Why the Fort Myers Film Festival Is One of Southwest Florida’s Smartest Cultural Sponsorship Opportunities in 2026

By Paul Bryant Birdwell  |  paul@roaringforkagency.com  |  415 730-4854

A Premier Cultural Sponsorship Opportunity in Southwest Florida

Roaring Fork Agency - www.roaringforkagency.com - is pleased to introduce corporate sponsorship opportunities for the 2026 Fort Myers Film Festival - www.fortmyersfilmfestival.com, one of Southwest Florida’s most celebrated cultural events and one of the Gulf Coast’s most dynamic independent film festivals.

Taking place in May 2027, the Fort Myers Film Festival brings together filmmakers, film lovers, artists, creative professionals, community leaders, media, students, and culturally engaged audiences for five days of screenings, red carpet events, filmmaker conversations, VIP receptions, panel discussions, awards, and community programming.

Now in its 16th year, the Festival has grown into a signature arts and culture event for Fort Myers and the broader Southwest Florida region. Produced by the Sidney & Berne Davis Art Center under the leadership of Executive Director Eric Raddatz, the Fort Myers Film Festival has become a highly visible platform for independent cinema, creative storytelling, community engagement, and cultural sponsorship.

For companies looking to build visibility in Fort Myers, Lee County, Cape Coral, Sanibel, Naples, Bonita Springs, Estero, and the greater Southwest Florida market, the Fort Myers Film Festival offers a powerful and authentic sponsorship opportunity.

This is more than a logo on a banner. It is a chance for brands to be part of a creative, high-energy, multi-day cultural experience that connects directly with an influential audience.

What Is the Fort Myers Film Festival?

The Fort Myers Film Festival is a nonprofit, juried independent film festival held annually in Fort Myers, Florida.

The Festival showcases more than 80 official film selections from independent filmmakers around the world, including feature films, documentaries, short films, student films, and international selections. Over the course of five days, audiences experience cinema in a highly personal and interactive way, with filmmaker Q&A sessions, panel discussions, workshops, VIP experiences, red carpet moments, and community screenings.

The 2026 Festival will take place across multiple important Southwest Florida venues, including the Sidney & Berne Davis Art Center, the Alliance for the Arts, the Calusa Nature Center & Planetarium, the LAB Theater, and other partner venues throughout the greater Fort Myers region.

That multi-venue footprint gives sponsors exposure across the city and throughout the cultural community.

The Festival’s mission is to celebrate the art of cinema, elevate independent filmmakers, and bring the transformative power of film to the Southwest Florida community.

That mission makes the Fort Myers Film Festival an especially compelling platform for brands that want to support the arts, creativity, storytelling, education, culture, tourism, and community life.

Why the Fort Myers Film Festival Is a Strong Sponsorship Platform

The best sponsorship opportunities are built around three things: audience, authenticity, and activation.

The Fort Myers Film Festival delivers all three.

The audience is highly attractive for sponsors. Festival attendees include arts and culture enthusiasts, film lovers, creative professionals, entrepreneurs, business leaders, civic leaders, students, educators, media professionals, seasonal residents, and year-round Southwest Florida residents.

This is an audience that is engaged, educated, community-minded, and active in the cultural life of the region.

The authenticity comes from the Festival itself. The Fort Myers Film Festival is not a one-day event or a generic advertising platform. It is a 16-year cultural institution with deep roots in the community, a growing reputation among filmmakers, and a strong relationship with the Southwest Florida arts scene.

The activation opportunities are broad and valuable. Sponsors can be seen on the red carpet, in printed programs, on-screen before screenings, in digital and social media, at VIP receptions, at film programs, at awards ceremonies, at filmmaker events, and across multiple venues during Festival week.

For a company trying to reach Southwest Florida’s most culturally engaged audience, this creates a much richer experience than traditional advertising.

A Multi-Venue, Five-Day Brand Experience

One of the most valuable elements of the Fort Myers Film Festival is its multi-venue format.

Instead of being confined to a single location, the Festival moves across important cultural spaces in Fort Myers and Southwest Florida. This creates multiple points of connection between sponsors and audiences.

Sponsors can activate at the Opening Night Gala, film screenings, documentary programs, shorts blocks, filmmaker Q&A sessions, VIP receptions, industry panels, community screenings, and the Closing Night Awards Ceremony.

That gives sponsors a layered presence throughout the Festival rather than a single impression.

A bank can host a VIP reception.
A healthcare company can sponsor a documentary series.
An automotive brand can have a red carpet presence.
A hotel can align with visiting filmmakers.
A restaurant group can activate around hospitality.
A technology company can support student filmmakers.
A real estate brand can connect with arts patrons and community leaders.
A media company can align with storytelling and creative culture.

The Festival offers companies a way to show up in the community in a highly visible, culturally relevant, and experiential way.

Available Sponsorship Opportunities for the 2026 Fort Myers Film Festival

Roaring Fork Agency has developed a six-tier sponsorship program for the 2026 Fort Myers Film Festival. Each level is designed to provide meaningful value for sponsors while creating important revenue opportunities for the Festival.

The sponsorship program gives companies a wide range of entry points, from title-level Festival visibility to program-specific sponsorships and community partner opportunities.

Festival Presenting Sponsor — $50,000

The Festival Presenting Sponsor is the premier sponsorship opportunity for the Fort Myers Film Festival.

This is the title-level partnership and the most visible sponsorship position in the entire program.

A Festival Presenting Sponsor would receive naming rights such as:

“Fort Myers Film Festival presented by [Sponsor]”

This level provides flagship visibility across Festival assets, venues, communications, digital platforms, printed programs, social media, red carpet events, Opening Night Gala, Closing Night Awards Ceremony, filmmaker experiences, and major public-facing Festival moments.

The Festival Presenting Sponsor is ideal for a major regional brand, healthcare system, bank, automotive company, real estate development company, hospitality group, tourism brand, insurance company, technology company, or national brand looking to build a powerful association with arts and culture in Southwest Florida.

Potential benefits include title naming rights, premier logo placement, on-screen recognition, venue signage, red carpet presence, digital and social media recognition, media mentions, email marketing inclusion, VIP All-Access Platinum passes, premium brand activation, and the ability to present a major award at the Closing Night Awards Ceremony.

For the right sponsor, this is a true market-positioning opportunity.

It places a company at the center of one of Southwest Florida’s most visible cultural events.

Presenting Director Sponsor — $25,000

The Presenting Director Sponsor level is designed for major sponsors that want prominent Festival visibility without taking the full title position.

This level offers strong recognition across the Festival’s programs, venues, digital platforms, red carpet events, media opportunities, and VIP experiences.

Presenting Director Sponsors may receive co-presenting designation, premier logo placement, social media recognition, website recognition, media recognition, red carpet presence, VIP access, Opening Night Gala invitations, and the ability to sponsor a film program, screening series, or award category.

This level is a strong fit for regional banks, law firms, hospitality companies, healthcare groups, auto dealerships, luxury brands, real estate companies, universities, foundations, and corporations with an interest in arts, culture, and community leadership.

A Presenting Director Sponsor can be positioned as one of the Festival’s lead partners and cultural champions.

Executive Producer Sponsor — $10,000

The Executive Producer Sponsor level gives companies strong visibility across the Festival’s five-day schedule.

This is a highly attractive sponsorship level for companies that want meaningful exposure but may not need title-level naming rights.

Executive Producer Sponsors may receive logo placement on Festival materials, digital recognition, social media inclusion, media recognition, on-site activation, VIP passes, Opening Night Gala access, and the opportunity to sponsor a named film program, screening block, or award category.

This level is ideal for professional services firms, financial institutions, healthcare practices, restaurants, real estate firms, technology companies, education partners, home services brands, and community-minded businesses.

The Executive Producer Sponsor level also carries strong creative language. It sounds premium, cinematic, and connected to the Festival’s identity.

That makes it especially appealing for sponsors that want visibility with style and personality.

Feature Film Sponsor — $5,000

The Feature Film Sponsor level allows a company to own a specific film program, documentary screening, feature film presentation, or Festival event.

This level creates a direct and memorable connection between the sponsor and a specific audience experience.

A sponsor could receive recognition such as:

“[Program/Screening] presented by [Sponsor]”

Potential benefits include logo placement on program-specific materials, event signage, on-screen recognition before and after the sponsored screening, social media recognition, verbal recognition, VIP passes, promotional distribution, on-site activation, and inclusion in event-specific email communications.

This sponsorship level is ideal for companies that want to align with a particular theme.

A healthcare company might sponsor a documentary about wellness or community health.
A bank might sponsor a filmmaker panel.
A law firm might sponsor a feature film block.
A university might sponsor student films.
A hospitality company might sponsor visiting filmmaker programming.
A real estate brand might sponsor a high-profile evening screening.

The Feature Film Sponsor level gives companies a specific story to tell within the larger Festival.

Shorts Program Sponsor — $2,500

The Shorts Program Sponsor level gives companies the opportunity to sponsor a specific shorts screening block or receive category-exclusive designation.

This level may include recognition such as:

“Official Healthcare Partner of the Fort Myers Film Festival”
“Official Bank of the Fort Myers Film Festival”
“Official Auto Dealer of the Fort Myers Film Festival”
“Official Hotel Partner of the Fort Myers Film Festival”
“Official Restaurant Partner of the Fort Myers Film Festival”

Short films are often among the most energetic and diverse parts of a film festival. They attract filmmakers, students, emerging artists, creative professionals, and audiences interested in discovering new voices.

For sponsors, this level offers a highly accessible way to be part of the Festival while receiving category recognition, website visibility, social media recognition, on-screen credit, VIP passes, and activation opportunities.

This is a smart level for local businesses, regional brands, restaurants, hotels, auto dealers, banks, insurance agencies, wellness brands, professional firms, and community sponsors.

Screen Credit Sponsor — $1,000

The Screen Credit Sponsor level is designed for local businesses, neighborhood partners, community supporters, and smaller companies that want to be part of the Fort Myers Film Festival.

This level offers an accessible sponsorship entry point while still giving companies meaningful recognition.

Potential benefits include logo placement in Festival printed programs, website recognition, on-screen recognition during screenings, social media recognition, VIP passes, promotional distribution opportunities, and inclusion in Festival supporter recognition.

For local businesses, this is a simple and effective way to support independent film, the arts, and Southwest Florida culture.

It allows restaurants, boutiques, service businesses, law firms, real estate agents, creative companies, retailers, and professional practices to stand with the Festival and be seen by a highly engaged community audience.

Premium and Named Sponsorship Opportunities

In addition to the annual sponsorship ladder, the Fort Myers Film Festival offers premium and named sponsorship opportunities tied to signature events, awards, lounges, screening series, and special programs.

These opportunities give sponsors a more customized way to align with specific Festival moments.

They can be especially valuable for companies looking for naming rights, hospitality, VIP engagement, red carpet visibility, thought leadership, or a clear association with independent film and creative storytelling.

Opening Night Gala Presenting Sponsor — $15,000 to $25,000

The Opening Night Gala is one of the most important and visible moments of the Fort Myers Film Festival.

It brings together filmmakers, sponsors, VIP guests, media, arts patrons, community leaders, and Festival supporters for a high-profile launch event.

A possible designation could be:

“The [Company] Opening Night Gala”

This opportunity is ideal for luxury brands, banks, healthcare companies, hospitality groups, restaurants, automotive companies, real estate firms, and major regional sponsors that want red carpet visibility and premium association with the Festival’s opening celebration.

The Opening Night Gala creates energy, photography, social media content, press opportunities, and in-person networking value.

For a sponsor, it is one of the best opportunities to own a major Festival moment.

Best Feature Film Award Sponsor — $10,000 to $20,000

The Best Feature Film Award Sponsor gives a company naming association with one of the Festival’s most prestigious honors.

A possible designation could be:

“The [Company] Best Feature Award”

This opportunity connects the sponsor directly with excellence in filmmaking, storytelling, creativity, and artistic achievement.

It is a strong fit for companies that want a refined and culturally elevated sponsorship position.

Potential sponsors could include financial institutions, law firms, luxury brands, universities, arts patrons, professional services firms, media companies, and companies that want to be associated with creative excellence.

Best Documentary Award Sponsor — $10,000 to $20,000

Documentaries often connect deeply with issues, ideas, people, communities, and real-world stories.

A Best Documentary Award Sponsor can align with truth, impact, education, awareness, and meaningful storytelling.

A possible designation could be:

“The [Company] Best Documentary Award”

This opportunity is ideal for healthcare companies, foundations, universities, media companies, law firms, financial institutions, community organizations, technology firms, and sponsors with a strong interest in civic life, education, or public impact.

For companies that want to support substance as well as culture, the documentary award is a strong sponsorship platform.

Best Short Film Award Sponsor — $5,000 to $10,000

Short films are where many emerging filmmakers first make their mark.

A Best Short Film Award Sponsor can align with new voices, fresh ideas, creativity, youth, innovation, and discovery.

A possible designation could be:

“The [Company] Best Short Film Award”

This opportunity is a strong fit for technology companies, education brands, local businesses, creative agencies, media companies, universities, and sponsors interested in supporting emerging talent.

It is also a more accessible award naming opportunity for companies that want a clear and memorable Festival association.

Closing Night Awards Ceremony Sponsor — $10,000 to $20,000

The Closing Night Awards Ceremony is the Festival’s culminating event.

It celebrates filmmakers, recognizes outstanding work, and brings the Festival community together for a final night of recognition and celebration.

A possible designation could be:

“The [Company] Closing Night Awards”

This opportunity gives a sponsor strong visibility at one of the Festival’s most meaningful moments.

It is a good fit for companies that want a prestigious, celebratory, and highly visible sponsorship opportunity tied directly to achievement and recognition.

Filmmaker’s Lounge Sponsor — $5,000 to $10,000

The Filmmaker’s Lounge Sponsor opportunity gives a company a more intimate and experiential connection to the creative community.

A possible designation could be:

“The [Company] Filmmaker’s Lounge”

This sponsorship can be valuable for hospitality brands, beverage companies, restaurants, hotels, technology companies, creative services firms, financial institutions, and companies that want direct engagement with filmmakers, artists, media, and VIP guests.

The Filmmaker’s Lounge can become a hub for networking, conversation, content creation, and sponsor hospitality.

Documentary Series Sponsor — $10,000 to $20,000

A Documentary Series Sponsor can support one of the most substantive parts of the Festival.

A possible designation could be:

“[Company] Documentary Series”

This opportunity allows a sponsor to connect with audiences interested in real stories, social impact, history, environment, health, culture, innovation, and public affairs.

It is especially strong for sponsors that want to be associated with meaningful storytelling and community conversation.

Florida Filmmakers Program Sponsor — $5,000 to $15,000

The Florida Filmmakers Program Sponsor gives a company the opportunity to support homegrown creative talent.

A possible designation could be:

“[Company] Florida Filmmakers Showcase”

This is a natural sponsorship fit for Florida-based companies, banks, tourism organizations, media brands, universities, law firms, real estate firms, hospitality groups, and civic-minded sponsors.

It directly supports Florida’s creative economy and gives the sponsor a strong local and regional identity.

International Films Program Sponsor — $5,000 to $15,000

The International Films Program Sponsor connects a company to global cinema and international storytelling.

A possible designation could be:

“[Company] International Selection”

This opportunity can appeal to travel brands, hospitality companies, universities, cultural organizations, financial institutions, global companies, airlines, and sponsors that want to support diversity, culture, and international perspectives.

It gives the Festival a more global sponsorship platform while keeping the experience rooted in Southwest Florida.

Student Film Competition Sponsor — $3,000 to $7,500

The Student Film Competition Sponsor is one of the most mission-driven opportunities in the Festival.

A possible designation could be:

“[Company] Student Film Competition”

This sponsorship supports young filmmakers, students, emerging talent, media education, and the next generation of creative professionals.

It is a strong fit for universities, colleges, education companies, technology firms, banks, foundations, youth-focused brands, and companies that care about workforce development and creative learning.

For a sponsor, this opportunity says: we believe in the next generation.

T.G.I.M. Screening Series Sponsor — $5,000 to $10,000

T.G.I.M., or “Thank God It’s Monday,” is the Festival’s monthly independent film screening series.

A possible designation could be:

“[Company] T.G.I.M. Series”

This sponsorship offers year-round visibility beyond the five-day Festival.

That makes it especially valuable for companies that want ongoing engagement with the Fort Myers film and arts community.

Rather than being visible only during Festival week, a T.G.I.M. sponsor can build a consistent presence throughout the year.

This opportunity is ideal for restaurants, banks, hospitality brands, real estate companies, media partners, creative businesses, law firms, and community-minded sponsors.

VIP Lounge & Reception Sponsor — $5,000 to $10,000

The VIP Lounge & Reception Sponsor offers a premium hospitality opportunity tied to networking, relationship-building, and Festival access.

A possible designation could be:

“The [Company] VIP Lounge”

This is a natural fit for hotels, restaurants, beverage brands, luxury companies, banks, wealth management firms, real estate brands, automotive companies, and professional services firms.

VIP hospitality gives sponsors the ability to engage with filmmakers, donors, patrons, executives, media, and community leaders in a more personal environment.

Sponsor Categories Roaring Fork Agency Will Be Pursuing

Roaring Fork Agency will pursue sponsors across a curated set of categories with strong relevance to Southwest Florida and the Fort Myers Film Festival audience.

Key sponsor categories include healthcare and medical services, financial services and banking, automotive, food and beverage, restaurants, hospitality, tourism, real estate, home services, arts, media, entertainment, legal services, professional services, technology, education, and national brands with a meaningful Fort Myers or Southwest Florida presence.

Potential sponsor targets may include regional healthcare systems, banks, credit unions, auto dealers, hotels, resorts, restaurants, beverage companies, real estate developers, homebuilders, universities, law firms, insurance companies, media outlets, technology firms, and national brands with local operations or community investment priorities.

The ideal sponsor is a company that wants to reach an influential audience while supporting arts, culture, independent film, creative talent, and the growth of Southwest Florida’s cultural economy.

Why This Opportunity Matters for Sponsors

The Fort Myers Film Festival offers a sponsorship platform that is both local and elevated.

It is local because it is deeply rooted in Fort Myers and Southwest Florida.

It is elevated because it connects sponsors with film, creativity, VIP events, red carpet experiences, awards, media, filmmakers, and the cultural leadership of the region.

