic.

Every announcer reference.

Every promotional mention.

Every scoreboard reference.

Every story discussing the game.

Every social media post.

Every interaction with fans leading up to and during Bowl Week.

That repeated association is what makes sports naming and title rights so valuable.

Welcome to the Big Easy

Of course, this isn't just a college football game.

It's a college football game in New Orleans.

Affectionately known around the world as "The Big Easy," New Orleans is one of America's most recognizable destinations, with a combination of culture, food, music, architecture, history and entertainment that few cities can match.

Visiting fans don't simply attend the New Orleans Bowl.

They experience New Orleans.

The game is played inside the iconic Caesars Superdome, home of the New Orleans Saints, just minutes from the French Quarter and many of the city's most famous restaurants, hotels, music venues and attractions.

The city's walkable entertainment districts, festive atmosphere and generally mild December weather help create the perfect setting for a pre-Christmas college football celebration.

For corporate partners, New Orleans also creates extraordinary hospitality possibilities.

A company can entertain customers, reward employees, host business partners and create memorable experiences around the game in a destination people genuinely want to visit.

More Than 25 Years of Bowl Tradition

The New Orleans Bowl has been part of the college football postseason since 2001 and traditionally features teams representing the Sun Belt Conference and Conference USA.

The Bowl is managed and operated by the Greater New Orleans Sports Foundation, an organization that has played a major role in attracting and managing high-profile sporting events throughout the region.

The New Orleans Bowl itself operates as a 501(c)(3) nonprofit entity, while the Greater New Orleans Sports Foundation operates separately as a 501(c)(4) nonprofit organization.

Beyond television exposure and tourism, the event creates meaningful economic activity for the city and region.

The New Orleans Bowl generates an estimated $20 million in annual economic impact, bringing teams, fans, alumni, sponsors and visitors into New Orleans during the holiday season.

What Does the Title Sponsor Receive?

The Title Sponsorship is designed to create genuine ownership of the property.

The Title Sponsor's name becomes incorporated directly into the name of the Bowl:

[TITLE SPONSOR] NEW ORLEANS BOWL

The sponsor can also utilize the Bowl's composite logo in its own external and internal marketing and communications.

From there, the brand is integrated across virtually every major component of the event.

National ESPN Television Exposure

The Title Sponsorship includes significant national broadcast inventory, including:

  • Eight 30-second commercial spots during the ESPN game broadcast

  • One 30-second spot designated for a Title Sponsor representative welcome message

  • Title Sponsor recognition throughout the game broadcast

  • Repeated announcer references using the sponsored name of the Bowl

  • On-screen exposure of the composite Title Sponsor/New Orleans Bowl logo

  • Opening and closing billboard exposure

  • Inclusion in New Orleans Bowl television advertising

  • Promotion surrounding the game in participating school and Bowl markets

  • ESPN promotion leading into the game

The combination of traditional advertising and integrated title recognition gives the sponsor exposure far beyond a typical television media buy.

Own the Field at Caesars Superdome

Some of the most valuable assets are visible every time viewers see the field.

Title Sponsor branding opportunities include:

  • Composite Bowl/Title Sponsor logo at the 50-yard line

  • Corporate branding between the 20- and 30-yard lines on both ends of the field

  • Field-level signage throughout Caesars Superdome

  • Branding on both goal-post pads

  • Composite logo inclusion on team uniforms

  • Digital and fixed signage throughout the venue

  • LED ribbon-board brand takeovers

  • Jumbotron brand takeovers

  • Jumbotron commercials

  • Public-address announcements

The result is continual visual integration of the sponsor throughout the game rather than isolated advertising impressions.

Put Your Company on the Field

The sponsorship also provides opportunities for company executives and representatives to participate directly in some of the game's signature moments.

Potential elements include:

  • A Title Sponsor representative participating in the pregame coin toss

  • Presentation of the Championship Trophy

  • Participation in the Most Valuable Player presentation

  • On-field pregame and postgame access

  • Additional customized on-field activations

These experiences create opportunities for both corporate visibility and unique content that can be used across the sponsor's own marketing and social-media platforms.

Citywide and Bowl Week Exposure

The New Orleans Bowl isn't limited to three hours of football.

Title Sponsor branding extends into the events and experiences surrounding Bowl Week.

Opportunities can include:

  • Citywide promotional décor and street-pole banners

  • Golf tournaments

  • Bowl dinners

  • Player parties

  • VIP events

  • Pre-game activities

  • Community programs

  • Youth outreach

  • Scholarship initiatives

  • Charitable activities

  • Marketing to students and alumni of participating universities

  • Promotions within the markets of participating teams and conferences

This creates opportunities to activate the partnership both nationally and locally.

Premium Corporate Hospitality

Great sports sponsorships aren't simply advertising programs.

They're also relationship-building platforms.

The New Orleans Bowl can create a customized hospitality program around the specific needs of its Title Sponsor.

Available assets can include:

  • Premium lower-level game tickets

  • Club-level tickets

  • Caesars Superdome suite accommodations

  • Pregame field passes

  • Postgame field access

  • VIP Party invitations

  • Pre-Game Tailgate access

  • Player Party passes

  • Invitations to Bowl functions

  • Use of Caesars Superdome facilities for meetings, hospitality and special events

The Bowl can also provide VIP assistance with experiences such as restaurant reservations, golf tee times and other activities surrounding Bowl Week.

For companies entertaining major customers, distributors, employees, executives or business partners, it creates the opportunity to build a multi-day corporate experience around New Orleans and college football.

A Business-to-Business Platform

The Title Sponsorship can also become an important B2B platform.

Through the business community surrounding the Greater New Orleans Sports Foundation and the Bowl, the Title Sponsor can develop relationships with corporate leaders, regional businesses, community organizations and other partners.

For companies looking to expand their business in Louisiana, the Gulf Coast or the broader Southeast, that local component can significantly increase the value of the national sponsorship.

A Year-Round Presence in New Orleans

One of the primary objectives of the partnership is to create more than a short-term event sponsorship.

The opportunity can be structured to give the Title Sponsor a meaningful year-round presence in the New Orleans community, with particularly strong visibility during the holiday season.

That makes the New Orleans Bowl especially compelling for brands in categories such as:

Financial Services • Insurance • Automotive • Airlines • Travel • Hospitality • Technology • Telecommunications • Consumer Products • Food & Beverage • Retail • Healthcare • Energy • Logistics • Home Services • Restaurants • Sports Betting & Gaming where permitted • Business Services

And because the sponsorship package can be customized, the Bowl can build activations around a company's particular marketing objectives rather than forcing the sponsor into a predetermined collection of assets.

What Could Your Company Do With the New Orleans Bowl?

The most interesting question may not be what is already included in the sponsorship.

It may be what a creative company could build around it.

Imagine bringing customers from around the country to New Orleans for a three-day experience.

Or developing a national holiday marketing campaign around the Bowl.

Or creating student and alumni programs with participating universities.

Or building community and charitable programs across Louisiana.

Or using executives in game broadcasts, trophy presentations and social content.

Or entertaining a company's most important customers inside the Caesars Superdome.

Or creating employee incentives centered around a trip to New Orleans.

The strongest sponsorships happen when the property becomes a platform for the company's larger marketing strategy.

The New Orleans Bowl provides exactly that kind of platform.

College Football + ESPN + New Orleans

There are thousands of sponsorship opportunities available to American companies every year.

There are far fewer opportunities to put a company's name on an established nationally televised college football event inside one of America's most famous stadiums, in one of America's most famous cities, during one of the most celebratory times of the year.

That's what makes this opportunity different.

National ESPN television exposure.

More than 2 million viewers for the 2025 game.

Caesars Superdome.

New Orleans.

College football.

The holiday season.

Premium hospitality.

Community engagement.

And the opportunity for one company to put its name at the very top of it all.

The [Your Company] New Orleans Bowl.

For companies interested in exploring the New Orleans Bowl Title Sponsorship and customized corporate partnership opportunities, contact the Roaring Fork Agency to discuss the opportunity, available assets and how a partnership can be structured around your company's marketing objectives.

New Orleans Bowl - www.neworleansbowl.org

Roaring Fork Agency - www.roaringforkagency.com

Paul Bryant Birdwell
Roaring Fork Agency
paul@roaringforkagency.com
415 730 - 4854

San Francisco, California

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

Roaring Fork Agency
www.roaringforkagency.com

Twitter / X: @RoaringForkAgcy

"Action may not bring happiness but there is no happiness without action." William James

Nottingham Forest FC City Ground Naming Rights Opportunity Creates Rare Global Partnership Platform

By Paul Bryant Birdwell | paul@roaringforkagency.com | 415 730 - 4854

The Roaring Fork Agency - www.roaringforkagency.com - is now representing Nottingham Forest Football Club - www.nottinghamforest.co.uk - in the pursuit of a Naming Rights Sponsor for The City Ground, the historic home of Nottingham Forest FC and one of the most recognizable football grounds in England.

The opportunity comes at an extraordinary moment in the history of both Nottingham Forest and The City Ground.

Nottingham Forest has unveiled ambitious plans for a major redevelopment of the stadium that would dramatically increase capacity, modernize the matchday experience, expand hospitality and commercial opportunities, improve access around the stadium, and position The City Ground among the leading football venues in England.

For the right global company, this creates an opportunity to become associated not simply with a Premier League stadium, but with the next chapter in the history of one of English football's most storied clubs.

A Stadium With More Than a Century of History

Nottingham Forest has called The City Ground home since 1898.

Located alongside the River Trent, the stadium has become synonymous with Nottingham Forest and generations of supporters who have followed the Club through more than a century of English and European football.

Nottingham Forest itself was founded in 1865 and has built one of the great histories in English football, including:

• Two European Cup Championships

• Multiple major domestic trophies

• More than 160 years of football tradition

• One of England's most passionate supporter bases

• Worldwide recognition among football supporters

Today, Nottingham Forest competes in the English Premier League while continuing to grow its international profile and commercial presence.

A Naming Rights Partnership would allow a company to connect its brand with that history while becoming part of the stadium's future.

The Next Generation of The City Ground

Nottingham Forest has outlined an ambitious long-term vision to transform The City Ground.

Current redevelopment proposals envision increasing the stadium from approximately 30,000 spectators today to an initial capacity of approximately 45,000, with the longer-term potential to reach approximately 52,500.

Plans include significant redevelopment involving the Peter Taylor Stand, Brian Clough Stand, Bridgford End and other areas of the stadium.

The proposed transformation goes well beyond simply adding seats.

Plans envision expanded hospitality and premium experiences, improved public spaces, enhanced pedestrian access, better crowd movement, modernized facilities and an overall matchday environment designed for a significantly larger audience.

The result could transform The City Ground into one of the Premier League's most modern and distinctive stadiums while maintaining the history and atmosphere that make the venue special.

Why Stadium Naming Rights?

Few sponsorship assets offer the permanence and visibility of stadium naming rights.

Unlike a traditional advertising campaign that may run for several weeks or months, the name of a stadium becomes embedded in the everyday identity of a sports organization.

A Naming Rights Sponsor can become part of:

• Match broadcasts

• Television commentary

• Streaming coverage

• Match highlights

• Sports news

• Digital media

• Social media

• Ticketing

• Stadium signage

• Maps and transportation information

• Hospitality

• Corporate events

• Community activities

• Club communications

• Fan conversations

• International media coverage

Every match, event, broadcast, article, digital search and conversation involving the venue has the potential to reinforce the sponsor's association with Nottingham Forest.

Over the course of a long-term partnership, that exposure can become extraordinarily valuable.

More Than a Name on a Stadium

The most successful naming rights partnerships extend far beyond signage.

They become comprehensive business and marketing relationships between the sponsor and the sports property.

A Nottingham Forest stadium partnership could potentially provide a platform for:

• Global brand building

• Customer acquisition

• Business development

• Client hospitality

• Employee engagement

• Product launches

• Digital marketing

• Social media content

• Community programs

• Experiential marketing

• International expansion

• Business-to-business relationships

For companies looking to build awareness throughout the United Kingdom, Europe and international markets, the combination of Premier League football and stadium naming rights creates a particularly powerful platform.

Why the English Premier League?

The English Premier League is one of the world's most prominent professional sports competitions.

Premier League clubs attract enormous audiences throughout Europe, North America, Asia, Africa, Australia, the Middle East and Latin America through television, streaming, social media, digital content and international news coverage.

That worldwide reach is particularly valuable for companies whose businesses increasingly operate across national borders.

Technology companies, financial institutions, airlines, automotive manufacturers, travel companies, hospitality brands, telecommunications companies, consumer brands, artificial intelligence companies, cybersecurity companies and many other industries increasingly compete in global markets.

A Premier League stadium partnership provides those companies with a highly visible platform connected to one of the world's most internationally followed sports.

Why Nottingham Forest?

There are only twenty clubs competing in the Premier League in any given season.

There are even fewer opportunities for a company to associate its name directly with the home stadium of one of those clubs.

Nottingham Forest provides an especially interesting combination:

• Historic football heritage

• Premier League competition

• International recognition

• A passionate supporter base

• A stadium with more than 125 years of history

• Major redevelopment plans

• Increasing stadium capacity

• Expanded hospitality opportunities

• Growing international commercial ambitions

The timing creates something particularly unusual.

A Naming Rights Partner could potentially enter the relationship while The City Ground itself is undergoing one of the most important transformations in its history.

Rather than attaching a corporate name to a finished venue after the fact, the right company has an opportunity to become associated with the stadium's next era.

Who Could Be an Ideal Naming Rights Partner?

Based on our experience with major sponsorship and naming rights opportunities, several industries could be particularly well suited for Nottingham Forest, including:

• Technology

• Artificial Intelligence

• Financial Services

• FinTech

• Banking

• Payment Technology

• Airlines

• Travel

• Hospitality

• Automotive

• Telecommunications

• Consumer Electronics

• Software

• Cloud Computing

• Cybersecurity

• Insurance

• Professional Services

• Consumer Products

The strongest candidates will likely be companies with substantial international operations or ambitions to increase their presence throughout the United Kingdom, Europe and other global markets.

A Platform for American Companies Going Global

One of the reasons the Roaring Fork Agency believes this opportunity could be particularly compelling for American companies is the increasing globalization of corporate America.

Many of America's largest companies—and many of its fastest-growing technology companies—now view Europe as an essential market.

Premier League football provides an immediate connection with consumers and businesses throughout the UK and across the world.

For an American company seeking to establish itself as a truly international brand, putting its name alongside a historic Premier League stadium can make a powerful statement.

It tells customers, employees, investors and competitors that the company intends to compete on a global stage.

The Value of Becoming Part of the Destination

There is another important distinction between stadium naming rights and many other sponsorship opportunities.

A sponsor does not simply appear at the destination.

The sponsor can become part of the destination itself.

Supporters travel to it.

Broadcasters refer to it.

Journalists write about it.

