By Paul Birdwell (paul@roaringforkagency.com)
It is never too late to put together a sponsorship deal for an event and the New Hampshire Motor Speedway proved that point again this past week by finding a sponsor for its July 14 NASCAR Spring Cup Series event only 13 days before the race is to be run.
“Just 13 days before the race, New Hampshire Motor Speedway has found a sponsor for its July 14 NASCAR Sprint Cup Series event.
Camping World, the nation's largest recreational vehicle retailer, has teamed with NHMS to lend its name to the race, which will be called the Camping World RV Sales 301, the speedway announced Monday.
The company is not new to NASCAR by any means. It is the title sponsor of NASCAR's truck series, and it was previously the sponsor of what is now the K&N Pro Series East. Camping World and NHMS have a long partnership, as the 2007-09 Nationwide Series races and the 2008 Truck Series race at "The Magic Mile" bore Camping World sponsorship.
With a solid base in place at the other levels of NASCAR, Camping World has decided to extend its branding efforts to the Cup series.”
Finding a sponsor 13 days before an event is cutting it close but event managers that are in search sponsorship should keep working right up until to the end to find corporate support and sponsorship because many companies in today’s tight marketing and advertising budgets often find themselves with some resources available to be spent throughout the year and if the right person calls at the right time….one never knows if it will lead to a big sponsorship deal or not!
The Roaring Fork Agency works very hard to build strong and lasting relationships with marketing and advertising executives at companies across North America and we will keep pitching the events we represent to companies that we believe would have an interest in becoming involved and sponsoring an event and on many occasions it was the right pitch to the right person at the right time that made all the difference in the world.
Congratulations to the New Hampshire Motor Speedway for inking Camping World to be the sponsor for its July 14 NASCAR Spring Cup Series race!
If you have any questions about event sponsorship or venue naming rights contact the Roaring Fork Agency at:
info@roaringforkagency.com
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