That combination is rare.

Many sponsorship opportunities offer audience impressions. The Fort Myers Film Festival offers something more valuable: an experience.

Sponsors are not just seen. They are part of the story.

They can welcome guests, present awards, support filmmakers, host receptions, appear on screen, participate in red carpet moments, align with film programs, and help strengthen one of Southwest Florida’s signature cultural events.

For companies that care about visibility, brand reputation, community engagement, arts and culture, hospitality, tourism, economic development, and creative storytelling, the Fort Myers Film Festival is one of the most compelling sponsorship opportunities in the region.

Why Roaring Fork Agency

Roaring Fork Agency was founded by Paul Bryant Birdwell and has more than 25 years of experience in sponsorship sales, brand partnerships, experiential marketing, nonprofit partnerships, cultural sponsorship, sports sponsorship, motorsports, hospitality, travel, real estate, media properties, and entertainment.

Over the last 25 years, Roaring Fork Agency has sold more than $100 million in sponsorship for events, nonprofits, media properties, and venues, working with many of America’s largest and most recognized companies.

RFA’s experience across cultural festivals, arts events, media properties, nonprofit organizations, hospitality, entertainment, food and beverage, automotive, financial services, technology, and community sponsorship makes the Agency uniquely positioned to help the Fort Myers Film Festival grow its corporate partnership platform.

For the 2026 Fort Myers Film Festival, RFA sees a strong opportunity to build a sustainable sponsorship program that can generate meaningful revenue, expand corporate relationships, and elevate the Festival’s brand throughout Southwest Florida and beyond.

A Smart Cultural Sponsorship Play for 2026

The Fort Myers Film Festival sits at the intersection of film, art, culture, tourism, hospitality, community, and creativity.

That makes it a smart sponsorship opportunity for companies that want to do more than advertise.

It gives sponsors the ability to support independent filmmakers, celebrate storytelling, engage a sophisticated audience, participate in VIP experiences, and build goodwill in one of Florida’s most attractive growth markets.

As Southwest Florida continues to grow, cultural institutions like the Fort Myers Film Festival will play an increasingly important role in shaping the region’s identity, energy, and quality of life.

For companies looking to be part of that story, the 2026 Fort Myers Film Festival offers a meaningful, visible, and highly engaging sponsorship platform.

Roaring Fork Agency looks forward to working with the Fort Myers Film Festival and Executive Director Eric Raddatz to build a strong sponsorship program for 2026 and beyond.

Companies interested in sponsorship, premium partnerships, naming rights, or customized brand activation opportunities with the Fort Myers Film Festival may contact Roaring Fork Agency to learn more.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

Fort Myers Film Festival - www.fortmyersfilmfestival.com

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

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Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency Introduces Sponsorship Opportunities for the Calusa Nature Center & Planetarium in Fort Myers, Florida

By Paul Bryant Birdwell  |  paul@roaringforkagency.com  |  415 730-4854

Roaring Fork Agency - www.roaringforkagency.com - is pleased to introduce corporate sponsorship opportunities for the Calusa Nature Center & Planetarium - www.calusanature.org - in Fort Myers, Florida — one of Southwest Florida’s most trusted and beloved natural science, wildlife, and educational institutions.

Founded in 1972, the Calusa Nature Center & Planetarium has served the greater Fort Myers and Lee County region for more than 50 years. Located on 105 acres of native Florida habitat, the Center combines nature, science, wildlife, education, conservation, and astronomy in one of the most distinctive community destinations in Southwest Florida.

For corporate sponsors, this is not simply a logo placement opportunity. It is a chance to align with education, conservation, families, children, schools, tourism, science, and the natural beauty of Florida — all through an institution that already holds deep community trust.

Why the Calusa Nature Center & Planetarium Matters

The Calusa Nature Center & Planetarium is more than a local attraction. It is a nonprofit natural science museum, wildlife sanctuary, environmental education center, and public planetarium serving families, students, educators, residents, seasonal visitors, and tourists throughout Southwest Florida.

The Center includes native wildlife exhibits, boardwalk trails through cypress swamp and pine flatwoods, a butterfly house, a serpentarium with live reptile programs, a wildlife rehabilitation center, school field trip programs, summer science camps, community events, and one of the only public planetariums in Southwest Florida.

That combination gives sponsors a rare platform: a place where brands can connect with people through real experiences, not just advertising impressions.

Families walk the trails. Students learn about Florida ecosystems. Children attend camps. Visitors experience planetarium shows. Residents return year after year. Sponsors become part of a mission that is visible, trusted, and deeply rooted in the community.

A Powerful Platform for Corporate Sponsors

Southwest Florida continues to be one of the most attractive growth markets in the country, with Fort Myers, Cape Coral, Naples, Bonita Springs, Estero, Lee County, Collier County, and Charlotte County all contributing to a rapidly expanding regional audience.

The Calusa Nature Center & Planetarium reaches an engaged audience that includes families with children, school groups, educators, community leaders, seasonal residents, tourists, donors, members, and environmentally minded residents who care about nature, science, wildlife, and the future of Florida.

That makes the Center an ideal sponsorship platform for companies in healthcare, banking, insurance, automotive, home services, real estate, hospitality, tourism, food and beverage, technology, education, retail, and national brands with a meaningful Southwest Florida presence.

For sponsors, the opportunity is clear: build brand visibility while supporting a nonprofit institution that educates children, protects wildlife, promotes conservation, and creates memorable experiences for the community.

Available Sponsorship Opportunities at the Calusa Nature Center & Planetarium

Roaring Fork Agency has developed a structured sponsorship program for the Calusa Nature Center & Planetarium designed to give companies multiple ways to support the Center’s mission while receiving meaningful visibility, community engagement, and brand activation opportunities.

The program is built around two primary partnership paths:

1. Annual Sponsorship Opportunities — designed for companies that want year-round visibility, event access, digital recognition, on-site activation, and community goodwill.

2. Naming Rights & Premium Sponsorship Opportunities — designed for companies seeking a larger, more permanent association with the Center’s most important facilities, exhibits, programs, and educational initiatives.

Together, these opportunities give local, regional, and national brands a powerful way to connect with families, students, educators, visitors, tourists, conservation-minded residents, and the broader Southwest Florida community.

Annual Sponsorship Opportunities

The 2026 Annual Sponsorship Program includes five sponsorship levels, each designed to deliver value at a different investment level.

Legacy Steward Sponsor — $25,000

The Legacy Steward Sponsor is the premier annual sponsorship opportunity for the Calusa Nature Center & Planetarium.

This is the flagship partnership level for a company that wants to be seen as a major supporter of nature, science, wildlife, conservation, education, and community life in Southwest Florida.

A Legacy Steward Sponsor receives presenting-level recognition across the Center’s public-facing platforms and year-round activities. This may include naming recognition such as:

“Calusa Nature Center & Planetarium presented by [Sponsor]”

This level is ideal for a major healthcare system, bank, automotive brand, insurance company, real estate organization, regional employer, utility, technology company, or national brand that wants to build significant visibility in the Fort Myers and Lee County market.

Potential benefits include premier logo placement on printed materials, website recognition, digital marketing visibility, social media recognition, event signage, on-screen recognition, media mention opportunities, VIP passes, on-site activation space, promotional distribution opportunities, sponsor recognition at major events, and the opportunity to align with a major exhibit, program, or educational series.

For the right sponsor, the Legacy Steward level creates a powerful year-round association with one of Southwest Florida’s most trusted nonprofit institutions.

Habitat Guardian Sponsor — $10,000

The Habitat Guardian Sponsor level is designed for major corporate partners that want strong visibility across the Center’s programs, events, exhibits, and community communications.

This level gives companies a meaningful presence without requiring the full presenting-level investment.

Habitat Guardian Sponsors may receive prominent logo placement on Center materials, website and digital recognition, social media inclusion, event signage, recognition in press materials, VIP access to special events, and the opportunity to sponsor a named program, exhibit, or educational series.

This level is particularly well suited for regional banks, medical practices, home services companies, auto dealerships, hospitality brands, colleges, universities, tourism companies, and businesses that want to align with the Center’s mission while reaching families and community-minded residents.

A Habitat Guardian Sponsor can become associated with themes such as wildlife education, native Florida habitat, school programs, conservation learning, planetarium programming, or family discovery experiences.

Wildlife Protector Sponsor — $5,000

The Wildlife Protector Sponsor level is designed for companies that want to support a specific program, event, exhibit, or educational initiative.

This level is a strong fit for businesses that want a clear connection to a particular area of the Center’s work.

For example, a Wildlife Protector Sponsor might support a children’s nature program, reptile education program, wildlife learning event, family science day, conservation lecture, school outreach experience, or community event.

Potential recognition could include:

“[Program/Event] presented by [Sponsor]”

Benefits may include logo recognition on program-specific materials, event signage, website mention, social media recognition, verbal recognition during the sponsored program, VIP passes, promotional distribution, on-site activation opportunities, and inclusion in event-related communications.

This level is ideal for healthcare providers, local restaurants, law firms, accounting firms, schools, youth-focused organizations, veterinary practices, outdoor brands, home services companies, and local businesses that want to support a visible and mission-aligned program.

Riverkeeper Sponsor — $2,500

The Riverkeeper Sponsor level gives companies the ability to connect with the Center through a specific category, conservation theme, trail, waterway program, or community initiative.

This level can also work well as an “Official Category Sponsor” opportunity.

Examples could include:

Official Healthcare Partner of the Calusa Nature Center & Planetarium
Official Auto Dealer of the Calusa Nature Center & Planetarium
Official Bank of the Calusa Nature Center & Planetarium
Official Coffee Partner of the Calusa Nature Center & Planetarium
Official Home Services Partner of the Calusa Nature Center & Planetarium
Official Insurance Partner of the Calusa Nature Center & Planetarium

This level is especially useful for companies that want category visibility and a defined connection to the Center’s audience.

Potential benefits may include category-exclusive recognition, logo placement, website recognition, social media recognition, verbal recognition during selected programs and events, VIP passes, on-site activation, the ability to distribute relevant promotional materials, and the opportunity to offer discounts, vouchers, or special promotions to Center members and visitors.

The Riverkeeper level is a smart entry point for companies that want more than a basic sponsorship but may not yet be ready for a larger annual or naming rights commitment.

Mangrove Sponsor — $1,000

The Mangrove Sponsor level is designed for local businesses, neighborhood partners, community supporters, and mission-driven companies that want to support the Calusa Nature Center & Planetarium at an accessible level.

This level is ideal for small businesses that care about Fort Myers, Lee County, families, wildlife, conservation, and environmental education.

Potential benefits may include logo placement on selected Center materials, website recognition, social media recognition, VIP passes to special events, the right to distribute promotional materials at Center events, inclusion in supporter recognition, and invitations to sponsor receptions or annual events.

For local companies, this is a simple but meaningful way to be part of the Center’s growing sponsorship community.

Naming Rights & Premium Sponsorship Opportunities

In addition to annual sponsorships, the Calusa Nature Center & Planetarium offers naming rights and premium sponsorship opportunities that can create a larger and more lasting connection between a company and the Center.

These opportunities are designed for companies that want a multi-year association with the Center’s most visible facilities, exhibits, programs, and educational experiences.

Unlike annual sponsorships, naming rights are generally longer-term commitments and may include more permanent signage, deeper brand integration, expanded recognition, and a stronger connection to a specific part of the Center’s mission.

Planetarium Naming Partner — $50,000 to $100,000

The Planetarium Naming Partner is one of the premier sponsorship opportunities at the Calusa Nature Center & Planetarium.

The planetarium is one of the Center’s most distinctive assets and one of the only public planetariums in Southwest Florida. It gives a sponsor the ability to align with astronomy, science education, exploration, innovation, technology, wonder, and family learning.

A possible designation could be:

“The [Company] Planetarium at Calusa”

This opportunity is ideal for a technology company, aerospace company, bank, healthcare system, university, STEM employer, energy company, regional foundation, or major corporation that wants to support science education in Southwest Florida.

A Planetarium Naming Partner could be recognized through signage, digital promotion, program materials, school field trip communications, astronomy events, website placement, social media, public programs, and special events.

This is one of the strongest opportunities for a company that wants to create a long-term community legacy connected to science, education, and discovery.

Conservation Campus Naming Partner — $25,000 to $50,000

The Conservation Campus Naming Partner gives a company the opportunity to connect with the broader mission of the Calusa Nature Center & Planetarium.

A possible designation could be:

“The [Company] Conservation Campus”

This opportunity may appeal to companies that want to be associated with environmental stewardship, sustainability, native habitat, conservation education, outdoor learning, and community impact.

It could be a strong fit for banks, utilities, developers, homebuilders, environmental firms, engineering companies, outdoor brands, energy companies, real estate organizations, insurance companies, and corporations with environmental, social, and governance priorities.

This naming opportunity positions the sponsor as a lead supporter of the Center’s overall conservation and education mission.

Wildlife Rehabilitation Center Partner — $15,000 to $25,000

The Wildlife Rehabilitation Center Partner opportunity allows a company to support one of the most emotionally powerful and mission-driven parts of the Center.

A possible designation could be:

“The [Company] Wildlife Rehab Center”

This opportunity is especially strong for healthcare providers, veterinary groups, pet care brands, insurance companies, animal health companies, family-focused brands, and companies that want to be associated with compassion, care, restoration, and wildlife protection.

Wildlife rehabilitation connects deeply with the public because it tells a story people understand immediately: injured or vulnerable animals receiving care, support, and the chance for recovery.

For a sponsor, this is a highly authentic way to support the community while aligning with wildlife, care, education, and conservation.

Butterfly House Naming Sponsor — $10,000 to $25,000

The Butterfly House is one of the Center’s most family-friendly and visually engaging sponsorship opportunities.

A possible designation could be:

“The [Company] Butterfly House”

This opportunity is ideal for brands that want to align with beauty, transformation, pollinators, families, children, nature, gardens, and environmental education.

Potential sponsor categories include healthcare, beauty and wellness, garden centers, home services, real estate, hospitality, tourism, retail, restaurants, banks, and local businesses looking for a warm and approachable community partnership.

The Butterfly House can also connect naturally to pollinator education, native plants, habitat protection, school visits, family programs, and seasonal events.

Serpentarium Naming Sponsor — $10,000 to $25,000

The Serpentarium Naming Sponsor offers a memorable and distinctive opportunity connected to live reptile exhibits and education.

A possible designation could be:

“The [Company] Serpentarium”

This opportunity is especially well suited for companies that want a bold, unique, and highly visible sponsorship platform.

Live snake and reptile programs are often among the most memorable experiences for children and families. They create curiosity, excitement, education, and strong visitor engagement.

Sponsor categories could include outdoor brands, healthcare companies, veterinary practices, youth organizations, family entertainment brands, tourism companies, auto dealers, banks, and local businesses that want a sponsorship people will remember.

Boardwalk Nature Trail Sponsor — $10,000 to $20,000

The Boardwalk Nature Trail Sponsor opportunity connects a company directly to the outdoor experience of the Calusa Nature Center & Planetarium.

A possible designation could be:

“The [Company] Boardwalk Trail”

The Center’s boardwalk trails through cypress swamp and pine flatwoods are a central part of the visitor experience. They allow families, students, and nature lovers to experience native Florida habitat up close.

This sponsorship is a strong fit for outdoor brands, healthcare companies, walking and wellness brands, financial institutions, real estate companies, homebuilders, environmental companies, tourism organizations, and businesses that want to align with health, nature, exploration, and Southwest Florida’s natural environment.

Pollinator Garden Sponsor — $5,000 to $15,000

The Pollinator Garden Sponsor opportunity allows a company to support native plants, butterflies, bees, habitat education, and environmental stewardship.

A possible designation could be:

“The [Company] Pollinator Garden”

This opportunity is well suited for garden centers, nurseries, landscaping companies, home improvement brands, sustainability-focused companies, grocery brands, restaurants, wellness companies, and local businesses that want to support a visible, positive, and educational feature.

Pollinator gardens are also highly relevant to conversations around native plants, food systems, ecology, conservation, and climate resilience.

For sponsors, this is an accessible naming opportunity with strong visual and educational value.

Education & Program Naming Rights

The Calusa Nature Center & Planetarium also offers naming opportunities tied directly to education, youth programming, astronomy, STEM learning, and school engagement.

These opportunities are especially valuable for companies that want to support children, students, teachers, families, and future workforce development in Southwest Florida.

Astronomy Night Series Sponsor — $10,000 to $25,000

An Astronomy Night Series Sponsor can align with one of the Center’s most engaging public science programs.

A possible designation could be:

“[Company] Astronomy Night Series”

This opportunity is ideal for companies that want to connect with science, technology, innovation, education, exploration, and family learning.

Potential sponsors could include technology companies, aerospace brands, universities, banks, healthcare systems, engineering firms, energy companies, and employers interested in STEM education.

School Field Trip Program Sponsor — $10,000 to $25,000

The School Field Trip Program Sponsor may be one of the most mission-driven sponsorship opportunities available.

A possible designation could be:

“[Company] Field Trip Program”

This opportunity helps connect students with nature, science, wildlife, conservation, and the ecosystems of Southwest Florida.

It is ideal for companies that care about education, youth development, workforce readiness, community impact, and equal access to learning experiences.

A sponsor could help underwrite field trips, support student access, provide educational materials, or help more schools experience the Center’s programs.

This is a particularly strong fit for banks, foundations, healthcare companies, insurance companies, universities, education brands, technology firms, and corporations with a commitment to youth and community investment.

Summer Science Camp Sponsor — $5,000 to $15,000

The Summer Science Camp Sponsor opportunity connects a company with children, families, hands-on learning, outdoor exploration, and summer enrichment.

A possible designation could be:

“[Company] Summer Science Camp”

This opportunity is ideal for family-focused brands, healthcare providers, youth organizations, local businesses, restaurants, banks, retailers, education companies, and employers that want to support working families and children’s learning during the summer months.

Summer camps create repeated engagement with families and provide sponsors with a highly positive association around education, fun, discovery, and community support.

STEM Education Initiative Sponsor — $5,000 to $15,000

The STEM Education Initiative Sponsor opportunity allows a company to support science, technology, engineering, and math education through the Center’s programming.