Digital maps identify it.

Tickets display it.

Businesses use it as a meeting point.

Fans talk about it.

Visitors photograph it.

Over time, the sponsor's name can become naturally connected with the venue and the experiences that take place there.

That is why successful naming rights partnerships can become some of the most recognizable relationships in sports marketing.

Roaring Fork Agency's Approach

For more than two decades, the Roaring Fork Agency has specialized in identifying, developing and selling sponsorship opportunities for sports organizations, arts organizations, nonprofit organizations, festivals, entertainment properties, venues and community initiatives throughout North America and internationally.

Naming rights have always represented one of the most interesting areas of sponsorship because the right partnership can create tremendous long-term value for both organizations.

Our approach is not simply to identify companies capable of purchasing a sponsorship.

We look for companies where the partnership makes strategic sense.

For Nottingham Forest, that means identifying organizations with the financial capacity, international business presence, brand ambitions and marketing objectives necessary to maximize an opportunity of this magnitude.

What Smart Naming Rights Partners Will Consider

Companies evaluating The City Ground opportunity should consider questions such as:

• Are the United Kingdom and Europe important to our long-term growth?

• Would association with Premier League football strengthen our global brand?

• Can we use the partnership to build relationships with customers and business partners?

• Could stadium hospitality support our sales organization?

• Can the partnership create distinctive marketing and digital content?

• Would the sponsorship support employee recruiting and engagement?

• Can we activate the relationship across multiple international markets?

• Would naming rights differentiate our company from competitors?

• Do we want our brand associated with the transformation of a historic sports venue?

When those objectives align, naming rights can become much more than sponsorship.

They can become a long-term corporate asset.

Where the Roaring Fork Agency Comes In

One of the unique advantages of the Roaring Fork Agency is our ability to connect major international sponsorship opportunities with corporate decision-makers throughout the United States and beyond.

For more than twenty years, our team has worked with hundreds of sports, entertainment, arts, nonprofit and event properties while developing relationships throughout corporate America.

Our role with Nottingham Forest is to identify companies where The City Ground Naming Rights opportunity could provide meaningful strategic value and begin conversations with the executives responsible for marketing, branding, partnerships and corporate growth.

The objective is not simply to place a name on a stadium.

It is to find the right company to become part of the future of Nottingham Forest Football Club and The City Ground.

Final Thought

Great stadiums become part of the identity of their clubs, their cities and their supporters.

The City Ground has been part of Nottingham Forest since 1898.

Now, as Nottingham Forest pursues an ambitious transformation of its historic home, a rare opportunity exists for a global company to become associated with the stadium's next chapter.

Premier League naming rights opportunities of this stature do not become available very often.

For the right organization, the opportunity represents far more than signage.

It represents the chance to connect a corporate brand with Premier League football, generations of history, a passionate supporter base and the future of one of England's most recognizable football clubs.

At the Roaring Fork Agency, those are exactly the types of partnerships we enjoy bringing together.

Because the best sponsorships do more than create visibility.

They become part of history.

Interested in Learning More?

If you have questions about the Nottingham Forest Football Club City Ground Naming Rights opportunity or would like to discuss whether it could be a strategic fit for your organization, contact Paul Birdwell anytime.

Nottingham Forest Football Club - www.nottinghamforest.co.uk

Roaring Fork Agency - www.roaringforkagency.com

Paul Bryant Birdwell
Roaring Fork Agency
paul@roaringforkagency.com
415 730 - 4854

San Francisco, California

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

Roaring Fork Agency
https://www.roaringforkagency.com

Twitter / X: @RoaringForkAgcy

"Action may not bring happiness but there is no happiness without action." William James

Nottingham Forest FC Front-of-Shirt Sponsorship Opportunity Presents Rare Global Branding Platform for U.S. Companies

By Paul Bryant Birdwell | paul@roaringforkagency.com | 415 730 - 4854

The Roaring Fork Agency - www.roaringforkagency.com - has been retained to identify potential U.S. corporate partners for one of the most prestigious sponsorship opportunities currently available in global sports—the Official Front-of-Shirt Sponsorship of Nottingham Forest Football Club - www.nottinghamforest.co.uk - one of England's most historic football clubs and a member of the English Premier League.

As businesses continue expanding beyond domestic markets, international sports sponsorship has become one of the most effective ways for companies to build worldwide brand recognition, strengthen customer relationships, entertain key clients, create compelling marketing content, and differentiate themselves from competitors.

Few sponsorship opportunities offer the combination of worldwide exposure, tradition, authenticity, and year-round visibility that accompanies a Premier League front-of-shirt partnership.

For companies with international ambitions, opportunities like this do not become available very often.

Why the English Premier League?

The English Premier League is widely regarded as the world's premier domestic football league.

Every weekend, clubs are watched by millions of supporters across Europe, North America, Asia, Africa, Australia, the Middle East, and Latin America through television broadcasts, streaming platforms, social media, news coverage, and digital content.

Unlike many sports properties where sponsorship visibility is concentrated around individual events, Premier League clubs generate exposure nearly every day of the year through league matches, cup competitions, training content, interviews, community events, merchandise, social media, digital marketing, and global media coverage.

For companies looking to establish or expand an international presence, very few marketing platforms deliver comparable worldwide visibility.

Why Nottingham Forest?

Founded in 1865, Nottingham Forest Football Club is one of the most recognizable and respected names in world football.

The Club's history includes:

• Two European Cup Championships

• Multiple major domestic trophies

• More than 160 years of football tradition

• One of England's most passionate supporter bases

• Worldwide recognition among football supporters

Today, Nottingham Forest competes in the English Premier League while continuing to expand its commercial partnerships and global brand presence.

For the right company, becoming the Club's Official Front-of-Shirt Partner represents an opportunity to align with one of football's iconic brands while introducing that company's products and services to audiences around the world.

Much More Than a Jersey Logo

Many people think of a jersey sponsorship as simply placing a logo on the front of a uniform.

In reality, today's Premier League partnerships have evolved into comprehensive global marketing platforms.

The Nottingham Forest sponsorship package extends well beyond the Men's First Team and includes opportunities across numerous Club assets, including:

• Men's First Team

• Women's Team

• Academy Teams

• Replica Merchandise

• Stadium Branding

• Digital Media

• Social Media

• Hospitality

• Player Content

• Club Intellectual Property

The result is an integrated marketing partnership capable of supporting consumer marketing, business development, employee engagement, customer hospitality, product launches, and international expansion.

Why American Companies Are Looking Overseas

The world's largest companies increasingly view their businesses through a global lens.

Many technology companies, financial institutions, travel brands, consumer products companies, automotive manufacturers, cybersecurity firms, hospitality companies, and artificial intelligence companies now generate substantial revenue outside the United States.

As these companies continue expanding throughout Europe and other international markets, global sports sponsorship has become an increasingly important part of their marketing strategies.

Premier League football provides year-round engagement with audiences that traditional advertising often struggles to reach.

Rather than interrupting entertainment, sponsorship becomes part of the experience.

That creates stronger emotional connections between brands and consumers.

Who Could Be an Ideal Partner?

Based on our research, several industries appear particularly well suited for a Premier League partnership, including:

• Artificial Intelligence

• Technology

• Software

• Cloud Computing

• Cybersecurity

• Financial Services

• FinTech

• Payment Technology

• Travel

• Hospitality

• Airlines

• Automotive

• Consumer Electronics

• Telecommunications

• Consumer Products

Many of today's fastest-growing companies already compete internationally and continually look for innovative ways to increase brand awareness across multiple continents.

Why This Opportunity Stands Out

Front-of-shirt sponsorship remains one of the most valuable branding positions in professional sports.

Unlike many sponsorship assets that appear only inside a venue, a jersey sponsor benefits from exposure through:

• Television broadcasts

• Streaming platforms

• Match highlights

• Photography

• Social media

• Digital advertising

• Club merchandise

• Press conferences

• Interviews

• Training content

• News coverage

• Community events

• Global fan engagement

Every time the Club competes, the sponsor's brand becomes part of the visual identity of the team.

That level of consistent visibility is one of the reasons Premier League sponsorships continue attracting some of the world's largest companies.

Roaring Fork Agency's Approach

For more than two decades, the Roaring Fork Agency has specialized in identifying, developing, and selling sponsorship opportunities for sports organizations, arts organizations, nonprofit organizations, festivals, entertainment properties, venue naming rights, and community initiatives throughout North America and internationally.

Our philosophy has always been straightforward.

Rather than sending thousands of generic sponsorship proposals, we identify organizations whose marketing objectives, geographic reach, customer demographics, and business strategies closely align with each opportunity.

For the Nottingham Forest project, we have developed an initial target list of 100 leading American companies, including numerous Fortune 500 corporations as well as many of Silicon Valley's fastest-growing private technology companies.

We have also identified senior marketing and brand executives at those organizations and will begin introducing this opportunity over the coming weeks.

Because successful sponsorship sales are built on relationships, thoughtful research, and strategic alignment—not mass solicitation.

What Smart Sponsors Will Consider

Companies evaluating international sponsorship opportunities should consider questions such as:

• Does this partnership support our long-term brand strategy?

• Are we expanding internationally?

• Can football help us reach new audiences?

• Will the partnership create valuable content for marketing campaigns?

• Can hospitality be used to strengthen customer relationships?

• Does this opportunity differentiate us from competitors?

• Will this sponsorship support recruiting and employee engagement?

When those answers align, sponsorship becomes much more than marketing.

It becomes a strategic business investment.

Where the Roaring Fork Agency Comes In

One of the unique advantages of working with the Roaring Fork Agency is our ability to bridge international sponsorship opportunities with decision-makers throughout corporate America.

For more than twenty years, our team has worked with hundreds of events, festivals, nonprofit organizations, entertainment properties, and sports organizations while building relationships with marketing executives at many of America's largest corporations.

That experience allows us to identify companies that not only have the financial capability to support major sponsorships but also possess the strategic objectives that make partnerships successful.

Our goal is never simply to sell sponsorship.

Our goal is to create partnerships that generate long-term value for both the rights holder and the sponsoring company.

Final Thought

Premier League football remains one of the most powerful marketing platforms in the world.

Opportunities to become the Official Front-of-Shirt Partner of an established Premier League club are exceptionally rare, particularly for American companies seeking to strengthen their international presence.

For organizations looking to increase global brand awareness, create memorable customer experiences, engage employees, entertain clients, and build meaningful worldwide exposure, Nottingham Forest Football Club represents a remarkable opportunity.

At the Roaring Fork Agency, those are exactly the types of opportunities we enjoy bringing to market.

Because when world-class sponsorship opportunities become available, the right partners should hear about them first.

Interested in Learning More?

If you have questions about sponsoring Nottingham Forest Football Club or would like to discuss whether this opportunity could be a strategic fit for your organization, contact Paul Birdwell anytime.

Paul Bryant Birdwell
Roaring Fork Agency
paul@roaringforkagency.com
415 730 - 4854

Nottingham Forest Football Club - www.nottinghamforest.co.uk

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship, naming rights, or corporate partnership opportunities, contact Paul Birdwell at the Roaring Fork Agency:

Paul Bryant Birdwell
paul@roaringforkagency.com
415 730 - 4854

San Francisco, California

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

Roaring Fork Agency - www.roaringforkagency.com

Twitter / X: @RoaringForkAgcy

"Action may not bring happiness but there is no happiness without action." William James

Roaring Fork Agency Now Representing the Village at Palisades Tahoe and 22 Station at the Village — Premier Sponsorship and Advertising Opportunities at an Iconic Mountain Destination

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

At Roaring Fork Agency (www.roaringforkagency.com), we are always looking for properties that are more than venues — they are destinations with genuine cultural gravity, loyal audiences, and the kind of brand alignment opportunities that only come around a handful of times in a career.

The Village at Palisades Tahoe and 22 Station at the Village are exactly that.

We are proud to announce that Roaring Fork Agency has been engaged to lead sponsorship and advertising sales for both properties at Palisades Tahoe — one of the most iconic mountain destinations in the United States and the historic home of the 1960 Winter Olympics.

This is not simply a ski resort partnership.

This is year-round access to one of America's great mountain communities.

Why Palisades Tahoe

Palisades Tahoe needs little introduction to anyone who follows American ski culture. Located in Olympic Valley, California, it is home to some of the most demanding terrain in North America, a storied competitive history, and a community of guests — locals, destination visitors, and second-home owners — who are among the most loyal, affluent, and experience-driven audiences in the country.

The Village at its base is the heart of the resort experience.

It is where guests gather before and after skiing, where families spend evenings, where summer visitors come for the Summer Concert Series and a full calendar of events and activations that extend the destination's appeal well beyond the winter months. The Village is retail, dining, live music, and community — all in one of the most beautiful alpine settings in America.

For a brand seeking authentic access to that world, there is no better front door than the Village at Palisades Tahoe.

The Village Sponsorship Program

Roaring Fork Agency has developed a sponsorship program for the Palisades Village Neighborhood Company built around a single guiding principle: the right partners make the guest experience better, not noisier.

We will only bring sponsors to the Village who genuinely belong there — brands that align with the values of the Palisades Tahoe community, that bring real value to the guest experience, and that understand the difference between advertising and partnership.

Sponsorship opportunities at the Village at Palisades Tahoe include:

Village Foundation Sponsors ($25K - $250K annually) — Premier category-exclusive partnerships with the highest visibility across all Village touchpoints, priority placement of signage, branded kiosk presence in premium Village zones, Summer Concert Series integration, and co-marketing rights including "Official Partner of the Village at Palisades Tahoe" designation

Village Category Sponsors ($10K - $100K annually) — Strong category-level brand presence across the full Village, signage and digital advertising opportunities, co-branded marketing assets, and year-round visibility across both winter and summer programming

Summer Concert Series Sponsors ($5K - $25K annually) — Targeted event-level sponsorship during one of Tahoe's premier live music experiences, with on-site activation rights and seasonal brand presence

Every sponsorship package includes:

• Premium branded signage at high-traffic Village locations

• Digital advertising opportunities

• Branded kiosk placement in premium Village zones

• Co-marketing rights and "Official Partner" designation

• Year-round activation across winter ski season and summer event programming

This is a rare and significant opportunity.

The Village at Palisades Tahoe draws guests who are active, affluent, experience-driven, and deeply loyal to the places they love. They return year after year. They bring their families. They talk about their experiences.

Brands that earn their place in that world earn something that cannot be bought with traditional advertising — they earn belonging.

22 Station at the Village: Digital Advertising for a Captive, Premium Audience

The second property we are now representing is 22 Station at the Village — a premier slopeside residential community with 151 residential units and 55 commercial units located directly at Palisades Tahoe.

22 Station presents a different kind of opportunity — and an equally compelling one.

Roaring Fork Agency's advertising program for the 22 Station Owners Association calls for deploying 3 to 5 premium HD video advertising platforms throughout the property. These state-of-the-art displays will be thoughtfully integrated into the property's high-traffic common areas and will stream targeted advertising content to property guests around the clock.

