Three Naming Rights Deals & Opportunities Caught Our Attention In Recent Weeks – Kennesaw, Georgia – Nampa, Idaho – Nashville, Tennessee

Below are a few naming rights deals and opportunities that have caught our attention here at the Roaring Fork Agency in recent weeks:

WellStar provides $2.75M in Kennesaw State University athletic deal, gets naming rights, Carla Caldwell, Atlanta Business Chronicle


“WellStar Health System and Kennesaw State University's athletic department have entered into a $2.75 million partnership and sponsor agreement that gives WellStar naming rights to the school's new stadium press box.

The deal calls for WellStar to provide the athletic department with $1.25 million over the first three years of the agreement, and then make 12 annual payments of $125,000 through 2029, reports the Marietta Daily Journal.

The money will go into the general athletic fund and be used for scholarships, athletic equipment, maintenance and infrastructure projects including the construction of a new press box at Fifth Third Bank Stadium in preparation for the inaugural football season in 2015, according to Kennesaw State athletic director Vaughn Williams.”

Since Kennesaw State University decided to field a football team which will begin play in 2015 as a member of the Big South Conference the folks at KSU have been on quite a roll with already a corporate sponsor for their stadium, Fifth Third Bank Stadium, and now a $2.75M sponsorship that includes naming rights to the stadium’s press box.

The naming rights deal for the stadium with Fifth Third Bank is worth….

$5 Million Dollars over 10 Years

…..which makes the stadium naming rights and press box deal put together worth over…

$700K per football season!

Congrats to Kennesaw State University for getting off to a great start in generating lots of sponsorship Dollars for their new football program and athletic department!

Nampa, Idaho (Nampa is about 20 miles West of Boise, Idaho) recently announced that they had sold the naming rights to their local amphitheater…

New Name for Idaho Venue Complex, Jessica Boudevin, Venues Today


“The City of Nampa, Idaho, has finalized a five-year, $1-million naming rights deal with Ford Motor Company and Treasure Valley Ford Dealerships. The partnership between the national Ford Motor Company and seven local Ford dealers will put the Ford name on the Ford Idaho Center as a complex, and also its three facilities: Ford Arena, Ford Amphitheater and Ford Idaho Horse Park.

In total, the SMG-managed facilities host about 250 event days each year — a number that newly-elected Nampa Mayor Bob Henry hopes to grow as a result of this deal.

“Now that Ford is placing its name on the Idaho Center, it should be easier to attract other sponsors and, in turn, events,” said Henry. “It sends a strong message to others out there that the Idaho Center is alive and well, and a good place to bring events.”

Facility GM Craig Baltzer said the $1 million which will be paid over the five-year period, will likely be used for capital improvements; however, it’s not the most important aspect of the deal.

“Certainly the price tag that came with the deal is good — the money is great and we’re more than happy to have it — but it’s more for us the branding, the name and the local appeal,” said Baltzer.”

$200K per year for the naming rights for an amphitheater in a town the size of Nampa even considering that Boise is nearby is a very impressive deal indeed and with 250 events at the amphitheater each season and with a seating capacity of 12,500 that is the potential for Ford Motor to reach over….

3 Million People Every Year

….which is a very attractive CPM (cost per thousand) marketing investment once all the numbers are broken down.

Congratulations to the folks in Nampa, Idaho for putting together this great naming rights deal with Ford Motor Corporation!

The Nashville Sounds, the Triple-A affiliate of the Milwaukee Brewers, are building a new baseball stadium and are now looking for a company to take over the naming rights for the ballpark….

Nashville Sounds will sell naming rights for new stadium, Eric Snyder, Nashville Business Journal


“After decades of playing at Greer Stadium, named for businessman Herschel Greer, the Nashville Sounds will sell the naming rights for its new ballpark in Sulphur Dell.

WPLN Nashville Public Radio reports that the team's agreement with the city allows it to sell naming rights, which could net the team six figures each year. AutoZone, for instance, pays $172,000 a year for the naming rights to the Memphis Redbirds' downtown stadium.”

Looking over a list of the Top 10 Minor League Stadium Deals at Sports Business Daily...

Naming Rights Deals, Sports Business Daily

Chukchansi Park, Fresno, CA - $1.1M per season

Raley Field, Sacramento, CA - $750K per season

Huntington Park, Columbus, OH - $520K per season

MCU Park, Brooklyn, NY - $500K per season

Fifth Third Field,    Dayton, OH - $325K per season

Fifth Third Field, Toledo, OH - $333K per season

Campbell’s Field, Camden, NJ - $300K per season    

Oneok Field, Tulsa, OK - $250K per season

FirstEnergy Park, Park Lakewood, NJ - $240K per season

AutoZone Park, Memphis, TN - $172K per season

….in a town the size of the Nashville metro area (1.6 Million People) a Triple-A baseball team should be able to generate a naming rights deal for their stadium in the neighborhood of….

$300K to $400K per season

…..and with that in mind we here at the Roaring Fork Agency will be calling the Nashville Sounds on Monday to see if we can pitch their stadium naming rights opportunity to the companies we are now working with on various events and projects!

Kennesaw State Athletics –

WellStar Health System –

Fifth Third Bank –

City of Nampa, Idaho Amphitheater –

Ford Motor Corporation –

Nashville Sounds –

If you have any questions about event sponsorship or venue naming rights contact the Roaring Fork Agency at:

San Francisco, California – 415 730 – 4854

Seattle, Washington – 206 717 – 4854

Bend, Oregon – 541 237 – 8080

Twitter - @RoaringForkAgcy