College Football. National ESPN Exposure. The Caesars Superdome. The Holiday Season. And One of America’s Most Iconic Cities.
The Roaring Fork Agency – www.roaringforkagency.com – is now representing the New Orleans Bowl – www.neworleansbowl.org – in the pursuit of a new Title Sponsor for one of college football’s most established postseason events, played annually at the iconic Caesars Superdome in the heart of New Orleans and broadcast nationally on ESPN.
For a company looking to create national visibility while establishing a meaningful presence in New Orleans and throughout the Gulf South, few sports sponsorship opportunities combine all of these elements quite like the New Orleans Bowl.
Played annually inside the legendary Caesars Superdome in the heart of New Orleans and broadcast nationally on ESPN, the New Orleans Bowl has become a fixture of the college football postseason and a traditional kickoff to the holiday season in the Big Easy.
The Bowl is currently offering a company the opportunity to step into the premier position associated with the event:
Title Sponsor of the New Orleans Bowl
The opportunity goes well beyond putting a corporate logo on a football game.
The Title Sponsor becomes part of the name, identity, national television broadcast, playing field, uniforms, marketing, hospitality, community programs and year-round presence of an established college football bowl game in one of America's great destination cities.
For the right company, it represents an opportunity to effectively own the New Orleans Bowl experience.
A National Television Audience
College football remains one of the most powerful platforms in American sports, and the New Orleans Bowl provides its Title Sponsor with substantial national television exposure through ESPN.
The 2025 New Orleans Bowl attracted more than 2 million viewers on ESPN, with peak viewership reaching approximately 2.4 million viewers.
Over the past decade, the Bowl has averaged approximately 1.3 million viewers per game on ESPN.
That audience gives a Title Sponsor something increasingly difficult to create through traditional advertising alone: a large national audience watching a live sporting event and repeatedly hearing and seeing the sponsor associated directly with the event itself.
Rather than simply purchasing commercials during the game, the Title Sponsor becomes part of the game.
Think:
The [Title Sponsor] New Orleans Bowl.
Every television graphic.
Every announcer reference.
Every promotional mention.
Every scoreboard reference.
Every story discussing the game.
Every social media post.
Every interaction with fans leading up to and during Bowl Week.
That repeated association is what makes sports naming and title rights so valuable.
Welcome to the Big Easy
Of course, this isn't just a college football game.
It's a college football game in New Orleans.
Affectionately known around the world as "The Big Easy," New Orleans is one of America's most recognizable destinations, with a combination of culture, food, music, architecture, history and entertainment that few cities can match.
Visiting fans don't simply attend the New Orleans Bowl.
They experience New Orleans.
The game is played inside the iconic Caesars Superdome, home of the New Orleans Saints, just minutes from the French Quarter and many of the city's most famous restaurants, hotels, music venues and attractions.
The city's walkable entertainment districts, festive atmosphere and generally mild December weather help create the perfect setting for a pre-Christmas college football celebration.
For corporate partners, New Orleans also creates extraordinary hospitality possibilities.
A company can entertain customers, reward employees, host business partners and create memorable experiences around the game in a destination people genuinely want to visit.
More Than 25 Years of Bowl Tradition
The New Orleans Bowl has been part of the college football postseason since 2001 and traditionally features teams representing the Sun Belt Conference and Conference USA.
The Bowl is managed and operated by the Greater New Orleans Sports Foundation, an organization that has played a major role in attracting and managing high-profile sporting events throughout the region.
The New Orleans Bowl itself operates as a 501(c)(3) nonprofit entity, while the Greater New Orleans Sports Foundation operates separately as a 501(c)(4) nonprofit organization.
Beyond television exposure and tourism, the event creates meaningful economic activity for the city and region.
The New Orleans Bowl generates an estimated $20 million in annual economic impact, bringing teams, fans, alumni, sponsors and visitors into New Orleans during the holiday season.
What Does the Title Sponsor Receive?
The Title Sponsorship is designed to create genuine ownership of the property.
The Title Sponsor's name becomes incorporated directly into the name of the Bowl:
[TITLE SPONSOR] NEW ORLEANS BOWL
The sponsor can also utilize the Bowl's composite logo in its own external and internal marketing and communications.
From there, the brand is integrated across virtually every major component of the event.
National ESPN Television Exposure
The Title Sponsorship includes significant national broadcast inventory, including:
Eight 30-second commercial spots during the ESPN game broadcast
One 30-second spot designated for a Title Sponsor representative welcome message
Title Sponsor recognition throughout the game broadcast
Repeated announcer references using the sponsored name of the Bowl
On-screen exposure of the composite Title Sponsor/New Orleans Bowl logo
Opening and closing billboard exposure
Inclusion in New Orleans Bowl television advertising
Promotion surrounding the game in participating school and Bowl markets
ESPN promotion leading into the game
The combination of traditional advertising and integrated title recognition gives the sponsor exposure far beyond a typical television media buy.
Own the Field at Caesars Superdome
Some of the most valuable assets are visible every time viewers see the field.