Platform specifications include:

• High-definition video displays (40-60 inch screens, sized to location)

• Professional content management system for scheduling and rotation

• 15-second, 30-second, and 60-second video advertising capability

• Elegant mounting and integration with property aesthetics

• 24/7 operation with automated scheduling

Strategic placement locations include:

• Main lobby and reception area

• Elevator lobbies on high-traffic floors

• Common areas and lounges

• Fitness center and amenity spaces

• Additional high-visibility locations in collaboration with 22 Stations management

The audience at 22 Station is captive, engaged, and discerning. These are guests who have chosen a premium slopeside property at one of America's iconic ski destinations. They are traveling with intent. They have time, and they have means.

For advertisers, that is a remarkably valuable environment.

Advertiser targeting spans three tiers:

National Advertisers — Automotive, financial services, technology, travel and hospitality, outdoor and athletic apparel, and other major brands seeking high-value mountain destination audiences

Regional Advertisers — Tahoe-area dining, real estate, retail, professional services, activity providers, and other regional businesses aligned with the 22 Station demographic

Local Advertisers — On-mountain dining and retail, ski shops, area restaurants, tour operators, and local service businesses seeking slopeside brand presence

22 Station Digital Advertising Rate Card:

• :15 Second Spot — $500 / month per platform

• :30 Second Spot — $750 / month per platform

• :60 Second Spot — $1,000 / month per platform

• Rotating Display Package (:15/:30/:60 mix) — $1,250 / month per platform

• Full Platform Takeover (single advertiser, all dayparts) — $2,500 / month per platform

• Multi-Platform Package (3-5 platforms, shared rotation) — Starting at $2,000 / month

• Annual Advertiser Package (12-month commitment) — 15% discount on above rates

Advertising sales for 22 Station are underway now, with platform installation coordinated alongside the first advertiser commitments.

This is sponsorship and advertising that works with the guest experience, not against it.

Done well — and at 22 Station it will be done well — digital advertising in a premium residential and hospitality environment feels like a service, not an interruption. The right ad for the right audience at the right moment creates value on both sides of the equation.

Two Properties. One Extraordinary Destination.

The Village at Palisades Tahoe and 22 Station at the Village are complementary opportunities within the same iconic destination.

Together, they give brands and advertisers the ability to be present across the full spectrum of the Palisades Tahoe guest experience — from the Village gathering spaces and Summer Concert Series where thousands of visitors come together, to the intimate, high-value environment of 22 Station where a premium residential audience spends time between the mountain and the world beyond it.

This is the kind of dual-property opportunity that rarely comes available.

And Palisades Tahoe is the kind of destination that rarely comes available at all.

Where Roaring Fork Agency Comes In

Roaring Fork Agency has spent more than 25 years identifying and building exactly these kinds of opportunities. We have negotiated more than $100 million in sponsorship and advertising sales across sport, entertainment, real estate, and destination marketing. We know how to structure the right package, target the right brands, and build the relationships that turn conversations into signed agreements.

We are already in active discussions with a significant roster of brand partners across outdoor, automotive, financial services, consumer goods, and technology — brands whose audiences align directly with the Village and 22 Station demographic.

For brands and advertisers seeking authentic, high-quality access to one of America's great mountain communities, across every season and every scale of investment, this is the call to make.

Palisades Village Neighborhood Company - Olympic Valley, California

22 Stations Owners Association - Olympic Valley, California

Palisades Tahoe - www.palisadestahoe.com

22 Station - www.22station.com

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

If you have any questions about sponsorship or advertising opportunities at the Village at Palisades Tahoe or 22 Stations at the Village contact Paul Bryant Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

"Action may not bring happiness but there is no happiness without action." William James

Why the Fort Myers Film Festival Is One of Southwest Florida’s Smartest Cultural Sponsorship Opportunities in 2026

By Paul Bryant Birdwell  |  paul@roaringforkagency.com  |  415 730-4854

A Premier Cultural Sponsorship Opportunity in Southwest Florida

The Roaring Fork Agency - www.roaringforkagency.com - is pleased to introduce corporate sponsorship opportunities for the Fort Myers Film Festival - www.fortmyersfilmfestival.com, one of Southwest Florida's most celebrated cultural events and one of the Gulf Coast's most dynamic independent film festivals.

The Fort Myers Film Festival brings together filmmakers, film lovers, artists, creative professionals, community leaders, media, students, and culturally engaged audiences for five days of screenings, red carpet events, filmmaker conversations, VIP receptions, panel discussions, awards, and community programming.

Now in its 16th year, the Festival has grown into a signature arts and culture event for Fort Myers and the broader Southwest Florida region. Produced under the leadership of Founder and Film Curator Eric Raddatz, the Fort Myers Film Festival has become a highly visible platform for independent cinema, creative storytelling, community engagement, and cultural sponsorship. The Festival was awarded the Lee County Visitors & Convention Bureau and Greater Fort Myers Chamber of Commerce Chrysalis award, and its reputation among filmmakers and audiences continues to grow every year.

For companies looking to build visibility in Fort Myers, Lee County, Cape Coral, Sanibel, Naples, Bonita Springs, Estero, and the greater Southwest Florida market, the Fort Myers Film Festival offers a powerful and authentic sponsorship opportunity.

This is more than a logo on a banner. It is a chance for brands to be part of a creative, high-energy, multi-day cultural experience that connects directly with an influential audience.

What Is the Fort Myers Film Festival?

The Fort Myers Film Festival is a nonprofit, juried independent film festival held annually in Fort Myers, Florida.

The Festival showcases dozens of official film selections from independent filmmakers around the world, including feature films, documentaries, short films, student films, and international selections. Over the course of five days, audiences experience cinema in a highly personal and interactive way, with filmmaker Q&A sessions, panel discussions, workshops, VIP experiences, red carpet moments, and community screenings — all with the red carpet style, swagger, artistic edge, and intellectualism the Festival is known for.

The Festival takes place across multiple important Southwest Florida venues, including the Sidney & Berne Davis Art Center — the beautifully restored 1933 neoclassical landmark in downtown Fort Myers — along with BIG ARTS, IMAG, the Alliance for the Arts, the Calusa Nature Center & Planetarium, and other partner venues throughout the greater Fort Myers region.

That multi-venue footprint gives sponsors exposure across the city and throughout the cultural community.

The Festival's mission is to celebrate the art of cinema, elevate independent filmmakers, and bring the transformative power of film to the Southwest Florida community. Beyond Festival week, the Festival's T.G.I.M. (Thank God It's Monday) screening series runs the first Monday of every month in season at the Sidney & Berne Davis Art Center, giving sponsors year-round engagement with the region's film and arts community.

Why the Fort Myers Film Festival Is a Strong Sponsorship Platform

The best sponsorship opportunities are built around three things: audience, authenticity, and activation.

The Fort Myers Film Festival delivers all three.

The audience is highly attractive for sponsors. Festival attendees include arts and culture enthusiasts, film lovers, creative professionals, entrepreneurs, business leaders, civic leaders, students, educators, media professionals, seasonal residents, and year-round Southwest Florida residents. The Festival has reached tens of thousands in Southwest Florida through print advertising, online advertising, e-mail blasts, social media, storefront windows, postcards, billboards, radio, editorial coverage, and television — with media coverage on NBC2, ABC7, The News-Press, Florida Weekly, Gulf & Main, Happenings Magazine, Pulse Magazine, Naples Illustrated, WinkTV, Gulf Coast Times, Naples Daily News, Cape Coral Breeze, Florida Travel Magazine, and AAA Living.

The authenticity comes from the Festival itself. The Fort Myers Film Festival is not a one-day event or a generic advertising platform. It is a 16-year cultural institution with deep roots in the community, a growing reputation among filmmakers, and a strong relationship with the Southwest Florida arts scene.

The activation opportunities are broad and valuable. Sponsors can be seen on the red carpet, in printed programs, on-screen before screenings, in digital and social media, at VIP receptions, at film programs, at awards ceremonies, at filmmaker events, and across multiple venues during Festival week — plus year-round at T.G.I.M.

For a company trying to reach Southwest Florida's most culturally engaged audience, this creates a much richer experience than traditional advertising.

Available Sponsorship Opportunities for the Fort Myers Film Festival

Roaring Fork Agency is representing the Fort Myers Film Festival's official sponsorship program — a nine-level ladder that gives companies a wide range of entry points, from full Festival naming rights to accessible community-level sponsorships. Every level can be tailored to meet a sponsor's specific needs.

Title Sponsor — $200,000

The Title Sponsor is the premier sponsorship position for the Fort Myers Film Festival — full Festival naming rights, with the event known as "The [Your Company] Fort Myers Film Festival" and your company as the exclusive title sponsor for the year.

Title Sponsor benefits include:

  • Full-page centerpiece color spread in the program guide, company logo on the guide cover, and full-page color ad on the back page

  • A letter from your President as Title Sponsor inside the program guide, plus a half-page company profile with photo or logo

  • :30 promotional spot before all Festival screenings (or a 5-minute short film on your company), plus :30 spots at all prescreenings and T.G.I.M.

  • Logo on the Festival trailer and on-screen at theaters before all screenings

  • Logo on downtown Fort Myers window presentations, all posters, banners, billboards, and 5,000 program guides, postcards, and fliers

  • Logo on the Festival website home page with reciprocal link, all Festival invitations, and all tweets, updates, and email blasts

  • Logo in all print, television, and radio advertising, inclusion in all press releases, and a dedicated release announcing your company as Title Sponsor

  • Red carpet photo and interview opportunities with your CEO offering opening remarks at the opening gala and/or closing awards ceremony

  • VIP bottle treatment for 200 guests at the afterparty, 200 invitations to opening night and the awards ceremony, preferred seating, dinner with the stars of the films, and year-round banner placement

  • (20) Festival t-shirts and (10) Festival posters

For the right company, this is a true market-positioning opportunity — your brand at the center of one of Southwest Florida's most visible cultural events.

Presenting Sponsor — $50,000

The Presenting Sponsor level positions the event as "The Fort Myers Film Festival presented by [Your Corporation]."

Presenting Sponsor benefits include prominent recognition in Festival marketing materials, award presenter status at the awards ceremony, a full-page color ad in the program guide with logo on the back page, :30 promotional spots before all screenings and at T.G.I.M., on-screen logo at theaters, product sampling in filmmaker and celebrity welcome bags, downtown window presentations, product placement and sampling at select events, logo on the website with reciprocal link, logo on all posters, banners, billboards, program guides, postcards, fliers, and invitations, logo and mention in all print, TV, and radio advertising, inclusion in all press releases, red carpet photo and interview opportunities, VIP bottle treatment for 100 guests at the afterparty, 100 invitations to opening night and the awards ceremony, preferred seating, and (10) Festival t-shirts.

Opening Night Sponsor — $24,000

The Opening Night Sponsor owns the Festival's high-profile launch — recognized in major Festival marketing as "The Fort Myers Film Festival's Opening Night Gala brought to you by [Your Corporation]."

Benefits include a director's dinner with the directors and actors of your choice, two full-page color ads in the program guide, inclusion on the Festival trailer and theater screens before all screenings, signage at the opening night party, product placement and sampling at select events, logo on the website with reciprocal link, logo placement on select posters, banners, billboards, program guides, postcards, and fliers, logo on at least 20 social media posts and email blasts, inclusion in all press releases, red carpet photo opportunities, up to 100 tickets to films, events, parties, and afterparties, 50 VIP invitations to opening night and the awards ceremony, preferred seating, and (10) Festival t-shirts.

Award Sponsor — $12,000

The Award Sponsor is recognized in major Festival marketing as the sponsor of the Fort Myers Film Festival awards ceremony — presenting the awards that honor the Festival's outstanding filmmakers.

Benefits include a full-page color ad in the program guide, inclusion on the Festival trailer and theater screens, prominent recognition in select marketing materials, downtown window presentations, product placement and sampling at Festival events, logo on the website with reciprocal link, logo on select posters, banners, billboards, program guides, postcards, and fliers, logo on at least 10 social media posts and email blasts, video promo, awards presented to winners by your company, red carpet photo opportunities, tickets to films, events, parties, and afterparties, 25 VIP invitations to opening night and the awards ceremony, preferred seating, sponsorship mention and two tickets to all prescreenings and T.G.I.M., and (10) Festival t-shirts.

Cineast Sponsorship — $7,000

The Cineast Sponsorship is built for companies that want strong, stylish visibility across the full Festival.

Benefits include a 3/4-page color ad in the program guide, logo in the guide, inclusion on the Festival trailer and theater screens before all screenings, product placement and sampling at select events, logo on the website with reciprocal link, logo on select posters, banners, billboards, program guides, postcards, and fliers, logo on social media with link to your site, red carpet photo opportunities, tickets to films, events, parties, and afterparties, 10 VIP invitations to opening night and/or the awards ceremony, preferred seating, sponsorship mention at all prescreenings and T.G.I.M., and (10) Festival t-shirts.

Party / Venue Sponsor — $5,000

The Party Sponsor level lets your company own the Festival experience at the venue of your choice — recognized in major Festival marketing as sponsoring that venue of the Fort Myers Film Festival.

Benefits include a half-page color ad in the program guide, an 8x9 poster inside your chosen venue or a :30 commercial before films at that venue, inclusion on the Festival trailer and theater screens, logo in the program guide, downtown window presentations, logo on the website with reciprocal link, logo on select posters, banners, billboards, program guides, postcards, and fliers, logo on social media and email blasts, inclusion in the press release announcing all films, 10 guests at the afterparty at a TBD location where you are named the party sponsor, 4 invitations to opening night and/or the awards ceremony, preferred seating, sponsorship mention and two tickets to all prescreenings and T.G.I.M., and (10) Festival t-shirts.

Supporting Sponsorship — $3,000

The Supporting Sponsorship gives community-minded companies meaningful Festival-wide visibility.

Benefits include a quarter-page color ad in the program guide, inclusion on the Festival trailer and theater screens, logo in the program guide, downtown window presentations, logo on the website with reciprocal link, logo on select posters, banners, billboards, program guides, postcards, and fliers, logo on social media and email blasts, inclusion in the press release announcing all films, red carpet photo opportunities, 2 invitations to opening night and/or the awards ceremony, preferred seating, sponsorship mention and two tickets to all prescreenings and T.G.I.M., and (10) Festival t-shirts.

Business Sponsorship — $2,000

The Business Sponsorship is a smart, accessible way for local businesses to stand with the Festival.

Benefits include logo or name recognition in the program guide, logo on social media with link to your site, downtown window presentations, name recognition on the Festival trailer or theater slide show before all screenings, name recognition in select marketing materials, website recognition with reciprocal link, logo on select posters, banners, billboards, program guides, postcards, and fliers, networking opportunities with patrons, filmmakers, media, and film industry representatives, sponsorship mention and two tickets to all prescreenings and T.G.I.M., and (2) Festival t-shirts.