A possible designation could be:

“[Company] STEM Initiative”

This opportunity is a strong fit for technology companies, engineering firms, healthcare systems, aerospace companies, universities, banks, manufacturers, energy companies, and employers that want to support the next generation of STEM talent.

For corporate sponsors, this creates a direct connection between community investment and workforce development.

Star Party / Telescope Program Sponsor — $2,500 to $5,000

The Star Party / Telescope Program Sponsor is an accessible and highly engaging opportunity tied to astronomy, night sky education, family programming, and public science experiences.

A possible designation could be:

“[Company] Star Party”

This opportunity is ideal for local businesses, technology companies, family brands, restaurants, hospitality companies, tourism partners, education companies, and community-minded sponsors looking for a fun and memorable program association.

It is also a strong activation opportunity because star parties can create highly personal, experiential moments for families and visitors.

Why These Sponsorship Opportunities Are Valuable

The sponsorship and naming rights opportunities at the Calusa Nature Center & Planetarium are valuable because they combine several things companies increasingly want from community partnerships:

They are local.
They are educational.
They are family-friendly.
They are tied to conservation.
They create real experiences.
They support children and schools.
They offer year-round visibility.
They connect brands with a trusted nonprofit institution.
They help companies show that they are investing in the future of Southwest Florida.

This is the kind of sponsorship platform that can work for a broad range of companies — from local businesses looking for community visibility to regional and national brands seeking deeper relevance in one of Florida’s most dynamic growth markets.

The Calusa Nature Center & Planetarium gives sponsors the ability to be part of something real: a place where children learn, families explore, wildlife is protected, and the natural world becomes part of everyday community life.

That is what makes this opportunity so compelling.

Sponsor Categories Roaring Fork Agency Will Be Pursuing

Roaring Fork Agency will be reaching out to a curated group of regional and national sponsor categories that fit the Calusa Nature Center & Planetarium’s mission, audience, and Southwest Florida footprint.

Target sponsor categories include healthcare and medical services, financial services and banking, automotive companies and dealerships, food and beverage brands, restaurants, real estate companies, home services providers, retail brands, tourism and hospitality companies, education organizations, science and technology companies, and national brands with a meaningful presence in Southwest Florida.

The best sponsors for the Calusa Nature Center & Planetarium will be companies that want to reach families, support education, build goodwill, engage the local community, and align their brands with nature, conservation, science, wildlife, and the Florida environment.

Why Roaring Fork Agency

Roaring Fork Agency was founded by Paul Bryant Birdwell and has more than 25 years of experience in sponsorship sales, brand partnerships, experiential marketing, event sponsorship, nonprofit partnerships, cultural sponsorship, sports sponsorship, motorsports, hospitality, travel, real estate, media properties, and entertainment.

Over the years, Roaring Fork Agency has worked with many of America’s leading companies and organizations across categories including technology, automotive, banking, airlines, consumer brands, sports, hospitality, entertainment, and financial services.

That experience gives RFA a clear understanding of how to package sponsorship opportunities, identify the right corporate prospects, develop sponsor value, build outreach campaigns, and create partnerships that serve both the sponsor and the nonprofit institution.

For the Calusa Nature Center & Planetarium, RFA sees a meaningful opportunity to build a sustainable sponsorship platform that can generate new revenue, expand corporate relationships, and support the Center’s mission for years to come.

A Smart Sponsorship Opportunity for Southwest Florida Companies

Corporate sponsorship works best when the partnership feels authentic.

The Calusa Nature Center & Planetarium offers that authenticity. It is educational. It is family-oriented. It is local. It is environmental. It is experiential. It is trusted. And it gives sponsors a way to show up in the community in a positive, visible, and lasting way.

For companies doing business in Fort Myers, Cape Coral, Naples, Bonita Springs, Estero, Sanibel, Lee County, Collier County, Charlotte County, and throughout Southwest Florida, this is an opportunity to support a beloved regional institution while building real brand connection with families, residents, visitors, educators, and community leaders.

Roaring Fork Agency looks forward to helping the Calusa Nature Center & Planetarium build a strong 2026 sponsorship program and expand its corporate partnership base for the future.

Companies interested in sponsorship, naming rights, or premium partnership opportunities with the Calusa Nature Center & Planetarium may contact Roaring Fork Agency to learn more.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

Calusa Nature Center & Planetarium - www.calusanature.org

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Union Jack Classic: Why the First-Ever Big 12 College Football Game in London Is a Landmark Sponsorship Opportunity

America's Game Comes to Wembley — And It's One of the Biggest Sponsorship Opportunities of 2026

By Paul Bryant Birdwell  |  paul@roaringforkagency.com  |  415 730-4854

At Roaring Fork Agency (www.roaringforkagency.com), we are always looking for sponsorship properties that are more than events — they are moments that create history. That is exactly what the Union Jack Classic represents.

On September 19, 2026, college football will touch down on British soil for the very first time when Arizona State Sun Devils and Kansas Jayhawks face off at Wembley Stadium in London, in the inaugural Union Jack Classic. This is not simply another neutral-site game. This is a global sports business platform. It is where college football, international tourism, media rights, hospitality, destination marketing, and corporate sponsorship all collide in one historic event.

And for brands, that creates serious opportunity.

The Best Sponsorships Are Built Around Firsts

Firsts create urgency. Firsts create media. Firsts create the kind of cultural conversation that no amount of paid advertising can manufacture.

The Union Jack Classic is a genuine first — the inaugural Big 12 college football game ever played on British soil, staged at one of the most iconic sports venues in the world. Wembley Stadium has hosted FA Cup Finals, Champions League Finals, NFL International Games, and some of the biggest concerts in history. On September 19, 2026, it adds something entirely new to that list.

That alone is enough to make any serious sponsorship strategist pay attention.

London Is Not an Ordinary Market

London is one of the world's great sports cities. It has hosted the Olympics, welcomed the NFL for over a decade of international games, and built an enormous and growing appetite for American sports. There are more than 300,000 American expatriates living in the UK, and British fans who discovered the NFL through the London Games are now actively looking for the next chapter of American football on their doorstep.

The Union Jack Classic speaks directly to all of them — and then some. This is American College Football with its full identity intact: marching bands, cheerleaders, tailgate parties, halftime shows, and the raw pageantry that makes Saturday gamedays in the U.S. unlike anything else in sports. Now imagine all of that energy unleashed at Wembley.

Sponsors gain something rare: American college football relevance combined with international destination marketing value. That combination does not come around often.

This Is a Full Sponsorship Ecosystem — Not a Single-Day Activation

What makes the Union Jack Classic particularly compelling from a sponsorship standpoint is the architecture around the game itself. This is not a one-day event — it is a game week. Official bus and boat party tours are already in market. Hospitality packages through Wembley Stadium's own premium experiences program are live. Tickets are on sale through Ticketmaster UK.

The event is structured from the ground up as an experiential platform, which means sponsors are not buying a logo placement. They are buying access to multiple touchpoints across multiple days with a captive, engaged, and enthusiastic audience.

That is where the best sponsorship deals get made.

Who Should Be at the Table

The Union Jack Classic opens the door for a wide range of brand categories. The event's dual American-British identity creates natural fits across sectors on both sides of the Atlantic:

Travel & Hospitality — Airlines, hotels, and destination brands have an obvious play here. American fans making the transatlantic trip to London represent a high-value consumer cohort. British fans discovering American college football for the first time are exactly the kind of experiential traveler that premium tourism brands want to reach.

Financial Services & Fintech — Cross-border brands with audiences in both the U.S. and UK have a rare opportunity to activate against a single property that speaks authentically to consumers in both markets simultaneously.

Consumer Products & Beverage — Tailgate culture, stadium concessions, and the broader celebratory atmosphere around game week make this a natural fit for food, beverage, and lifestyle brands looking for high-engagement brand moments.

Automotive — The aspirational, achievement-oriented demographic of college football fans — both the American diaspora and the British early adopters discovering the sport — is a strong target for premium automotive brands.

Technology & Telecommunications — Global brands expanding their footprint across markets, or looking for a high-profile stage to demonstrate connectivity and innovation, will find real value in an event that is by definition a bridge between two worlds.

Apparel & Sportswear — The visual identity of college football — helmets, jerseys, school colors — is one of its most commercially powerful assets. The Union Jack Classic puts that identity in front of a British audience seeing it up close for the first time.

The Student-Athlete and University Dimension

It is worth noting that the Union Jack Classic is not just a business event. For the student-athletes, coaches, staff, and alumni of Arizona State and Kansas, this is described explicitly as a "bowl game atmosphere abroad" — a once-in-a-lifetime experience that connects them to a global stage.

That authenticity matters to sponsors. Brands that align here are not just buying eyeballs — they are associating with a genuine moment of athletic and cultural significance for real people. That kind of emotional resonance is what separates a sponsorship that moves the needle from one that gets forgotten by Monday.

Global Ambitions, Local Heart

The organizers behind the Union Jack Classic are not thinking about one game. They are building a tradition — investing in youth outreach, flag football development, and cross-continental fandom. The model they are following is the one the NFL already proved works: show up consistently, build a local fanbase, and watch the market grow around you.

Getting in at the inaugural event means getting in before that growth happens. The brands that sponsored the first NFL London games are not the same brands paying to be at the table now. The math on inaugural sponsorships, when the property is legitimate, tends to favor the early movers.

This Is Where Sponsorship Becomes Business Development

At Roaring Fork Agency, we say it often: sponsorship is not advertising. The Union Jack Classic is not a media buy. It is a business development opportunity dressed up as a football game.

The right brand, in the right category, activating against this property — with the right hospitality, the right experiential strategy, and the right storytelling — walks away with something that a media plan cannot replicate: a genuine connection to a historic moment, in a global city, in front of an audience that will be talking about this game for years.

Because when you are the first, everyone remembers who was there with you.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

Union Jack Classic - www.unionjackclassic.com

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency Partners with Tahoe Pictures to Drive Sponsorship, Product Placement, and Brand Integration for Two New Original TV Series — Tahoe Blue and Comstock

Two WGA-registered original TV series. Two of the most iconic locations in the American West. One early-mover opportunity for brands that understand what TV sponsorship can really do.

By Paul Bryant Birdwell  |  paul@roaringforkagency.com  |  415 730-4854

At Roaring Fork Agency (www.roaringforkagency.com), we are always looking for sponsorship properties that are more than productions — they are cultural moments with room to grow.

That is exactly what Tahoe Pictures (www.tahoepictures.com) represents.

Tahoe Pictures is an independent film and television production company based in Incline Village, Nevada, founded by Paul Bryant Birdwell. The company was created with a vision of producing premium television and film projects that combine unforgettable storytelling with iconic real-world locations across the Sierra Nevada, Lake Tahoe, Reno, and Virginia City regions.

The Roaring Fork Agency is proud to announce its partnership with Tahoe Pictures to lead the corporate sponsorship, product placement, and brand partnership efforts for two exciting new series currently in development — Tahoe Blue and Comstock. Both series have been registered with the Writers Guild of America, West, and Tahoe Pictures is currently in active discussions with multiple television studios and entertainment industry partners regarding development and production opportunities.

Both productions are set in some of the most visually stunning and historically rich locations in the American West — the crystalline shores of Lake Tahoe and the legendary streets of Virginia City, Nevada.

This is not simply a TV production deal. This is a brand partnership opportunity built inside two of America's most iconic places. And for brands that move early, that creates serious opportunity.

About Tahoe Blue

Tahoe Blue is a modern-day dramatic adventure series set around Lake Tahoe, blending mystery, humor, friendship, ambition, and romance into a cinematic world inspired by the unique culture and lifestyle of Tahoe itself. From ski resorts and marinas to hidden mountain towns, casinos, hiking trails, nightlife, and crystal-blue alpine waters, the series captures the beauty and unpredictability of life in the Sierra Nevada.

Tahoe Blue is designed as a premium streaming television series with the spirit of adventure always at its core — one of the most recognized and photographed natural landmarks in North America as its backdrop, and a community of larger-than-life characters searching for identity, fortune, and meaning within it.

Strong brand category fits include:

• Outdoor & Adventure

• Automotive

• Travel & Hospitality

• Spirits & Beverage

• Wellness & Fitness

• Ski Resorts, Marinas & Casino Properties

• Real Estate & Lifestyle

About Comstock

Comstock takes viewers back to the explosive rise of Virginia City and the Comstock Lode — the greatest silver strike in American history. The series explores the miners, hustlers, tycoons, journalists, gamblers, politicians, immigrants, and visionaries who transformed a rugged mining camp into one of the most influential boomtowns in American history.

Inspired in part by the early life and writings of Mark Twain during his years in Virginia City, Comstock combines historical drama, political intrigue, frontier survival, wealth, greed, and ambition into an epic cinematic experience. Virginia City's preserved Victorian architecture, working mineshafts, and storied saloons make it one of the most compelling and production-ready historical locations in the country.

The Comstock made legends — and destroyed them.

Strong category fits include:

• Spirits & Whiskey

• Heritage & Lifestyle Brands

• Financial Services

• Tourism & Destination Marketing

• Automotive

• Apparel & Western Lifestyle

What TV Sponsorship Actually Does for Brands

Before we talk about the opportunity, it is worth being clear about why TV sponsorship works — because the evidence is compelling.

TV programs are themselves powerful brands.

When a company sponsors a program, the prestige, popularity, and perceived values of that program rub off on the sponsoring brand. Researchers call this brand rub. It is one of the most valuable effects in all of marketing, and it is unique to TV sponsorship.

Research has shown that for fans of a sponsored program, brand fame for the sponsor increases by up to 10%. And brand fame is one of the strongest drivers of long-term commercial effectiveness. Even a smaller brand, by sponsoring the right show, can feel like a major brand to that show's audience — because association with a trusted, beloved program transfers credibility directly.

Sponsorship also drives purchase intent, brand favorability, and "for me-ness" — the sense that a brand is relevant to a viewer's life and identity. One study measured how popular viewers thought a sponsoring brand was compared to non-viewers. The difference was 15%.

That is not advertising. That is brand building.

And it works across a range of strategic objectives:

• Launching a brand — sponsorship can make a new brand famous fast, delivering association with an established program’s audience from day one

• Repositioning a brand — viewers' perceptions of a program become their perceptions of the sponsor, over time

• De-seasonalizing — consistent program sponsorship delivers a steady presence that a media buy cannot replicate

• Driving short-term response — a well-timed sponsorship can generate immediate awareness and purchase intent during key sales windows

• Taking the high ground — in a competitive market, owning the right program property creates a defensible brand position that competitors cannot easily copy

Tahoe Blue and Comstock are being built right now. Getting in early means building that association from the ground up. That is the most valuable position in sponsorship.

Why Place Matters for Brands

The best sponsorships are built around authenticity. Authenticity creates trust. Trust creates loyalty. Loyalty creates long-term brand equity. Tahoe Blue and Comstock deliver all three.

Tahoe Pictures is committed to authentic storytelling and filming in the real locations that shaped these stories. The Lake Tahoe and Northern Nevada region offers one of the most visually compelling production environments in the world — combining mountains, alpine lakes, desert landscapes, historic towns, casinos, wilderness, and Old West history within a single geographic region.

Beyond storytelling, Tahoe Pictures is focused on helping grow Northern Nevada and the Sierra Nevada region as a destination for film and television production — through partnerships with studios, production companies, local businesses, tourism organizations, and regional leaders. Sponsors of Tahoe Blue and Comstock become part of that mission.

Brands are not buying into a TV show. They are buying into a place that people already love — and a region on the rise.

The Partnership Opportunity

Roaring Fork Agency is currently working with Tahoe Pictures to develop a full range of brand partnership opportunities across both productions — from simple on-air association to fully integrated long-term partnerships:

• Title and Presenting Sponsorships — top-level alignment with the series, including naming rights and premier brand recognition across all production marketing

• In-Show Product Placement — organic integration into scenes, props, wardrobe, and set dressing

• Location and Destination Partnerships — brands tied to real Tahoe and Virginia City venues featured in production

• Co-Branded Marketing Campaigns — joint promotional opportunities around key production milestones, studio announcements, premiere events, and press moments

• Digital and Social Extensions — behind-the-scenes content, cast partnerships, and social campaigns that extend the show's world beyond the screen

• Tourism and Hospitality Tie-Ins — connecting viewers directly to the filming locations

• Regional Economic Partnership — alignment with Tahoe Pictures' mission to grow Northern Nevada as a film and TV production destination

The window for first-mover brand partnerships is open right now. First movers get the best creative flexibility. First movers get the deepest integration options. First movers get the strongest presence in early promotional campaigns. And first movers get to build the kind of long-term brand-program association that compounds in value every season. That window does not stay open.

What Smart Sponsors Will Do

The best sponsors will not ask: "How do we put our logo on this?"

They will ask: "How do we become part of this story — and stay there?"

• Title and presenting sponsorship

• Exclusive category ownership

• In-scene product and brand integration

• Location and destination activation partnerships

• Co-branded digital and social campaigns

• Tourism and hospitality tie-ins

• Premiere event and press moment visibility

• Multi-season partnership commitments that build brand association over time

This is where sponsorship becomes storytelling. Not advertising.

Where Roaring Fork Agency Comes In

At Roaring Fork Agency, we help brands and properties unlock exactly these kinds of opportunities.

We identify:

• the right sponsor categories

• the right target companies

• the right pricing strategy

• the right value proposition

• the right activation roadmap

Because sponsorship is not sales. It is strategic storytelling tied directly to measurable business outcomes.

For a property like Tahoe Blue and Comstock, that means helping sponsors connect investment to:

• Authentic brand placement in nationally distributed premium content

• Brand rub from two WGA-registered, studio-ready productions

• Customer engagement tied to iconic American locations

• Executive and VIP hospitality in the Reno-Tahoe region

• Premium PR and earned media

• Co-branded marketing with real cultural reach

• Long-term brand association with two growing franchise properties

That is how great TV sponsorships get built.

Final Thought

Lake Tahoe and Virginia City are not ordinary locations. They are two of the most iconic, most storied, most visually extraordinary places in America. Two WGA-registered original series are being built there right now — with studio discussions already underway. The research is clear: TV sponsorship builds brand fame, drives purchase intent, and creates associations that last. The brands that move first — and commit for the long term — will own the best positions. This is the moment to move.

At Roaring Fork Agency, that is exactly where we like to be.

At the front end of the opportunity.

