By Paul Bryant Birdwell | paul@roaringforkagency.com | 415-730-4854
The Roaring Fork Agency — www.roaringforkagency.com — is pleased to introduce corporate sponsorship opportunities with Jordan’s Way — www.jordanswaytour.com — connecting companies with animal lovers and communities through a national tour, live broadcasts and stories of shelter animals waiting for homes.
For your company, the opportunity brings together brand visibility, product storytelling, employee involvement and local community participation. Partnerships can extend across the tour or concentrate on the markets and activities most relevant to your business.
A pet company can demonstrate how its products contribute to everyday animal care.
A fuel or transportation company can connect its services with the journey between shelters.
A hotel brand can introduce pet-friendly accommodations through travel content.
A bank, insurer or retailer can involve employees and customers in a community program.
Each approach gives your brand a clear role, relevant content and a reason for people to learn more about your company.
One Rescue Dog Inspired a National Mission
Jordan’s Way began with a dog named Jordan.
Founder Kris Rotonda describes Jordan as a shelter dog who spent the first three and a half years of her life waiting to be adopted. After adopting her, Kris shared 11 years with Jordan before losing her to cancer.
Her story became the inspiration for helping other overlooked animals receive attention, care and a better chance of finding a home.
Today, that work brings Kris and the Jordan’s Way team into shelters around the country, where they introduce animals, meet the people caring for them and invite viewers to participate in live fundraising events.
Companies can learn more about the mission through Jordan’s Way’s story.
A Track Record Built Shelter by Shelter
According to founder Kris Rotonda, Jordan’s Way was approaching $16 million raised for animal shelters and rescues as of October 2026, with more than 2,400 shelter visits nationwide.
Local fundraising results help demonstrate the participation surrounding the tour.
In October 2026, WBOY reporting carried by AOL described a Jordan’s Way livestream that helped Animal Friends of North Central West Virginia raise more than $11,000.
Scituate Animal Shelter also reports raising $25,000 together with Jordan’s Way, thanking the people who watched, shared and donated.
For prospective sponsors, these examples illustrate a format that brings viewers, volunteers and local supporters together around a specific shelter. Your company can build its involvement around the people, products and services that contribute to that experience.
A Continuing Tour With New Stories to Tell
The continuing tour gives sponsors opportunities to maintain a presence as Jordan’s Way moves between communities.
Kris reports that the team visits approximately 16–18 animal shelters each month, traveling in its branded RV and creating content along the way.
New locations, animals and local participants provide fresh material for a continuing campaign. Your brand can develop a recognizable role across that content while tailoring selected activities to priority markets.
National programs can combine tour recognition with recurring digital content.
Regional programs can focus on communities within your service area.
Retail and dealership programs can connect a nearby shelter visit with local employee and customer participation.
Companies with employees in several states can bring participating offices together through a shared initiative.
An Audience Connected by Animals and Community
Jordan’s Way brings together people following the national journey and supporters connected to individual shelters. That creates opportunities to speak to pet owners, prospective adopters, volunteers and people who actively support animal rescue.
In January 2026, Ideastream Public Media reported that Kris had around one million followers as he livestreamed his journey across social media platforms.
Proposal development includes a review of current available platform metrics, recent content performance and relevant tour markets, helping your team assess the audience and placements that fit your campaign.
Live Content That Gives Companies a Role
Jordan’s Way’s fundraising model brings viewers into the shelter through live social media broadcasts, animal introductions and energetic community participation.
For sponsors, the format provides space to introduce a product, explain a service and show the company participating in the mission.
A recurring shelter spotlight can give a pet nutrition company a consistent content theme.
An enrichment or toy brand can show its products in use and explain their purpose.
A home-care company can develop content around preparing a home for an adopted pet.
A local business can introduce the employees taking part in a shelter activity.
Packages can combine live mentions, social posts, short videos, website recognition and links to a product page or campaign destination. Selected content usage rights can also be discussed for your company’s own channels.
The goal is a connected campaign that helps viewers recognize your brand, understand its contribution and take a relevant next step.
Opportunities for Pet Products and Animal Care
Pet food, treats, toys, beds, collars, leashes, grooming products and other everyday supplies have a direct connection to the animals and households at the center of Jordan’s Way.
A partnership gives these companies room to explain product benefits in a setting where care, comfort and adoption are already part of the conversation.
Nutrition content can introduce feeding routines and the role of a company’s products.
Adoption welcome packages can introduce a retailer and its products as families prepare to bring an animal home.
Veterinary content can bring professional expertise into conversations about ongoing care.
Pet insurance content can help prospective customers understand coverage options and the financial responsibilities of pet ownership.
Programs are developed with participating shelters and relevant professionals so that products and educational content fit the setting. Your company can combine brand awareness with useful information for people making pet-care decisions.
A National Fuel Partnership That Helps Keep the Tour Moving
The road between shelters is an essential part of the Jordan’s Way story.
RFA is seeking a national prepaid fuel-card sponsorship or comparable funded fuel partnership to help keep the Jordan’s Way tour moving.
A fuel company or travel-stop operator can connect its brand with the journey through tour vehicle recognition, travel content, live mentions and visits to participating locations along the route.