One (Monday) Night Stand Sponsorship — $1,000

The One (Monday) Night Stand Sponsorship connects your brand with a single evening of T.G.I.M. at the Sidney & Berne Davis Art Center — the Festival's popular monthly indie film night hosted by Eric Raddatz.

Benefits include logo or name recognition at one evening of T.G.I.M., logo on social media with link to your site, website recognition with reciprocal link, networking opportunities with patrons, filmmakers, media, and film industry representatives, and two tickets to all prescreenings and T.G.I.M.

Advertising Opportunities with the Fort Myers Film Festival

Beyond the sponsorship ladder, the Festival offers a full menu of advertising options that can stand alone or be combined with any sponsorship level.

Program Guide Advertising — 5,000 guides into the hands of Festival attendees:

  • Full page back cover (8.5" x 11") — $3,500

  • Full page inside (8.5" x 11") — $3,000

  • Half page inside (8.5" x 5.5") — $2,500

  • Quarter page inside (4.25" x 5.5") — $1,500

Website and Email Advertising — www.fortmyersfilmfestival.com:

  • Rectangle banner ad — $5,000 / year

  • Square ad (down left) — $1,000 / year

  • Sponsor Page partnerships — $1,000

On-Screen Commercial Advertising:

  • :30 commercial before films at the Festival — $5,000 per day per venue

SWFL Fresh Press Podcast:

  • Company mention on the SWFL Fresh Press Podcast with Eric Raddatz on Spotify — $200 per mention — the coolest film, arts, and entertainment podcast in Southwest Florida, with filmmaker, celebrity, and artist guests

Additional options include brochure and event advertising, signage, filmmaker sponsorships, and postcards.

Sponsor Categories Roaring Fork Agency Will Be Pursuing

Roaring Fork Agency will pursue sponsors across a curated set of categories with strong relevance to Southwest Florida and the Fort Myers Film Festival audience.

Key sponsor categories include healthcare and medical services, financial services and banking, automotive, food and beverage, restaurants, hospitality, tourism, real estate, home services, arts, media, entertainment, legal services, professional services, technology, education, and national brands with a meaningful Fort Myers or Southwest Florida presence.

Potential sponsor targets may include regional healthcare systems, banks, credit unions, auto dealers, hotels, resorts, restaurants, beverage companies, real estate developers, homebuilders, universities, law firms, insurance companies, media outlets, technology firms, and national brands with local operations or community investment priorities.

The ideal sponsor is a company that wants to reach an influential audience while supporting arts, culture, independent film, creative talent, and the growth of Southwest Florida’s cultural economy.

Why This Opportunity Matters for Sponsors

The Fort Myers Film Festival offers a sponsorship platform that is both local and elevated.

It is local because it is deeply rooted in Fort Myers and Southwest Florida.

It is elevated because it connects sponsors with film, creativity, VIP events, red carpet experiences, awards, media, filmmakers, and the cultural leadership of the region.

That combination is rare.

Many sponsorship opportunities offer audience impressions. The Fort Myers Film Festival offers something more valuable: an experience.

Sponsors are not just seen. They are part of the story.

They can welcome guests, present awards, support filmmakers, host receptions, appear on screen, participate in red carpet moments, align with film programs, and help strengthen one of Southwest Florida’s signature cultural events.

For companies that care about visibility, brand reputation, community engagement, arts and culture, hospitality, tourism, economic development, and creative storytelling, the Fort Myers Film Festival is one of the most compelling sponsorship opportunities in the region.

Why Roaring Fork Agency

Roaring Fork Agency was founded by Paul Bryant Birdwell and has more than 25 years of experience in sponsorship sales, brand partnerships, experiential marketing, nonprofit partnerships, cultural sponsorship, sports sponsorship, motorsports, hospitality, travel, real estate, media properties, and entertainment.

Over the last 25 years, Roaring Fork Agency has sold more than $100 million in sponsorship for events, nonprofits, media properties, and venues, working with many of America’s largest and most recognized companies.

RFA’s experience across cultural festivals, arts events, media properties, nonprofit organizations, hospitality, entertainment, food and beverage, automotive, financial services, technology, and community sponsorship makes the Agency uniquely positioned to help the Fort Myers Film Festival grow its corporate partnership platform.

For the 2026 Fort Myers Film Festival, RFA sees a strong opportunity to build a sustainable sponsorship program that can generate meaningful revenue, expand corporate relationships, and elevate the Festival’s brand throughout Southwest Florida and beyond.

A Smart Cultural Sponsorship Play for 2026

The Fort Myers Film Festival sits at the intersection of film, art, culture, tourism, hospitality, community, and creativity.

That makes it a smart sponsorship opportunity for companies that want to do more than advertise.

It gives sponsors the ability to support independent filmmakers, celebrate storytelling, engage a sophisticated audience, participate in VIP experiences, and build goodwill in one of Florida’s most attractive growth markets.

As Southwest Florida continues to grow, cultural institutions like the Fort Myers Film Festival will play an increasingly important role in shaping the region’s identity, energy, and quality of life.

For companies looking to be part of that story, the 2026 Fort Myers Film Festival offers a meaningful, visible, and highly engaging sponsorship platform.

Roaring Fork Agency looks forward to working with the Fort Myers Film Festival and Executive Director Eric Raddatz to build a strong sponsorship program for 2026 and beyond.

Companies interested in sponsorship, premium partnerships, naming rights, or customized brand activation opportunities with the Fort Myers Film Festival may contact Roaring Fork Agency to learn more.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

Fort Myers Film Festival - www.fortmyersfilmfestival.com

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

"Action may not bring happiness but there is no happiness without action." William James

Roaring Fork Agency Introduces Sponsorship Opportunities for the Calusa Nature Center & Planetarium in Fort Myers, Florida

By Paul Bryant Birdwell  |  paul@roaringforkagency.com  |  415 730-4854

Roaring Fork Agency - www.roaringforkagency.com - is pleased to introduce corporate sponsorship opportunities for the Calusa Nature Center & Planetarium - www.calusanature.org - in Fort Myers, Florida — one of Southwest Florida’s most trusted and beloved natural science, wildlife, and educational institutions.

Support Kids. Support Nature.

That simple idea sits at the heart of the Calusa Nature Center & Planetarium in Fort Myers, Florida.

For more than 50 years, Calusa Nature Center & Planetarium has helped children, families, students, residents, and visitors connect with nature, wildlife, science, conservation, and the wonders of the night sky. Since 1970, the Center has served Southwest Florida as one of the region’s most meaningful places for hands-on environmental education, immersive nature experiences, wildlife encounters, trails, family programming, and planetarium learning.

Now, Roaring Fork Agency is working with the Calusa Nature Center & Planetarium to introduce expanded sponsorship and partnership opportunities for companies, foundations, families, and community leaders who want to support one of Southwest Florida’s most important nature, science, and education institutions.

This is a chance to do more than place a logo on a sign.

It is a chance to support children, protect nature, care for wildlife, expand science education, strengthen community programming, and help shape the next chapter of a beloved 105-acre Southwest Florida landmark.

A Nature, Science, Wildlife, and Family Destination in Southwest Florida

Calusa Nature Center & Planetarium is not just a place to visit. It is a community resource.

The Center’s 105-acre sanctuary includes nature trails, wildlife habitats, butterfly and bird aviaries, native animal experiences, educational programming, and the region’s only planetarium. It is a place where schoolchildren can discover science outside the classroom, where families can walk through nature together, where visitors can experience Southwest Florida’s ecosystems, and where the community can gather around education, conservation, and discovery.

For sponsors, that creates a powerful opportunity.

A partnership with Calusa connects a brand with children, families, nature, sustainability, wildlife care, STEM education, astronomy, environmental stewardship, and community impact. It gives companies a way to show that they are invested in the future of Southwest Florida — not only through visibility, but through meaningful support for a mission that matters.

Calusa Is Entering a New Chapter

What makes this opportunity especially exciting is that Calusa Nature Center & Planetarium is in a period of renewed energy, revitalization, and future growth.

The Center has already seen important improvements, including updates tied to the planetarium, classrooms, trails, parking, signage, facilities, and visitor experience. Additional priorities include continued restoration of the iconic boardwalk and pond pavilion, preservation of the historic Iona House, modernization of the main Nature Center, enhanced lighting and signage, expanded educational spaces, improved event areas, and new family-friendly attractions connected to wildlife, outdoor learning, and hands-on discovery.

The Iona House, in particular, represents an important part of Calusa’s future. As it is restored and reimagined, it can become a special place for community events, workshops, local culture, educational gatherings, and donor engagement.

For sponsors and partners, this creates a rare moment to join Calusa while the institution is actively growing, improving, and repositioning itself for the future.

This is not simply about sponsoring what Calusa is today.

It is about helping build what Calusa can become.

Corporate Sponsorship Opportunities

Roaring Fork Agency is helping introduce corporate sponsorship opportunities designed for companies that want to align with Calusa’s mission while receiving meaningful visibility, recognition, hospitality, community engagement, and brand association.

Sponsorship packages can be customized around a company’s specific goals and may include:

Logo recognition
On-site signage
Digital and social media exposure
Event sponsorship
VIP access
Employee engagement opportunities
Product sampling
Hospitality opportunities
Press and media mentions
Education program support
Wildlife care support
Planetarium program support
Community event visibility
Customized brand integration

Unlike one-size-fits-all sponsorships, Calusa partnerships can be built around what matters most to each sponsor. A company may want to support children’s education. Another may want to align with conservation. Another may want visibility at major public events. Another may want to support wildlife care, STEM learning, sustainability, tourism, or community development.

The flexibility is part of the opportunity.

Suggested Sponsorship Levels

Corporate sponsorships can be developed at accessible and meaningful levels for companies of different sizes.

Potential sponsorship levels include:

Community Partner — $5,000
A strong entry-level opportunity for local businesses and community-minded companies that want to support Calusa’s mission and receive basic recognition.

Education, Wildlife, or Event Partner — $10,000
A meaningful level for companies that want to support a specific area of impact, such as wildlife care, children’s education, planetarium programming, or signature events.

Major Sponsor — $25,000
A higher-visibility opportunity that may include expanded recognition, event involvement, digital exposure, hospitality, and mission-aligned sponsorship benefits.

Premier Partner — $50,000
A significant corporate partnership level for companies seeking deeper visibility, stronger community positioning, and broader association with Calusa’s work.

Signature / Presenting Partner — $100,000
A major sponsorship level for companies that want to become highly visible partners in Calusa’s future, with customized recognition tied to programs, events, facilities, education, wildlife, or community engagement.

Custom Strategic Partnership — $150,000+
For companies, foundations, or donors seeking a larger, customized relationship connected to long-term visibility, major program support, facility improvements, or multi-year community impact.

These levels allow Calusa to engage both local businesses and larger regional or national companies while keeping sponsorship accessible, flexible, and mission-driven.

Event Sponsorships: Community Visibility and Family Engagement

Calusa Nature Center & Planetarium also offers event sponsorship opportunities connected to signature community experiences such as Haunted Walk, Holiday Lights, Earth Day, Friendly Forest, the CNCP Gala, and other seasonal events.

These events give sponsors a direct way to reach families, children, residents, visitors, and community supporters in an engaging and memorable environment.

Potential event sponsorship levels include:

Platinum Sponsor — $10,000
Presenting-level recognition, potential “Presented by” naming, VIP party opportunity, ticket access, premier logo placement, event signage, publicity, media coverage, and customized benefits.

Gold Sponsor — $5,000
Strong event exposure, ticket access, logo display, event signage, publicity inclusion, and custom benefits.

Silver Sponsor — $2,500
VIP reception invitation, event passes, logo placement, on-site signage, and social media recognition.

Bronze Sponsor — $1,000
Community supporter recognition, event passes, online recognition, signage, logo inclusion, and publicity mentions.

Sign Sponsor — $500
An accessible sponsorship level offering on-site event signage and recognition.

For companies that want to support Calusa but are not ready for a larger annual sponsorship, event partnerships provide an excellent starting point.

Sponsor Visibility and Audience Reach

Calusa offers sponsors access to a growing, engaged, family-oriented, eco-conscious audience.

Recent Calusa sponsorship materials reported more than 378,000 Facebook users reached, 8,000 Facebook interactions, 54,000 Instagram users reached, 66,000 website visits, 45,000 unique website visitors, a 40.2% eNews open rate, and more than 20,000 physical visitors during the measured period.

That gives sponsors a valuable platform to connect with families, students, educators, community leaders, donors, tourists, residents, and environmentally minded consumers throughout Southwest Florida.

For brands looking to build goodwill, deepen local connections, and support a highly visible community institution, Calusa offers a compelling opportunity.

Legacy Gifts and Transformational Naming Opportunities

In addition to traditional corporate sponsorships, Calusa also has select legacy naming and transformational giving opportunities available.

These should be viewed differently from standard sponsorship packages.

Legacy naming opportunities are best suited for major donors, families, foundations, philanthropists, and companies seeking a long-term or permanent association with the future of the Calusa Nature Center & Planetarium. These may involve major facilities, the planetarium, boardwalk, trails, habitats, gardens, classrooms, exhibits, the Iona House, educational spaces, or other capital improvement priorities.

These opportunities are not simply advertising assets. They are legacy gifts.

They can be structured around philanthropic impact, capital improvements, long-term recognition, community legacy, conservation, education, and the donor or partner’s mission.

For the right family, foundation, corporation, or major donor, a legacy gift to Calusa can help preserve and strengthen one of Southwest Florida’s most important nature and science institutions for generations.

Who Should Consider Sponsoring Calusa?

Calusa Nature Center & Planetarium is a natural fit for companies and organizations connected to:

Banking and financial services
Healthcare and children’s health
Hospitals and medical groups
Utilities and energy companies
Homebuilders and real estate developers
Engineering and environmental firms
Outdoor brands
Garden centers and nurseries
Landscaping companies
Veterinary and animal health companies
STEM and aerospace companies
Universities and schools
Tourism and hospitality brands
Hotels and resorts
Restaurants and food brands
Family entertainment companies
Automotive brands
Insurance companies
Foundations focused on youth, education, conservation, science, sustainability, and community development

For companies that want to be seen as community builders, Calusa offers a mission that is easy to understand and easy to support.

Children. Nature. Wildlife. Science. Conservation. Community.

Why Roaring Fork Agency Is Involved

Roaring Fork Agency works with events, venues, nonprofits, cultural institutions, community organizations, and mission-driven properties to help create sponsorship strategies that connect brands with meaningful opportunities.

With Calusa Nature Center & Planetarium, the opportunity is especially strong because the mission is clear, the audience is authentic, and the need is real.

Sponsors are not just supporting an event or a campaign.