Because when great television is being made in remarkable places, sponsorship should be there first.

Adventure is just the beginning.

If you have any questions about sponsorship or product placement opportunities with Tahoe Blue or Comstock reach out to Paul Birdwell anytime at ➤ 415 730-4854 or paul@roaringforkagency.com

Tahoe Pictures — www.tahoepictures.com
paul@tahoepictures.com  |  775 675-5535

Roaring Fork Agency — www.roaringforkagency.com

paul@roaringforkagency.com
415 730-4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in entertainment, we'd love to talk.

Brisk Festival L.A.: Why America's Premier Bilingual Theatre Festival Is One of the Smartest Cultural Sponsorship Plays of 2026

A bilingual arts platform in the heart of Los Angeles — six editions strong, going global, and built for brands that want to reach one of the most valuable audiences in America.

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

At Roaring Fork Agency (www.roaringforkagency.com), we are always looking for sponsorship properties that are more than events — they are cultural movements with room to grow.

That is exactly what the Brisk Festival L.A. (www.briskfestival.com) represents.

This summer, from August 22 through September 13, 2026, the Brisk Festival returns to the Morgan-Wixson Theatre in Santa Monica for its VI Edition — four full weeks of live performance featuring 200 artists, 50 plays, and 4 workshops, performed in both English and Spanish.

This is not simply another theatre festival.

This is a bilingual cultural platform.

It is where theatre, language, community, media, and corporate sponsorship all meet in one of the most culturally influential cities in the world.

And for brands, that creates serious opportunity.

Why the Brisk Festival Matters

The best sponsorships are built around authentic cultural connection.

Authenticity creates loyalty.

Loyalty creates relevance.

Relevance creates long-term brand equity.

The Brisk Festival delivers all three.

Founded in 2019, the Brisk Festival was created to promote the talent of local and international artists and to celebrate cultural diversity through short plays. Over six editions, it has evolved from a local theatre event into a major cultural celebration — and across its first five editions, the Festival has already brought together more than 1,200 artists, captivated audiences of more than 18,000 people, and presented over 250 plays in English and Spanish.

That is a rare sponsorship environment.

Brands are not buying into a single night of theatre.

They are buying into a four-week cultural conversation in two languages.

The Bilingual Advantage

One of the strongest value drivers here is the audience itself.

The Brisk Festival reaches an affluent, educated, bilingual audience — men and women ages 18 to 65, with university educations and medium-to-high household incomes, who move fluidly between English- and Spanish-language media and culture.

That matters.

Because U.S. Hispanic buying power is projected to surpass $2.7 trillion, and bilingual, bicultural consumers are among the most sought-after — and most underserved — audiences in American marketing. The Brisk Festival gives a brand a direct, credible, culturally authentic line to exactly that audience.

Sponsors are not just purchasing signage. They are purchasing relevance across:

• live theatre audiences across a four-week run

• English- and Spanish-language press

• television, radio, and print coverage

• active social media engagement on Instagram, Facebook, and TikTok

• targeted digital advertising

• community and cultural institution partnerships

That kind of presence creates far more than impressions. It creates belonging.

Sponsorship Is Bigger Than the Stage

The real value is never just inside the theatre.

It is everything around it.

The Brisk Festival is built as a full cultural experience, including:

• four weeks of live performances

• professional development workshops

• concerts and full-length featured plays

• a vibrant artistic networking event

• a Closing Gala Awards Ceremony

• outdoor concession and network activation areas

The Festival's reputation is reinforced by the caliber of its past jury members, including Manu García-Rulfo (The Lincoln Lawyer), Thomas Ian Griffith (Cobra Kai), Mariela Garriga (Mission Impossible), Paul Rodriguez, Barbara Bain, and Amazon Casting Director Yolanda Guillen.

That is where the best brand activations get built — not on a logo, but inside an experience.

The Sponsorship Opportunity

For the 2026 VI Edition, Roaring Fork Agency has structured a five-tier sponsorship program designed to fit a broad range of corporate partners — from a single flagship brand to local businesses and category-specific marketers.

Presenting Sponsor — $25,000 (1 sponsor) Title-level visibility across every Festival asset, communication, and live event, plus the opportunity to present the Festival's top award at the Closing Gala.

Festival Sponsor — $10,000 (5 to 10 sponsors) Prominent visibility across the Festival's four-week run, with award-presentation opportunities and premium on-site activation.

Festival Day Sponsor — $1,000 to $2,500 (5 to 10 sponsors) Ownership of a specific performance day, weekend, or themed program — ideal for restaurants, lifestyle brands, and neighborhood businesses.

Official "X Category" Sponsor — $2,500 (5 to 10 sponsors) Exclusive category designation — "Official Coffee," "Official Wine," "Official Airline," and more.

Contributing Sponsor — $1,000 (5 to 25 sponsors) A community-level entry point for local businesses and emerging brands who want to support bilingual arts.

Total potential estimated sponsorship for the 2026 Festival: $100,000 — with meaningful upside beyond.

Why Los Angeles — and Why Now

Los Angeles is not an ordinary host market.

It is the largest Spanish-language media market in the United States and one of the most culturally influential cities in the world.

Los Angeles brings:

• a massive bilingual, bicultural population

• national and international media attention

• a deep arts and entertainment infrastructure

• affluent, culturally engaged consumers

• proximity to major brands and decision-makers

Sponsors gain both local cultural relevance and a platform with national visibility.

That combination creates opportunities across:

Telecommunications Automotive Beverages & Spirits Financial Services Airlines & Travel Spanish-Language & Bilingual Media Consumer Goods Hospitality Arts & Cultural Institutions Nonprofit Organizations

That is where serious cultural sponsorship dollars move.

Going Global: 2026 & 2027

Here is what makes the Brisk Festival especially compelling for forward-thinking brands.

Building on the success of its Los Angeles and Buenos Aires editions, the Brisk Festival is actively working to launch new editions in 2026 and 2027 in Mexico City, Buenos Aires, Miami, New York, Barcelona, Madrid, and Rome.

That changes the conversation entirely.

Sponsors of the Brisk Festival L.A. can inquire about sponsorship opportunities for any of these upcoming international editions — including multi-market, multi-city programs that deliver bilingual brand exposure across North America, South America, and Europe.

This is no longer a single-city sponsorship.

It is the ground floor of a global bilingual arts platform.

What Smart Sponsors Will Do

The best sponsors will not ask:

"How do we put our logo on this?"

They will ask:

"How do we become part of this cultural moment?"

Winning strategies include:

• presenting sponsorship and title-level naming

• official category exclusivity

• branded activations in the network and concession areas

• award presentations at the Closing Gala

• special offers and vouchers for artists and audiences

• multi-city expansion partnerships

This is where sponsorship becomes brand building.

Not advertising.

Where Roaring Fork Agency Comes In

At Roaring Fork Agency, we help brands and properties unlock exactly these kinds of opportunities.

We identify:

• the right sponsor categories

• the right target companies

• the right pricing strategy

• the right value proposition

• the right activation roadmap

Because sponsorship is not sales. It is strategic storytelling tied directly to measurable business outcomes.

For a property like the Brisk Festival, that means helping sponsors connect investment to:

• bilingual customer engagement

• authentic cultural relevance

• community goodwill and brand affinity

• executive and VIP hospitality

• premium PR and earned media

• long-term international growth

That is how cultural sponsorships get sold.

Final Thought

The Brisk Festival is not just a theatre festival.

It is the bilingual cultural platform that the most forward-thinking brands will want to own — first in Los Angeles, and soon around the world.

It is the kind of property that smart brands move on early — because once the world sees it, the price goes up.

At Roaring Fork Agency, that is exactly where we like to be.

At the front end of the opportunity.

Because when culture is being made, sponsorship should be there first.

Brisk Festival - www.briskfestival.com

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

College Football Brasil: Why the First-Ever FBS Game in South America Is a Landmark Sponsorship Opportunity

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

At Roaring Fork Agency (www.roaringforkagency.com), we are always looking for sponsorship properties that are more than events—they are moments that create history.

That is exactly what College Football Brasil represents.

On August 29, 2026, college football will break entirely new ground when NC State Wolfpack and Virginia Cavaliers face off in Rio de Janeiro at Nilton Santos Stadium, marking the first-ever American FBS college football game played in South America.

This is not simply another neutral-site game.

This is a global sports business platform.

It is where college football, international tourism, media rights, hospitality, destination marketing, and corporate sponsorship all collide in one historic event.

And for brands, that creates serious opportunity.

Why College Football Brasil Matters

The best sponsorships are built around firsts.

Firsts create urgency.

Firsts create media.

Firsts create emotional relevance.

College Football Brasil delivers all three.

This event is backed by Atlantic Coast Conference, powered by Athlete Advantage and Brasil Sports Business, and supported by the Governor of Rio de Janeiro and the Mayor of Rio. It places major American university brands onto an international stage while introducing premium college football to one of the most passionate sports markets in the world.

That is a rare sponsorship environment.

Brands are not buying into a game.

They are buying into a global headline.

The ESPN Effect

One of the strongest value drivers is the national and international broadcast platform.

The game will air nationally on one of ESPN’s linear cable networks, with additional streaming opportunities also under discussion. Production will follow full U.S. network standards with international distribution quality, replay systems, and full on-field media coordination.

That matters.

Because sponsors are not just purchasing signage—they are purchasing visibility across:

• national television

• digital streaming

• international distribution

• social media amplification

• earned media coverage

• destination storytelling

That kind of exposure creates far more than impressions.

It creates legitimacy.

Sponsorship Is Bigger Than the Game

The real value is never just inside the stadium.

It is everything around it.

College Football Brasil is built as a full destination experience, including:

• premium travel packages

• VIP hospitality programs

• destination tourism experiences

• branded fan activations

• sponsor hospitality

• university alumni engagement

• business networking events

• community and cultural integrations

The official event platform openly highlights sponsorship opportunities for both the game and adjacent events, making it clear this is designed as a full sponsorship ecosystem—not a single-day activation.

That is where the best deals get made.

Why Brazil Changes Everything

Brazil is not an ordinary host market.

It is one of the world’s great sports destinations.

Rio brings:

• global tourism appeal

• international media attention

• major-event credibility

• luxury hospitality infrastructure

• passionate sports culture

• corporate and government support

Sponsors gain both American college football relevance and international destination marketing value.

That combination is rare.

It creates opportunities across:

B2B
B2C
Hospitality
Luxury Travel
Automotive
Financial Services
Telecommunications
Consumer Products
Technology
Global Brand Expansion

That is where serious sponsorship dollars move.

What Smart Sponsors Will Do

The best sponsors will not ask:

“How do we put our logo on this?”

They will ask:

“How do we own the experience?”

Winning strategies include:

• title sponsorships

• presenting sponsorships

• fan festival ownership

• hospitality naming rights

• travel partner exclusivity

• destination activation partnerships

• alumni VIP experiences

• branded media integrations

This is where sponsorship becomes business development.

Not advertising.

Where Roaring Fork Agency Comes In

At Roaring Fork Agency, we help brands and properties unlock exactly these kinds of opportunities.

We identify:

• the right sponsor categories

• the right target companies

• the right pricing strategy

• the right value proposition

• the right activation roadmap

Because sponsorship is not sales.

It is strategic storytelling tied directly to measurable business outcomes.

For a property like College Football Brasil, that means helping sponsors connect investment to:

• customer acquisition

• executive hospitality

• global brand positioning

• dealer and distributor relationships

• recruiting and retention

• premium PR opportunities

• long-term international growth

That is how sponsorships get sold.

Final Thought

College Football Brasil is not just a football game.

It is the international expansion of college football as a business platform.

It is the kind of property that smart brands move on early—because once the world sees it, the price goes up.

At Roaring Fork Agency, that is exactly where we like to be.

At the front end of the opportunity.

Because when history is being made, sponsorship should be there first.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

The PPA Finals Title Sponsorship: Why Smart Brands Are Betting Big on Pickleball's Explosive Growth

A $295K investment in the fastest-growing sport in America — and what it tells us about the future of sports sponsorship.

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

Pickleball has been crowned the fastest-growing sport in America for three consecutive years. Participation has surged from roughly 4.8 million players in 2021 to nearly 20 million in 2024, with both core and casual players driving unprecedented growth. The sport now rivals established properties in viewership — the Carvana PPA Masters on CBS drew 791,000 average viewers, outperforming Big 10 basketball, Premier League soccer, and even some NBA games on streaming platforms. And if you're a brand looking to get in on the ground floor of what could be the next major American sport, the PPA Finals Title Sponsorship — a $295,000 investment for the May 2026 championship event in San Clemente, California — represents one of the sharpest entry points available. At Roaring Fork Agency (www.roaringforkagency.com), we specialize in identifying high-value sponsorship opportunities that deliver measurable ROI, and this deal has all the hallmarks of a category-defining investment.

The Numbers That Matter: Why Pickleball Isn't a Fad

Before we dig into the specifics of the PPA Finals sponsorship, it's worth understanding why pickleball has become such a compelling sponsorship category in the first place. The growth isn't hype — it's data-driven, and it's accelerating.

Participation: According to the Sports & Fitness Industry Association (SFIA), pickleball participation has exploded from under 5 million players in 2019 to nearly 20 million in 2024. That's a 300% increase in five years. And unlike many emerging sports, pickleball's growth is balanced across both core players (those who play frequently) and casual participants, which means the sport is building both depth and breadth simultaneously.

Viewership: The PPA Tour has become a legitimate broadcast property. The 2025 Carvana PPA Masters averaged 791,000 viewers on CBS and peaked at 1.05 million — making it the most-watched pickleball event in history. To put that in context, that's higher viewership than Big 10 basketball on NBC (719K), Big 12 basketball on ESPN (544K), and an NBA game on Amazon Prime (528K). The tour now has broadcast agreements with Fox, CBS, ESPN, FS1, Tennis Channel, and PBTV, with over 1,100 hours of national broadcast programming planned for the 2025-2026 season.

Demographics: The PPA Tour audience skews affluent and engaged. The average PBTV viewer is 39 years old with a household income exceeding $120K. The audience is 59% male, 41% female, and heavily post-grad educated. For brands targeting high-income, active consumers, that demographic profile is extraordinarily valuable.

For sponsors evaluating where to deploy marketing dollars, pickleball offers something rare: explosive growth, affluent demographics, legitimate broadcast distribution, and — critically — inventory that's still available at a fraction of the cost of established sports.

The PPA Finals: The Crown Jewel of the Pickleball Calendar

The PPA Finals is the season-ending championship event for the Professional Pickleball Association Tour, and it's designed to be the sport's marquee moment. Scheduled for May 4-10, 2026, in San Clemente, California, the event is expected to draw over 21,000 spectators across the week, with 1,200+ players competing and 15,000+ spectators per tournament on average throughout the season.

But what makes the Finals particularly compelling from a sponsorship perspective is the media footprint. The event will be broadcast live on Fox (Sunday, May 10, 5-7 PM EST) and Fox Sports 1 (Friday, May 9, 7-9 PM EST), with over 50 additional hours of live coverage on PBTV throughout the week. That's a combined audience that could easily reach into the millions, with prime-time weekend slots on a major broadcast network.

For comparison, the PPA Tour's viewership growth year-over-year has been staggering. PBTV minutes viewed increased between 73% and 183% per event from 2024 to 2025, with the PPA Worlds reaching 53.2 million minutes viewed — an 81% increase over the prior year. The tour is on a growth trajectory that few properties can match, and the Finals represents the single biggest moment on the calendar.

The opportunity here isn't just about being present at a sporting event. It's about locking in a founding partnership position with a property that could be worth multiples of its current value within the next Olympic cycle.

What $295,000 Actually Buys: Breaking Down the Asset Package

The PPA Finals Title Sponsorship is priced at $295,000, and for that investment, a brand receives a comprehensive package that includes naming rights, broadcast integration, on-site activation, hospitality, and content assets. Here's what's included:

Title Sponsorship of the Event: The sponsor's name becomes permanently locked with the PPA Finals. The tournament logo integrates the sponsor's branding, and every mention of the Finals — across TV, live stream, social media, email newsletters, website, and local promotion — includes the sponsor's name. This isn't a logo patch on a court. This is category ownership.

Broadcast Integration: The sponsor's name appears in the TV scorebug throughout all live play on Fox, FS1, and PBTV. It's also integrated into the intro and outro graphics for every broadcast segment. That's constant, passive exposure across every minute of live coverage — the kind of integration that creates brand recall through sheer repetition.

National TV Commercial Inventory: The package includes four (4) 30-second commercial spots on Fox and two (2) 30-second spots on FS1. For brands that already have national creative, that's high-value inventory. For brands that don't, the PPA can facilitate production.

On-Site Branding: The sponsor logo appears on the championship court LED digital back wall (visible on broadcast and live stream), fixed signage surrounding the court, and VIP tent branding with large visibility in drone shot imagery. The visual presence is dominant, and it's designed to be broadcast-friendly.

Trophy Presentation: The sponsor has the ability to present a custom-branded trophy on Championship Sunday, with a sponsor executive on center court during the live Fox broadcast. This is a brand moment that millions of people will see, and it's the kind of association — your brand, the champion, the trophy — that creates lasting equity.

Hospitality and Activation: The sponsor receives a custom-branded VIP tent, the ability to host a private "Play with a Pro" experience (up to 20 guests playing with PPA-contracted pros), eight (8) VIP tickets per day, and sixteen (16) courtside seats per day. For client entertainment or employee engagement, this is substantial value.

Digital and Social Amplification: The sponsor logo appears on all digital tickets, is tagged in all PPA social media promotion for the tournament, and is included in content distributed across PPATour.com, Pickleball.com, and PickleballTournaments.com. The Finals will also feature four (4) 30-second LED board takeovers on the championship court, which can display QR codes for fan engagement or contest entry.

Content Rights: The sponsor receives mutually agreed-upon use of PPA marks, logos, media assets (videos, photos, graphics), and the right to conduct national and customer-specific promotions across channels. That's licensing value that extends well beyond the event itself.

For $295,000, a brand isn't just buying signage. They're buying a 360-degree integration across broadcast, digital, on-site activation, and content — with the ability to own a category within one of the fastest-growing sports in the country.

Why This Deal Makes Strategic Sense — Right Now

There are a few reasons why the PPA Finals Title Sponsorship represents an unusually sharp opportunity at this moment in time.

