By Paul Bryant Birdwell - paul@roaringforkagency.com - 415 730 - 4854
The Roaring Fork Agency — www.roaringforkagency.com — is working with World Speed Motorsports to develop corporate partnerships that connect companies with competitive racing, emerging drivers, engineering, and memorable experiences for customers and employees.
Based at Sonoma Raceway in Northern California’s Wine Country, World Speed offers companies an opportunity to build a partnership around the people, preparation, and technology behind professional motorsports.
For a sponsoring company, that can mean bringing important customers closer to the action, recognizing outstanding employees, developing compelling brand content, or supporting the next generation of racing talent.
A Racing Organization with More Than Three Decades of Experience
Since 1991, World Speed has developed drivers and competed across multiple generations of formula racing. Today, its Formula Pro USA F3 and F4 programs sit alongside the World Speed Academy and support for performance-car owners through the Turn 2 Drivers Club.
That combination brings together competitive racing, personalized coaching, technical expertise, and opportunities for enthusiasts to participate in the sport. Companies can explore a partnership with an organization whose work extends from a driver’s first training sessions to championship competition.
Competitive Momentum Heading into the Sonoma Finale
World Speed’s latest published race report, dated October 5, highlights a demanding but productive October 2–4 weekend at WeatherTech Raceway Laguna Seca.
Erik Doan recovered from an opening-session accident to finish inside the top five on Saturday, then took second place and set the fastest race lap on Sunday. Scott Pyle earned a Saturday podium, Austin Tiller recorded top-five finishes on both days, and Yana Kapoor secured two second-place finishes in Women’s Racing Series competition.
According to that report, Doan stood second overall in F4 heading toward November’s Sonoma finale, with Tiller fourth and Pyle fifth. Kapoor stood second in WRS after earning five class victories during the season.
Those results give prospective partners a timely introduction to a team still competing for meaningful results as the 2026 season approaches its conclusion.
Helping Emerging Drivers Take the Next Step
Driver development provides another compelling foundation for corporate involvement.
In August, World Speed announced Yana Kapoor’s selection for the F1 Academy Rookie Test program, with a training camp in the United Kingdom and an on-track evaluation scheduled in Spain. Her selection illustrates the opportunities that can emerge as developing drivers gain experience and demonstrate their capabilities.
World Speed also continues to support the transition from karting to formula cars. Its announced award for the 2026 ROK Sonoma VLR Senior Triple Crown 2 champion includes a complimentary two-day World Speed Academy training program.
For companies interested in education, technical skills, mentorship, and access to opportunity, these development programs offer a practical starting point for discussing a partnership.
Put Customers + Employees Closer to the Experience
RFA sees a particularly strong opportunity in building World Speed partnerships around relationships.
A race weekend or visit to a professional racing operation can create time and conversation that are difficult to reproduce in a conventional business setting. Customers can learn how a team prepares, meet the people responsible for performance, and see the coordination required when decisions must be made quickly.
Depending on the program developed with World Speed, potential activations could include:
Trackside hospitality for customers, dealers, distributors, or business partners.
Employee recognition events and team experiences.
Race-shop visits and conversations with drivers and technical personnel.
Behind-the-scenes content connecting racing with a company’s products or expertise.
Selected driver-training or driving experiences.
Business networking built around a shared interest in motorsports.
Each program would be developed around the company’s objectives, with activities, access, timing, and participation requirements agreed with World Speed.
The World Speed Academy Adds Another Dimension
The World Speed Academy creates an additional avenue for exploring participation and engagement.
Its published 2026 program welcomes beginners as well as experienced racers, with instruction focused on vehicle dynamics, braking, and racing fundamentals. The announced schedule includes a November 15–16 session following the October program.
Companies interested in incorporating Academy experiences into a partnership can discuss suitable formats and current availability with RFA and World Speed.
Build the Partnership Around the Business Objective
The starting question is straightforward: What does your company want this partnership to accomplish?
For an automotive or industrial company, the focus might be product storytelling, dealer relationships, or customer engagement. For a technology business, it could be engineering, data, teamwork, or executive hospitality. A consumer brand might prioritize content, promotions, or distinctive experiences.
Potential partnership elements can include race-car branding, driver and team involvement, digital content, hospitality, employee programs, and customized activations. The final combination should give the sponsoring company a clear purpose for participating and a practical plan for using the partnership.
RFA would work with the company and World Speed to define the objectives, select appropriate opportunities, and establish how results will be evaluated.