They are helping a beloved Southwest Florida institution expand its impact, improve its facilities, care for wildlife, educate children, engage families, and inspire future generations.

A Rare Opportunity to Support Kids and Nature

The Calusa Nature Center & Planetarium is entering an exciting new chapter.

For companies, foundations, families, and community partners, this is a chance to support children, protect nature, care for wildlife, strengthen science education, preserve an important Southwest Florida institution, and become part of a legacy that will be visible for years to come.

Corporate sponsorships can begin at accessible levels and grow into customized partnerships.

Event sponsorships offer immediate visibility and community engagement.

Legacy giving opportunities offer a chance to make a lasting impact on the future of Calusa.

At every level, the message is the same:

Support Kids. Support Nature.

Companies, foundations, families, and community partners interested in sponsorship, event partnerships, customized corporate packages, or legacy giving opportunities for the Calusa Nature Center & Planetarium should contact Roaring Fork Agency to learn more.

Why These Sponsorship Opportunities Are Valuable

The sponsorship and naming rights opportunities at the Calusa Nature Center & Planetarium are valuable because they combine several things companies increasingly want from community partnerships:

They are local.
They are educational.
They are family-friendly.
They are tied to conservation.
They create real experiences.
They support children and schools.
They offer year-round visibility.
They connect brands with a trusted nonprofit institution.
They help companies show that they are investing in the future of Southwest Florida.

This is the kind of sponsorship platform that can work for a broad range of companies — from local businesses looking for community visibility to regional and national brands seeking deeper relevance in one of Florida’s most dynamic growth markets.

The Calusa Nature Center & Planetarium gives sponsors the ability to be part of something real: a place where children learn, families explore, wildlife is protected, and the natural world becomes part of everyday community life.

That is what makes this opportunity so compelling.

Sponsor Categories Roaring Fork Agency Will Be Pursuing

Roaring Fork Agency will be reaching out to a curated group of regional and national sponsor categories that fit the Calusa Nature Center & Planetarium’s mission, audience, and Southwest Florida footprint.

Target sponsor categories include healthcare and medical services, financial services and banking, automotive companies and dealerships, food and beverage brands, restaurants, real estate companies, home services providers, retail brands, tourism and hospitality companies, education organizations, science and technology companies, and national brands with a meaningful presence in Southwest Florida.

The best sponsors for the Calusa Nature Center & Planetarium will be companies that want to reach families, support education, build goodwill, engage the local community, and align their brands with nature, conservation, science, wildlife, and the Florida environment.

Why Roaring Fork Agency

Roaring Fork Agency was founded by Paul Bryant Birdwell and has more than 25 years of experience in sponsorship sales, brand partnerships, experiential marketing, event sponsorship, nonprofit partnerships, cultural sponsorship, sports sponsorship, motorsports, hospitality, travel, real estate, media properties, and entertainment.

Over the years, Roaring Fork Agency has worked with many of America’s leading companies and organizations across categories including technology, automotive, banking, airlines, consumer brands, sports, hospitality, entertainment, and financial services.

That experience gives RFA a clear understanding of how to package sponsorship opportunities, identify the right corporate prospects, develop sponsor value, build outreach campaigns, and create partnerships that serve both the sponsor and the nonprofit institution.

For the Calusa Nature Center & Planetarium, RFA sees a meaningful opportunity to build a sustainable sponsorship platform that can generate new revenue, expand corporate relationships, and support the Center’s mission for years to come.

A Smart Sponsorship Opportunity for Southwest Florida Companies

Corporate sponsorship works best when the partnership feels authentic.

The Calusa Nature Center & Planetarium offers that authenticity. It is educational. It is family-oriented. It is local. It is environmental. It is experiential. It is trusted. And it gives sponsors a way to show up in the community in a positive, visible, and lasting way.

For companies doing business in Fort Myers, Cape Coral, Naples, Bonita Springs, Estero, Sanibel, Lee County, Collier County, Charlotte County, and throughout Southwest Florida, this is an opportunity to support a beloved regional institution while building real brand connection with families, residents, visitors, educators, and community leaders.

Roaring Fork Agency looks forward to helping the Calusa Nature Center & Planetarium build a strong 2026 sponsorship program and expand its corporate partnership base for the future.

Companies interested in sponsorship, naming rights, or premium partnership opportunities with the Calusa Nature Center & Planetarium may contact Roaring Fork Agency to learn more.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

Calusa Nature Center & Planetarium - www.calusanature.org

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

"Action may not bring happiness but there is no happiness without action." William James

Union Jack Classic: Why the First-Ever Big 12 College Football Game in London Is a Landmark Sponsorship Opportunity

America's Game Comes to Wembley — And It's One of the Biggest Sponsorship Opportunities of 2026

By Paul Bryant Birdwell  |  paul@roaringforkagency.com  |  415 730-4854

At Roaring Fork Agency (www.roaringforkagency.com), we are always looking for sponsorship properties that are more than events — they are moments that create history. That is exactly what the Union Jack Classic represents.

On September 19, 2026, college football will touch down on British soil for the very first time when Arizona State Sun Devils and Kansas Jayhawks face off at Wembley Stadium in London, in the inaugural Union Jack Classic. This is not simply another neutral-site game. This is a global sports business platform. It is where college football, international tourism, media rights, hospitality, destination marketing, and corporate sponsorship all collide in one historic event.

And for brands, that creates serious opportunity.

The Best Sponsorships Are Built Around Firsts

Firsts create urgency. Firsts create media. Firsts create the kind of cultural conversation that no amount of paid advertising can manufacture.

The Union Jack Classic is a genuine first — the inaugural Big 12 college football game ever played on British soil, staged at one of the most iconic sports venues in the world. Wembley Stadium has hosted FA Cup Finals, Champions League Finals, NFL International Games, and some of the biggest concerts in history. On September 19, 2026, it adds something entirely new to that list.

That alone is enough to make any serious sponsorship strategist pay attention.

London Is Not an Ordinary Market

London is one of the world's great sports cities. It has hosted the Olympics, welcomed the NFL for over a decade of international games, and built an enormous and growing appetite for American sports. There are more than 300,000 American expatriates living in the UK, and British fans who discovered the NFL through the London Games are now actively looking for the next chapter of American football on their doorstep.

The Union Jack Classic speaks directly to all of them — and then some. This is American College Football with its full identity intact: marching bands, cheerleaders, tailgate parties, halftime shows, and the raw pageantry that makes Saturday gamedays in the U.S. unlike anything else in sports. Now imagine all of that energy unleashed at Wembley.

Sponsors gain something rare: American college football relevance combined with international destination marketing value. That combination does not come around often.

This Is a Full Sponsorship Ecosystem — Not a Single-Day Activation

What makes the Union Jack Classic particularly compelling from a sponsorship standpoint is the architecture around the game itself. This is not a one-day event — it is a game week. Official bus and boat party tours are already in market. Hospitality packages through Wembley Stadium's own premium experiences program are live. Tickets are on sale through Ticketmaster UK.

The event is structured from the ground up as an experiential platform, which means sponsors are not buying a logo placement. They are buying access to multiple touchpoints across multiple days with a captive, engaged, and enthusiastic audience.

That is where the best sponsorship deals get made.

Who Should Be at the Table

The Union Jack Classic opens the door for a wide range of brand categories. The event's dual American-British identity creates natural fits across sectors on both sides of the Atlantic:

Travel & Hospitality — Airlines, hotels, and destination brands have an obvious play here. American fans making the transatlantic trip to London represent a high-value consumer cohort. British fans discovering American college football for the first time are exactly the kind of experiential traveler that premium tourism brands want to reach.

Financial Services & Fintech — Cross-border brands with audiences in both the U.S. and UK have a rare opportunity to activate against a single property that speaks authentically to consumers in both markets simultaneously.

Consumer Products & Beverage — Tailgate culture, stadium concessions, and the broader celebratory atmosphere around game week make this a natural fit for food, beverage, and lifestyle brands looking for high-engagement brand moments.

Automotive — The aspirational, achievement-oriented demographic of college football fans — both the American diaspora and the British early adopters discovering the sport — is a strong target for premium automotive brands.

Technology & Telecommunications — Global brands expanding their footprint across markets, or looking for a high-profile stage to demonstrate connectivity and innovation, will find real value in an event that is by definition a bridge between two worlds.

Apparel & Sportswear — The visual identity of college football — helmets, jerseys, school colors — is one of its most commercially powerful assets. The Union Jack Classic puts that identity in front of a British audience seeing it up close for the first time.

The Student-Athlete and University Dimension

It is worth noting that the Union Jack Classic is not just a business event. For the student-athletes, coaches, staff, and alumni of Arizona State and Kansas, this is described explicitly as a "bowl game atmosphere abroad" — a once-in-a-lifetime experience that connects them to a global stage.

That authenticity matters to sponsors. Brands that align here are not just buying eyeballs — they are associating with a genuine moment of athletic and cultural significance for real people. That kind of emotional resonance is what separates a sponsorship that moves the needle from one that gets forgotten by Monday.

Global Ambitions, Local Heart

The organizers behind the Union Jack Classic are not thinking about one game. They are building a tradition — investing in youth outreach, flag football development, and cross-continental fandom. The model they are following is the one the NFL already proved works: show up consistently, build a local fanbase, and watch the market grow around you.

Getting in at the inaugural event means getting in before that growth happens. The brands that sponsored the first NFL London games are not the same brands paying to be at the table now. The math on inaugural sponsorships, when the property is legitimate, tends to favor the early movers.

This Is Where Sponsorship Becomes Business Development

At Roaring Fork Agency, we say it often: sponsorship is not advertising. The Union Jack Classic is not a media buy. It is a business development opportunity dressed up as a football game.

The right brand, in the right category, activating against this property — with the right hospitality, the right experiential strategy, and the right storytelling — walks away with something that a media plan cannot replicate: a genuine connection to a historic moment, in a global city, in front of an audience that will be talking about this game for years.

Because when you are the first, everyone remembers who was there with you.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

Union Jack Classic - www.unionjackclassic.com

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

"Action may not bring happiness but there is no happiness without action." William James

Roaring Fork Agency Partners with Tahoe Pictures to Drive Sponsorship, Product Placement, and Brand Integration for Two New Original TV Series — Tahoe Blue and Comstock

Two WGA-registered original TV series. Two of the most iconic locations in the American West. One early-mover opportunity for brands that understand what TV sponsorship can really do.

By Paul Bryant Birdwell  |  paul@roaringforkagency.com  |  415 730-4854

At Roaring Fork Agency (www.roaringforkagency.com), we are always looking for sponsorship properties that are more than productions — they are cultural moments with room to grow.

That is exactly what Tahoe Pictures (www.tahoepictures.com) represents.

Tahoe Pictures is an independent film and television production company based in Incline Village, Nevada, founded by Paul Bryant Birdwell. The company was created with a vision of producing premium television and film projects that combine unforgettable storytelling with iconic real-world locations across the Sierra Nevada, Lake Tahoe, Reno, and Virginia City regions.

The Roaring Fork Agency is proud to announce its partnership with Tahoe Pictures to lead the corporate sponsorship, product placement, and brand partnership efforts for two exciting new series currently in development — Tahoe Blue and Comstock. Both series have been registered with the Writers Guild of America, West, and Tahoe Pictures is currently in active discussions with multiple television studios and entertainment industry partners regarding development and production opportunities.

Both productions are set in some of the most visually stunning and historically rich locations in the American West — the crystalline shores of Lake Tahoe and the legendary streets of Virginia City, Nevada.

This is not simply a TV production deal. This is a brand partnership opportunity built inside two of America's most iconic places. And for brands that move early, that creates serious opportunity.

About Tahoe Blue

Tahoe Blue is a modern-day dramatic adventure series set around Lake Tahoe, blending mystery, humor, friendship, ambition, and romance into a cinematic world inspired by the unique culture and lifestyle of Tahoe itself. From ski resorts and marinas to hidden mountain towns, casinos, hiking trails, nightlife, and crystal-blue alpine waters, the series captures the beauty and unpredictability of life in the Sierra Nevada.

Tahoe Blue is designed as a premium streaming television series with the spirit of adventure always at its core — one of the most recognized and photographed natural landmarks in North America as its backdrop, and a community of larger-than-life characters searching for identity, fortune, and meaning within it.

Strong brand category fits include:

  • Outdoor & Adventure

  • Automotive

  • Travel & Hospitality

  • Spirits & Beverage

  • Wellness & Fitness

  • Ski Resorts, Marinas & Casino Properties

  • Real Estate & Lifestyle


About Comstock

Comstock takes viewers back to the explosive rise of Virginia City and the Comstock Lode — the greatest silver strike in American history. The series explores the miners, hustlers, tycoons, journalists, gamblers, politicians, immigrants, and visionaries who transformed a rugged mining camp into one of the most influential boomtowns in American history.

Inspired in part by the early life and writings of Mark Twain during his years in Virginia City, Comstock combines historical drama, political intrigue, frontier survival, wealth, greed, and ambition into an epic cinematic experience. Virginia City's preserved Victorian architecture, working mineshafts, and storied saloons make it one of the most compelling and production-ready historical locations in the country.

The Comstock made legends — and destroyed them.

Strong category fits include:

  • Spirits & Whiskey

  • Heritage & Lifestyle Brands

  • Financial Services

  • Tourism & Destination Marketing

  • Automotive

  • Apparel & Western Lifestyle



What TV Sponsorship Actually Does for Brands

Before we talk about the opportunity, it is worth being clear about why TV sponsorship works — because the evidence is compelling.

TV programs are themselves powerful brands.

When a company sponsors a program, the prestige, popularity, and perceived values of that program rub off on the sponsoring brand. Researchers call this brand rub. It is one of the most valuable effects in all of marketing, and it is unique to TV sponsorship.

Research has shown that for fans of a sponsored program, brand fame for the sponsor increases by up to 10%. And brand fame is one of the strongest drivers of long-term commercial effectiveness. Even a smaller brand, by sponsoring the right show, can feel like a major brand to that show's audience — because association with a trusted, beloved program transfers credibility directly.

Sponsorship also drives purchase intent, brand favorability, and "for me-ness" — the sense that a brand is relevant to a viewer's life and identity. One study measured how popular viewers thought a sponsoring brand was compared to non-viewers. The difference was 15%.

That is not advertising. That is brand building.

And it works across a range of strategic objectives:

  • Launching a brand — sponsorship can make a new brand famous fast, delivering association with an established program’s audience from day one

  • Repositioning a brand — viewers' perceptions of a program become their perceptions of the sponsor, over time

  • De-seasonalizing — consistent program sponsorship delivers a steady presence that a media buy cannot replicate

  • Driving short-term response — a well-timed sponsorship can generate immediate awareness and purchase intent during key sales windows

  • Taking the high ground — in a competitive market, owning the right program property creates a defensible brand position that competitors cannot easily copy

Tahoe Blue and Comstock are being built right now. Getting in early means building that association from the ground up. That is the most valuable position in sponsorship.