Title Sponsor branding opportunities include:
Composite Bowl/Title Sponsor logo at the 50-yard line
Corporate branding between the 20- and 30-yard lines on both ends of the field
Field-level signage throughout Caesars Superdome
Branding on both goal-post pads
Composite logo inclusion on team uniforms
Digital and fixed signage throughout the venue
LED ribbon-board brand takeovers
Jumbotron brand takeovers
Jumbotron commercials
Public-address announcements
The result is continual visual integration of the sponsor throughout the game rather than isolated advertising impressions.
Put Your Company on the Field
The sponsorship also provides opportunities for company executives and representatives to participate directly in some of the game's signature moments.
Potential elements include:
A Title Sponsor representative participating in the pregame coin toss
Presentation of the Championship Trophy
Participation in the Most Valuable Player presentation
On-field pregame and postgame access
Additional customized on-field activations
These experiences create opportunities for both corporate visibility and unique content that can be used across the sponsor's own marketing and social-media platforms.
Citywide and Bowl Week Exposure
The New Orleans Bowl isn't limited to three hours of football.
Title Sponsor branding extends into the events and experiences surrounding Bowl Week.
Opportunities can include:
Citywide promotional décor and street-pole banners
Golf tournaments
Bowl dinners
Player parties
VIP events
Pre-game activities
Community programs
Youth outreach
Scholarship initiatives
Charitable activities
Marketing to students and alumni of participating universities
Promotions within the markets of participating teams and conferences
This creates opportunities to activate the partnership both nationally and locally.
Premium Corporate Hospitality
Great sports sponsorships aren't simply advertising programs.
They're also relationship-building platforms.
The New Orleans Bowl can create a customized hospitality program around the specific needs of its Title Sponsor.
Available assets can include:
Premium lower-level game tickets
Club-level tickets
Caesars Superdome suite accommodations
Pregame field passes
Postgame field access
VIP Party invitations
Pre-Game Tailgate access
Player Party passes
Invitations to Bowl functions
Use of Caesars Superdome facilities for meetings, hospitality and special events
The Bowl can also provide VIP assistance with experiences such as restaurant reservations, golf tee times and other activities surrounding Bowl Week.
For companies entertaining major customers, distributors, employees, executives or business partners, it creates the opportunity to build a multi-day corporate experience around New Orleans and college football.
A Business-to-Business Platform
The Title Sponsorship can also become an important B2B platform.
Through the business community surrounding the Greater New Orleans Sports Foundation and the Bowl, the Title Sponsor can develop relationships with corporate leaders, regional businesses, community organizations and other partners.
For companies looking to expand their business in Louisiana, the Gulf Coast or the broader Southeast, that local component can significantly increase the value of the national sponsorship.
A Year-Round Presence in New Orleans
One of the primary objectives of the partnership is to create more than a short-term event sponsorship.
The opportunity can be structured to give the Title Sponsor a meaningful year-round presence in the New Orleans community, with particularly strong visibility during the holiday season.
That makes the New Orleans Bowl especially compelling for brands in categories such as:
Financial Services • Insurance • Automotive • Airlines • Travel • Hospitality • Technology • Telecommunications • Consumer Products • Food & Beverage • Retail • Healthcare • Energy • Logistics • Home Services • Restaurants • Sports Betting & Gaming where permitted • Business Services
And because the sponsorship package can be customized, the Bowl can build activations around a company's particular marketing objectives rather than forcing the sponsor into a predetermined collection of assets.
What Could Your Company Do With the New Orleans Bowl?
The most interesting question may not be what is already included in the sponsorship.
It may be what a creative company could build around it.
Imagine bringing customers from around the country to New Orleans for a three-day experience.
Or developing a national holiday marketing campaign around the Bowl.
Or creating student and alumni programs with participating universities.
Or building community and charitable programs across Louisiana.
Or using executives in game broadcasts, trophy presentations and social content.
Or entertaining a company's most important customers inside the Caesars Superdome.
Or creating employee incentives centered around a trip to New Orleans.
The strongest sponsorships happen when the property becomes a platform for the company's larger marketing strategy.
The New Orleans Bowl provides exactly that kind of platform.
College Football + ESPN + New Orleans
There are thousands of sponsorship opportunities available to American companies every year.
There are far fewer opportunities to put a company's name on an established nationally televised college football event inside one of America's most famous stadiums, in one of America's most famous cities, during one of the most celebratory times of the year.
That's what makes this opportunity different.
National ESPN television exposure.
More than 2 million viewers for the 2025 game.
Caesars Superdome.
New Orleans.
College football.
The holiday season.
Premium hospitality.
Community engagement.
And the opportunity for one company to put its name at the very top of it all.
The [Your Company] New Orleans Bowl.
For companies interested in exploring the New Orleans Bowl Title Sponsorship and customized corporate partnership opportunities, contact the Roaring Fork Agency to discuss the opportunity, available assets and how a partnership can be structured around your company's marketing objectives.
New Orleans Bowl - www.neworleansbowl.org
Roaring Fork Agency - www.roaringforkagency.com
Paul Bryant Birdwell
Roaring Fork Agency
paul@roaringforkagency.com
415 730 - 4854
San Francisco, California
Aspen, Colorado
Tiburon, California
Incline Village, Nevada
Santa Monica, California
Newport Beach, California
Roaring Fork Agency
www.roaringforkagency.com
Twitter / X: @RoaringForkAgcy
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