The Roaring Fork Agency has put together a number of different Sponsorship Packages for World Speed Motorsports which we can tailor to any company or situation dependent upon what the Sponsoring Company is looking to achieve with its Partnership and Investment with WSM. Some example of the Sponsorship Opportunities that the Roaring Fork Agency is now offering for WSM are below >
2027 Sponsorship of WSM Super Trofeo Lamborghini Racing Team for All Events and Races (see 2025 Racing Schedule below)
Sponsorship Benefits extend way beyond Branding Company Branding on the Race Team across the entire World Speed Motorsports organization and media assets include primary Company + Logo as Primary Sponsor of Lamborghini racing team for the 2025 Season
PLATINUM PARTNERSHIP - PRIMARY RACE CAR TEAM Sponsor of Lamborghini Super Trofeo Car for 2027 Season
$400,000 + $100,000 estimated Activation for Full Season of Races
Fun: Six VIP Tickets at every event (36 total) Value if you could purchase (you can’t) is $36,000. Each VIP receives event General Admission, VIP Lamborghini program, all weekend hospitality, team access, garage tours, Lamborghini rides, etc.
Activation: Track Days behind the wheel, company headquarter visits, race simulator contests, employee rewards, customer experiences, event tour guides, race cars for trade show displays, race shop tours, and national contests would be developed using the activation funding. To best develop that plan, World Speed would need to know what the company’s overall marketing goals and targets might be. There are lots of very cool ways to activate this!
Signage: Your company's logo will be featured on the majority of both sides of the racing car, the driver’s suit, and the team’s transporter. The transporter travels thousands of miles across the country each year. The races are broadcast (and re-broadcast) across a variety of channels. Your logo and company will be getting a lot of exposure.
Media Mentions: Your company would get mentions on the World Speed website, press releases, and all social channels. WSM would work with your marketing team on messaging and graphics that make the most sense for your objectives. The car would be referred to as the World Speed / Brand X Lamborghini in press and live footage. would work with your marketing team on messaging and graphics that make the most sense for your objectives.
GOLD PARTNERSHIP
$125,000
Fun: Six VIP Tickets at every event (36 total) Value if you could purchase (you can’t) is $36,000. Each VIP receives an event General Admission, VIP Lamborghini program, all weekend hospitality, team access, garage tours, Lamborghini rides, etc.
Signage: Your company's logo will be featured on the hood of the racing car, the driver’s suit, and the team’s transporter. The transporter travels thousands of miles across the country each year. The races are broadcast (and re-broadcast) across a variety of channels. Your logo and company will be getting a lot of exposure.
Media Mentions: Your company would get mentions on the World Speed website, press releases, and all social channels. WSM would work with your marketing team on messaging and graphics that make the most sense for your objectives.
SILVER PARTNERSHIP
$50,000
Fun: Three VIP Tickets at every event (18 total) Value if you could purchase (you can’t) is $18,000. Each VIP receives an event General Admission, VIP Lamborghini program, all weekend hospitality, team access.
Signage: Your company's logo will be featured on the lower rear wing of the racing car, the driver’s suit, and the team’s transporter. The transporter travels thousands of miles across the country each year. The races are broadcast (and re-broadcast) across a variety of channels.
Media Mentions: Your company would get mentions on the World Speed website, press releases, and all social channels. WSM would work with your marketing team on messaging and graphics that make the most sense for your objectives.
BRONZE PARTNERSHIP
$30,000
Fun: Two VIP Tickets at every event (12 total) Value if you could purchase (you can’t) is $12,000. Each VIP receives an event General Admission, VIP Lamborghini program, all weekend hospitality, team access.
Signage: Your company's logo will be featured on the car (bumper sticker size - both sides) The races are broadcast (and re-broadcast) across a variety of channels.
Media Mentions: Your company would get mentions on the World Speed website, press releases, and all social channels. WSM would work with your marketing team on messaging and graphics that make the most sense for your objectives.
Start the Conversation About Your World Speed Partnership
With the 2026 season approaching its conclusion, this is a useful time to discuss remaining opportunities and begin planning partnerships for the year ahead.
Companies interested in racing, customer relationships, employee recognition, or driver development are invited to contact the Roaring Fork Agency. Available inventory, investment levels, and activation options will be developed with World Speed for the proposed program.
If you have any questions about event sponsorship or venue naming rights contact Paul Birdwell at the Roaring Fork Agency:
paul@roaringforkagency.com
415 730 - 4854
Aspen, Colorado
Tiburon, California
Incline Village, Nevada
Santa Monica, California
Newport Beach, California
Twitter - @RoaringForkAgcy
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