1. The inventory is still available. Pickleball is growing faster than the sponsorship market can react. Brands like Carvana, Abbott, Hyundai, Humana, Monster Energy, Veolia, and AstraZeneca have already moved into the space, but compared to the NFL, NBA, or PGA Tour, the category is still relatively open. That won't last. As viewership continues to grow and more blue-chip brands enter the space, the cost of title sponsorships will increase, and the best positions will be locked up.

2. The ROI math is compelling. A $295K investment for a title sponsorship that includes national Fox broadcast, 50+ hours of PBTV coverage, on-site activation, hospitality, and content rights is — relative to comparable properties — extraordinarily efficient. For comparison, a similarly positioned title sponsorship in a traditional sport with equivalent broadcast reach could easily cost 2-5x that amount.

3. The demographic fit is ideal for specific categories. The PPA audience is 39 years old on average, post-grad educated, and earning $120K+ in household income. That's a premium demo for financial services, automotive, healthcare, consumer packaged goods, and lifestyle brands. If your target customer fits that profile, pickleball is one of the most cost-effective ways to reach them at scale.

4. The timing aligns with Olympic momentum. Pickleball is campaigning for inclusion in the 2028 Los Angeles Olympics, and while that's not guaranteed, the sport's growth trajectory makes it a strong candidate for future Games. Brands that establish partnerships now will have a significant first-mover advantage if and when that happens.

5. The content and activation opportunities are massive. Unlike passive logo placements, the PPA Finals package is built for activation. The Play with a Pro experience, the VIP tent, the trophy presentation, the QR-enabled LED takeovers — these are moments that can be turned into social content, customer experiences, and brand storytelling. For brands that understand experiential marketing, this is a playground.

The Broader Trend: Why Emerging Sports Are Outperforming Legacy Properties

The PPA Finals sponsorship is part of a larger shift happening across the sports marketing landscape. Emerging sports — pickleball, padel, esports, women's sports, etc. — are delivering better ROI, more engaged audiences, and more flexible activation models than many traditional properties. And smart brands are taking notice.

The reason is simple: established sports are expensive, crowded, and increasingly difficult to differentiate within. The cost of entry is high, the clutter is significant, and the audiences — while large — are often fragmented and distracted. Emerging sports, by contrast, offer passionate, concentrated audiences, lower costs, and the opportunity to be a founding partner rather than just another logo in the mix.

Pickleball is the clearest example of this dynamic at work. The sport has grown faster than almost any property in modern sports history. It has legitimate broadcast distribution. It has a demographic profile that many brands would pay a premium to reach. And yet, because it's still early in its commercial maturity, the sponsorship opportunities are priced at a fraction of what comparable assets in traditional sports would cost.

For brands that understand timing, the PPA Finals Title Sponsorship is a textbook example of buying low on an asset that's appreciating rapidly. The question isn't whether pickleball will become a major commercial property. The question is whether you want to be in before the rest of the market catches up.

What This Means for the Wider Sponsorship Landscape

The PPA Finals opportunity offers a few critical lessons for brands and agencies navigating the sponsorship market:

1. Growth rate matters more than current scale. Pickleball isn't the NFL. But it's growing faster than almost any sport in the country, and growth is where value gets created. Brands that waited for the UFC, esports, or women's soccer to "prove themselves" paid 3-5x more than the brands that moved early.

2. Broadcast distribution is the unlock. The difference between a niche sport and a mainstream property is distribution. The PPA Tour now has agreements with Fox, CBS, ESPN, FS1, Tennis Channel, and PBTV. That's not experimental. That's a legitimate media platform, and it's only getting bigger.

3. Demographic targeting beats mass reach. A $295K investment in pickleball reaches a smaller audience than a $2M NFL sponsorship — but the pickleball audience is 39 years old, college-educated, and earning $120K+. For many brands, that's a better ROI than paying for mass reach and hoping 10% of it is your target customer.

4. Activation flexibility creates differentiation. The PPA Finals package isn't just about visibility. It's about creating experiences, content, and moments that a brand can own and amplify. The Play with a Pro experience, the trophy presentation, the VIP tent — these are assets that can be turned into campaigns, not just impressions.

5. Timing is everything. The brands that bought into F1 before Drive to Survive, or women's soccer before the 2019 World Cup, or the UFC before mainstream acceptance — those are the brands that won. The PPA Finals is that opportunity, right now, in pickleball.

At Roaring Fork Agency, this is exactly the kind of strategic thinking we bring to our clients. Whether you're a brand exploring pickleball for the first time, a property trying to package your assets more effectively, or an organization looking for the next high-growth sponsorship category, the PPA Finals Title Sponsorship offers a masterclass in how to identify value before the market catches up. The future of sponsorship isn't about buying the biggest audience. It's about buying the right audience, at the right time, with the right activation model — and making sure you're in early enough to own it.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency Joins Forces with Sail4th 250 to Secure Corporate Sponsorship for America’s Semiquincentennial 250th Celebration - July 3 - 8, 2026

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

As the United States of America approaches its 250th anniversary in 2026, the eyes of the nation—and the world—will turn to New York Harbor, where Sail4th 250 (www.sail4th.org) is orchestrating one of the most ambitious celebrations in American history. Designed as a six-day maritime festival, Sail4th 250 will bring together tall ships, naval vessels, community programming, cultural exhibitions, and a dazzling fireworks display to honor the country’s founding. To help realize this historic vision, Sail4th 250 has partnered with the Roaring Fork Agency (www.roaringforkagency.com), a strategic sponsorship and brand partnership firm, to lead corporate sponsorship outreach and engagement efforts.

The Roaring Fork Agency brings a deep background in experiential marketing, brand strategy, and event-based sponsorship to this monumental initiative. With a 20+ year track record working with major events, lifestyle brands, destination marketers, and real estate projects, the agency is uniquely positioned to craft custom sponsorship programs that align brand objectives with meaningful public celebration. For Sail4th 250, this includes a range of integrated partnership opportunities—from presenting sponsorship and branded experiences to hospitality activations, media collaborations, and support for legacy-building educational initiatives.

Sail4th 250 is projected to attract 8 to 10 million spectators to the shores of the New York and New Jersey waterfronts, while also generating global media coverage and civic engagement on a massive scale. For sponsors, this presents an unparalleled opportunity to connect with a diverse, multigenerational audience during a milestone moment in American history. The event’s themes of unity, progress, and international friendship are deeply resonant and present a compelling platform for brands seeking both visibility and purpose.

In addition to securing financial support for Sail4th 250, the Roaring Fork Agency is working to identify corporate partners whose missions align with the event’s long-term vision—one that extends beyond a single week of celebration. Proceeds from the event will support Sail4th 250’s education and workforce development programs, which are being designed in collaboration with civic, cultural, and academic institutions. The Roaring Fork Agency’s role includes not only brokering these partnerships but also helping sponsors become integrated, visible contributors to a broader legacy that includes community engagement, youth opportunity, and historical education.

With its combination of cultural significance, scale, and global reach, Sail4th 250 is shaping up to be a defining celebration of America’s next chapter. Through its collaboration with the Roaring Fork Agency, the organization is ensuring that forward-thinking sponsors have the opportunity to be part of a once-in-a-generation event—one that honors the past, celebrates the present, and sets a course for the future.

Sail4th 250 Sponsorship Opportunities

Founding Partner - $2.5M for NYC + NJ Ports - $3.5M for All 5 Port Cities

Corporate Partner - $1.5M for NYC + NJ Ports - $2M for All 5 Port Cities

Sponsor - $750K for NYC + NJ Ports - $1M for All 5 Port Cities

Patron - $250K for NYC + NJ

Sail4th 250 Sponsorship Presentation

If you have any questions about Sponsoring Sail4th 250 reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

Sail4th 250 - www.sail4th.org

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Why Stifel's U.S. Ski & Snowboard Investment Is a Masterclass in Long-Term Sponsorship Strategy

How a financial services firm built the largest partnership in U.S. winter sports history — and what it means for brands looking beyond the quick win.

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

In May 2025, Stifel Financial Corp. and U.S. Ski & Snowboard announced an eight-year extension of their title partnership, running through April 2034 — the largest sponsorship deal in the organization's history. The agreement covers three Olympic and Paralympic Winter Games, including the home Salt Lake City-Utah 2034 Games, and positions Stifel as the title partner of nearly every ski discipline under the U.S. Ski & Snowboard umbrella: alpine, cross country, freeski, moguls, aerials, ski jumping, nordic combined, and Para alpine.

But here's what makes this deal genuinely fascinating from a sponsorship strategy perspective: Stifel didn't start here. The partnership launched in October 2022 with just the alpine team. By January 2023 — barely three months later — Stifel had already expanded to include event naming rights and development-level competitions. By March 2023, they'd grown the partnership again to cover all ski teams. And now, in 2025, they've committed for nearly a decade. At Roaring Fork Agency (www.roaringforkagency.com), we spend our days dissecting what makes elite sponsorships work — and this partnership offers a blueprint for how the most sophisticated brands approach sport.

Starting Narrow, Scaling Fast — The Anti-Vanity Play

One of the most instructive aspects of the Stifel partnership is how deliberately it started. In October 2022, Stifel came aboard as the title sponsor of the U.S. Alpine Ski Team — a focused, high-profile entry point that included stars like three-time Olympic medalist Mikaela Shiffrin and Olympic silver medalist Ryan Cochran-Siegle. This wasn't a sprawling, logo-everywhere deal. It was strategic: invest deeply in one vertical, measure the impact, then expand if the data supported it.

The data clearly supported it. By January 2023, Stifel had already broadened the partnership to include naming rights for three U.S.-based World Cup events (Palisades Tahoe, Aspen, Killington) and title sponsorship of the Stifel Success NorAm Tour — the development pipeline that feeds the elite teams. Two months after that, in March 2023, Stifel expanded again to become the official team naming partner of all ski teams under U.S. Ski & Snowboard.

For brands evaluating whether to go big on a property from day one or start smaller and scale, this partnership offers a powerful counterargument to the "go big or go home" approach. Stifel's methodical escalation allowed them to validate ROI at every step before committing more capital — and ultimately, it led to a decade-long, record-breaking agreement.

The Business Case Was About More Than Visibility

Stifel isn't a consumer brand that needs mass-market awareness. It's a wealth management and investment banking firm serving individual investors, professional money managers, businesses, and municipalities. So why invest this heavily in winter sports?

The answer lies in understanding what Stifel actually sells: trust, precision, long-term relationships, and the cultivation of talent. As Stifel Chairman and CEO Ron Kruszewski put it when the partnership launched, Stifel is a firm where "success meets success" — a company that prides itself on identifying up-and-coming talent, investing in that talent, and promoting from within. U.S. Ski & Snowboard operates the exact same way, building athletes from grassroots development all the way to Olympic podiums.

The parallel is deliberate. Stifel didn't just want logo placement. They wanted brand alignment with an organization that mirrored their own values — and they wanted to be associated with a sport that rewards patience, precision, and long-term investment. In that context, the partnership isn't a marketing expense. It's a brand positioning statement.

Critically, Stifel's leadership had deep personal ties to the sport. Ron Kruszewski has served on the U.S. Ski & Snowboard Foundation board of trustees for 13 years. Board member Thom Weisel, founder of Montgomery Securities, has been involved for 45 years, including serving as chairman from 1983 to 1994. This wasn't a pitch deck that landed on a CMO's desk out of nowhere. This was a relationship built over decades, activated when the strategic fit became undeniable.

The Results: Record Growth Across Every Metric

Since the partnership launched in 2022, the returns have been extraordinary — not just for Stifel, but for U.S. Ski & Snowboard and the athletes themselves. Here's what the data shows:

• World Cup expansion: The number of World Cup events held in North America grew from 4 to a record 11 in the 2024-25 season.

• Audience growth: Streaming and broadcast audience doubled.

• Media impressions: Earned media surpassed 30 billion impressions.

• Social media: Social media impressions increased significantly across the organization.

• On-mountain success: U.S. athletes achieved historic performances, including multiple World Cup podiums and strong showings across all disciplines.

And on Stifel's side? The firm had a record-breaking year in 2024, with net revenues of $4.97 billion (the highest in company history), non-GAAP net earnings of $756 million, and a share price increase of 56.4% over the year. While it's impossible to draw a direct causal line from sponsorship to stock performance, the partnership coincided with a period of tremendous business growth — and Stifel clearly saw enough value to commit through 2034.

For brands evaluating the ROI of elite sport partnerships, this is the model worth studying. Stifel didn't just buy visibility. They bought association with excellence, authenticity with a community that values precision and long-term thinking, and a platform that allowed them to activate their values in a way that traditional advertising never could.

Beyond the Logo: Financial Education and Athlete Development

One of the most overlooked aspects of the Stifel partnership is what happens off the slopes. As part of the agreement, Stifel collaborates with U.S. Ski & Snowboard on a career and financial education program designed to help athletes with savings and investing strategy. For athletes who dedicate their lives to sport — often with limited earning windows and uncertain post-competition career paths — this kind of support is invaluable.

Stifel also created specialized initiatives like the Stifel Bibbo Award (recognizing the athlete who improves the most in alpine World Cup rankings), the Stifel Success Tour (development-level NorAm races feeding the elite pipeline), and the Stifel Snow Show (a weekly series on CNBC, Peacock, and YouTube highlighting athlete stories). The partnership even includes a performance bonus program for athletes and coaches based on key results during the season.

This is experiential marketing at its most sophisticated. Stifel isn't just present at events — they're embedded in the athlete journey, from development through retirement. That creates loyalty and goodwill that no amount of logo placement could ever buy.

The Timing: Three Olympics, Including a Home Games in 2034

The extended partnership runs through three Olympic and Paralympic Winter Games: Milan-Cortina 2026, French Alps 2030, and Salt Lake City-Utah 2034. That final one is the real prize. A home Olympics on U.S. soil creates a once-in-a-generation moment for visibility, national pride, and cultural relevance. Stifel locked in that association nearly a decade in advance.

For brands thinking about Olympic sponsorship cycles, this is a reminder that the most valuable positions are often secured years before the torch is lit. Stifel didn't wait for 2032 to explore options. They built the relationship early, proved the value, and locked in the commitment when the strategic opportunity was clear.

What This Means for the Wider Sponsorship Landscape

The Stifel–U.S. Ski & Snowboard partnership offers a few critical lessons for brands and properties alike:

1. Start focused, scale deliberately. Stifel didn't try to own everything on day one. They started with alpine, expanded to events and development, then broadened to all ski teams. That incremental approach allowed them to validate ROI at every step — and it ultimately led to a bigger, longer commitment than they might have made upfront.

2. Brand alignment matters more than audience size. Stifel isn't chasing millions of eyeballs. They're aligning with an organization that shares their values and mirrors their talent development philosophy. The partnership works because the fit is genuine, not forced.

3. Long-term relationships beat transactional deals. Stifel's leadership had been involved with U.S. Ski & Snowboard for decades before the partnership launched. That foundation of trust allowed them to move fast, commit deeply, and build something far more sophisticated than a typical logo-on-jersey arrangement.

4. Activation is everything. Stifel created programs that directly benefit athletes (financial education, performance bonuses, development support) and fans (the Snow Show, specialized competitions). That's how you build loyalty and differentiate your brand from competitors who just write checks.

At Roaring Fork Agency, this is exactly the kind of thinking we help our clients develop. Whether you're a brand looking to enter winter sports for the first time, a property trying to maximize the value of an existing partnership, or an organization exploring how to build multi-year, values-driven sponsorships, the Stifel–U.S. Ski & Snowboard deal offers a masterclass in doing it right. The future of sponsorship isn't about buying reach. It's about building relationships, aligning values, and committing for the long haul.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency Partners with Twisted Golf Company to Drive Sponsorship for Breaking Point

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

The Roaring Fork Agency (www.roaringforkagency.com) is proud to announce its newest partnership with Twisted Golf Company (twistedgolf.co), the fan-owned sports entertainment network that is redefining golf for a new generation. Together, we are leading the corporate sponsorship efforts for Breaking Point—a groundbreaking new competition series set to premiere globally in 2026.

About Breaking Point

Twelve fierce women. Eight brutal episodes. One shot at $150,000 and the keys to a pro career.

That’s the premise of Breaking Point, a bold new series filmed in Thailand that will test some of the best women golfers from around the world. Representing America, Europe, Asia, Australia, and Africa, the 12 competitors will face challenges designed to push them to their limits—physically, mentally, and emotionally.

Fans will not just be spectators. Through a unique fan-voting model, viewers will influence challenges, create chaos, and even shift the trajectory of the competition in real time. Rivalries, alliances, sabotage, and sudden eliminations will make Breaking Point one of the most dynamic and unpredictable sports entertainment shows ever produced.

The final two players will face off in a cinematic championship match where only one will rise to claim the $150,000 prize and the launch of a professional golf career.

Why Brands Should Take Notice

Twisted Golf Company is pioneering a new model for sports entertainment. With platforms spanning YouTube, Instagram, OTT, TikTok, FAST channels, and global broadcast partners, Breaking Point is engineered to deliver 100M+ impressions and achieve a cultural takeover.

For sponsors, the opportunities are powerful and diverse:

• Global Exposure: A premier showcase reaching audiences across North America, Asia, Europe, and beyond.

• Fan-Engaged Activation: Brands can integrate into the real-time voting and chaos engine, directly connecting with fans where decisions are made.

• Authentic Storytelling: Each competitor brings a unique background and journey, giving companies meaningful ways to align with values of resilience, determination, and global diversity.

• Premium Content Ecosystem: From Breaking Point to Twisted Golf’s other flagship shows—The Grid, Bad Lie, and Dogleg—sponsors have the chance to tie into a rapidly growing entertainment network.