Why Place Matters for Brands

The best sponsorships are built around authenticity. Authenticity creates trust. Trust creates loyalty. Loyalty creates long-term brand equity. Tahoe Blue and Comstock deliver all three.

Tahoe Pictures is committed to authentic storytelling and filming in the real locations that shaped these stories. The Lake Tahoe and Northern Nevada region offers one of the most visually compelling production environments in the world — combining mountains, alpine lakes, desert landscapes, historic towns, casinos, wilderness, and Old West history within a single geographic region.

Beyond storytelling, Tahoe Pictures is focused on helping grow Northern Nevada and the Sierra Nevada region as a destination for film and television production — through partnerships with studios, production companies, local businesses, tourism organizations, and regional leaders. Sponsors of Tahoe Blue and Comstock become part of that mission.

Brands are not buying into a TV show. They are buying into a place that people already love — and a region on the rise.

The Partnership Opportunity

Roaring Fork Agency is currently working with Tahoe Pictures to develop a full range of brand partnership opportunities across both productions — from simple on-air association to fully integrated long-term partnerships:

  • Title and Presenting Sponsorships — top-level alignment with the series, including naming rights and premier brand recognition across all production marketing

  • In-Show Product Placement — organic integration into scenes, props, wardrobe, and set dressing

  • Location and Destination Partnerships — brands tied to real Tahoe and Virginia City venues featured in production

  • Co-Branded Marketing Campaigns — joint promotional opportunities around key production milestones, studio announcements, premiere events, and press moments

  • Digital and Social Extensions — behind-the-scenes content, cast partnerships, and social campaigns that extend the show's world beyond the screen

  • Tourism and Hospitality Tie-Ins — connecting viewers directly to the filming locations

  • Regional Economic Partnership — alignment with Tahoe Pictures' mission to grow Northern Nevada as a film and TV production destination

The window for first-mover brand partnerships is open right now. First movers get the best creative flexibility. First movers get the deepest integration options. First movers get the strongest presence in early promotional campaigns. And first movers get to build the kind of long-term brand-program association that compounds in value every season. That window does not stay open.

What Smart Sponsors Will Do

The best sponsors will not ask: "How do we put our logo on this?"

They will ask: "How do we become part of this story — and stay there?"

  • Title and presenting sponsorship

  • Exclusive category ownership

  • In-scene product and brand integration

  • Location and destination activation partnerships

  • Co-branded digital and social campaigns

  • Tourism and hospitality tie-ins

  • Premiere event and press moment visibility

  • Multi-season partnership commitments that build brand association over time

This is where sponsorship becomes storytelling. Not advertising.

Where Roaring Fork Agency Comes In

At Roaring Fork Agency, we help brands and properties unlock exactly these kinds of opportunities.

We identify:

  • the right sponsor categories

  • the right target companies

  • the right pricing strategy

  • the right value proposition

  • the right activation roadmap

Because sponsorship is not sales. It is strategic storytelling tied directly to measurable business outcomes.

For a property like Tahoe Blue and Comstock, that means helping sponsors connect investment to:

  • Authentic brand placement in nationally distributed premium content

  • Brand rub from two WGA-registered, studio-ready productions

  • Customer engagement tied to iconic American locations

  • Executive and VIP hospitality in the Reno-Tahoe region

  • Premium PR and earned media

  • Co-branded marketing with real cultural reach

  • Long-term brand association with two growing franchise properties

That is how great TV sponsorships get built.

Final Thought

Lake Tahoe and Virginia City are not ordinary locations. They are two of the most iconic, most storied, most visually extraordinary places in America. Two WGA-registered original series are being built there right now — with studio discussions already underway. The research is clear: TV sponsorship builds brand fame, drives purchase intent, and creates associations that last. The brands that move first — and commit for the long term — will own the best positions. This is the moment to move.

At Roaring Fork Agency, that is exactly where we like to be.

At the front end of the opportunity.

Because when great television is being made in remarkable places, sponsorship should be there first.

Adventure is just the beginning.

If you have any questions about sponsorship or product placement opportunities with Tahoe Blue or Comstock reach out to Paul Birdwell anytime at ➤ 415 730-4854 or paul@roaringforkagency.com

Tahoe Pictures — www.tahoepictures.com
paul@tahoepictures.com  |  775 675-5535

Roaring Fork Agency —
www.roaringforkagency.com

paul@roaringforkagency.com
415 730-4854


Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in entertainment, we'd love to talk.

"Action may not bring happiness but there is no happiness without action." William James

Brisk Festival L.A.: Why America's Premier Bilingual Theatre Festival Is One of the Smartest Cultural Sponsorship Plays of 2026

A bilingual arts platform in the heart of Los Angeles — six editions strong, going global, and built for brands that want to reach one of the most valuable audiences in America.

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

At Roaring Fork Agency (www.roaringforkagency.com), we are always looking for sponsorship properties that are more than events — they are cultural movements with room to grow.

That is exactly what the Brisk Festival L.A. (www.briskfestival.com) represents.

This summer, from August 22 through September 13, 2026, the Brisk Festival returns to the Morgan-Wixson Theatre in Santa Monica for its VI Edition — four full weeks of live performance featuring 200 artists, 50 plays, and 4 workshops, performed in both English and Spanish.

This is not simply another theatre festival.

This is a bilingual cultural platform.

It is where theatre, language, community, media, and corporate sponsorship all meet in one of the most culturally influential cities in the world.

And for brands, that creates serious opportunity.

Why the Brisk Festival Matters

The best sponsorships are built around authentic cultural connection.

Authenticity creates loyalty.

Loyalty creates relevance.

Relevance creates long-term brand equity.

The Brisk Festival delivers all three.

Founded in 2019, the Brisk Festival was created to promote the talent of local and international artists and to celebrate cultural diversity through short plays. Over six editions, it has evolved from a local theatre event into a major cultural celebration — and across its first five editions, the Festival has already brought together more than 1,200 artists, captivated audiences of more than 18,000 people, and presented over 250 plays in English and Spanish.

That is a rare sponsorship environment.

Brands are not buying into a single night of theatre.

They are buying into a four-week cultural conversation in two languages.

The Bilingual Advantage

One of the strongest value drivers here is the audience itself.

The Brisk Festival reaches an affluent, educated, bilingual audience — men and women ages 18 to 65, with university educations and medium-to-high household incomes, who move fluidly between English- and Spanish-language media and culture.

That matters.

Because U.S. Hispanic buying power is projected to surpass $2.7 trillion, and bilingual, bicultural consumers are among the most sought-after — and most underserved — audiences in American marketing. The Brisk Festival gives a brand a direct, credible, culturally authentic line to exactly that audience.

Sponsors are not just purchasing signage. They are purchasing relevance across:

  • live theatre audiences across a four-week run

  • English- and Spanish-language press

  • television, radio, and print coverage

  • active social media engagement on Instagram, Facebook, and TikTok

  • targeted digital advertising

  • community and cultural institution partnerships

That kind of presence creates far more than impressions. It creates belonging.

Sponsorship Is Bigger Than the Stage

The real value is never just inside the theatre.

It is everything around it.

The Brisk Festival is built as a full cultural experience, including:

  • four weeks of live performances

  • professional development workshops

  • concerts and full-length featured plays

  • a vibrant artistic networking event

  • a Closing Gala Awards Ceremony

  • outdoor concession and network activation areas

The Festival's reputation is reinforced by the caliber of its past jury members, including Manu García-Rulfo (The Lincoln Lawyer), Thomas Ian Griffith (Cobra Kai), Mariela Garriga (Mission Impossible), Paul Rodriguez, Barbara Bain, and Amazon Casting Director Yolanda Guillen.

That is where the best brand activations get built — not on a logo, but inside an experience.

The Sponsorship Opportunity

For the 2026 VI Edition, Roaring Fork Agency has structured a five-tier sponsorship program designed to fit a broad range of corporate partners — from a single flagship brand to local businesses and category-specific marketers.

Presenting Sponsor — $25,000 (1 sponsor) Title-level visibility across every Festival asset, communication, and live event, plus the opportunity to present the Festival's top award at the Closing Gala.

Festival Sponsor — $10,000 (5 to 10 sponsors) Prominent visibility across the Festival's four-week run, with award-presentation opportunities and premium on-site activation.

Festival Day Sponsor — $1,000 to $2,500 (5 to 10 sponsors) Ownership of a specific performance day, weekend, or themed program — ideal for restaurants, lifestyle brands, and neighborhood businesses.

Official "X Category" Sponsor — $2,500 (5 to 10 sponsors) Exclusive category designation — "Official Coffee," "Official Wine," "Official Airline," and more.

Contributing Sponsor — $1,000 (5 to 25 sponsors) A community-level entry point for local businesses and emerging brands who want to support bilingual arts.

Total potential estimated sponsorship for the 2026 Festival: $100,000 — with meaningful upside beyond.

Why Los Angeles — and Why Now

Los Angeles is not an ordinary host market.

It is the largest Spanish-language media market in the United States and one of the most culturally influential cities in the world.

Los Angeles brings:

  • a massive bilingual, bicultural population

  • national and international media attention

  • a deep arts and entertainment infrastructure

  • affluent, culturally engaged consumers

  • proximity to major brands and decision-makers

Sponsors gain both local cultural relevance and a platform with national visibility.

That combination creates opportunities across:

Telecommunications Automotive Beverages & Spirits Financial Services Airlines & Travel Spanish-Language & Bilingual Media Consumer Goods Hospitality Arts & Cultural Institutions Nonprofit Organizations

That is where serious cultural sponsorship dollars move.

Going Global: 2026 & 2027

Here is what makes the Brisk Festival especially compelling for forward-thinking brands.

Building on the success of its Los Angeles and Buenos Aires editions, the Brisk Festival is actively working to launch new editions in 2026 and 2027 in Mexico City, Buenos Aires, Miami, New York, Barcelona, Madrid, and Rome.

That changes the conversation entirely.

Sponsors of the Brisk Festival L.A. can inquire about sponsorship opportunities for any of these upcoming international editions — including multi-market, multi-city programs that deliver bilingual brand exposure across North America, South America, and Europe.

This is no longer a single-city sponsorship.

It is the ground floor of a global bilingual arts platform.

What Smart Sponsors Will Do

The best sponsors will not ask:

"How do we put our logo on this?"

They will ask:

"How do we become part of this cultural moment?"

Winning strategies include:

  • presenting sponsorship and title-level naming

  • official category exclusivity

  • branded activations in the network and concession areas

  • award presentations at the Closing Gala

  • special offers and vouchers for artists and audiences

  • multi-city expansion partnerships

This is where sponsorship becomes brand building.

Not advertising.

Where Roaring Fork Agency Comes In

At Roaring Fork Agency, we help brands and properties unlock exactly these kinds of opportunities.

We identify:

  • the right sponsor categories

  • the right target companies

  • the right pricing strategy

  • the right value proposition

  • the right activation roadmap

Because sponsorship is not sales. It is strategic storytelling tied directly to measurable business outcomes.

For a property like the Brisk Festival, that means helping sponsors connect investment to:

  • bilingual customer engagement

  • authentic cultural relevance

  • community goodwill and brand affinity

  • executive and VIP hospitality

  • premium PR and earned media

  • long-term international growth

That is how cultural sponsorships get sold.

Final Thought

The Brisk Festival is not just a theatre festival.

It is the bilingual cultural platform that the most forward-thinking brands will want to own — first in Los Angeles, and soon around the world.

It is the kind of property that smart brands move on early — because once the world sees it, the price goes up.

At Roaring Fork Agency, that is exactly where we like to be.

At the front end of the opportunity.

Because when culture is being made, sponsorship should be there first.

Brisk Festival - www.briskfestival.com

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

"Action may not bring happiness but there is no happiness without action." William James

College Football Brasil: Why the First-Ever FBS Game in South America Is a Landmark Sponsorship Opportunity

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

At Roaring Fork Agency (www.roaringforkagency.com), we are always looking for sponsorship properties that are more than events—they are moments that create history.

That is exactly what College Football Brasil represents.

On August 29, 2026, college football will break entirely new ground when NC State Wolfpack and Virginia Cavaliers face off in Rio de Janeiro at Nilton Santos Stadium, marking the first-ever American FBS college football game played in South America.

This is not simply another neutral-site game.

This is a global sports business platform.

It is where college football, international tourism, media rights, hospitality, destination marketing, and corporate sponsorship all collide in one historic event.

And for brands, that creates serious opportunity.

Why College Football Brasil Matters

The best sponsorships are built around firsts.

Firsts create urgency.

Firsts create media.

Firsts create emotional relevance.

College Football Brasil delivers all three.

This event is backed by Atlantic Coast Conference, powered by Athlete Advantage and Brasil Sports Business, and supported by the Governor of Rio de Janeiro and the Mayor of Rio. It places major American university brands onto an international stage while introducing premium college football to one of the most passionate sports markets in the world.

That is a rare sponsorship environment.

Brands are not buying into a game.

They are buying into a global headline.

The ESPN Effect

One of the strongest value drivers is the national and international broadcast platform.

The game will air nationally on one of ESPN’s linear cable networks, with additional streaming opportunities also under discussion. Production will follow full U.S. network standards with international distribution quality, replay systems, and full on-field media coordination.

That matters.

Because sponsors are not just purchasing signage—they are purchasing visibility across:

  • national television

  • digital streaming

  • international distribution

  • social media amplification

  • earned media coverage

  • destination storytelling

That kind of exposure creates far more than impressions.

It creates legitimacy.

Sponsorship Is Bigger Than the Game

The real value is never just inside the stadium.

It is everything around it.

College Football Brasil is built as a full destination experience, including:

  • premium travel packages

  • VIP hospitality programs

  • destination tourism experiences

  • branded fan activations

  • sponsor hospitality

  • university alumni engagement

  • business networking events

  • community and cultural integrations

The official event platform openly highlights sponsorship opportunities for both the game and adjacent events, making it clear this is designed as a full sponsorship ecosystem—not a single-day activation.

That is where the best deals get made.

Why Brazil Changes Everything

Brazil is not an ordinary host market.

It is one of the world’s great sports destinations.

Rio brings:

  • global tourism appeal

  • international media attention

  • major-event credibility

  • luxury hospitality infrastructure

  • passionate sports culture

  • corporate and government support

Sponsors gain both American college football relevance and international destination marketing value.

That combination is rare.

It creates opportunities across:

B2B
B2C
Hospitality
Luxury Travel
Automotive
Financial Services
Telecommunications
Consumer Products
Technology
Global Brand Expansion

That is where serious sponsorship dollars move.

What Smart Sponsors Will Do

The best sponsors will not ask:

“How do we put our logo on this?”

They will ask:

“How do we own the experience?”