The miles between shelters provide a continuing story about travel, reliability and community support. They also offer a natural setting to introduce the locations, amenities and services that matter to people traveling with pets.
The partnership can be developed around the tour’s fuel needs, your network’s geographic coverage and the content most relevant to your customers.
Opportunities for Automotive, RV and Transportation Companies
For vehicle, RV, tire, maintenance, roadside assistance and transportation companies, Jordan’s Way connects brand storytelling with the practical demands of an ongoing road tour.
Your company can explain how its products or services help travelers prepare, stay mobile and reach their destinations.
Vehicle and RV brands can explore tour branding, product features and travel content.
Tire and maintenance businesses can build a program around keeping the tour road-ready.
Roadside assistance providers can connect their services with travel preparedness.
Dealer networks can link national recognition with local participation near tour stops.
A coordinated program can support national brand recognition while giving individual locations a community story to share with customers.
Pet-Friendly Travel, Hospitality and Outdoor Experiences
Hotels, campgrounds, RV parks and travel companies can use the tour to introduce the places and services that make traveling with pets easier.
A hotel partnership can showcase pet-friendly rooms, amenities and policies through destination content.
A campground or RV resort can introduce its setting and guest experience through selected stays along the route.
A travel platform can help audiences discover places to stay and activities to enjoy with their animals.
An outdoor brand can connect its products with walks, road trips and time spent together after adoption.
These partnerships give prospective guests and customers a practical reason to consider your business. Campaigns can incorporate property information, booking links or other relevant next steps.
Financial Services, Retail and Community Partnerships
Companies across financial services, retail and home services can connect their community commitments with local participation and relevant customer stories.
Banks, credit unions, insurers, payment companies and retailers can build programs around the markets they serve and the relationships they want to strengthen.
A bank can bring branch employees into a shelter visit and share the resulting community story through its own channels.
An insurer can contribute educational content relevant to pet-owning households.
A retailer can introduce products that help families welcome an adopted animal.
A home-improvement business can connect materials, expertise and employee participation with a shelter project.
The program can support a national brand campaign, a regional initiative or a focused effort around selected business locations.
Sponsorship Options Built Around Your Company’s Goals
Sponsorship discussions begin with the scope of involvement that best serves your company: a broad presenting role, a recurring national presence, a focused content partnership or participation in selected communities.
The following investment levels provide a framework for developing the right combination of visibility, content and participation:
Main Sponsorship — $100,000
A national partnership concept combining tour recognition with recurring live and digital content. This level suits a company seeking a continuing association with Jordan’s Way across multiple stops and channels.
Major Sponsorship — $50,000
A focused partnership built around a product category, content theme or group of priority markets. The program can connect recurring brand exposure with relevant product storytelling or local participation.
Supporting Sponsorship — $25,000
A defined campaign centered on selected content, tour stops or a specific activation. This offers companies a way to connect a product, service or community initiative with a focused program.
Community Sponsorship — $5,000
A local partnership concept centered on a participating shelter or tour market, with recognition and involvement suited to the location and program.
Presenting Sponsorship — $250,000
For a company seeking the broadest proposed role, a presenting partnership can bring together prominent tour identification, an extended content program and participation across multiple markets.
Each package is customized to your objectives and available inventory. Proposals will specify the locations, duration, placements, content deliverables, usage rights and reporting included in the investment.
Partnership discussions are open for late 2026 and 2027, including longer-term programs that give your brand time to build recognition.
Connecting Sponsorship With Measurable Business Objectives
Your marketing objectives shape the campaign and the measures used to assess it.
Introduce a product through demonstrations and supporting content.
Build recognition in selected markets through tour appearances and local participation.
Give employees a shared community initiative and stories they can help tell.
Reach pet owners and prospective adopters with useful information.
Connect travel and transportation services with the journey between shelters.
Develop a recognizable brand presence across a continuing series of activities.
RFA and Jordan’s Way will work with your team to connect those objectives with the right content, locations and sponsor benefits. Campaign links, dedicated landing pages or promotional offers can help direct interested viewers to your business.
Reporting can cover delivered content, participating locations, available views and engagement, link activity and other measures established for the campaign. Your team can use that information to assess participation and guide future activity.
Sponsorship proposals clearly describe the commercial benefits your company receives and the activities its investment supports. Companies interested in adding direct charitable support for a shelter can discuss that separately as part of the broader relationship.
Explore Jordan’s Way
Visit Jordan’s Way to learn more about the tour.
Read Kris and Jordan’s story.
See how the live fundraising model works.
Explore news and coverage.
Become Part of the Journey
The Roaring Fork Agency is welcoming companies interested in building a partnership with Jordan’s Way through presenting sponsorships, recurring content, tour recognition, product integration, fuel support and community programs.
Bring us your priority markets, target customers and marketing objectives. We will help identify a role for your company and develop a proposal showing the benefits, investment and next steps.
To discuss a Jordan’s Way partnership for your company, contact Paul Bryant Birdwell at 415 730 - 4854 or paul@roaringforkagency.com.
Jordan’s Way — www.jordanswaytour.com
The Roaring Fork Agency
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