Media Guarantees

What sets Breaking Point apart for sponsors is its guaranteed reach. Twisted Golf Company is delivering measurable impact across owned, earned, and paid channels:

• 100M+ impressions worldwide (owned + earned + paid)

• 10M+ guaranteed views across YouTube, OTT, and global broadcast

• Global press, PR, and creator-driven impressions

• VIP Finale Activation in Asia for premium partners

• Integrated brand presence through custom challenges, merchandise, and fan voting portals

In-Show Integration Opportunities

Corporate partners won’t just be on the sidelines—they’ll be woven directly into the DNA of the show. Sponsorship assets include:

• Custom logo placement on contestant gear

• Branded challenges designed around sponsor messaging

• Opening & closing cards

• Arrival and diary scene integration

• Episode mentions and visuals (including squeeze-backs)

• Creator-driven content with product placement

• Embedded BTS content with creators (25M+ combined reach)

Cost: $750K | Estimated Media Value: $3.15M+ | Minimum Partnership Entry: $75K

Media Delivery Breakdown

Every sponsorship dollar comes with a guaranteed delivery across multiple channels, ensuring brands achieve maximum visibility:

• YouTube + OTT + Broadcast Views: 10M+

• Social Media (IG, TikTok, YT Shorts): 10M+

• Press & PR (Golf, Lifestyle, Business): 15M+

• Email + SMS (800K database): 30M+

• Paid Ads (YouTube, TikTok, OTT): 25M+

• Influencer Network Reach: 10M+

Cost: $750K | Estimated Media Value: $3.15M+ | Minimum Partnership Entry: $75K

Partnership Structure

At Breaking Point, sponsors aren’t just buying ads—they’re buying control. Twisted Golf has built the most integrated sponsorship model in golf media. With one show generating 100M+ impressions, brands choose how much of it they own.

Partnership Structure

You're Not Buying Ads. You're Buying Control.

We've built the most integrated sponsorship model in golf media. You choose how much of it you own.

Title Sponsor - $750,000

Minimum Distribution (300M+ Homes)

100M+ PR Impressions

Product Placement

Influencer Gifting (Integrated)

Asset Delivery + License (Full BTS + Episodic)

Branded Challenges

Squeeze-Backs (In-Episode Branding)

VIP Finale Activation

Naming Rights (Presented by…)

Diary Cam Branding

Team Uniform Branding

Opening & Closing Cards

Integrated Influencer BTS Coverage

Per Episode Sponsor - $75,000

Minimum Distribution (300M+ Homes)

100M+ PR Impressions

Product Placement

Influencer Gifting (Integrated)

Asset Delivery + License (Full BTS + Episodic)

Branded Challenges

Squeeze-Backs (In-Episode Branding)

The Role of Roaring Fork Agency

With more than 20 years of experience in sponsorship sales and event management, Roaring Fork Agency is leading the charge to bring corporate partners into the Breaking Point experience. We specialize in building impactful brand partnerships across sports, culture, and entertainment, and this collaboration with Twisted Golf Company represents the cutting edge of experiential marketing.

From title sponsors to product integration, live activations, and global campaign tie-ins, we are creating customized opportunities for companies to connect with fans in innovative, lasting ways.

Conclusion

Breaking Point is more than a golf show—it’s a reckoning, a cultural moment, and an unprecedented chance for brands to be part of the first fan-owned sports entertainment network. With Twisted Golf Company’s bold vision and Roaring Fork Agency’s sponsorship expertise, the stage is set for something extraordinary.

BREAKING POINT ISN’T just GOLF, IT’S WAR.
PR. LINEAR. OTT. INFLUENCER. MEDIA. WE DOMINATE EVERY FRONT.
Join us for the next cultural bombshell in sports entertainment, where fans own the fire—and the brands that show up become part of the legend.

If you have any questions about Sponsoring Breaking Point reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com 

Twisted Golf Company - www.twistedgolf.co

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Why the Mastercard–McLaren Title Sponsorship Is Rewriting the F1 Playbook

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

A masterclass in modern sponsorship strategy — and what it means for brands everywhere.

If you follow the business of sport at all, you've likely seen the headlines: Mastercard is becoming the Official Naming Partner of the McLaren Formula 1 Team from 2026, in a deal reportedly worth around $100 million per season — the largest title sponsorship on the current F1 grid. But the dollar figure, while eye-catching, is only part of the story. What makes this partnership genuinely fascinating — and what sets it apart from nearly every other title sponsorship in the sport — is the why behind it, and the speed at which it came together. At Roaring Fork Agency (www.roaringforkagency.com), we spend our days in the weeds of sponsorship strategy, and this deal has a number of qualities that every brand and agency in the world should be paying close attention to.

From Principal Partner to Title Sponsor in Under a Year

One of the most striking aspects of the Mastercard–McLaren deal is just how fast it escalated. Mastercard first came aboard as a principal partner, with the relationship launching publicly at the Las Vegas Grand Prix. By race 27 of the season — barely a calendar year later — the brand had seen enough in its internal metrics to justify a massive upgrade, jumping straight to naming partner status. That kind of acceleration is virtually unheard of in elite motorsport sponsorship, where deals of this magnitude typically take years of negotiation and careful brand alignment. The fact that Mastercard's data performed so strongly, so quickly, tells you something important: this wasn't a vanity play. It was a commercially driven decision, validated by real numbers, made faster than almost anyone in the paddock expected.

For sponsors evaluating the ROI of premium sport partnerships, that timeline is a powerful signal. It suggests that when the brand fit is genuinely right — and when the activation strategy is built around experience rather than passive logo placement — the returns can come faster than traditional sponsorship models would predict.

A Pivot Away from Advertising — and Toward Experience

What really sets Mastercard apart in this conversation is something Raja Rajamannar, the company's Chief Marketing and Communications Officer, has spoken about openly: Mastercard's fundamental shift away from being an advertising-led organization. Back in 2013, the company made a strategic decision to pivot heavily toward experiential marketing, and by now, roughly 70 percent of their marketing budget has moved away from traditional advertising channels entirely.

The McLaren partnership is the clearest expression of that philosophy at scale. Through an initiative called "Team Priceless," Mastercard is promising fans experiences like behind-the-scenes track access, hot laps, and driver meet-and-greets — built around each Grand Prix's local culture. This isn't a brand slapping its logo on a car and calling it a day. It's a full ecosystem of fan-facing moments designed to make Mastercard feel like an indispensable part of the F1 experience, not just a name on a livery.

For anyone in the sponsorship world, this is the model worth studying. The most durable brand equity in sport isn't built through impressions — it's built through moments that fans actually remember and talk about.

The Demographics Tell the Real Story

Mastercard didn't stumble into F1 by accident. Rajamannar and his team ran a thorough analysis of their sponsorship portfolio and identified a gap that Formula 1 perfectly filled. The sport's audience is skewing younger — millennials and Gen Z fans are driving unprecedented growth — and its geographic reach is nearly unmatched, spanning Europe, Asia, the Americas, and the Middle East. For a global financial services brand, that kind of footprint is enormously valuable.

But perhaps the most interesting data point is this: approximately 40 to 42 percent of McLaren's fanbase identifies as women. For Mastercard, that demographic alignment was a deciding factor. Women represent a critical and often underserved audience in financial services marketing, and McLaren's unusually high female fan engagement gave Mastercard a direct line to a demographic it was already prioritizing internally. This is sponsorship strategy at its sharpest — not chasing the biggest audience, but finding the right audience within the biggest stage.

McLaren's Patience Paid Off — Big Time

There's an equally compelling story on McLaren's side of this deal. Until this partnership, McLaren was the only team on the F1 grid without a title sponsor in place. While every other constructor had already locked in a naming partner — Ferrari with HP, Red Bull with Oracle, Mercedes with Petronas — McLaren held out. Under the leadership of CEO Zak Brown, the team made a deliberate strategic choice: protect the integrity of the McLaren brand first, and wait for a partner that truly earned a place in the team name.

That patience has now paid off in a significant way. The resulting deal is not only the largest title sponsorship currently active in F1, but it arrived at a moment when McLaren is one of the sport's dominant competitive forces — which means the brand's commercial leverage was at an all-time high. Timing, in sponsorship, is everything. McLaren understood that, and executed on it flawlessly.

What This Means for the Wider Sponsorship Landscape

The Mastercard–McLaren deal is more than a single headline. It's a case study in how the economics and strategy of elite sport sponsorship are evolving. The old model — sign a logo, run some ads, measure reach — is giving way to something far more sophisticated. Brands that want to compete at the highest level are now expected to bring experiential creativity, data-driven audience targeting, and a long-term vision for how the partnership creates real business value.

Mastercard's approach checks every one of those boxes. They identified a gap in their portfolio, found the right sport, chose the right team — not necessarily the biggest name, but the one with the strongest marketing instincts and the best brand fit — and moved faster than anyone expected once the numbers proved the concept.

At Roaring Fork Agency, this is exactly the kind of thinking we help our clients develop. Whether you're a brand looking to enter sport sponsorship for the first time or an organization trying to maximize the value of an existing partnership, the Mastercard–McLaren deal offers a masterclass in doing it right. The future of sponsorship isn't about buying visibility. It's about building experiences, earning loyalty, and making your brand feel like it belongs — not just on the car, but in the hearts of the fans watching it race.

Roaring Fork Agency specializes in sponsorship strategy, brand activation, and commercial partnership development. If you're ready to think differently about how your brand shows up in sport and entertainment, we'd love to talk.

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Design Meets Opportunity: Roaring Fork Agency Partners with Design LA to Power Sponsorships for Legends 2026

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

Roaring Fork Agency Partners with Design LA to Bring Bold Brand Partnerships to the 2026 Edition

At the Roaring Fork Agency (RFA), www.roaringforkagency.com, we believe design isn’t just how something looks — it’s how it lives. It’s culture, creativity, and connection. That’s why we’re proud to announce that RFA is partnering with Design LA to lead sponsorship and brand partnerships for Design LA 2026, taking place March 2–5, 2026, throughout Los Angeles.

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Design LA: The Heartbeat of West Coast Creativity

Design LA is more than an event — it’s a creative movement that unites Los Angeles’ design districts and champions the businesses that shape them. It connects the global design community to LA’s most compelling destinations — from storied showrooms to bold new studios — showcasing the city’s unique blend of heritage, innovation, and cultural influence.

Mission
Design LA unifies the city’s design districts and champions the businesses that define them. As a trusted, year-round resource, it connects the global design community to LA’s most compelling destinations. In a world where designers can shop anywhere, Design LA makes the case for starting here.

Vision
Design LA envisions a city recognized not only as a destination but as the essential hub for art, design, and innovation. By amplifying the unique character of LA’s design neighborhoods and honoring the legacy of visionaries like Billy Baldwin, Tony Duquette, and the Ferus Gallery, Design LA embraces both the storied past and forward-thinking spirit that define California design. It’s a place where anyone can arrive with an idea and build something extraordinary — and Design LA is the gateway to that creative possibility.

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Who Attends Design LA

Design LA draws an extraordinary audience — the people who set trends, shape spaces, and influence what design means today.

Attendees by Profession:

• 51% Designers & Architects

• 24% Design Brands

• 10% Press & Media

• 7% Sales

• 6% PR & Marketing

• 2% Developers

This collective represents a $35 billion design economy powered by more than 128,000 professionals. It’s the intersection of artistry, innovation, and industry — where design meets opportunity.

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Legends: The Premier West Coast Design Event

At the center of Design LA is Legends, the premier West Coast design event and one of the most anticipated gatherings in the global design calendar. Legends brings together top designers, architects, brands, media, and tastemakers for a week of panels, parties, and creative activations across Los Angeles’ most iconic design districts.

2025 by the Numbers:

• 800+ Attendees

• 4 Days | 70+ Legendary Events

• 12+ National & International Media Partners

• 15 Million Combined Media Reach

• 2.5 Million Social Impressions

• 89,000 Engagements

• 16+ Custom Sponsor Activations

• 13+ Editorial Voices

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Legends 2026: Exploring the Hidden Stories of Design

LEGENDS / March 2–5, 2026

The 2026 Legends theme invites the design community to explore the unseen inspirations, processes, and collaborators that shape exceptional interiors. From artisan craftsmanship to architectural nuance, this year’s programming will reveal the hidden stories that define great design — celebrating the journey as much as the finished work.

Sponsor Benefits

• Content-rich alignment with creative professionals

• Storytelling opportunities around process, partnership, and behind-the-scenes artistry

• Natural fit for categories such as:

  • Travel — creative journeys and destinations

  • Automotive — performance + design

  • Credit Cards — access + exclusivity

  • Real Estate — behind luxury properties

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2026 Living Legend: Joel Chen

Each year, Design LA honors an individual whose work embodies creativity, perseverance, and influence.
For 2026, Design LA proudly announces Joel Chen, founder of JF Chen, as the Living Legend honoree.

“JF Chen is not merely a showroom but a chronicle of humanity’s artistry, curated by a compassionate eye. It’s the journey of Joel Chen himself — a man who has devoted his life not just to acquiring beautiful things, but to understanding their soul and ensuring their story continues to enchant others.”
— Philip Stites, Design Los Angeles Board President

A self-taught collector and dealer, Joel Chen built his legacy on instinct and passion. His renowned JF Chen galleries helped establish Highland Avenue as a design destination, and his lifelong dedication to connecting rare objects with creative spaces continues to inspire generations. This honor celebrates both his extraordinary collections and his unwavering commitment to design excellence in Los Angeles and beyond.

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Sponsorship Opportunities

Design LA welcomes both endemic and non-endemic sponsors. Legends has a proven track record of partnership with travel, lifestyle, and financial-services brands seeking meaningful connection with design-conscious cultural leaders.

PRESENTING SPONSOR — $100,000

Brand Visibility

• “Presented by [Sponsor Name]” integrated into event title

• Marquee logo placement at entrances & check-in

• Premium visibility across print, digital & press assets

• Featured in national media (AD, Elle Decor, NY Times, LA Times, C Magazine)

• Prominent presence on Design LA website

• On-stage acknowledgment throughout week

• 3 dedicated social media features + taggings

• Dedicated sponsor email to Design LA list

Experiential Access

• Host one exclusive event at CHIEF (venue fees waived)

• Custom branded activation or pop-up

• Distribute branded collateral during Legends

• 50 VIP passes + reserved seating

VISIONARY SPONSOR — $75,000

Visibility

• Premier logo placement across all assets

• Inclusion in press outreach & listings

• Dedicated social media feature + group posts

• Recognition in remarks & slides

• Company profile on Legends website

Experiential

• Host exclusive event at CHIEF (venue fees waived)

• Custom activation or branded space takeover

• 30 VIP All-Access Badges

CULTURAL PARTNER — $50,000

Recognition

• Logo on event signage, website, print & digital promotions

• Inclusion in sponsor email blast

• Group social media feature

• Company profile on website

Experiential

• Co-host or sponsor a Legends event (panel, lunch, cocktail)

• Branded collateral distribution

• 20 VIP All-Access Badges

OPENING NIGHT PARTY SPONSOR — $30,000

Be front-and-center at the week’s most anticipated celebration.

Includes:

• Naming rights: Legends Opening Night presented by [Brand]

• Prominent signage & branding at CHIEF

• Logo on invitations, event maps, and social promotion

• Mention in opening remarks and press materials

• 5 VIP Invitations for your team and guests

The design industry’s most influential voices — all in one room, with your brand setting the tone for the night.

SPIRITS PARTNER — In-Kind Product Contribution (Value ≈ $30,000)

Fuel the energy of Legends’ signature gatherings, from Opening Night to daily CHIEF events.

Includes:

• Product placement and branded bar presence

• Logo on event signage, menus, and social highlights

• Mentions in Legends eblasts and recap

• 4 All-Access Invitations for your team

A sophisticated audience of designers, architects, editors, and tastemakers will raise a glass with your brand at the center of it all.

DIGITAL EXPERIENCE SPONSOR — $25,000

As the exclusive Digital Experience Sponsor, your brand powers the Legends registration site and app — the hub every attendee uses before and during the event.

Includes:

• Naming rights: Legends 2026 App presented by [Company Name]

• Branded splash screen & rotating banner

• Logo on registration site & emails

• 2 sponsored push notifications during Legends week

• Logo on digital badges & printed program

• Post-event analytics report

• Host a Digital Lounge at CHIEF for check-ins and charging

DESIGN PARTNER — $25,000

Includes:

• Featured activation or event integration at CHIEF

• Logo on Legends materials

• Dedicated Instagram post + newsletter feature

• 5 All-Access Passes

• Option to host a private designer gathering

CULTURAL COLLABORATOR — $25,000

Includes:

• Sponsored content across Design LA social & newsletter

• Invitation to participate in a panel or discussion

• Inclusion on Legends map & signage

• Logo on website & step-and-repeat

• 5 All-Access Passes

COMMUNITY PARTNER — $25,000

Includes:

• Branded lounge or coffee bar at CHIEF

• Logo on hospitality signage

• Feature in “Behind the Scenes” digital recap

• 5 All-Access Passes + priority event invites

CREATIVE ALLY — $15,000

Includes:

• Shared activation or co-branded event

• Logo on Legends website & social credits

• 2 All-Access Passes

• Inclusion in sponsor highlight post

VISIONARY PATRON — $15,000

Includes:

• Recognition in press and editorial partner materials

• VIP access for executives

• Custom visibility opportunities

• 2 Legends Passes + year-round Design LA membership benefits

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RFA’s Role: Connecting Brands and Creativity

As Design LA’s sponsorship partner, Roaring Fork Agency will bring brands into the creative fold through thoughtful, experiential activations that feel organic and inspiring. RFA will focus on partnerships that tell stories — about innovation, process, and people — rather than transactions.

We believe the best sponsorships don’t interrupt creativity; they become part of it.

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Looking Ahead to Design LA 2026

Design LA 2026 will be the most ambitious edition yet — expanding across more venues, events, and creative disciplines than ever before. With the Legends 2026 theme, the Living Legend honor for Joel Chen, and a full spectrum of sponsorship opportunities, this year will celebrate what makes Los Angeles the beating heart of global design.

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If you have any questions about Sponsoring the Design LA reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

👉 Learn more about Design LA at www.designlosangeles.org
👉 Explore partnership opportunities at www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency Partners with NYCxDESIGN Festival to Drive Corporate Sponsorships, Support Keynote Addresses + Design Pavilions, and Create Immersive Experiences for Companies Around the Globe

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

The Roaring Fork Agency (www.roaringforkagency.com) is working to elevate NYCxDESIGN Festival (www.nycxdesign.org) by securing corporate sponsorships that align with the event’s mission of celebrating creativity, innovation, and design excellence. Leveraging its extensive network of global brands, the agency is identifying strategic partners across industries such as luxury fashion, technology, interior design, and hospitality. These corporate sponsors not only provide financial support but also bring unique activations, branded experiences, and exclusive collaborations that enhance the event’s prestige and engagement.