Winning strategies include:

  • title sponsorships

  • presenting sponsorships

  • fan festival ownership

  • hospitality naming rights

  • travel partner exclusivity

  • destination activation partnerships

  • alumni VIP experiences

  • branded media integrations

This is where sponsorship becomes business development.

Not advertising.

Where Roaring Fork Agency Comes In

At Roaring Fork Agency, we help brands and properties unlock exactly these kinds of opportunities.

We identify:

  • the right sponsor categories

  • the right target companies

  • the right pricing strategy

  • the right value proposition

  • the right activation roadmap

Because sponsorship is not sales.

It is strategic storytelling tied directly to measurable business outcomes.

For a property like College Football Brasil, that means helping sponsors connect investment to:

  • customer acquisition

  • executive hospitality

  • global brand positioning

  • dealer and distributor relationships

  • recruiting and retention

  • premium PR opportunities

  • long-term international growth

That is how sponsorships get sold.

Final Thought

College Football Brasil is not just a football game.

It is the international expansion of college football as a business platform.

It is the kind of property that smart brands move on early—because once the world sees it, the price goes up.

At Roaring Fork Agency, that is exactly where we like to be.

At the front end of the opportunity.

Because when history is being made, sponsorship should be there first.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

"Action may not bring happiness but there is no happiness without action." William James

The PPA Finals Title Sponsorship: Why Smart Brands Are Betting Big on Pickleball's Explosive Growth

A $295K investment in the fastest-growing sport in America — and what it tells us about the future of sports sponsorship.

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

Pickleball has been crowned the fastest-growing sport in America for three consecutive years. Participation has surged from roughly 4.8 million players in 2021 to nearly 20 million in 2024, with both core and casual players driving unprecedented growth. The sport now rivals established properties in viewership — the Carvana PPA Masters on CBS drew 791,000 average viewers, outperforming Big 10 basketball, Premier League soccer, and even some NBA games on streaming platforms. And if you're a brand looking to get in on the ground floor of what could be the next major American sport, the PPA Finals Title Sponsorship — a $295,000 investment for the May 2026 championship event in San Clemente, California — represents one of the sharpest entry points available. At Roaring Fork Agency (www.roaringforkagency.com), we specialize in identifying high-value sponsorship opportunities that deliver measurable ROI, and this deal has all the hallmarks of a category-defining investment.

The Numbers That Matter: Why Pickleball Isn't a Fad

Before we dig into the specifics of the PPA Finals sponsorship, it's worth understanding why pickleball has become such a compelling sponsorship category in the first place. The growth isn't hype — it's data-driven, and it's accelerating.

Participation: According to the Sports & Fitness Industry Association (SFIA), pickleball participation has exploded from under 5 million players in 2019 to nearly 20 million in 2024. That's a 300% increase in five years. And unlike many emerging sports, pickleball's growth is balanced across both core players (those who play frequently) and casual participants, which means the sport is building both depth and breadth simultaneously.

Viewership: The PPA Tour has become a legitimate broadcast property. The 2025 Carvana PPA Masters averaged 791,000 viewers on CBS and peaked at 1.05 million — making it the most-watched pickleball event in history. To put that in context, that's higher viewership than Big 10 basketball on NBC (719K), Big 12 basketball on ESPN (544K), and an NBA game on Amazon Prime (528K). The tour now has broadcast agreements with Fox, CBS, ESPN, FS1, Tennis Channel, and PBTV, with over 1,100 hours of national broadcast programming planned for the 2025-2026 season.

Demographics: The PPA Tour audience skews affluent and engaged. The average PBTV viewer is 39 years old with a household income exceeding $120K. The audience is 59% male, 41% female, and heavily post-grad educated. For brands targeting high-income, active consumers, that demographic profile is extraordinarily valuable.

For sponsors evaluating where to deploy marketing dollars, pickleball offers something rare: explosive growth, affluent demographics, legitimate broadcast distribution, and — critically — inventory that's still available at a fraction of the cost of established sports.

The PPA Finals: The Crown Jewel of the Pickleball Calendar

The PPA Finals is the season-ending championship event for the Professional Pickleball Association Tour, and it's designed to be the sport's marquee moment. Scheduled for May 4-10, 2026, in San Clemente, California, the event is expected to draw over 21,000 spectators across the week, with 1,200+ players competing and 15,000+ spectators per tournament on average throughout the season.

But what makes the Finals particularly compelling from a sponsorship perspective is the media footprint. The event will be broadcast live on Fox (Sunday, May 10, 5-7 PM EST) and Fox Sports 1 (Friday, May 9, 7-9 PM EST), with over 50 additional hours of live coverage on PBTV throughout the week. That's a combined audience that could easily reach into the millions, with prime-time weekend slots on a major broadcast network.

For comparison, the PPA Tour's viewership growth year-over-year has been staggering. PBTV minutes viewed increased between 73% and 183% per event from 2024 to 2025, with the PPA Worlds reaching 53.2 million minutes viewed — an 81% increase over the prior year. The tour is on a growth trajectory that few properties can match, and the Finals represents the single biggest moment on the calendar.

The opportunity here isn't just about being present at a sporting event. It's about locking in a founding partnership position with a property that could be worth multiples of its current value within the next Olympic cycle.

What $295,000 Actually Buys: Breaking Down the Asset Package

The PPA Finals Title Sponsorship is priced at $295,000, and for that investment, a brand receives a comprehensive package that includes naming rights, broadcast integration, on-site activation, hospitality, and content assets. Here's what's included:

Title Sponsorship of the Event: The sponsor's name becomes permanently locked with the PPA Finals. The tournament logo integrates the sponsor's branding, and every mention of the Finals — across TV, live stream, social media, email newsletters, website, and local promotion — includes the sponsor's name. This isn't a logo patch on a court. This is category ownership.

Broadcast Integration: The sponsor's name appears in the TV scorebug throughout all live play on Fox, FS1, and PBTV. It's also integrated into the intro and outro graphics for every broadcast segment. That's constant, passive exposure across every minute of live coverage — the kind of integration that creates brand recall through sheer repetition.

National TV Commercial Inventory: The package includes four (4) 30-second commercial spots on Fox and two (2) 30-second spots on FS1. For brands that already have national creative, that's high-value inventory. For brands that don't, the PPA can facilitate production.

On-Site Branding: The sponsor logo appears on the championship court LED digital back wall (visible on broadcast and live stream), fixed signage surrounding the court, and VIP tent branding with large visibility in drone shot imagery. The visual presence is dominant, and it's designed to be broadcast-friendly.

Trophy Presentation: The sponsor has the ability to present a custom-branded trophy on Championship Sunday, with a sponsor executive on center court during the live Fox broadcast. This is a brand moment that millions of people will see, and it's the kind of association — your brand, the champion, the trophy — that creates lasting equity.

Hospitality and Activation: The sponsor receives a custom-branded VIP tent, the ability to host a private "Play with a Pro" experience (up to 20 guests playing with PPA-contracted pros), eight (8) VIP tickets per day, and sixteen (16) courtside seats per day. For client entertainment or employee engagement, this is substantial value.

Digital and Social Amplification: The sponsor logo appears on all digital tickets, is tagged in all PPA social media promotion for the tournament, and is included in content distributed across PPATour.com, Pickleball.com, and PickleballTournaments.com. The Finals will also feature four (4) 30-second LED board takeovers on the championship court, which can display QR codes for fan engagement or contest entry.

Content Rights: The sponsor receives mutually agreed-upon use of PPA marks, logos, media assets (videos, photos, graphics), and the right to conduct national and customer-specific promotions across channels. That's licensing value that extends well beyond the event itself.

For $295,000, a brand isn't just buying signage. They're buying a 360-degree integration across broadcast, digital, on-site activation, and content — with the ability to own a category within one of the fastest-growing sports in the country.

Why This Deal Makes Strategic Sense — Right Now

There are a few reasons why the PPA Finals Title Sponsorship represents an unusually sharp opportunity at this moment in time.

1. The inventory is still available. Pickleball is growing faster than the sponsorship market can react. Brands like Carvana, Abbott, Hyundai, Humana, Monster Energy, Veolia, and AstraZeneca have already moved into the space, but compared to the NFL, NBA, or PGA Tour, the category is still relatively open. That won't last. As viewership continues to grow and more blue-chip brands enter the space, the cost of title sponsorships will increase, and the best positions will be locked up.

2. The ROI math is compelling. A $295K investment for a title sponsorship that includes national Fox broadcast, 50+ hours of PBTV coverage, on-site activation, hospitality, and content rights is — relative to comparable properties — extraordinarily efficient. For comparison, a similarly positioned title sponsorship in a traditional sport with equivalent broadcast reach could easily cost 2-5x that amount.

3. The demographic fit is ideal for specific categories. The PPA audience is 39 years old on average, post-grad educated, and earning $120K+ in household income. That's a premium demo for financial services, automotive, healthcare, consumer packaged goods, and lifestyle brands. If your target customer fits that profile, pickleball is one of the most cost-effective ways to reach them at scale.

4. The timing aligns with Olympic momentum. Pickleball is campaigning for inclusion in the 2028 Los Angeles Olympics, and while that's not guaranteed, the sport's growth trajectory makes it a strong candidate for future Games. Brands that establish partnerships now will have a significant first-mover advantage if and when that happens.

5. The content and activation opportunities are massive. Unlike passive logo placements, the PPA Finals package is built for activation. The Play with a Pro experience, the VIP tent, the trophy presentation, the QR-enabled LED takeovers — these are moments that can be turned into social content, customer experiences, and brand storytelling. For brands that understand experiential marketing, this is a playground.

The Broader Trend: Why Emerging Sports Are Outperforming Legacy Properties

The PPA Finals sponsorship is part of a larger shift happening across the sports marketing landscape. Emerging sports — pickleball, padel, esports, women's sports, etc. — are delivering better ROI, more engaged audiences, and more flexible activation models than many traditional properties. And smart brands are taking notice.

The reason is simple: established sports are expensive, crowded, and increasingly difficult to differentiate within. The cost of entry is high, the clutter is significant, and the audiences — while large — are often fragmented and distracted. Emerging sports, by contrast, offer passionate, concentrated audiences, lower costs, and the opportunity to be a founding partner rather than just another logo in the mix.

Pickleball is the clearest example of this dynamic at work. The sport has grown faster than almost any property in modern sports history. It has legitimate broadcast distribution. It has a demographic profile that many brands would pay a premium to reach. And yet, because it's still early in its commercial maturity, the sponsorship opportunities are priced at a fraction of what comparable assets in traditional sports would cost.

For brands that understand timing, the PPA Finals Title Sponsorship is a textbook example of buying low on an asset that's appreciating rapidly. The question isn't whether pickleball will become a major commercial property. The question is whether you want to be in before the rest of the market catches up.

What This Means for the Wider Sponsorship Landscape

The PPA Finals opportunity offers a few critical lessons for brands and agencies navigating the sponsorship market:

1. Growth rate matters more than current scale. Pickleball isn't the NFL. But it's growing faster than almost any sport in the country, and growth is where value gets created. Brands that waited for the UFC, esports, or women's soccer to "prove themselves" paid 3-5x more than the brands that moved early.

2. Broadcast distribution is the unlock. The difference between a niche sport and a mainstream property is distribution. The PPA Tour now has agreements with Fox, CBS, ESPN, FS1, Tennis Channel, and PBTV. That's not experimental. That's a legitimate media platform, and it's only getting bigger.

3. Demographic targeting beats mass reach. A $295K investment in pickleball reaches a smaller audience than a $2M NFL sponsorship — but the pickleball audience is 39 years old, college-educated, and earning $120K+. For many brands, that's a better ROI than paying for mass reach and hoping 10% of it is your target customer.

4. Activation flexibility creates differentiation. The PPA Finals package isn't just about visibility. It's about creating experiences, content, and moments that a brand can own and amplify. The Play with a Pro experience, the trophy presentation, the VIP tent — these are assets that can be turned into campaigns, not just impressions.

5. Timing is everything. The brands that bought into F1 before Drive to Survive, or women's soccer before the 2019 World Cup, or the UFC before mainstream acceptance — those are the brands that won. The PPA Finals is that opportunity, right now, in pickleball.

At Roaring Fork Agency, this is exactly the kind of strategic thinking we bring to our clients. Whether you're a brand exploring pickleball for the first time, a property trying to package your assets more effectively, or an organization looking for the next high-growth sponsorship category, the PPA Finals Title Sponsorship offers a masterclass in how to identify value before the market catches up. The future of sponsorship isn't about buying the biggest audience. It's about buying the right audience, at the right time, with the right activation model — and making sure you're in early enough to own it.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

"Action may not bring happiness but there is no happiness without action." William James

Roaring Fork Agency Joins Forces with Sail4th 250 to Secure Corporate Sponsorship for America’s Semiquincentennial 250th Celebration - July 3 - 8, 2026

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

As the United States of America approaches its 250th anniversary in 2026, the eyes of the nation—and the world—will turn to New York Harbor, where Sail4th 250 (www.sail4th.org) is orchestrating one of the most ambitious celebrations in American history. Designed as a six-day maritime festival, Sail4th 250 will bring together tall ships, naval vessels, community programming, cultural exhibitions, and a dazzling fireworks display to honor the country’s founding. To help realize this historic vision, Sail4th 250 has partnered with the Roaring Fork Agency (www.roaringforkagency.com), a strategic sponsorship and brand partnership firm, to lead corporate sponsorship outreach and engagement efforts.

The Roaring Fork Agency brings a deep background in experiential marketing, brand strategy, and event-based sponsorship to this monumental initiative. With a 20+ year track record working with major events, lifestyle brands, destination marketers, and real estate projects, the agency is uniquely positioned to craft custom sponsorship programs that align brand objectives with meaningful public celebration. For Sail4th 250, this includes a range of integrated partnership opportunities—from presenting sponsorship and branded experiences to hospitality activations, media collaborations, and support for legacy-building educational initiatives.

Sail4th 250 is projected to attract 8 to 10 million spectators to the shores of the New York and New Jersey waterfronts, while also generating global media coverage and civic engagement on a massive scale. For sponsors, this presents an unparalleled opportunity to connect with a diverse, multigenerational audience during a milestone moment in American history. The event’s themes of unity, progress, and international friendship are deeply resonant and present a compelling platform for brands seeking both visibility and purpose.

In addition to securing financial support for Sail4th 250, the Roaring Fork Agency is working to identify corporate partners whose missions align with the event’s long-term vision—one that extends beyond a single week of celebration. Proceeds from the event will support Sail4th 250’s education and workforce development programs, which are being designed in collaboration with civic, cultural, and academic institutions. The Roaring Fork Agency’s role includes not only brokering these partnerships but also helping sponsors become integrated, visible contributors to a broader legacy that includes community engagement, youth opportunity, and historical education.