Through a tailored sponsorship approach, Roaring Fork is ensuring that brands see tangible value in their partnerships with NYCxDESIGN. Sponsors gain access to a highly influential audience of designers, architects, artists, and industry leaders while integrating their products and services into the event in meaningful and immersive ways. Whether through interactive installations, VIP experiences, or co-branded content, these sponsorships help transform New York Design Week into an even more dynamic and impactful platform for creativity and business.

Beyond securing sponsorships, Roaring Fork is also focused on amplifying the reach and visibility of NYCxDESIGN. By leveraging media partnerships, digital marketing campaigns, and influencer collaborations, the agency is ensuring that the event gains widespread recognition both in New York City and globally. Through this strategic effort, Roaring Fork is helping position NYCxDESIGN as the premier design event, attracting top-tier brands, thought leaders, and creative minds from around the world.

NYCxDESIGN 2025 Partnerships

The Roaring Fork Agency is proud to support the New York Design Festival by securing top-tier corporate sponsors for a range of high-profile opportunities. As the Title Sponsor, a brand will receive premier recognition across all festival marketing, positioning itself as the driving force behind this globally influential design event. The Opening Party Sponsor will set the tone for the festival with a high-energy, brand-forward celebration attended by industry leaders, influencers, and creatives.

For thought leadership, the Keynote Speech Sponsors will align their brand with innovation and expertise by supporting headline talks from world-renowned designers and industry visionaries. The Design Pavilion Sponsors will have the opportunity to showcase their products and creativity in highly visible, interactive spaces, engaging directly with festivalgoers.

The Event Amplification Sponsors will enhance the festival’s digital and media presence, ensuring widespread exposure through strategic content partnerships, social media campaigns, and live event streaming. Meanwhile, the Souvenir Exhibit Sponsor will leave a lasting impression by branding exclusive festival merchandise and takeaways, cementing their presence beyond the event itself.

Finally, the Liquor Sponsor will play a key role in elevating the festival experience by providing premium beverages at key events, lounges, and networking spaces. Through these carefully curated sponsorship opportunities, Roaring Fork Agency is connecting brands with the New York Design Festival in ways that drive visibility, engagement, and long-term industry impact.

NYCxDesign Festival Sponsorship Opportunities

Title Sponsor - $250,000

Opening Party Sponsor - $30,000

Design Pavilion Sponsors - $70,000 to $150,000

Keynote Speech Sponsors - $35,000

Event Amplification Sponsors - $1,000 to $10,000

Souvenir Exhibit Sponsor - $25,000

Liquor Sponsors - Liquor Products for 8 Days of the Festival estimate $150K of Product provided by Liquor Sponsors

2024 NYCxDESIGN Festival Schedule (2025 Schedule coming soon) >

New York Design Week 2024: The Best New Launches From NYCxDesign and Beyond, Architectural Digest

What to See in New York During a Month-Long Celebration of Design, The New York Times

"Design is All Around Us": NYCxDESIGN Festival Returns with a Focus on Community and Innovation, archiproducts

10 things to do at New York Design Week, Fast Company

Envisioning a Better Future at 2024 NYCxDESIGN, The Pratt Institute

"Don't come wearing Milan or European glasses" says NYCxDesign executive director, Dezeen

NYCxDESIGN Announces 2025 Festival Dates, Floor Covering Weekly

If you have any questions about Sponsoring the NYCxDesign reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

NYCxDESIGN - www.nycxdesign.org

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

From Local Roots to National Reach: Roaring Fork Agency Helps Stroke Awareness Oregon and Stroke Awareness Outreach Expand Impact

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

In a dynamic new collaboration aimed at strengthening stroke education and survivor support, Roaring Fork Agency (www.roaringforkagency.com) has partnered with Stroke Awareness Oregon (SAO) (www.strokeawarenessoregon.org) to enhance corporate fundraising efforts and strategic outreach. This alliance is focused on advancing SAO’s mission: to reduce stroke-related deaths and disabilities through increased awareness, prevention, and compassionate support for survivors and caregivers.

About Stroke Awareness Oregon

Stroke Awareness Oregon is a nonprofit organization dedicated to educating the public on stroke prevention, recognition, and recovery. Its work includes community outreach programs, educational workshops, and an ever-growing network of support for stroke survivors and their families.

Partnering with educational institutions like Central Oregon Community College, SAO delivers impactful programs such as “Stroke 101: Awareness & Prevention,” empowering individuals with the knowledge and tools to prevent strokes and respond effectively when they occur.

To expand its reach nationally, SAO has launched Stroke Awareness Outreach—a new initiative aimed at working with individuals, organizations, and companies across the United States. As the national extension of SAO, this initiative will carry the mission forward by promoting stroke education and support services coast to coast.

The Role of Roaring Fork Agency

The Roaring Fork Agency (RFA) brings over two decades of expertise in strategic sponsorship development and corporate fundraising. With a network spanning 300+ events nationwide, RFA is uniquely positioned to connect SAO with corporate sponsors and donors that align with its values and mission.

As part of the partnership, RFA will:

• Develop and execute sponsorship campaigns

• Facilitate connections with healthcare organizations

• Organize fundraising events and branded initiatives

• Craft marketing and awareness strategies to increase public and corporate engagement

In addition to generating sponsorship revenue, RFA will work to establish long-term collaborations with healthcare companies. These partnerships will enable providers to integrate SAO’s educational content and survivor support tools into their own community outreach and continuity of care programs.

Corporate Involvement and Impact

Corporate and healthcare partners are essential to achieving SAO’s goals. By sponsoring programs, funding educational initiatives, or collaborating on outreach, companies can make a direct and lasting impact on public health—and fulfill their social responsibility goals at the same time.

The partnership between SAO and RFA offers a streamlined opportunity for corporations to become champions of stroke prevention and survivor support, whether locally in Oregon or nationally through the new Stroke Awareness Outreach initiative.

Looking Ahead

The synergy between Roaring Fork Agency and Stroke Awareness Oregon represents a powerful step forward in stroke education and community health. With the addition of Stroke Awareness Outreach, the mission expands beyond state lines—inviting individuals and organizations across the country to help build a stroke-aware and prepared society.

Stroke Awareness Oregon Stroke & Caregiver Support Groups > www.strokeawarenessoregon.org/support-groups

Stroke 101 > www.strokeawarenessoregon.org/prevention

Donate to Stroke Awareness Oregon > www.strokeawarenessoregon.networkforgood.com/projects/206594-sao-website-general-give

If you have any questions about Sponsoring Stroke Awareness Oregon reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com 

Stroke Awareness Oregon - www.strokeawarenessoregon.org

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency and United Grid League Team Up to Ignite Sponsorship Opportunities Across America's New Ground-Breaking Co-Ed Team Fitness Sport

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

The Roaring Fork Agency (www.roaringforkagency.com), a leader in experiential marketing, brand partnerships, and corporate sponsorship strategy, has officially partnered with the United Grid League (UGL) (www.unitedgridleague.com) — America’s premier race-based team sport — to identify and secure sponsorship opportunities across the league’s events, livestreams, teams, and media channels. The move represents a significant step forward for UGL as it continues to scale its reach and engage a fast-growing, high-energy audience.

Together, Roaring Fork and UGL are building a robust sponsorship platform that provides dynamic, results-driven opportunities for brands seeking to align with athleticism, innovation, and a deeply loyal fitness community.

What Makes the United Grid League Unique?

The United Grid League is a bold evolution of team sport, combining elements of CrossFit, Olympic lifting, calisthenics, and team strategy into fast-paced, co-ed competitions. Unlike traditional individual-based fitness events, UGL’s format centers on mixed-gender teams competing in intense, high-production matches. The result is a sport that’s as captivating for viewers as it is empowering for athletes.

UGL’s events are built for both live audiences and digital spectators, with every match broadcast in full via professional livestreams. The league’s championship event is the crown jewel of the season, drawing in lots of energized + engaged fans and delivering unmatched media value for its partners.

With a core audience that is young, health-conscious, tech-savvy, and highly engaged across social platforms, the United Grid League offers brands an opportunity to connect authentically with one of the most aspirational demographics in the marketplace today.

A Comprehensive Sponsorship Ecosystem

As UGL’s exclusive sponsorship agency of record, Roaring Fork Agency is now actively marketing a suite of highly customizable partnership opportunities for 2025 and beyond. Whether a brand is looking for top-tier visibility across the entire season or a focused campaign around a single event, there’s a package designed to deliver real value:

🏆 Presenting Sponsor

The league’s highest-profile sponsorship opportunity. The Presenting Sponsor receives “Presented by” naming rights across all matches, media assets, and broadcasts. This premier partnership includes top-level logo placement, custom on-site activations, in-show content features, and year-round brand alignment with the league.

🥇 Title Sponsor

Title Sponsors will receive high-visibility branding across league assets, digital content, press releases, livestreams, and social media integrations. Ideal for brands looking to establish long-term equity with a sport on the rise.

🥈 Champion Sponsor

Champion Sponsors get prominent placement across UGL’s platforms, plus options for athlete partnerships, original branded content, and inclusion in league-wide storytelling initiatives that highlight competition, wellness, and community.

🎥 Livestream Rights Sponsor

Brands looking to tap into UGL’s digital reach can own the broadcast experience through livestream rights. This includes pre-rolls, in-broadcast logo overlays, commercial segments, and shoutouts during livestreams watched by fitness fans around the country and globally.

🎯 Single Match Livestream Sponsor

Perfect for brands seeking nation and world-wide exposure, this package offers full ownership of an individual match broadcast, complete with branding, custom segments, and social amplification.

🏁 Championship Event Sponsor

For companies that want to own the biggest moment of the season, this package includes naming rights and visibility at the UGL Championship event. With high production value, significant media coverage, and the league’s most intense competition, it’s the ultimate platform for brand storytelling.

Each sponsorship package also includes access to content creation opportunities, social promotions, VIP experiences, hospitality, and product integration. Roaring Fork Agency will work hand-in-hand with each partner to tailor a strategy that meets marketing objectives while delivering measurable impact.

Why Brands Should Be Paying Attention

“UGL is a breakout property with a passionate base and a ton of room to grow,” said a spokesperson for Roaring Fork Agency. “Their format is fast, fun, and incredibly marketable. The league represents everything today’s consumers care about: performance, inclusion, community, and wellness. We’re excited to bring the right partners into the fold—brands that want to build equity through authentic, high-energy engagement.”

With its powerful mix of athleticism, team identity, livestream-ready action, and grassroots fan culture, the United Grid League is carving out a new space in the world of performance sports. It’s more than a fitness league—it’s a content engine, a lifestyle platform, and a brand partnership playground.

Let’s Build Together

The 2025 season is shaping up to be UGL’s biggest yet, with expanded teams, new venues, elevated media production, and a national championship that promises to be the most watched event in league history.

For brands interested in aligning with excellence, energy, and community through meaningful sponsorships, now is the time to join.

To learn more or inquire about sponsorship packages, visit www.roaringforkagency.com
To explore the league, the teams, and the competition, head to www.unitedgridleague.com

If you have any questions about Sponsoring United Grid League reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

United Grid League - www.unitedgridleague.com

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency Partners with Atlanta Design Festival to Drive Sponsorships, Product Placement, Experiential Marketing, Innovation, and Global Recognition

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

The Roaring Fork Agency (www.roaringforkagency.com) has embarked on a collaboration with the Atlanta Design Festival (www.atlantadesignfestival.net) to position the 2025 Festival, September 27 - October 5, 2025, as a leading force in the world of design, both locally and globally. By leveraging its deep expertise in sponsorships and experiential marketing, Roaring Fork is actively seeking corporate sponsors whose brands align with the innovative, creative spirit of the festival. These partnerships are designed to foster long-term relationships, with brands gaining high visibility and access to a coveted audience of design professionals, students, and enthusiasts. By tailoring sponsorship packages that resonate with the festival’s mission, Roaring Fork enables companies to showcase their products and services in authentic, design-centric ways, adding new dimensions to the festival experience for attendees.

Roaring Fork’s approach to product placement goes beyond traditional advertising, integrating brands directly into the festival’s interactive exhibits and events. The agency is carefully curating brands and products that enhance the aesthetic and thematic vision of the festival, allowing companies to highlight their most forward-thinking offerings in a setting that naturally attracts design-conscious consumers. Whether through branded lounge spaces, live demonstrations, or hands-on workshops, Roaring Fork is creating a landscape where festival-goers can immerse themselves in products that align with the design ethos they admire. This seamless product placement not only strengthens brand connections but also contributes to an elevated festival experience that feels cohesive and inspiring.

Additionally, the Roaring Fork Agency is taking a fresh approach to marketing the festival, utilizing both digital and on-site strategies to boost engagement. Through social media campaigns, influencer partnerships, and curated content, the agency is expanding the Atlanta Design Festival’s reach to include not just locals but also a global audience interested in design trends. The Roaring Fork Agency’s tailored marketing efforts aim to highlight both the festival's unique offerings and the brands behind them, driving awareness and attendance. With this comprehensive approach, the Roaring Fork Agency is not only helping the festival thrive financially but also enhancing its status as a premier event in the design world.

Experiential marketing is another cornerstone of Roaring Fork’s strategy, bringing brand engagement to life through immersive, memorable activations. The agency works with brands to craft unique experiences—from virtual reality showcases to interactive art installations—that captivate the senses and create lasting impressions. This experiential element amplifies the reach of each brand and enriches the festival’s reputation as an event where cutting-edge design intersects with leading global companies. Roaring Fork is also helping to expand the festival’s reach by implementing an extensive digital marketing campaign that includes social media promotions, influencer collaborations, and targeted content to draw attention across the U.S. and internationally. By positioning the Atlanta Design Festival as a premier destination for design innovation, Roaring Fork is attracting a diverse and global audience, strengthening Atlanta’s role on the world stage as a hub for design excellence.

2024 Atlanta Design Festival Schedule with 2025 Festival Schedule coming soon!

2025 Atlanta Design Festival Sponsorship Opportunities

The Roaring Fork Agency is creating a range of sponsorship opportunities for the Atlanta Design Festival to offer potential partners tailored engagement options, each crafted to reflect different levels of involvement and brand visibility. At the highest level, the Presenting Sponsorship gives companies the exclusive chance to co-brand the entire festival, positioning themselves alongside the festival’s name in all marketing materials, signage, and digital content. Presenting Sponsors enjoy maximum exposure, from extensive on-site branding to integration in press coverage, providing unmatched access to a wide audience of design enthusiasts and industry leaders. This premium level allows sponsors to directly shape the festival experience, offering exclusive spaces, experiences, or programming that highlight the sponsor’s commitment to the design community.

2025 Presenting Sponsorship > $50,000

The Foundation Sponsorship tier is tailored for organizations that support the festival’s core mission to advance design thinking and innovation. Foundation Sponsors are showcased as key supporters of the festival’s long-term success and community impact, with their contributions funding educational workshops, panel discussions, and speaker sessions. This sponsorship level positions brands as advocates of design education and progress, aligning them with the festival’s outreach efforts and securing visibility across multiple festival platforms. The Foundation Sponsorship allows companies to strengthen their reputation within the design world while supporting meaningful initiatives that resonate with a passionate audience.

2025 Foundation Sponsorship > $25,000

For brands looking to engage with specific events or segments within the festival, Event Sponsorship provides an ideal platform. Event Sponsors can support individual activities such as opening and closing ceremonies, networking receptions, or marquee installations. These sponsors enjoy exclusive branding rights within their selected events, allowing them to interact with attendees in targeted, memorable ways. From branded event spaces to custom signage and exclusive product placement, Event Sponsorship enables companies to reach their desired audience segments and create lasting brand associations through meaningful touchpoints.

Event Sponsorship > $10,000

Finally, the Design Sponsorship level is aimed at brands that wish to have a visible presence within specific design showcases or product installations. This sponsorship level focuses on direct interaction with design elements, providing opportunities for product integration within curated exhibits or sponsored design spaces that reflect the latest industry trends. Design Sponsors have the unique opportunity to present their products within the context of cutting-edge design and craftsmanship, building authentic connections with attendees who appreciate innovative, high-quality design. Through these varied sponsorship levels, the Roaring Fork Agency ensures that the Atlanta Design Festival has a diverse set of partners, each contributing to an elevated festival experience while gaining exposure to a dedicated, design-focused audience.

Design Sponsorship > $5,000

Articles about the Atlanta Design Festival >

Atlanta’s 2024 Design Festival Celebrates Contemporary Architecture, Tradition, and Innovation - I and S Design

Meet Elayne DeLeo | Director and Co-Founder, Atlanta Design Festival - Shoutout Atlanta

Designed to moved Atlanta forward: Atlanta Design Festival asks why not now? - The Atlanta Voice

Atlanta Design Festival reflects a city in transition - Financial Times

Atlanta Design Festival 2024 Unites Global Innovators - MEM Magazine

Atlanta Design Festival returns Sept. 28 – Oct. 6 - Rough Draft Atlanta

If you have any questions about Sponsoring the Atlanta Design Festival reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

Atlanta Design Festival - www.atlantadesignfestival.net

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency Partners with Faire la Fête to Elevate Sparkling Wine Presence Across North America through Event Sponsorship and Strategic Placements

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

The Roaring Fork Agency (www.roaringforkagency.com) has announced an exciting new partnership with Faire la Fête (www.fairelafetewines.com), a French sparkling wine brand known for its rich heritage and commitment to crafting high-quality wines. Under this partnership, the Roaring Fork Agency will take on a multifaceted role, helping to manage sponsorships, marketing, and product placement efforts to enhance Faire la Fête's brand presence across North America.

This collaboration will involve the Roaring Fork Agency strategically positioning Faire la Fête within key lifestyle events, premium experiences, and exclusive gatherings, ensuring that the brand reaches a discerning audience that appreciates fine sparkling wines. By leveraging its extensive network, the agency will also seek to secure high-visibility sponsorships, aligning Faire la Fête with influential partners and venues that complement the brand’s luxurious and celebratory nature.

Through this partnership, the Roaring Fork Agency aims to align Faire la Fête with premium experiences where the brand can be showcased as the sparkling wine of choice for celebrations and refined entertainment. By targeting influential corporate events and executive gatherings, the agency will help position Faire la Fête as a go-to option for sophisticated consumers looking to enjoy sparkling wine in elegant settings.