With its combination of cultural significance, scale, and global reach, Sail4th 250 is shaping up to be a defining celebration of America’s next chapter. Through its collaboration with the Roaring Fork Agency, the organization is ensuring that forward-thinking sponsors have the opportunity to be part of a once-in-a-generation event—one that honors the past, celebrates the present, and sets a course for the future.

Sail4th 250 Sponsorship Opportunities

Founding Partner - $2.5M for NYC + NJ Ports - $3.5M for All 5 Port Cities

Corporate Partner - $1.5M for NYC + NJ Ports - $2M for All 5 Port Cities

Sponsor - $750K for NYC + NJ Ports - $1M for All 5 Port Cities

Patron - $250K for NYC + NJ

Sail4th 250 Sponsorship Presentation

If you have any questions about Sponsoring Sail4th 250 reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

Sail4th 250 - www.sail4th.org

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

"Action may not bring happiness but there is no happiness without action." William James

Why Stifel's U.S. Ski & Snowboard Investment Is a Masterclass in Long-Term Sponsorship Strategy

How a financial services firm built the largest partnership in U.S. winter sports history — and what it means for brands looking beyond the quick win.

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

In May 2025, Stifel Financial Corp. and U.S. Ski & Snowboard announced an eight-year extension of their title partnership, running through April 2034 — the largest sponsorship deal in the organization's history. The agreement covers three Olympic and Paralympic Winter Games, including the home Salt Lake City-Utah 2034 Games, and positions Stifel as the title partner of nearly every ski discipline under the U.S. Ski & Snowboard umbrella: alpine, cross country, freeski, moguls, aerials, ski jumping, nordic combined, and Para alpine.

But here's what makes this deal genuinely fascinating from a sponsorship strategy perspective: Stifel didn't start here. The partnership launched in October 2022 with just the alpine team. By January 2023 — barely three months later — Stifel had already expanded to include event naming rights and development-level competitions. By March 2023, they'd grown the partnership again to cover all ski teams. And now, in 2025, they've committed for nearly a decade. At Roaring Fork Agency (www.roaringforkagency.com), we spend our days dissecting what makes elite sponsorships work — and this partnership offers a blueprint for how the most sophisticated brands approach sport.

Starting Narrow, Scaling Fast — The Anti-Vanity Play

One of the most instructive aspects of the Stifel partnership is how deliberately it started. In October 2022, Stifel came aboard as the title sponsor of the U.S. Alpine Ski Team — a focused, high-profile entry point that included stars like three-time Olympic medalist Mikaela Shiffrin and Olympic silver medalist Ryan Cochran-Siegle. This wasn't a sprawling, logo-everywhere deal. It was strategic: invest deeply in one vertical, measure the impact, then expand if the data supported it.

The data clearly supported it. By January 2023, Stifel had already broadened the partnership to include naming rights for three U.S.-based World Cup events (Palisades Tahoe, Aspen, Killington) and title sponsorship of the Stifel Success NorAm Tour — the development pipeline that feeds the elite teams. Two months after that, in March 2023, Stifel expanded again to become the official team naming partner of all ski teams under U.S. Ski & Snowboard.

For brands evaluating whether to go big on a property from day one or start smaller and scale, this partnership offers a powerful counterargument to the "go big or go home" approach. Stifel's methodical escalation allowed them to validate ROI at every step before committing more capital — and ultimately, it led to a decade-long, record-breaking agreement.

The Business Case Was About More Than Visibility

Stifel isn't a consumer brand that needs mass-market awareness. It's a wealth management and investment banking firm serving individual investors, professional money managers, businesses, and municipalities. So why invest this heavily in winter sports?

The answer lies in understanding what Stifel actually sells: trust, precision, long-term relationships, and the cultivation of talent. As Stifel Chairman and CEO Ron Kruszewski put it when the partnership launched, Stifel is a firm where "success meets success" — a company that prides itself on identifying up-and-coming talent, investing in that talent, and promoting from within. U.S. Ski & Snowboard operates the exact same way, building athletes from grassroots development all the way to Olympic podiums.

The parallel is deliberate. Stifel didn't just want logo placement. They wanted brand alignment with an organization that mirrored their own values — and they wanted to be associated with a sport that rewards patience, precision, and long-term investment. In that context, the partnership isn't a marketing expense. It's a brand positioning statement.

Critically, Stifel's leadership had deep personal ties to the sport. Ron Kruszewski has served on the U.S. Ski & Snowboard Foundation board of trustees for 13 years. Board member Thom Weisel, founder of Montgomery Securities, has been involved for 45 years, including serving as chairman from 1983 to 1994. This wasn't a pitch deck that landed on a CMO's desk out of nowhere. This was a relationship built over decades, activated when the strategic fit became undeniable.

The Results: Record Growth Across Every Metric

Since the partnership launched in 2022, the returns have been extraordinary — not just for Stifel, but for U.S. Ski & Snowboard and the athletes themselves. Here's what the data shows:

  • World Cup expansion: The number of World Cup events held in North America grew from 4 to a record 11 in the 2024-25 season.

  • Audience growth: Streaming and broadcast audience doubled.

  • Media impressions: Earned media surpassed 30 billion impressions.

  • Social media: Social media impressions increased significantly across the organization.

  • On-mountain success: U.S. athletes achieved historic performances, including multiple World Cup podiums and strong showings across all disciplines.

And on Stifel's side? The firm had a record-breaking year in 2024, with net revenues of $4.97 billion (the highest in company history), non-GAAP net earnings of $756 million, and a share price increase of 56.4% over the year. While it's impossible to draw a direct causal line from sponsorship to stock performance, the partnership coincided with a period of tremendous business growth — and Stifel clearly saw enough value to commit through 2034.

For brands evaluating the ROI of elite sport partnerships, this is the model worth studying. Stifel didn't just buy visibility. They bought association with excellence, authenticity with a community that values precision and long-term thinking, and a platform that allowed them to activate their values in a way that traditional advertising never could.

Beyond the Logo: Financial Education and Athlete Development

One of the most overlooked aspects of the Stifel partnership is what happens off the slopes. As part of the agreement, Stifel collaborates with U.S. Ski & Snowboard on a career and financial education program designed to help athletes with savings and investing strategy. For athletes who dedicate their lives to sport — often with limited earning windows and uncertain post-competition career paths — this kind of support is invaluable.

Stifel also created specialized initiatives like the Stifel Bibbo Award (recognizing the athlete who improves the most in alpine World Cup rankings), the Stifel Success Tour (development-level NorAm races feeding the elite pipeline), and the Stifel Snow Show (a weekly series on CNBC, Peacock, and YouTube highlighting athlete stories). The partnership even includes a performance bonus program for athletes and coaches based on key results during the season.

This is experiential marketing at its most sophisticated. Stifel isn't just present at events — they're embedded in the athlete journey, from development through retirement. That creates loyalty and goodwill that no amount of logo placement could ever buy.

The Timing: Three Olympics, Including a Home Games in 2034

The extended partnership runs through three Olympic and Paralympic Winter Games: Milan-Cortina 2026, French Alps 2030, and Salt Lake City-Utah 2034. That final one is the real prize. A home Olympics on U.S. soil creates a once-in-a-generation moment for visibility, national pride, and cultural relevance. Stifel locked in that association nearly a decade in advance.

For brands thinking about Olympic sponsorship cycles, this is a reminder that the most valuable positions are often secured years before the torch is lit. Stifel didn't wait for 2032 to explore options. They built the relationship early, proved the value, and locked in the commitment when the strategic opportunity was clear.

What This Means for the Wider Sponsorship Landscape

The Stifel–U.S. Ski & Snowboard partnership offers a few critical lessons for brands and properties alike:

1. Start focused, scale deliberately. Stifel didn't try to own everything on day one. They started with alpine, expanded to events and development, then broadened to all ski teams. That incremental approach allowed them to validate ROI at every step — and it ultimately led to a bigger, longer commitment than they might have made upfront.

2. Brand alignment matters more than audience size. Stifel isn't chasing millions of eyeballs. They're aligning with an organization that shares their values and mirrors their talent development philosophy. The partnership works because the fit is genuine, not forced.

3. Long-term relationships beat transactional deals. Stifel's leadership had been involved with U.S. Ski & Snowboard for decades before the partnership launched. That foundation of trust allowed them to move fast, commit deeply, and build something far more sophisticated than a typical logo-on-jersey arrangement.

4. Activation is everything. Stifel created programs that directly benefit athletes (financial education, performance bonuses, development support) and fans (the Snow Show, specialized competitions). That's how you build loyalty and differentiate your brand from competitors who just write checks.

At Roaring Fork Agency, this is exactly the kind of thinking we help our clients develop. Whether you're a brand looking to enter winter sports for the first time, a property trying to maximize the value of an existing partnership, or an organization exploring how to build multi-year, values-driven sponsorships, the Stifel–U.S. Ski & Snowboard deal offers a masterclass in doing it right. The future of sponsorship isn't about buying reach. It's about building relationships, aligning values, and committing for the long haul.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

"Action may not bring happiness but there is no happiness without action." William James

Roaring Fork Agency Partners with Twisted Golf Company to Drive Sponsorship for Breaking Point

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

The Roaring Fork Agency (www.roaringforkagency.com) is proud to announce its newest partnership with Twisted Sports Company (www.twistedsports.tv), the fan-owned sports entertainment network that is redefining golf for a new generation. Together, we are leading the corporate sponsorship efforts for Breaking Point—a groundbreaking new competition series set to premiere globally in 2027.

About Breaking Point

Twelve fierce women. Eight brutal episodes. One shot at $150,000 and the keys to a pro career.

That’s the premise of Breaking Point, a bold new series filmed in Thailand that will test some of the best women golfers from around the world. Representing America, Europe, Asia, Australia, and Africa, the 12 competitors will face challenges designed to push them to their limits—physically, mentally, and emotionally.

Fans will not just be spectators. Through a unique fan-voting model, viewers will influence challenges, create chaos, and even shift the trajectory of the competition in real time. Rivalries, alliances, sabotage, and sudden eliminations will make Breaking Point one of the most dynamic and unpredictable sports entertainment shows ever produced.

The final two players will face off in a cinematic championship match where only one will rise to claim the $150,000 prize and the launch of a professional golf career.

Why Brands Should Take Notice

Twisted Golf Company is pioneering a new model for sports entertainment. With platforms spanning YouTube, Instagram, OTT, TikTok, FAST channels, and global broadcast partners, Breaking Point is engineered to deliver 100M+ impressions and achieve a cultural takeover.

For sponsors, the opportunities are powerful and diverse:

  • Global Exposure: A premier showcase reaching audiences across North America, Asia, Europe, and beyond.

  • Fan-Engaged Activation: Brands can integrate into the real-time voting and chaos engine, directly connecting with fans where decisions are made.

  • Authentic Storytelling: Each competitor brings a unique background and journey, giving companies meaningful ways to align with values of resilience, determination, and global diversity.

  • Premium Content Ecosystem: From Breaking Point to Twisted Golf’s other flagship shows—The Grid, Bad Lie, and Dogleg—sponsors have the chance to tie into a rapidly growing entertainment network.

Media Guarantees

What sets Breaking Point apart for sponsors is its guaranteed reach. Twisted Golf Company is delivering measurable impact across owned, earned, and paid channels:

  • 100M+ impressions worldwide (owned + earned + paid)

  • 10M+ guaranteed views across YouTube, OTT, and global broadcast

  • Global press, PR, and creator-driven impressions

  • VIP Finale Activation in Asia for premium partners

  • Integrated brand presence through custom challenges, merchandise, and fan voting portals

In-Show Integration Opportunities

Corporate partners won’t just be on the sidelines—they’ll be woven directly into the DNA of the show. Sponsorship assets include:

  • Custom logo placement on contestant gear

  • Branded challenges designed around sponsor messaging

  • Opening & closing cards

  • Arrival and diary scene integration

  • Episode mentions and visuals (including squeeze-backs)

  • Creator-driven content with product placement

  • Embedded BTS content with creators (25M+ combined reach)

Cost: $750K | Estimated Media Value: $3.15M+ | Minimum Partnership Entry: $75K

Media Delivery Breakdown

Every sponsorship dollar comes with a guaranteed delivery across multiple channels, ensuring brands achieve maximum visibility:

  • YouTube + OTT + Broadcast Views: 10M+

  • Social Media (IG, TikTok, YT Shorts): 10M+

  • Press & PR (Golf, Lifestyle, Business): 15M+

  • Email + SMS (800K database): 30M+

  • Paid Ads (YouTube, TikTok, OTT): 25M+

  • Influencer Network Reach: 10M+

Cost: $750K | Estimated Media Value: $3.15M+ | Minimum Partnership Entry: $75K

Partnership Structure

At Breaking Point, sponsors aren’t just buying ads—they’re buying control. Twisted Golf has built the most integrated sponsorship model in golf media. With one show generating 100M+ impressions, brands choose how much of it they own.

Partnership Structure

You're Not Buying Ads. You're Buying Control.

We've built the most integrated sponsorship model in golf media. You choose how much of it you own.

Title Sponsor - $750,000

Minimum Distribution (300M+ Homes)

100M+ PR Impressions

Product Placement

Influencer Gifting (Integrated)

Asset Delivery + License (Full BTS + Episodic)

Branded Challenges

Squeeze-Backs (In-Episode Branding)

VIP Finale Activation

Naming Rights (Presented by…)

Diary Cam Branding

Team Uniform Branding

Opening & Closing Cards

Integrated Influencer BTS Coverage

Per Episode Sponsor - $75,000

Minimum Distribution (300M+ Homes)

100M+ PR Impressions

Product Placement

Influencer Gifting (Integrated)

Asset Delivery + License (Full BTS + Episodic)

Branded Challenges

Squeeze-Backs (In-Episode Branding)

The Role of Roaring Fork Agency

With more than 20 years of experience in sponsorship sales and event management, Roaring Fork Agency is leading the charge to bring corporate partners into the Breaking Point experience. We specialize in building impactful brand partnerships across sports, culture, and entertainment, and this collaboration with Twisted Golf Company represents the cutting edge of experiential marketing.

From title sponsors to product integration, live activations, and global campaign tie-ins, we are creating customized opportunities for companies to connect with fans in innovative, lasting ways.

Conclusion

Breaking Point is more than a golf show—it’s a reckoning, a cultural moment, and an unprecedented chance for brands to be part of the first fan-owned sports entertainment network. With Twisted Golf Company’s bold vision and Roaring Fork Agency’s sponsorship expertise, the stage is set for something extraordinary.

BREAKING POINT ISN’T just GOLF, IT’S WAR.
PR. LINEAR. OTT. INFLUENCER. MEDIA. WE DOMINATE EVERY FRONT.
Join us for the next cultural bombshell in sports entertainment, where fans own the fire—and the brands that show up become part of the legend.

If you have any questions about Sponsoring Breaking Point reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com 

Twisted Sports Company - www.twistedsports.tv

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

"Action may not bring happiness but there is no happiness without action." William James