Additionally, by tapping into high-profile sporting events such as golf and tennis tournaments, Faire la Fête will benefit from enhanced visibility and association with upscale audiences. These placements will not only reinforce the brand’s identity as a celebration-worthy beverage but also broaden its reach within elite circles, allowing it to gain traction as a preferred choice in both the corporate and leisure event spheres across North America.

If you have any questions about Faire la Fête reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

Faire la Fête - www.fairelafetewines.com

Roaring Fork Agency - www.roaringforkagency.comm

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

Roaring Fork Agency and FishBait Solutions Partner with National Football Foundation to Elevate Sponsorship for National Football Foundation, William V. Campbell Trophy® and NFF Annual Awards Dinner

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

The Roaring Fork Agency (www.roaringforkagency.com) has joined forces with the National Football Foundation (NFF) (www.footbalfoundation.org) and FishBait Solutions (www.fishbaitsolutions.com) to secure high-profile sponsorships for the William V. Campbell Trophy® and the broader sponsorship needs of the National Football Foundation’s prestigious Annual Awards Dinner. The partnership is part of a concentrated effort to bring increased visibility and support to the award, which honors college football’s top scholar-athlete, as well as the NFF’s mission of promoting the lifelong benefits of amateur football. The gala, scheduled for December 10, 2024, at the Bellagio Hotel and Casino in Las Vegas, promises to attract a premier gathering of sports, business, and media influencers from across the country.

The William V. Campbell Trophy®, often referred to as the "Academic Heisman," celebrates an athlete who exemplifies excellence both on the field and in the classroom, setting a standard for leadership and character that resonates well beyond sports. Roaring Fork Agency and FishBait Solutions will play pivotal roles in identifying and securing a primary sponsor that aligns with the values of the Campbell Trophy® and appeals to a highly engaged and loyal college football fan base. The collaboration aims to enhance the impact and reach of the award, leveraging corporate partnerships to spotlight the achievements of scholar-athletes and their commitment to academic success and civic responsibility.

NFF Proudly Announces the Finalists for 2024 William C Campbell Award, October 23, 2024, National Football Foundation 

• Tahj Brooks, RB – Texas Tech (3.55 GPA – Sport Management)

• Robert Coury, LB – Carnegie Mellon [PA] (3.97 GPA – Mechanical Engineering)

• Jaxson Dart, QB – Ole Miss (3.71 GPA – Business)

• Beau Freyler, DB – Iowa State (3.91 GPA – Kinesiology) 

• Dillon Gabriel, QB – Oregon (3.43 GPA – Multidisciplinary Studies)

• Ashton Gillotte, DL – Louisville (3.69 GPA – Communications) 

• Brody Grebe, DE – Montana State (3.93 GPA – Mechanical Engineering)

• Mark Gronowski, QB – South Dakota State (3.76 GPA – Mechanical Engineering)

• Terrance Hollon, LB – Howard (3.90 GPA – Health Science) 

• Jack Kiser, LB – Notre Dame (3.82 GPA – Business Analytics) 

• Luke Lehnen, QB – North Central [IL] (3.76 GPA – Exercise Science) 

• Brayden Long, QB – Slippery Rock [PA] (4.00 GPA – Sport Management) 

• Jake Majors, C – Texas (3.65 GPA – Business Management) 

• Seth McLaughlin, C – Ohio State (4.00 GPA – Finance) 

• Jalen Milroe, QB – Alabama (3.52 GPA – Management)

• Jackson Woodard, LB – UNLV (3.77 GPA – Kinesiology)

In addition to the Campbell Trophy®, the NFF's Annual Awards Dinner serves as one of the most anticipated events in the college football calendar, attracting a diverse audience of college football legends, dignitaries, and sports enthusiasts. With Roaring Fork Agency and FishBait Solutions driving sponsorship efforts, the NFF is positioned to create an exceptional experience that not only celebrates athletic excellence but also underscores the foundation’s educational mission. The partnership is expected to foster dynamic sponsorship opportunities that elevate the NFF’s reach and bring additional recognition to both the Campbell Trophy® and the Annual Awards Dinner in Las Vegas, an iconic venue renowned for hosting high-profile events.

Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell is a compelling exploration of the life and impact of William "Bill" Campbell, a former college football coach who became one of Silicon Valley’s most influential business mentors. Written by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle, all former Google executives who were coached by Campbell, the book reveals the secrets behind his unique approach to leadership, which helped shape companies like Apple, Google, and Intuit. Known for his people-first philosophy, Campbell believed that successful leadership meant fostering strong relationships, cultivating trust, and empowering teams. The book distills his lessons on empathy, teamwork, and accountability, illustrating how Campbell’s coaching contributed to the growth of companies now worth over a trillion dollars combined. His legacy shows that even in a tech-driven world, human connections remain the foundation of effective leadership and innovation.

Bill Campbell - The Trillion Dollar Coach - Timothee Tosti, LinkedIn

If you have any questions about Sponsoring the National Football Foundation reach out to Paul Birdwell anytime at ——> 415 730 - 4854 or paul@roaringforkagency.com

National Football Foundation - www.footballfoundation.org

Fishbait Solutions - www.fishbaitsolutions.com

Roaring Fork Agency - www.roaringforkagency.com

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

World Speed Motorsports Sponsorship Opportunities for 2025 Racing Season with Lamborghini Super Trofeo Racing Team

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

The Roaring Fork Agency (www.roaringforkagency.com) is excited to announce its new role in securing corporate sponsorships for World Speed Motorsports (www.worldspeed.com), headquartered at the iconic Sonoma Raceway in Sonoma, California. As one of the premier organizations in professional racing, World Speed Motorsports competes in the highly prestigious F3, F4, and Lamborghini Super Trofeo racing series. This partnership opens the door for companies to expand their brand and presence across America and internationally by aligning with a top-tier racing organization. Sponsorship opportunities provide businesses with the chance to showcase their brand to a vast, enthusiastic motorsports audience, offering unparalleled visibility in both the U.S. and global markets.

Through this collaboration, Roaring Fork Agency is creating tailored sponsorship packages that allow companies to gain exposure through a variety of channels, including race car branding, media coverage, and on-site activations at major racing events. As World Speed Motorsports competes in some of the most exciting and competitive racing series, sponsors will benefit from high-impact visibility and association with speed, innovation, and performance. These sponsorships are ideal for businesses looking to engage with diverse and passionate audiences while building their reputation in new and dynamic markets.

In addition to brand expansion, corporate sponsorship with World Speed Motorsports offers unique opportunities for employee wellness and reward programs. Companies can use this partnership to inspire and reward their teams with access to exclusive events at World Speed Motorsports' headquarters at Sonoma Raceway. Employees can enjoy behind-the-scenes experiences, meet the drivers, and even participate in trackside activities, fostering a sense of excitement and team spirit. These immersive experiences are designed to motivate employees, boost morale, and create lasting memories that promote a culture of recognition and reward within the company.

Moreover, sponsors can entertain key clients at races across the U.S. and the world, offering them VIP access to world-class motorsports events. From luxury hospitality suites to trackside views and pit lane tours, corporate guests will enjoy the thrill of the race while networking in an exhilarating and exclusive setting. Whether at the Sonoma Raceway headquarters or at racing events across America and beyond, this sponsorship allows companies to create unforgettable client entertainment experiences, strengthen relationships, and make a lasting impression.

By partnering with Roaring Fork Agency and World Speed Motorsports, companies can achieve both internal and external growth—enhancing employee wellness and client relations while simultaneously expanding their brand's reach in the fast-paced world of motorsports.

Below is some more information about World Speed Motorsports and you can find lots more info at the WSM website – www.worldspeed.com

Founded in 1991 WSM, has supported drivers in Formula and Sports cars ever since. WSM has competed in Formula Mazda, Champ Car Atlantic, F2000, Formula Renault, Pro Formula Mazda, F4, and Porsche GT3 Cup. World Speed Alumni are in IndyCar, NASCAR, IMSA, World Challenge, and many other series around the world. World Speed Motorsports has earned a reputation as the “go to” company for drivers that demand real solutions and results. The team is capable of providing every type of service a race car, and a driver could need.

World Speed Motorsports is fueled by World Speed Incorporated

The core executive team at World Speed Incorporated has a cumulative 80 years of spec formula racing car experience both in the racing school world as well as in various pro racing series. World Speed Inc. is a complete racing eco-system that includes manufacturing, race promotions, driver training and development, and race team management.

World Speed Motorsports is focused on:

– Grooming professional racers

– Turning enthusiasts into race car drivers

– Securing and promoting racing events

– Designing, manufacturing, supporting, maintaining, and supplying all the things necessary for race cars and drivers

World Speed Motorsports Mission Statement & Core Values:

– To do the right thing in all things.

– To fulfill the visceral love people have for speed, competition, and technology.

– To be the best run and operating business in the racing world.

– To have a positive effect on the world that we live and work in.

The racing team branch of the corporation, World Speed Motorsports, has been victorious in Formula Atlantic, Formula Mazda, FormulaSPEED, Open Class Formula S, Prototypes, Pro Formula Mazda, F4, and Formula Renault.

World Speed Racing Is A Leader in Diversity and Inclusion

In addition to being one of the winningest racing teams in racing world, World Speed Racing, located in Sonoma, California, is a champion of diversity, both within its organization and the broader racing world. The team actively recruits talent from all walks of life, ensuring its racing teams and drivers reflect the rich diversity of the community. World Speed Racing empowers individuals of different backgrounds by providing equal opportunities for drivers, engineers, and staff, fostering a culture of inclusion at every level. Through partnerships, scholarships, and outreach programs, the organization is dedicated to breaking down barriers in motorsports, helping underrepresented groups not only find a place within the racing world but also thrive as leaders and innovators on the global stage.

World Speed’s Commitment to Diversity Continues to Drive Progress in 2024

Lyn St. James Tests at Sonoma Raceway with World Speed Motorsports

World Speed Motorsports - www.worldspeed.com

The Roaring Fork Agency has put together a number of different Sponsorship Packages for World Speed Motorsports which we can tailor to any company or situation dependent upon what the Sponsoring Company is looking to achieve with its Partnership and Investment with WSM. Some example of the Sponsorship Opportunities that the Roaring Fork Agency is now offering for WSM are below >

2025 Sponsorship of WSM Super Trofeo Lamborghini Racing Team for All Events and Races (see 2025 Racing Schedule below)

Sponsorship Benefits extend way beyond Branding Company Branding on the Race Team across the entire World Speed Motorsports organization and media assets include primary Company + Logo as Primary Sponsor of Lamborghini racing team for the 2025 Season

PLATINUM PARTNERSHIP - PRIMARY RACE CAR TEAM Sponsor of Lamborghini Super Trofeo Car for 2025 Season

$400,000 + $100,000 estimated Activation for Full Season of Races

Fun: Six VIP Tickets at every event (36 total) Value if you could purchase (you can’t) is $36,000. Each VIP receives event General Admission, VIP Lamborghini program, all weekend hospitality, team access, garage tours, Lamborghini rides, etc.

Activation: Track Days behind the wheel, company headquarter visits, race simulator contests, employee rewards, customer experiences, event tour guides, race cars for trade show displays, race shop tours, and national contests would be developed using the activation funding. To best develop that plan, World Speed would need to know what the company’s overall marketing goals and targets might be. There are lots of very cool ways to activate this!

Signage: Your company's logo will be featured on the majority of both sides of the racing car, the driver’s suit, and the team’s transporter. The transporter travels thousands of miles across the country each year.  The races are broadcast (and re-broadcast) across a variety of channels. Your logo and company will be getting a lot of exposure.

Media Mentions: Your company would get mentions on the World Speed website, press releases, and all social channels.  WSM would work with your marketing team on messaging and graphics that make the most sense for your objectives. The car would be referred to as the World Speed / Brand X Lamborghini in press and live footage. would work with your marketing team on messaging and graphics that make the most sense for your objectives.

GOLD PARTNERSHIP

$125,000

Fun: Six VIP Tickets at every event (36 total) Value if you could purchase (you can’t) is $36,000. Each VIP receives an event General Admission, VIP Lamborghini program, all weekend hospitality, team access, garage tours, Lamborghini rides, etc.

Signage: Your company's logo will be featured on the hood of the racing car, the driver’s suit, and the team’s transporter. The transporter travels thousands of miles across the country each year.  The races are broadcast (and re-broadcast) across a variety of channels. Your logo and company will be getting a lot of exposure.

Media Mentions: Your company would get mentions on the World Speed website, press releases, and all social channels.  WSM would work with your marketing team on messaging and graphics that make the most sense for your objectives.

SILVER PARTNERSHIP

$50,000

Fun: Three VIP Tickets at every event (18 total) Value if you could purchase (you can’t) is $18,000. Each VIP receives an event General Admission, VIP Lamborghini program, all weekend hospitality, team access.

Signage: Your company's logo will be featured on the lower rear wing of the racing car, the driver’s suit, and the team’s transporter. The transporter travels thousands of miles across the country each year.  The races are broadcast (and re-broadcast) across a variety of channels.

Media Mentions: Your company would get mentions on the World Speed website, press releases, and all social channels.  WSM would work with your marketing team on messaging and graphics that make the most sense for your objectives.

BRONZE PARTNERSHIP

$30,000

Fun:  Two VIP Tickets at every event (12 total) Value if you could purchase (you can’t) is $12,000. Each VIP receives an event General Admission, VIP Lamborghini program, all weekend hospitality, team access.

Signage: Your company's logo will be featured on the car (bumper sticker size - both sides) The races are broadcast (and re-broadcast) across a variety of channels.

Media Mentions: Your company would get mentions on the World Speed website, press releases, and all social channels.  WSM would work with your marketing team on messaging and graphics that make the most sense for your objectives.

If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:

paul@roaringforkagency.com

415 730 - 4854

Aspen, Colorado

Tiburon, California

Incline Village, Nevada

Santa Monica, California

Newport Beach, California

www.roaringforkagency.com

Twitter - @RoaringForkAgcy

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The Club Lounge at San Francisco International Airport (SFO) in the Harvey Milk International Terminal Naming Rights Opportunity

By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854

The Roaring Fork Agency (www.roaringforkagency.com) has partnered with Airport Experiences (www.airportdimensions.com) to secure a new naming rights sponsor for The Club Lounge at San Francisco International Airport's Harvey Milk Terminal. Located in the heart of the San Francisco Bay Area, this premium lounge offers a unique opportunity for brands seeking extensive exposure to a diverse and influential audience. The Roaring Fork Agency is using its expertise in building high-profile partnerships to identify a sponsor that aligns with the lounge's luxurious offerings and its prime location within one of the busiest airports in the world.

The Harvey Milk Terminal, a symbol of progress and inclusivity, serves millions of travelers annually. With San Francisco being a gateway to Silicon Valley and a global hub for business, technology, and tourism, SFO attracts a wide range of passengers, from business executives to international tourists. The new The Club Lounge, designed for travelers seeking comfort, productivity, and relaxation, provides high-end amenities such as gourmet dining, private workspaces, and quiet areas for relaxation. Securing the naming rights to this lounge allows a company to connect with a global audience and directly engage with affluent, tech-savvy, and influential travelers who frequent the Bay Area.

For a company looking to drive wide exposure, taking on the naming rights to The Club Lounge at SFO’s Harvey Milk Terminal is a strategic move. The lounge offers an exclusive, luxurious experience, and by associating its name with this premium service, the sponsor will benefit from constant visibility in a high-traffic environment. This partnership not only provides brand exposure to millions of passengers but also strengthens the company’s image by aligning it with excellence, innovation, and inclusivity. The opportunity to showcase a brand in such a prestigious, high-profile setting ensures lasting recognition and association with a key destination in one of the most influential regions in the world.

Key Highlights of The Club Lounge at SFO >

• High-End Audience Executives, Decision-Makers, Influencers with 60+ Minutes Dwell Time

• Lounge located in first airport terminal with LEED Platinum Certification

• Upcoming Huge Audience of Travelers to Big Sporting Events >

  2026 Super Bowl

  2026 World Cup Soccer

  2028 PGA Championship Golf Tournament

  2028 US Olympic Games in Los Angeles and lots travelers to Olympics fly through SFO

• Already Nominated for Best Independent Lounge 2024 by the Business Traveller Awards

Key Demographics of San Francisco Bay Area and SFO >

• San Francisco Population 3M+ and SF Bay Area 7M+

• San Francisco 5th Most Popular Tourist Destination in America

• SF Bay Area Highest Per Household Earnings in America

• Home to Silicon Valley and 2,000+ Cutting Edge Technology Companies

• SFO 127,000+ Passengers Per Day

• SFO 58M+ Passengers Per Year

• SFO 7th Busiest Airport in America

• SFO is Major Gateway to Europe, South America, Middle East, Asia + Oceana

• SFO has 53 Major Domestic and International Airlines

The Roaring Fork Agency is also working with Airport Experiences to secure sponsors and product placement opportunities for The Club Lounge at San Francisco International Airport’s Harvey Milk Terminal. This partnership aims to enhance the premium traveler experience within the lounge while providing brands with high visibility in one of the busiest airports in the world. With its expertise in forging strategic partnerships, Roaring Fork is working to identify sponsors and products that align with The Club's luxurious atmosphere, offering travelers top-tier amenities such as gourmet dining, relaxation spaces, and business services. Brands that participate in sponsorships or product placements at The Club will benefit from exposure to a diverse and influential audience, including business professionals, tech leaders, and international tourists passing through the San Francisco Bay Area, positioning their products and services in a prestigious and high-traffic environment.

The Club Lounge at SFO - www.theclubairportlounges.com/products/the-club-sfo

Airport Dimensions Launches The Club at SFO - www.airportxnews.com/airport-dimensions-launches-the-club-at-sfo/

Airport Dimensions Extends The Club Network to San Francisco International Airport - www.moodiedavittreport.com/airport-dimensions-extends-the-club-network-with-new-san-francisco-international-airport-lounge/

The Partnership Offer >

Please see The Club Lounge at the Harvey Milk Terminal at San Francisco International Airport Presentation below and if you have any questions reach out to Paul Birdwell anytime in the following ways >

paul@roaringforkagency.com

415 730 - 4854

The Roaring Fork Agency - www.roaringforkagency.com

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